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P H OTO STY L E G UI D E


Cover photo credit: MARY & MAURIZIO in AMALFI COAST


Contents Introduction

2-3

Light 4 - 9

Sense of Place

10 - 15

Flattering 16 - 21

Common Issues

22 - 23

Professional Tips

24 - 25

Shoot Scripts

26 - 27


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Photo Style Guide In addition to the amazing customer service and local experience you provide, Flytographer is proud to supply our customers with high-quality images from experienced professionals. While honouring and respecting your style as a photographer, it is important to establish a “brand style� so that customers can expect a certain outcome when booking a shoot with Flytographer. Think of editing in the Flytographer brand style the same way you think when you contract second shooters - you want them to copy your style and editing as closely as possible so all the images feel cohesive for your client. We want to do the same - our customers expect to receive a similar photo feel whether they book in New York, Lisbon, or Cape Town. Recognize that you have your own style for your own business, and a Flytographer style for Flytographer shoots. Please read through this document carefully to understand our editing style. In addition, our Instagram account, blog and magazine provide excellent examples from around the world featuring a variety of customer types. Please adhere to our brand style when editing and submitting a gallery for Flytographer. Note: if a customer specifically asks you to go outside the brand style (eg. dark shadows for a moody feel), be sure to include that information in your check-in notes so we are aware it was a customer request when we receive the images.

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Light • Style mantra: light, bright, and beautiful. We are going for a “happy on holiday” feeling to the photos. • Use natural light only, no flash or fill lighting. • Keep away from heavy shadows - avoid the “dramatic” look. • Think slightly over exposed rather than under. • Have a good tonal range between white & black. • Keep your editing fresh and natural; avoid heavy filters, excessive tonal swings (like overly pink or yellow or brown) or using a grey screen. • Rim lighting and sun flare can work well in golden hour shoots.

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ROKY in BUDAPEST


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Lig


ght

KATIE in SANTA MONICA

JULIA in MADRID

NADINE in AMSTERDAM

MÓNICA in ISLA MUJERES

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ANA in RIO DE JANEIRO

SANDRA & KRIS in KONA

VITO in VENICE

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Lig


ght

WENDY in MAUI

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Sense of Place • Tell the story of the customer’s vacation with strongly specific backgrounds, such as iconic architecture or landscapes - not generic like a green bush or plain cement wall. • Include a good mix of mid & wide range shots. • One or two close-ups are fine, but keep them at a minimum. • Look for colours, patterns & textures that are unique to your location. • Make sure you are thinking vacation photography, not portrait photography. What’s the difference? Click here.

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IVO & VANESSA in PORTO


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Sense o


of Place

BAYU & IVONY in BALI

SARAH & STEPHEN in SYDNEY

ANA LÚCIA in LISBON

JOANNA in LIMA

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ANNE MARIE in ANCHORAGE

GONÇALO B in LISBON

OLGA in PARIS

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Sense o


of Place

ROBERTA in ROME

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Flattering • For Flytographer, “candid” means a more natural, photojournalistic-style, but images always have to be flattering to your subjects. This likely involves some directing and prompts by you to make this happen. • Sad but true fact: you may have taken the most beautiful photo of your life, but if the customer thinks he or she does not look good in it, they will hate it. Extra incentive to make sure they always look and feel great! • Beware of harsh facial shadows or squinting into the sun. Look for open shade on bright days. • Instill trust by “having their back” - putting them in flattering poses, making sure they are comfortable, telling them when bra straps are showing or zippers are down. • Make the shoot fun and it will be reflected in the customer’s face. They will always remember those good feelings every time they look at their photos. The happier customers are and the better they think they look, the more likely they will agree to share. A win for everyone!

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JUAN FELIPE in CARTAGENA


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Flatte


ering

ALANNA in WHISTLER

PETER in KUALA LUMPUR

DANIEL in TOKYO

JASON in BRISBANE

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SONYA in FLORENCE

UFUK in ISTANBUL

MANKICA in LJUBLJANA

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Flatte


ering

HECTOR in LONDON

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KIMONAS in SANTORINI


Common Issues Please keep an eye out for the following:

1. Bra straps, sweat stains, and flyaway hair, oh my! It’s all in the details ... please run your eyes over your customers’ clothing and faces before you start shooting and be sure there are not any issues, like the above, or lipstick on the teeth or peekaboo underwear or wedding rings on upside down - we’ve heard it all! And please do not submit images of any unintentionally closed eyes. We know it’s not always easy when you have a large group, but people are always upset with this, so check that all eyes are open before submitting. 2. Straighten your horizons. Please. 3. No vignettes or experimental effects. We get that prisms and rings of fire are fun, but unless you’ve specifically told your customer that you are using them, do not include these kinds of photos in the gallery. We’ve found most of our customers are not down with it. 4. Only submit black-and-white images if you have also included the colour version. Customers always want the colour version, so please save us all the step of having to ask you for it. 5. A good variety of vertical and horizontal images is ideal. We love to use verticals to show off your work with the magazine (cover shot!), IG, and Pinterest, but horizontals are great for landscapes, magazine (again!) and FB. As well, customers love to have that variety for their own printing and social media options. Mix it up!

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A Few Final Tips 1. On a Flytographer gig, you are shooting for Flytographer. This means that you don’t mention your own business or promote it in any way. We want to avoid brand confusion. Customers may ask you about it, but please direct conversation back to your work as a Flytographer. 2. Remove all watermarks and metadata. Keep your Flytographer galleries clear of any personal branding. 3. Wait 30 days before you post any photos and only if the customer has given permission in their written feedback form. Note that verbal permission on the shoot or through a text to you doesn’t count - Flytographer is legally responsible for the customer’s privacy and therefore the permission must come through our official feedback form. Once a customer has agreed to let us share, you can publish the images after 30 days after receiving the feedback form. Always be sure to mention “Shoot for Flytographer” in your caption and tag @Flytographer in your post.

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AMELIA in BUENOS AIRES


NADINE in CAPE TOWN


Shoot Scripts

To give our customers the best Flytographer experience, we ask you to mention the following:

BEGINNING OF SHOOT • Greeting: “Nice to meet you! Have you had a Flytographer shoot before?” • “Here’s what I understand the plan is ...” and go over points in Shoot Scoop. Ask if they have any changes or musthave shots, and check on preferred photo style and level of direction. • Ask them how they feel before you get started. MIDDLE OF SHOOT • Check in with customer, make sure they are comfortable and they like where they are shooting. • Show them a few images from the back of the camera to be sure you are on track. END OF SHOOT • “Here’s what will happen next ...” and mention following 3 points: 1. You will receive your photos from Flytographer in your inbox within 5 business days. 2. If you post your photos online, please be sure to tag Flytographer to be entered to win a free shoot. 3. Please let us know how you enjoyed your shoot by filling out your feedback form, which will arrive with a link in the email with your photos. • Thank them for using Flytographer to capture their vacation memories. (And then pat yourself on the back for being such a rock star and wrapping up another successful shoot!) 26


Questions? Michelle Ardiel Global Recruiter & Community Manager michelle@flytographer.com

Photo style guide  

Tips for photographers for working within Flytographer's brand style.

Photo style guide  

Tips for photographers for working within Flytographer's brand style.