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Why Great Writers Win Out in the Blogosphere Is your writing holding you back? If new visitors never stick around, if you rarely get retweets, or if there’s tumbleweed blowing through your comments section, this might not be because you’re getting anything wrong in terms of promotion. There’s a chance that your writing isn’t quite up to the high standard required for blogging success. Of course, the ability to write isn’t the only skill you’ll need as a blogger—but it’s a crucial one, and perhaps even more important than being able to market your blog well, or handle the technical side of things. Here’s why. Text is still dominant online Podcasts and video blogs are great ways to get your message out there—especially if you know you come across well when you’re speaking, but you struggle to put your thoughts in writing. However, text certainly isn’t dead: Text is much faster to consume than audio or video. A post that takes five minutes to read might take fifteen minutes or more to listen to on audio. This means that many people still prefer to get information through text. Text downloads much faster than audio or video files. For people on slow connections, or on phones or tablets with limited data plans, this is a huge benefit. Ebooks are a huge growth industry, and that’s only going to continue. Even if you’re not writing ebooks yet, you might well do so in the future. (For instance, you might want to bring out your blog posts as a cheap Kindle ebook.) And, of course, writing is an easy way to get started online. You don’t need any specialist equipment to write, whereas the cost of a good audio or video setup might put you off, especially if you’re a new blogger. Simply choosing text as a medium, of course, isn’t enough. Your writing needs to be good too—after all, there are plenty of other blogs and websites that readers can turn to.

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