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Global Executive MBA in Shanghai (GEMBA)

With an emphasis on entrepreneursh

Rocket fuel for your career

上 海



Globalization. Emerging Markets. The New Economy. As the flow of ideas and information crosses boundarie with increasing speed, the rules ar constantly changing. For today’s business school graduates, confront complex new challenges is no long a question of if, but of when and ho many.

Global Executive MBA in Shanghai (GEMBA)

At a Glance Schedule • Duration: 20 months • 13 five- to eight-day sessions, one every 6 to 8 weeks

Cohort • Average age: 37 • Average 15 years work experience • From more than 12 countries and regions

Would you like a rocket-fuel boost for your career? Would you like to join the most powerful alumni network in Asia? Would you enjoy having earned a prestigious MBA degree from one of the West's leading academic institutions? The Global Executive MBA in Shanghai (GEMBA) is the one program that can deliver on all these points.

Take Your Career to the Next Level Why GEMBA Is Different Unique curriculum – integrated and theme-based, which brings you a C-suite perspective on real-world business challenges and opportunities Uncommon diversity – fellow students from throughout East Asia and beyond with diverse industry, company and functional backgrounds Exceptionally global – you learn about global business in three or more dynamic business centers—Shanghai and Los Angeles, plus other locations in Asia What You Gain World-leading faculty – who also teach at the University of Southern California (USC)’s top-ranked EMBA program in Southern California Friendly schedule – conducted over 13 sessions, five to eight days long, over 20 months Prestigious MBA degree – the same degree awarded to graduates of USC's top-ranked EMBA program—plus a certificate from Shanghai Jiao Tong University Incredible network – the strongest alumni network of any program in Asia


Global Executive MBA Leadership Team Lin Zhou Dean Antai College of Economics & Management, Shanghai Jiao Tong University

Greetings from Shanghai – The Antai College is one of the leading business schools in China, and we’re proud to be partnered with USC in offering what we consider to be Asia’s premier executive MBA program. The Global Executive MBA in Shanghai (GEMBA) is illustrative of our commitment to internationalization. In the GEMBA program, you will study the best business practices in the integrated global economy with the United States, China and their intertwined relationship as the perfect background. Choose GEMBA to further enhance your business knowledge and skills and prepare yourself to meet the challenges and opportunities we all face in the globalized economy.

Vice Dean Wei Lv

Professor, Antai College of Economics & Management, Shanghai Jiao Tong University Based in Shanghai, Dean Lv heads all international programs for the Antai College and is a guest faculty member for GEMBA Academic background: Ph.D., Fudan University Academic discipline: Marketing

Prof. Junfang (Emma) Xi

GEMBA Co-Director, Associate Professor, Antai College of Economics & Management, Shanghai Jiao Tong University In addition to her academic role with the Antai College, Prof. Xi, based in Shanghai, works closely with the rest of the leadership team to foster GEMBA’s development Academic background: Ph.D., Shanghai Jiao Tong University Academic discipline: Macroeconomics

John D. Van Fleet

Assistant Dean, Marshall School of Business; Executive Director, GEMBA Based in Shanghai, Van Fleet works with the rest of the leadership team to develop all non-academic elements of the GEMBA program B.S., M.B.A., University of Southern California

"The USC GEMBA program has been the best investment of my professional career. Throughout the program, I accomplished professional and personal milestones while sharing close friendships with fellow Trojans along the way. The curriculum has given me the relevant tools to succeed and the professors created an engaging environment to flourish in. I am very fortunate and proud to be a part of GEMBA."

David Koo, GEMBA Class of 2004 Director, Disney Consumer Products


Vice Dean Shantanu Dutta

Professor, Marshall School of Business, University of Southern California Based in Los Angeles, Dean Dutta heads all graduate programs for the Marshall School Academic background: Ph.D., University of Minnesota Academic discipline: Marketing

Prof. Baizhu Chen

GEMBA Academic Director Professor, Marshall School of Business, University of Southern California As part of his academic role with the Marshall School, Prof. Chen, based in Los Angeles, leads all academic elements of the GEMBA program Academic background: Ph.D., University of Rochester Academic discipline: Macroeconomics

James G. Ellis Dean Marshall School of Business University of Southern California

Greetings from The USC Marshall School of Business – The Global Executive MBA (GEMBA) in Shanghai represents a powerful partnership between the University of Southern California Marshall School of Business and Shanghai Jiao Tong University’s Antai College of Economics & Management, capturing the best of a truly global educational experience. GEMBA students come together from across the world to learn from superb faculty members and share invaluable experiences. The program attracts a broad cross-section of business professionals: they are senior executives from multinational, private and public companies, entrepreneurs and leaders of family-owned businesses. The benefits of a GEMBA degree are unmistakable: relevant classes taught by superb faculty, an outstanding global network, and lifelong friendships within the worldwide USC Trojan Family. I invite you to explore this exciting program and hope to welcome you soon to the USC Marshall community.

"Starting my career as a technical person, I knew bits and pieces about business, but the GEMBA program gave me a systematic training and understanding of business at the strategic, general managerial level. GEMBA became the foundation of a major transformation for me. I became much more confident—moving beyond the merely technical to becoming a strategic business leader. I attribute much of the rapid growth of my career to my GEMBA experience."

Shuhui Peng, GEMBA Class of 2004 General Manager, Parker Hannifin Corporation Chomerics Asia Pacific Division 3

Study With Our World-Class Faculty Join GEMBA and study with top faculty recognized for their teaching excellence and leading-edge business research. The Marshall School selects only its leading faculty to teach in the GEMBA program—the same faculty team that teach in Marshall’s top-10ranked EMBA programs in Southern California. You learn classic business cases and theory, plus the latest perspectives and applications, from these top scholars, who: • Are consistently ranked among the world’s best in relevant, published research • Have authored major textbooks used in MBA programs around the globe • Have extensive consulting experience with firms throughout the world, and are leaders of business study missions to Asia, Latin America and Europe


Charles Tebbutt GEMBA Class of 2006 Asia-Pacific Manager Sauer-Danfoss

"GEMBA has a firstrate faculty—the best professors from the Marshall School of Business—experts in their fields. They are not just focused on showing you what they know, but also on making sure you understand what you need to know. "I gained greater knowledge of the different aspects of doing business globally, learning about key issues in finance, marketing, strategy and many more. Years after graduation, I am still very happy that I joined GEMBA."

1 Yehuda Bassok

4 Tyrone Callahan

Ph.D., Camegie Mellon University; Teaching: Operations and Supply Chain Management

7 Baizhu Chen

Ph.D., University of California, Los Angeles; Teaching: Finance

5 Tim Campbell

2 Arvind Bhambri

8 Mark DeFond

Ph.D., University of California, Santa Barbara; Teaching: Finance

DBA, Harvard University; Teaching: Business and Corporate Strategy

3 Judith Blumenthal

6 Peter Carnevale

Ph.D., MBA, University of Southern California; Teaching: Corporate Governance

Ph.D., University of Rochester; Teaching: Macroeconomics and Globalization

Ph.D., SUNY-Buffalo; Teaching: Negotiation

Ph.D., University of Washington; Teaching: Public Accounting

9 Joseph Nunes Ph.D., University of Chicago; Teaching: Marketing



















10 Daniel O'Leary Ph.D., Case Western Reserve University; Teaching: Information Technology Management

11 Greg Patton Ph.D., University of Southern California; Teaching: Managerial Communications

12 Julia Plotts MBA, University of Southern California; Teaching: Finance

13 Dawn Porter Ph.D., New York University; Teaching: Statistics

14 Carl Voigt Ph.D., University of California, Los Angeles; Teaching: Globalization and Strategy

15 Allen Weiss Ph.D., University of Wisconsin; Teaching: Marketing

16 Junfang Xi Ph.D., Shanghai Jiao Tong University Teaching: International Economics

17 Mark Young Ph.D., University of Pittsburgh; Teaching: Managerial Accounting

18 Jonathan Yormark Ph.D., Purdue University; Teaching: Operations and Supply Chain Management


The Utmost in Diversity and Experience The quality of your classmates is a primary contributor to the ROI you gain from your GEMBA experience. Class Profile By Industry

By Residence


Mary Ling GEMBA Class of 2007 Senior Program Manager, Apple China

"GEMBA gave me the personal community, knowledge and confidence to proceed in Asia’s cross-cultural business environment."

Sonny Shen GEMBA Class of 2008 Senior Director Edelman Public Relations

"Even as a student in the first year, I was able to directly apply my GEMBA experience to my business development. Ever since then, the GEMBA program has proven a solid foundation for my sustainable career growth. "GEMBA also expanded my network. I became part of USC’s world-famous Trojan Family of alumni, in addition to becoming an alumnus of Shanghai Jiao Tong University. "I made lifelong friendships with my classmates—55 students from 15 countries—who will always be able to share with me their diverse insights on various business challenges."


Unique, Integrated, Theme-based Curriculum Businesses, and business schools, are organized by vertical function, such as marketing, accounting and finance and human resources. But real-world business challenges cross over these functional silos. In the 1980s, academic leaders at the Marshall School inaugurated a revolutionary new curriculum. Recognizing that real-world business challenges and opportunities aren’t divided into tidy academic silos, but rather touch many if not all of the functions of the organization, Marshall’s leaders designed a curriculum framed around these thematic challenges and opportunities. This revolutionary curriculum remains unique among business schools, in part because it’s unusually challenging to deliver, as it requires faculty to work across academic disciplines, and it requires us to bring at least two faculty to every GEMBA session. But the benefits of such a curriculum more than compensate for the challenges of delivering it, as has been proven over these recent decades by the testimonies and career achievements of thousands of program graduates.


F aculty F ocus Baizhu Chen Ph.D., University of Rochester Academic Director, GEMBA Teaching: Macroeconomics and Globalization

“Marshall’s integrated, theme-based curriculum has proven its value over nearly three decades. Our graduates gain huge advantage in their career development, because they learn with us how to integrate the various aspects of business into a strategic whole, and to apply that strategic vision in boosting their organizations’ results. Our curriculum is like rocket fuel for your career.”

Integration Within Each Theme and Across the Program GEMBA’s 10 themes, each reflecting the dynamic environment that faces real-world business leaders today, cut horizontally across business and academic silos, giving you an integrated look at the challenges and opportunities you face in your career. While each GEMBA session is integrated around a key business theme, the themes themselves are integrated into a strategic whole. Your 20 months of GEMBA study give you a solid, strategically balanced and integrated understanding of real-world business challenges and opportunities. Join GEMBA and experience this transformative curriculum firsthand.

Dan Rosen GEMBA Class of 2006 Director, Digital, International Media Distribution, National Basketball Association

“I chose the GEMBA program because the theme-based curriculum mirrors reality. I wanted an academic experience that I could tie directly to my work. GEMBA gave me the perspective I sought to succeed in my career.”


The Theme-based Curriculum in Detail Theme 1: The Perspective of the C Suite Introductory analysis of the issues and opportunities facing top business leaders. Academic disciplines: leadership, organizational behavior and change, managerial communications Theme 2: Evaluating Market Performance In-depth analysis of how external stakeholders evaluate the performance of enterprises, and what business leaders can do to enhance the evaluations. Academic disciplines: corporate finance, public accounting, statistics, marketing, managerial communications   Theme 3: The General Manager as Integrator Turning the focus to the internal drivers of business success, we analyze what managers must do to enhance internal performance, optimizing strategy and execution. Academic disciplines: managerial accounting and finance, marketing strategy, negotiation   Theme 4: Operations and Information Systems Management Two modules tightly focused on how business leaders can succeed, or fail, based on their ability to lead their organizations on information systems and operational control. Academic disciplines: information technology, managerial communications and leadership, operations/supply chain management   Theme 5: Corporate Strategy and Marketing for the Future At our one-year milestone, we take the tools we’ve gained in the first year and begin to apply them to high-level strategy, as well as analysis of digitally focused marketing strategies and solutions. Academic disciplines: corporate strategy, digital marketing


Theme 6: Establishing Global Competitive Advantage Continuing to leverage our first year’s work, we now focus intensely on the essential global perspective, analyzing the macro environments of countries around the world, and successful strategies in response. Academic disciplines: macroeconomics, globalization and international strategy Theme 7: Global Perspectives from the Front Lines We visit dynamic, ex-China economies in East Asia for additional perspective on how leading businesses in the region are achieving excellence in the globalized economy. Site visits and other interaction with eight to 12 top executives of these businesses. Locations to date: India, Japan, Korea and Southeast Asia.   Theme 8: Strategic Planning for Growth Again leveraging work to date, students develop strategies for existing and potential global businesses. A key component is detailed evaluation of a current, real-world, cross-border merger or acquisition. Academic disciplines: globalization, financial analysis, strategy   Themes 9 and 10: The Global Leader of the Future In these capstone themes, we focus on what the business world requires of 21st century business leaders. Students reflect on their leadership capabilities and future career development, with a focus on entrepreneurship vs. leadership roles in large corporations. We hold our graduation ceremony at the close of the themes. Academic disciplines: corporate governance, entrepreneurship, leadership and managerial communications

F aculty F ocus Tim Campbell Ph.D., University of California, Santa Barbara Teaching: Corporate Finance and Strategy

“In the first year of the GEMBA program, we build your tool kit— the fundamental skills necessary for you to be an effective creator of shareholder value.

“In the second year we apply the tool kit to a variety of different cases. Some of the cases are classics, but many are ‘living’ cases, such as the project you work on for Theme 8. “We have learned over 30 years that, by first building your tool kit, and then by applying it, you can develop into the business leader you aspire to be.”


F aculty F ocus Arvind Bhambri DBA, Harvard Business School Teaching: Business and Corporate Strategy In 2008, Professor Bhambri was named one of the best EMBA faculty in the world by The Wall Street Journal.

“One of my primary goals in the GEMBA classroom is to ‘unfreeze’ students’ thinking. They sometimes view the challenges they face in their business lives as unique, when in fact they are usually not. Once they see the fundamental similarities underlying many business challenges, they are empowered to learn from the other students as well as from the cases and other materials I’ve prepared. The results are highly collaborative and rewarding, and not just in the classroom—I often hear later from them that their GEMBA experience has dramatically strengthened their ability to lead change and growth in their globalized organizations.”


Integration Example: Theme 3, The General Manager as Integrator While Theme 2 focuses on how the corporate enterprise appears to external stakeholders, Theme 3 turns the focus inward—on how a savvy GM weaves the various parts of the organization into a tightly knit team that delivers focused, cohesive performance.

Theme 3A, early October, Shanghai Professor Callahan reviews the financing decisions you must make as a GM to bolster the enterprise.

Joint session on psychological effects common to finance and marketing decisions

Professor Nunes uses the MarkStrat simulation to show how marketing decisions influence, and are affected by, many parts of the organization, and how the resulting decisions directly affect your outcomes.

Theme 3B, mid November, Shanghai Executive Speaker: Delivering Marketing Excellence in China

The General Manager as Integrator

Executive Speaker: Negotiating for Maximum Value in China

Professor Young explores managerial accounting – tools such as variable cost productivity and the balanced scorecard that support your managerial decision-making and control of the enterprise.

Jointly taught case: China Rescources Corporation

Professor Carnevale delves into the complicated yet especially important world of negotiation, a skill that is essential for your ability as a GM to make changes in the organization that improve performance.

Martin Daffner GEMBA Class of 2010 Director of Research and Development, Asia Pacific, TE Connectivity, Telecom Networks Division

“To me, the ROI of GEMBA can be expressed in three simple words: asking better questions. The GEMBA experience has given me such a broad-based and in-depth business perspective that I find I’m consistently able to ask better questions about what I see in my working environment, and that by articulating such questions I can drive better results from my team. Asking better questions has also proven valuable to me personally—my ability to express a greater understanding of business at the leadership level has gained me access to a remarkable new position. My GEMBA studies have been an essential contributor to this major career step.”


Richard Chang GEMBA Class of 2006 Managing Consultant, Alsbridge. Inc.

"Because my work requires me to travel a lot, in China and overseas as well, a flexible schedule was a critical component of any EMBA program I could consider. GEMBA’s schedule, combined with the outstanding academic value and reputation, made GEMBA the only choice for me."


An Executive-Friendly Schedule GEMBA’s executive-friendly schedule allows people based throughout East Asia, and even beyond, to become part of the GEMBA family. Your schedule doesn’t feature a lot of free time. GEMBA is designed to fit into it. You attend: • Classes held every six to eight weeks, for 20 months. • Ten sessions in Shanghai, in five-day modules spanning weekends. • Two week-long sessions in Los Angeles and a week-long trip to another Asian country. Year 1

Year 2

Themes 1 and 2A – at SJTU in Shanghai First week of May (Thurs – Mon) Profs. Chen, Nunes, Patton and Xi

Themes 5 and 6A – at SJTU in Shanghai First week of May (Thurs – Mon) Profs. Blumenthal, Patton and Weiss

Theme 2B – at USC in Los Angeles Third week of Jun. (Sun – Sun) Profs. Campbell, DeFond, Patton and Porter

Theme 6B – at SJTU in Shanghai Last week of June (Thurs – Mon) Profs. Chen and Voigt

Theme 2C – at SJTU in Shanghai Third week of Aug. (Thurs – Mon) Profs. DeFond and Porter

Theme 7 – In ex-China Asia economies Third week of Aug. (Sun – Fri) Profs. Porter and Xi

Theme 3A – at SJTU in Shanghai Last week of Sept. (Thurs – Mon) Profs. Callahan and Nunes

Theme 8A – at SJTU in Shanghai First week of Oct. (Thurs – Mon) Profs. Bhambri and Plotts

Theme 3B – at SJTU in Shanghai Third week of Nov. (Thurs – Mon) Profs. Carnevale and Young

Theme 8B – at SJTU in Shanghai Second week of Nov. (Thurs – Mon) Profs. Bhambri and Campbell

Theme 4A – at SJTU in Shanghai Second week of Jan. (Thurs – Mon) Profs. O'Leary and Patton

Themes 9 and 10 – at USC in Los Angeles Third week of Jan. (Thurs – Wed) Profs. Blumenthal, Crookston and Patton

Theme 4B – at SJTU in Shanghai Second week of March (Thurs – Mon) Profs. Bassok and Yormark


Global Program, Global Platform Learning about international business in international locations GEMBA offers a unique opportunity to study in multiple global business centers. In addition to studying at GEMBA’s home campuses in Shanghai and Los Angeles, you also visit another Asian economic center, to gain additional, real-world perspective from leaders of businesses there.



Two Leading Universities The University of Southern California is famous worldwide for its commitment to its alumni and friends, the Trojan Family. A private university established in 1880, USC has 30,000 students, including 5,500 international students and scholars—the highest proportion of any university in the United States. USC’s heritage in Asia is deep and decades long. Trojan alumni in Asia and across the globe often work together on invaluable business opportunities.

"I’m a third-generation Trojan–both of my parents and two of my grandparents earned degrees at USC–and I’m a graduate of the first GEMBA class. I have seen the power of the Trojan Family over generations, and now see its power among our GEMBA family. I’m honored to contribute to GEMBA’s development, and to that of our partner institutions."

John D. Van Fleet, Class of 2004 Assistant Dean and Executive Director, GEMBA 18

Shanghai Jiao Tong University is rated among China’s premier institutions. The Antai College of Economics & Management, located in downtown Shanghai, is consistently ranked among the top five in the country. Established in 1896, SJTU has approximately 200,000 alumni, with more than 30,000 from the Antai College alone.

"As a venture capitalist in China, I must travel a lot. GEMBA’s schedule was flexible enough for me to manage my studies and my work responsibilities. But I also found that, through the strong network of both USC and Jiao Tong University, I was able to develop some very high quality deal flows.”

Roman Shaw, Class of 2006 Managing Partner, DT Capital Partners


Howard Wen GEMBA Class of 2010 Vice President, International Financial Advisor, Merrill Lynch

"As a private wealth portfolio manager, my work is mostly about finance. The GEMBA program has given me exposure to aspects of business I don’t otherwise gain, such as the challenges and opportunities on a factory floor, or developing a multinational brand in mainland China. The finance-related components of the program were valuable for me, as they help me bolster my systematic understanding of the field as well as the latest developments, but it’s the nonfinance components that I feel are delivering huge ROI for me, because I can use my greatly expanded understanding of business to more dynamically interact with my clients and boost the performance of their portfolios."

Join Us! Admissions Criteria A minimum of 10 years' full-time working experience, of which six years must be in a managerial capacity. A bachelor's degree or higher from an accredited institution. Ability to participate dynamically in a 100% English-language learning environment. The understanding and support of your employer and family.

Admissions Process Online Application We require: Application form/fee Recommendation letters Transcripts and degrees

Interview We consider: Career accomplishments and goals English proficiency Fit for the GEMBA family

Admission We offer: Your admission decisions within three days of your interview See our website for details about tuition, payment schedule, etc. 20

USC-SJTU Global Executive MBA in Shanghai Antai College of Economics and Management Shanghai Jiao Tong University Room 206, Antai Education Building 535 Fahuazhen Road Shanghai 200052, PRC Phone: +86-21-6293-2707 Fax: +86-21-6293-2713 E-mail: USC in Shanghai Suite 2704, Chong Hing Finance Center 288 Nanjing Road West Shanghai 200003, PRC Phone: +86-21-6137-5380 E-mail: USC in Hong Kong Suite 1307 Central Building 1-3 Pedder Street, Central, Hong Kong Phone: +852-2501-0108 E-mail:

USC in Mumbai Air India Building, 11th Floor Nariman Point, Churchgate Mumbai, India Phone: +91-22-6580-8078 E-mail: USC in Taipei 7C03, 5 Hsinyi Road, Sec. 5 Taipei, Taiwan Phone: +886-2-8789-5679 E-mail: USC in Seoul Hana Bank/HSBC Bldg., 16th Floor Euljiro 2 Ga, 9-10, Jung-gu Seoul, 100-192, Korea Phone: +82-2-773-0502 E-mail:

Global Executive MBAin Shanghai (GEMBA) brochure  

Would you like a rocket-fuel boost for your career? Would you like to join the most powerful alumni network in Asia? Would you enjoy having...

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