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imagine new possibilities that provide a cutting-edge advantage for your business‌

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VISION Digital Tech. Enable New Possibilities  New Biz. Opportunities

 Efficient Operations

 1:1 comm.

Mobile I Social Networks Internet I Digital TV

Enterprise 2.0

INDIVIDUAL

WORKPLACE

HOME Web 2.0 I Cloud Computing

OUTDOOR

Augmented Reality

SHOPS

Digital Signage www.fmartin.info

Near Field Communication


VISION Digital Innovation Unleashes Business

IT process

Product /services

Innovation 2.0

sales marketing

turning the bits & pieces into powerful & dynamic business ecosystems by leveraging web 2.0 & digital tech that "synergize" resources. www.fmartin.info


VISION The New Temple of Value Creation

Networked Resources

+

 partners

i-Collaboration

collaborators

+

Unique User Experie n ce

 prosumers

[the Digital Agora]

COLLECTIVE & REALTIME INTELLIGENCE

Interactive & Realtime Technologies

PRODUCT & MARKETING 2.0

BUSINESS & PROCESS 2.0

DYNAMIC BUSINESS VALUE CREATION 2.0


OFFERING Business & Marketing for New Times

BUSINESS STRATEGY & INTL. DEVELOPMENT business plans. strategic marketing. business development across Europe.

PRODUCT INNOVATION & DIGITAL MODELS new business models. go-to-market. portfolio management.

ADVANCED MARKETING & DIGITAL COMM. brand & product marketing. digital marketing. web 2.0.

COLLECTIVE INTELL. & RT PRODUCTIVITY 2.0 consumer insight 2.0. brand reputation. collaboration 2.0.

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ABOUT Fields of Expertise International Markets

Business Development

Business Plans Product Management Channel management

Advanced Management

"New Times. New Ways."

Multicultural Team Mngt Intercultural Management

Advanced Marketing

Brand Marketing Product Marketing Digital Marketing 2.0

Six Sigma Collaborative Mngt Enterprise 2.0

Process & Innovation

Digital Tech & Web 2.0

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Digital Economy Mobile & Web2.0 Digital TV/Video


ABOUT latest references - Samsung Drove outstanding Growth [Market Share] value basis

12% 7%

16%

460

Nr5 in Million Euros

100 '04

21%

Nr1

Nr2

[Sales Value]

17%

350 180 '05

Established Samsung TV Nr1 up from Nr5 in Germany - Best brand practice - Highly effective plans - Collaborative Management

Built strong A+Brand Status [Brand Awareness] Unaided

25.5

36.5

38.0

28.5 19

23

14 [Brand Recommendation] Dealer-to-Consumer Rate

'06

'04

'07

Business Management

Overall TV Business Strategy Definition and execution of product/channel/pricing plans Operational Drive of sales, stocks, Market Share & model mix

Team&Process Management

'05

'06

'07

Marcom Management

Hire and management of a marketing team

Planification & Execution of 2-digit Mio.â‚Ź annual Budgets

360° business/market intelligence & reporting platform

Lead of large holistic campaigns

New collaborative practices incl. wiki, blog and collective intell.

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PR and online/offline Training


ABOUT latest references – EVS Digital Tech.

Acted in Future Digital Markets:

Implemented Business Solutions 2.0:

Business Portal 2.0

Digital Video Tech

Collective Intell.

Mobile TV

Knowledge Mngt

Web Video

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Vision & Offering  

this document describes FredericMartin's vision and offering

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