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Flying High February 2011 #1

y ountr c i n Alum file: pro

New kids on the block:

Your new European Committee!


ga u t r o P

What’s up in


Sustain motivation


Changes - and new times for JA-YE Alumni Europe


Flying High February 2011

Message from your Editor-in-Chief:

>Winds of change Dear reader, A new issue of Flying High is on the wing – and you’re looking at it! A lot of changes have happened at the European level of JA-YE Alumni Europe. A new GEC and a bigger and stronger ECC, which also means I will be the lucky one to launch Flying High from now on. Onboard this issue you can read more about the new faces in the European Coordinators’ Committee. Please also check out the article on sustaining motivation, that is a contribution from Alexander Fuhrmann. Learn what our friends in Portugal have been up to, get to know me and as always there is news from all around Europe!

So, I hereby welcome you to my first issue of flying solo (well, almost solo – thanks to the people who’ve contributed in any way – you know who you are!) I hope you enjoy the new look and feel of our newsletter, but if you have comments or ideas please let me know. Thank you for flying with us!

Sara Green Brodersen Editor-In-Chief

>In this edition

Message from your GEC:

03 Let’s show them what we’re made of 04 A Tour of Alumni Europe 06 How to Sustain Motivation - through change or tough times 10 Your New European Coordinators’ Committee

12 Coming up in 2011 Alumni Country Profile: Portugal 14 Giving our best to succeed


Alumni Portrait: The new editor


Entrepreneurship is also to stand out


News from JA-YE Alumni Europe


Upside Down

6 4 14

Message from your GEC:

>Let’s show them what we’re made of Dear alumni, As most of you know JA-YE Alumni Europe has a new General European Coordinator (GEC). It has been a great honour for me to take over from Brian Gjerstrup, who has done an amazing job during his year as GEC. Brian’s dedication and enthusiasm has inspired me and I will strive to continue down the path he started and make the European network even stronger. I am so passionated about JA-YE Alumni Europe because I believe the European collaboration not only facilitates networking across border, but also strengthens the individual national organisations. To me the fact that over fourteen countries have started up independent national groups proves that the JA-YE alumni movement is more than just a coincidence, and that it springs from the dedication and determination of many young people wanting to make a positive difference in Europe. Therefore I want us to make this network about much more than what it is today, • Why not bring an international spin to your own national event? • Why not share your best and worst practices with your sister organisations? • Why not promote your events on a European platform?

> Louise at the 2010 JA-YE Europe Staff Conference in Bucharest where the ECC got the chance to present JA-YE Alumni Europe to a very postive delegation of CEOs and staff from around Europe We on the European committee will endeavour to make the European collaboration stronger, but we can’t do it without you. So let’s make 2011 a joint effort to strengthen JA-YE alumni both on a national and a European level. We have the momentum, we have the attention of the national JA-YE organizations and JA-YE Europe, but most importantly I know we have the passion, resolve and courage - so let us show them what we are made of.

Louise Edwards General European Coordinator

Check out our Annual Report 2010! If you haven’t already dived into the best Annual Report that JA-YE Alumni Europe has delivered to date - then it’s about time! Easiest way to read it is to click the picture of the front page at your right! If you’re reading this as a print version then please find it through our Facebook Page: ‘JA-YE Alumni Europe’ or go to and find it under ‘Alumni’ “... The content shows that the alumni network in Europe has truly taken hold. It is a growing organization with highly skilled individuals volunteering their skills and talents...” Caroline Jenner, CEO

Out now!



Flying High February 2011

>A Tour of Alumni Euro Destination: Denmark

New board and NC

Destination: Netherlands

New structure

In partnership with JA-YE Netherlands it was decided to set up a total new structure for the alumni organisation. It is no longer registered as an association at the Chamber of Commerce but as a department of JAYE Netherlands. It had many positive outcomes. For example; It’s much easier to collaborate with JA-YE in order to make the alumni network grow and be really valuable for both alumnis and JA-YE. The organisation is currently in a phase where it should be decided what should be done by who and how to keep the board youthful and full of ideas. The Netherlands alumni are very proud to have taken this step in order to sustain the future of the alumni association! And sure it will be as healthy as it was a couple of years ago. Please feel free to contact us at By Erik van Zummeren

Destination: Italy

New website At the end of the month JA Alumni Italy will be launching a new website. Check it out at


Denmark has elected a new board and NC. Effective mid February the new NC will be Nana Vassvik.

ope Destination: Germany

Social Media Event: JENZ Perspektiven 19. 21. Nov 2010 Life has become a virtual one those days. Social media use has become a vivid mass phenomenon of our everyday life. However, social media is not just fun - it actually has become big business and a great opportunity for entrepreneurs to set up new companies. Considering all these facts “social media” was the topic of JA-YE Alumni Germany’s (JENZ’s) annual “Perspektiven” theme conference. Starting with a geocaching teambuilding on Friday night, 30 JENZ Alumni met in Cologne to experience 6 fascinating keynote presentations, showing different aspects of social media business. Besides well-reputed experts such as Felix Beilharz (DIM) or Ibrahim Evsan (United Prototype, Fliplife), YEAD Alumni Andreas Eriksen portrayed his view on China gained during his recent one-year stay. To emphasize the social media aspect of the conference, a live coverage before, during and after the conference was realized by Facebook status posts and pictures in the JENZ Facebook group. The overwhelming feedback, in virtual and real life is reason enough to look forward to 2011’s conference, you’re all invited! By Justus Rathe

New website & logo After becoming a non-profit “JENZ e.V.” the German alumni organisation decided that it was time for a new public appearance. This means they have regenerated not only a modified logo but also new informative texts and most notably a new website. On the members of JA-YE Alumni Germany have the opportunity to communicate in a more flexible way and to stay in touch easier. One improvement is that every user can participate more efficient while publishing articles, inscribe events on the calendar and have lively conversations in our discussion forum. Also, an international heading is covered with reports of JA-YE Alumni events and the link to our European network. The only problem confronted with is that all members of JA-YE Alumni have Click here to register themselves. On one hand its extra work for the membership board - on the other hand it aids another problem - to reject all inactive members which accumulate during the years. After the launch in October 2010 JENZ are proud to have succeeded in having around 60 users, and the number of registrations increase. Besides the development of the website JENZ will author a new flyer, a JA-YE Alumni Germany slogan and more additional information material during 2011 – to take a step forward to advertise the network in Germany and to facilitate collaboration within JA-YE Alumni! By Annerose Schneider 5

Flying High February 2011

>How to sustain m

- through change or to

By: Alexander Fuhrmann Director, Eureka Traininig & Tests SRL

In my work as trainer the question of motivation is often

a question of great interest. The difficulty starts with the perspective of the person raising the issue. If it is a supervisor he normally asks “why are my people not motivated?” If it is a subordinate he asks ”why doesn’t my boss do anything to motivate me?” So we have to take a step back to go down to a level where we can address the issue in a way that is meaningful for both perspectives. 6

Communication is crucial When two parties sign an employment contract, they agree on a framework for future cooperation. But within a framework each side can perceive differently what the expectations of the other side are and act accordingly. In order to reduce the gap between the two perceptions, communication is crucial and this is one of the roots of the misunderstandings that follow. We have to recognise that even the simplest request can be subject for misunderstanding. Imagine a supervisor asking for a glass of water from a subordinate. The subordinate will: a. stop doing what he is doing and b. make some assumptions about what the boss wants the glass of water for and act accordingly.

< “Trust is an underlying element of all human relationships and the more there is of it the better it functions”

Everyone can sometimes feel uninspired in their daily life, job, education or volunteer work. So how do you keep being passionated and sustain your motivation? Read on and get inspired by these very simple and effective tools -and help others too!


ough times

The result is that he may bring a glass of water that is not appropriate for what the supervisor needs it for and he doesn’t finish on time what he was working on when he was interrupted. As a result both sides are frustrated and assume ill will from the other side. This kind of misunderstanding could be easily avoided if the two sides would take a few seconds to ask each other simple questions to clarify what they can do in order to deal with the request with the minimum disruption and maximum satisfaction for both. And the point to recognise is that the kind of work environment in which this happens is also the kind of work environment people recognise as motivating - so let us see what it takes to have such an environment and what we can do individually to promote it.

A few words of motivation People enter in any kind of human relationship (work or private) with certain expectations that boil down to the following assumption. One will have to do certain activities and will get certain benefits in exchange. If the individuals perceive the ratio of effort rewarded as positive their level of satisfaction increases otherwise they feel cheated. Here is a key aspect where motivation is important because a few words of motivation can shift the balance from satisfaction to dissatisfaction and backwards. “If my level of trust is high, I am more willing to say what is on my mind” In times of crisis, change or insecurity the level of individual stress raises because people are not sure if the usual responses are still adequate or not that is why motivation through better communication is so important. Unfortunately, these are also the times when supervisors, who are also under stress, have less awareness of the importance of dealing properly with the emotional needs of their subordinates. The consequence is a work force that feels let down by their employers and the employees are wasting more time looking for ways to deal with their situation instead of contributing to the success of the company they work for. Trust is key The situation can be improved if we recognise that trust is an underlying element of all human relationships and the more there is of it the better it functions. A work relationship starts with a certain amount of trust (generally between a company and the employee, but specifically between the supervisor and the subordinate) that in the everyday work can be increased or diminished. Continues > 7

Flying High February 2011

< “In times of crisis, change or insecurity the level of individual stress raises that is why motivation through better communication is so important”

< Continued There is a correlation between the level of trust and the quality of communication in a group. If my level of trust is high I am more willing to say what is on my mind because I trust you will find it worthwhile to listen to my point of view, otherwise I do not bother to say anything. What can be done? Well, first as a company, if we agree that trust is important and we want to increase it, a good way to go about it is to start a dialogue with all employees to identify some directions of action. This approach has a number of benefits. To begin with, it shows your employees that you are serious about it. Then it indicates that you want to start a dialogue and are willing to listen. “It also helps motivating people to give them regular feedback” Also, it shows you trust them to come with some valuable suggestions. And as we know showing trust is the best way to get trust. Last but not least this approach will bring some unexpected good ideas that are worth considering and a plan that is based on suggestions from all parties involved in its execution as well therefore has better chances of success than one that comes from the top, without any input from the lower levels of the organisation.

Don’t forget feedback Another goal for the supervisors should be to recognise that in times of crisis, fears and insecurities some of their subordinates’ acts are emotional and they are as well confronted with difficulty to express their emotions unless the supervisors are willing to help and use those old techniques of active listening that we have all learned, but sometimes believe we can live without. Active listening means that we ask open questions, listen to the answers, ask questions of clarification and reformulate what our partner said in the discussion, to make sure we talk about the same thing. It also helps motivating people to give them regular feedback. In some companies there is a fear that praising someone or someone’s performance raises (in the mind of the person) the expectation of a pay rise and therefore it is better to avoid it, so the rule is “no negative feedback or criticism should be considered praise enough”. From the perspective of trust building behaviours this is obviously an approach that does not build trust. In an organisation where the level of trust is adequate, the process of communication between supervisor and subordinate is an ongoing process. Certain aspects are more formal in style and content, like for example the yearly appraisal discussion where past performance and

About Alexander Fuhrmann Alexander was born in 1955 in Romania. His qualifications include a BA degree in Mathematics from the University of Haifa in Israel and an MBA from the European University in Brussels. After a number of executive positions with major multi-national companies he started his own training company in 1995. In 2002, the Training and Organisational Development activity was taken over and continued by Eureka Training & Tests. Eureka is one of the major providers of high impact training and personnel development programs in Romania. Occasionally he contributes to “Cariere” (a Romanian periodical for Human Resources Managers) and follow invitations to radio talk-shows or to be a guest speaker in Universities or corporate events. He also does community work with high-school students and teachers. Read more at


Alexander Fuhrmann with the ECC; Mikko, Julia, Louise and Ricardo and Caroline Jenner, CEO of JA-YE Europe, at the 2010 Bucharest Staff Conference where Alexander was present as a motivational speaker. Thank you to Alexander for his contribution to Flying High.

future plans are addressed, while others are more informal and the supervisor comments on daily behaviours, praises for a job well done or makes suggestions for improvement and finally discusses about a practical plan to implement the agreed improvement. Focus on skills and value I would also like to suggest another idea, in my opinion worth exploring as a motivational tool, for the enlightened supervisor. It is worth inviting the subordinates to recognise that in this ever-changing environment, rather than talking about job security and how to make one’s job safer, it makes more sense to look to the skills and abilities that increase their value as employees and consider using them efficiently. If such a dialogue starts and practical plans emerge from them, chances are that people will participate more enthusiastically in their fulfilment and the general spirit of the team will be more positive and motivated. A less obvious by-product of this approach is that it allows supervisors to shift the discussion from the difficulties of

the business environment and its impact on the company to the topic of doing the right efforts to improve the competitiveness and adaptiveness of the company to the constant changing environment in which it operates. Most of the ideas and topics raised in this article are obvious and to some extent already exist in most successful companies they only need to be implemented in a more focused and sustained way since building trust is an ongoing process and not a one-off event, like a teambuilding exercise and therefore it should have the active support of the top management of a company, otherwise it is at risk to become just another buzzword to be discarded when a more appealing one appears.

How do you motivate your fellow alumni in doing volunteer work? Was Alexander’s points helpful? Will you use them in the future? Let us know! -and we’ll bring your feedback in the next issue of Flying High...

> “It makes more sense to look to the skills and abilities that increase their value as employees and consider using them efficiently”


Flying High February 2011 Flying High presents:

>Your new European Coordinators’ Committee Louise Edwards General European Coordinator Nationality: Danish Age: 24 Occupation: 6th semester student in Business Administration and International Management at Aarhus School of Business My biggest wish: “Is to be able to make a real sustainable positive difference to the European alumni network! And to live a life where I’m constantly challenging and stretcingh myself” What you didn’t know about me: “I’m married, I realize some of you know this, but you would be surprised how many don’t. The lucky guy is English and we’ve been married for just over 6 months”

Alexandra Angelova Secretary General Nationality: Bulgarian Age: 22 Occupation: 7th semester student of Economics at Sofia University My biggest wish: “My biggest wish in the material world is to travel around the whole world, discovering and enjoying the beauties in life. While my biggest wish as a person is to live every day in contentment and harmony with myself and everything else with the focus on leaving a positive footprint to the world” What you didn’t know about me: “An interesting fact that not many people know about me is my passion for collecting tea bags and sunrise/sunset pictures”

David Eiras Vice European Coordinator Nationality: Portuguese Age: 23 Occupation: Master student at Faculty of Engineering, University of Porto My biggest wish: “To continue having the feel of self-fulfilment which includes personal, social and professional achievements which are constantly changing and adapting with time” What you didn’t know about me: “I like to to read articles about psychology or anthropology and discover little mysteries about human mind and behavior”



In 2010, JA-YE Alumni Europe implemented a new structure for the European Coordinator’s Committee to better meet the needs of the Member Countries as well as finding a sustainable solution for the organization to grow with. You can read a lot more on the structure and tasks of the ECC in the Annual Report 2010, but here and now is your chance to get a little closer to the new kids on the block...

Elena Tosheva European Coordinator

Preslav Mitranov European Coordinator

Nationality: Bulgarian Age: 22 Occupation: Entrepreneur and student My biggest wish: “My biggest wish is that young people manage their lives in the direction they want to, they pursue their dreams and ideals and of course that JA-YE Alumni Europe plays a huge role in the development of European youth” What you didn’t know about me: “I’m a very talented mathematician and when I was younger I won numerous maths contests and national Olympics”

Nationality: Bulgarian Age: 22 Occupation: Student and Entrepreneur My biggest wish: “My biggest wish is that there will be world peace and the end of poverty” What you didn’t know about me: “I have a black belt in karate shoto kan”

Mikko Jaatinen European Coordinator Nationality: Finnish Age: 24 Occupation: Entrepreneur and working for the Finnish Community of Entrepreneurship My biggest wish: “I have a lot of wishes and dreams, but the most important one must be that I would like to leave the Earth a better place than when I first got here” What you didn’t know about me: “I love running. I like to run long distance. One of my dreams is to run the New York Marathon, and I will do it in 2012. I also love fleemarkets”

Julia Tollin Vice European Coordinator Nationality: Swedish Age: 21 Occupation: Project Manager, YE Sweden My biggest wish: “Is to keep meeting inspiring young people who are just like me, driven to explore and curious to realize their true potential” What you didn’t know about me: “I‘ve been working within the JA-YE Sweden organisation since I was in the Company Programme myself”

Ricardo Martins Costa Vice European Coordinator Nationality: Portuguese Age: 21 Occupation: 5th semester student of Information Science at University of Porto My biggest wish: “Is to successfuly start and run my own business, but most of all have fun while doing it” What you didn’t know about me: “I come from a family of entrepreneurs. Both my parents and my 4 grandparents were successful entrepreneurs”


Flying High February 2011

>Coming up in 2011:

JA-YE Alumni Europe Conference 2011, Munich Passion, Professionalism, People The event of the year â&#x20AC;&#x201C;the European alumni conference will in 2011 take place in Munich, Germany. In the second week of September JA-YE Alumni Europe and the German alumni group JENZ will be welcoming alumni from all over Europe for a week of learning, networking, friendship building and fun! With the planning of this conference already being well on its way and the dates already set, the goal is to make this the most attended European alumni conference to date.


National Coordinators’ Meeting May 2011, Sofia Biggest, boldest, best The theme for the upcoming NCM is “Management of Youth Organizations and Initiatives”. It clearly supports JA-YE Alumni Europe’s commitment to give valuable knowledge to its national leaders and increase the quality of their projects. During the 5-day meeting all participants will learn a lot about successful NGO management, they will meet new friends and contribute to the development of JA-YE Alumni Europe and their national organizations. This year there were three Alumni groups competing to organize the first NCM for 2011 and after voting the ECC chose Alumni Business Club Bulgaria (ABCB) to be the host.

The meeting will take place from 18 - 22 May 2011 and will include interesting lectures, sharing best and worst practices, discussions and interactive workshops. As a result the attending NCs will learn how to motivate volunteers, execute events and will be encouraged to work more in partnership with other Alumni organizations. In order to make this NCM accessible to as many NCs as possible we plan to make it almost free of charge for all participants. The European Union’s Program “Youth in Action” will make this possible. Currently the application procedure is in progress but we believe that “Management of Youth Organizations and Initiatives” will meet the criteria and become one of the most successful NC Meetings so far.


Flying High February 2011

Giving our best to


Alumni country profile: Portugal

By: Carolina Beja Regional Coordinator Lisbon How did the alumni organization get started? In 2009, JA Portugal kindly invited two of their alumni to go to the Alumni Conference in Copenhagen. Ricardo Martins Costa and Carlos Henriques returned home with the will of starting the organization in Portugal. With a lot of hard work, the team started to grow and JA Alumni Portugal took its first steps. What was the hardest thing about starting up? Like all the new things we deal with in our life, our biggest challenge was to overcome the resistance to do something we had never done before: create an organization. It encompasses a whole range of new concepts and processes that often raised the question: “What’s next?” Fortunately, we had a team of self-motivated individuals with a great capacity to learn and undertake, in short, JA-YE students. Together, these fantastic minds made the next step possible, creating the amazing team we were proud to present last year, JA-YE Alumni Portugal.

What are your main activities in the organization? Following great examples all over Europe and with a lot of ambition, we have planned to develop a certain amount of activities we consider of extreme importance. The conferences, both the national and the international, are a crucial part of our work. Besides that, the Big Brother/ Big Sister programme aims to give JA students an extra help from those who already did the programmes. Finally, the Alumni Award, an idea developed by JA Alumni Portugal which will be soon implemented all over Europe, is starting in our country this year too. Besides these main activities it is also our intention to help provide a service of consulting to those alumni who intend to establish their own company. How do you find enough man power and financial resources to keep the organisation going? As we are still in the beginning of our journey the amount of man power we need is not much. We are a small team at the moment, but a very dedicated and active one. It is our purpose to attract and invite the former participants in JA Portugal’s programmes and make them a part of this organization, for that to happen we present our organization at the Portuguese National Finals each year. Our financial stability depends on JA Portugal’s support to activities, sponsors, agreements with universities and companies.

< The International Trade Fair 2010 in Lisbon. The Portuguese team met more than one hundred international JA Students and describes this as an unforgettable experience!


o succeed

In a new series Flying High will focus on the great results achieved by the individual member countries. This time you can read all about JA Alumni Portugal.

What is the best and worst experience you had in the organisation? The development of activities together with other alumni, the proximity to the business environment and the contact with a network of students sharing the same fondness for entrepreneurship are certainly unique and special experiences for all alumni. We can highlight, as our best experience, the International Trade Fair 2010, our first major activity where we helped JA Portugal and JA-YE in organizing the event, and we met more than one hundred JA-YE students from all over Europe. Unforgettable! ^ A very dedicated and active team of alumni. Top picture: JA Alumni Portugal’s board members Bottom picture: Taken at the 2010 Alumni Christmas Dinner

The worst experience is surely with the start. Planning, raising funds, establishing protocols with the JA organization. This work required us to be very professional and responsible. Fortunately with a strong team, we could face these obstacles and are now heading in the right direction.

^ The

What does portuguese the future look delegation at the like for the organiza2010 Vilnius Conference tion? As we are still a new born organization there is still plenty of work to be done. We need to grow and become better and better, we need to try new things so we can learn from them and, most of all, we need to give the best of ourselves to succeed. We believe this is what future has set for us. With hard work we hope to create an impact on JA-YE programs and the lives of our future alumni. Anything else you would like to share with your fellow alumni? We are entering a very special era; it’s time to do something different and who’s better than JA-YE students? Keep the passion alive, be an entrepreneur, be the one who thinks outside the box and change the world!

JA Alumni Portugal Quick Facts Founded in: 2009 Number of members: 90 Chairman: Ricardo Martins Costa Regional Coordinators: Carolina Beja and David Eiras Board members: 9 More info on Facebook: JA Alumni Portugal Page


Flying High February 2011

Alumni portrait:

>“Entrepreneurs is also to stand “I always find it difficult to explain to people, who have not been involved, how important JA-YE Alumni Europe has been to me. They haven’t experienced the magic that happens in this special environment,” Sara tells us shortly after we have met her in her usual surroundings at Aarhus School of Business where she is currently doing her Bachelor’s Degree in International Business Communication.

“Starting my own company was a huge challenge and a rush at the same time. It was the first time I tried to build something on my own.” Sara participated in Company Programme in 05/06 and went all the way to the national finals where her company finished in 6th place. “Unfortunately our product was very technically difficult and we were discouraged by that and closed the company shortly after.” Sara continues to elaborate on the initial experience with JA-YE, while loads of students are passing us by in the hall way with books or cups of coffee heading for the next lecture. “I was captivated by the competitive aspect of it all from the beginning, but it was only afterwards when joining alumni I could benchmark my learning and put it in to context.”

Capable of almost everything! So how did Sara get involved with JA-YE Alumni Europe? “My JA-YE teacher mentioned the Manager For a Day event and encouraged me to apply. My application was accepted and I had three absolutely awesome days! I had never met so many like minded young people in one place –it was okay to be ambitious and wanting to go somewhere, which was definitely not the case in the class room back home!” So when the Danish board was looking for alumni to join the board Sara was easy to convince and she joined as secretary in 2006. Since then, she has held positions as PR Coordinator and functioned as interim Chairperson among other things that not many 22 year old women can add to their CV. “I guess, I live quite an ordinary life as a student with everything that entails. However, I do see a difference when comparing to my fellow students and friends outside of JA-YE Alumni to myself and the people in the network.” Sara takes a sip of the machine-coffee from the school café and continues, “I think I know who I am and are aware of what I am capable of - which is almost

> It was only after Sara joined JA-YE Alumni Europe that she could benchmark her learning from the JA-YE Company Programme, she tells Flying High 16

ship out”

Even though Danish Sara Green Brodersen is only 22 she has been around for while in JA-YE Alumni Europe. While heading for San Francisco in California to do a unique internship at a start up the new Editor-In-Chief tells Flying High about what the network has meant to her - so far...

everything!,” she chips in and continues – “never being scared to take a leap of faith and doing things I haven’t done before. For example, if I want do an internship in the US I make it happen, even if the student counselors do not think it is a good idea. I am not stopped by anything, if there is something I really want to do. You have to follow your dream.” Being a part of the ECC as General Secretary and working as Marketing Manager at the Leadership Conference in 2009 in Copenhagen must count as some of those things as well. “At the same time I have met the most

amazing people through the network which has grown into some of my best friends.” Next step: San Francisco And those friends Sara has used on several occasions when things weren’t as fun. “There will always be people who don’t believe in you or a 



Flying High February 2011

< CONTINUED horrible boss. Then it is important to surround yourself with good people.” Sara smiles a little and gets a distant look as if she is thinking of someone in particular. “We really have some amazing women in JA-YE Alumni,” Sara says and looks up. “They shape their lives the way they want it to be and don’t settle for anything! They are strong, confident and ambitious all the while still being warm hearted and easy going. And that I admire,” Sara says with determination in her voice. Besides her involvement in JA-YE Alumni Sara has lived two years in London doing an Associate Degree in Business while working for an SME helping companies start up in the UK market and her next step is an internship in San Francisco – which, we might add, she got through her network - working for a start up, but will she ever be an entrepreneur herself? “For me entrepreneurship is not necessarily the equivalent to starting your own company from scratch – it is also about seeing things differently, thinking outside the box, coming up with new solutions and standing out in general,” Sara says while the sun hits her blond hair through the panorama windows. “I try to incorporate that in the small things and aim higher every day.”

Sara’s JA-YE Biography: *Participated in JA-YE Company Programme 2005/2006 and was awarded 6th best company at the national finals in Copenhagen * Participated in the Danish alumni programme of Manager for A Day. Walked in the footsteps of True Born Global entrepreneur Peter Hartzbech, CEO of iMotions * Elected for the Danish board as Secretary in 2006, followed by several other positions among others PR Coordinator and interim Chairperson * Joined European Coordinator’s Committee in 2008 as General Secretary * Held the position as Marketing Manager during the 2009 JA-YE Alumni Leadership Conference in Copenhagen * Currently Editor-In-Chief of Flying High, member of Danish Alumni Senior: YEAD Senior, and Ad Hoc adviser for the ECC

We finish the interview and Sara jumps down from the high chair in the study area as she needs to get back to the school’s alumni office where she is also working part time. Flying High leaves Aarhus a little more inspired to stand out. Want to read more or get in contact with Sara? Then check out her LinkedIn profile:

< “For me, entrepreneurship is also about seeing things differently, thinking outside the box, coming up with new solutions and standing out in general” Sara says


>The latest news... New alumni website to be launched JA-YE Alumni Europe is launching a new website! In February the new European alumni website will be introduced - Keep an eye out for the launch on our Facebook Page! Gathering information about the organisation, our events and filled with the latest news from all over Europe this will be the launch of the alumni website we have all been waiting for.

The website will be built on the SHARE platform, a customised website system built by Sysco for JA-YE Europe. Several national JA-YE organisations have already adopted this new platform and now it is JA-YE Alumni Europe’s turn. Using this platform will give us a professional look with a large support system behind it and most importantly create a consistent look and feel between JA-YE Europe and JA-YE Alumni Europe. The URL will be:!

< Did you know that, on the new website you can find all the contact details of all NCs? Or that you can find pictures from a lot of the previous European events? And lots more...

> Also, check out our newly launched Alumni blog, where you can read the thoughts of a new alumni blogger each month!

FERD Award for Social Entrepreneurship As you might know there’s right now a great opportunity for JA-YE alumni to be recognised. This opportunity comes in the shape of the FERD award. “An opportunity for 6 social entrepreneurs of JA-YE Alumni, to win a free trip to Oslo and receive worldwide recognition and visibility! The FERD Award for Social Entrepreneurship aims to celebrate current or past participants of JA-YE entrepreneurship programmes from anywhere in the world, who through their JA Dea dline enterprises have created a posi1 Ma C l i tive social impact in various read ck here rch! to more fields of activities.”

& ap

^ Win a free trip to Oslo and receive worldwide recognition



Flying High February 2011

>Up side


Editorial team

Flying High is the newsletter of JA-YE Alumni Europe.

Sara Green Brodersen Editor-in-Chief

Flying High is sent to our stakeholders, that’s approx 800 people and more are added all the time.

Louise Edwards GEC Roxana Stefanescu Intern, JA-YE Europe

You’re not in the list? Hurry! Subscribe at We try to fly four times a year, but as the newsletter is produced completely non-profit and by volunteer pilots you have to take account of the weather situation that might stop us from arriving on time. Would you like to unsubscribe? Really? Okay, well then e-mail us at We’re sorry to see you go though! Ideas or comments? Good or bad – we love to hear from our readers, please e-mail

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Click here!


Flying High Newsletter February 2011  

JA-YE Alumni Europe's newsletter

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