Une campagne de communication inédite a été réalisée pour l’occasion : une vingtaine d’employés des boutiques, maquillés et accessoirisés, se sont mis en scène dans une ambiance détendue et décalée, pendant deux journées de prises de vue. Le principe ? Exprimer d’une manière insolite et personnelle leur implication pour un service optimal pendant cette période de travaux. Une expérience immortalisée par le making of du shooting, à découvrir en flashant le QR Code ci-dessous. At Lyon-Saint Exupéry, a new improved Retail & Services Centre is currently taking shape. It features a curved architectural concept, low-key natural lighting and a games area, but also new retail brands: O’Picnic, for a “lunchtime on the grass” experience; Aélia Mode&Beauté, for some glamour-fashion kicks; and a restyled pharmacy. The new-look centre, airy and contemporary, will be an enjoyable place to spend time – strolling from store to store, unwinding on the new designer furniture, and generally taking care of yourself and your loved ones. This extensive design project will be completed in late April. Meanwhile,
the airport team are making every effort to minimise inconvenience: the pharmacy, delicatessen and Printemps store are staying open, and the work is not affecting access to the terminals. The redesign is being marked by an original communications campaign: 20 staff from the shops, wearing make-up and playing with props, were captured in relaxed and quirky portraits during a two-day shoot. The idea was to express, in an offbeat and personal way, their dedication to optimum service while the work is conducted. The experience was immortalised by a making-of film – to watch it, just scan the QR Code below.
Making of du shooting