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The epitome of grassroots aviation Issue # | Cover Date

Special Ad Sections Editorial Packages

1 | Jan. 12

Be An Owner

2010 Key Dates Bonus Distribution

Mail Date

Display Ad Close

Display Copy Due

Class Liner Ad Close

U.S. Sport Aviation Expo (FL)

Jan. 8

Dec. 16

Dec. 21

Dec. 30

Jan. 22

Dec. 30

Jan. 4

Jan. 13

2 | Jan. 26 3 | Feb. 9

Cessna: Parts, Mods & Maintenance

Women in Aviation Conf (FL)

Feb. 5

Jan. 13

Jan. 18

Jan. 27

4 | Feb. 23

Sport Aviation Expo Recap

Northwest Aviation Conf (WA)

Feb. 19

Jan. 27

Feb. 1

Feb. 10

5 | Mar. 9

Seaplanes & Float Flying

March 5

Feb. 10

Feb. 15

Feb. 24

Mar. 19

Feb. 24

Mar. 1

Mar. 10

Apr. 2

Mar. 10

Mar. 15

Mar. 24

Mar. 29

Apr. 1

Apr. 9

6 | Mar. 23 7 | Apr. 6

Homebuilt Marketplace

Sun ’n Fun Fly-In (FL) AEA Convention (FL)

Sun ’n Fun Today — The Official Daily Newspaper of the 2010 Sun ’n Fun Fly-In 8 | Apr. 20 9 | May 11

Engine Marketplace Sun ‘n Fun Fly-In Recap

Alaska State Aviation Conf

Apr. 16

Mar. 24

Mar. 29

Apr. 7

Mid-Atlantic Fly-In (NC) Virginia Festival of Flight

May 7

Apr. 14

Apr. 19

Apr. 28

May 21

Apr. 28

May 3

May 12

Jun. 4

May 12

May 17

May 26

Jun. 18

May 26

May 31

Jun. 9

10 | May 25 11 | Jun. 8

Avionics Marketplace

Golden West Fly-In (CA)

12 | Jun. 22 13 | Jul. 6

Light Sport Aircraft (LSA)

Arlington Fly-In (WA)

Jul. 2

Jun. 9

Jun. 14

Jun. 23

14 | Jul. 27

Arlington Fly-In Recap

EAA AirVenture (WI)

Jul. 23

Jun. 30

Jul. 5

Jul. 14

15 | Aug. 17

AirVenture Recap

Rocky Mountain Fly-In (CO)

Aug. 13

Jul. 21

Jul. 26

Aug. 4

16 | Aug. 31

AirVenture Recap

Aug. 27

Aug. 4

Aug. 9

Aug. 18

17 | Sep. 14

Piper: Parts, Mods & Maintenance

Sep. 10

Aug. 18

Aug. 23

Sep. 1

Sep. 24

Sep. 1

Sep. 6

Sep. 15

Oct. 8

Sep. 15

Sep. 20

Sep. 29

Oct. 22

Sep. 29

Oct. 4

Oct. 13

Nov. 5

Oct. 13

Oct. 18

Oct. 27

18 | Sep. 28 19 | Oct. 12

Beech & Mooney: Parts, Mods & Maintenance

NBAA Convention (GA) Copperstate Fly-In (AZ)

20 | Oct. 26 21 | Nov. 9

Holiday Gift Guide NBAA Convention Recap

22 | Nov. 23

AOPA Aviation Summit Recap

Nov. 19

Oct. 27

Nov. 1

Nov. 10

23 | Dec. 7

Paints & Interiors

Dec. 3

Nov. 10

Nov. 15

Nov. 24

24 | Dec. 21

What to Watch for in 2011

Dec. 17

Nov. 24

Nov. 29

Dec. 8

AOPA Aviation Summit (CA)

Sales Reps Larry Price 888-735-9379 larry@generalaviationnews.com

Mickey Price 888-735-9379 mickey@generalaviationnews.com

Main office

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P .O. Box 39099 Lakewood, WA 98496

11120 Gravelly Lake Dr SW #7 Lakewood, WA 98499

800-426-8538 (phone) 858-712-1960 (fax)


The epitome of grassroots aviation

2010 Rates & Specs All rates are based on frequency of purchase. Rates listed below are the rate per issue (Sun ’n Fun Today rate buys all six days of event). Display — Four-Color

Display — Black & White

Classified Display — Four-Color

3x

4-10x

11-18x

19-24x

3x

4-10x

11-18x

19-24x

Full

3525

3243

3067

2891

2668

2455

2323

2188

Mag

2256

2077

1964

1850

1709

1571

1486

1400

Half

1903

1751

1656

1562

1454

1352

1275

Third

1305

1201

1135

1070

988

908

859

Quarter

1023

940

890

838

774

712

Fifth

867

800

768

715

641

590

Eighth

582

536

506

476

440

406

Cover 2, 3

-

-

-

3021

Cover 4

-

-

-

3133

Classified Display — Black & White

3x

4-10x

11-18x

19-24x

3x

4-10x

11-18x

19-24x

Full

2099

1930

1826

1722

1780

1637

1547

1461

Mag

1343

1235

1168

1101

1138

1048

991

933

1199

Half

1134

1042

986

944

962

883

835

808

810

Third

777

715

676

638

659

607

572

541

673

635

Quarter

609

560

528

500

516

474

449

424

559

525

Fifth

531

485

458

432

443

406

384

362

383

360

Eighth

347

318

302

284

294

269

256

241

Per Inch

63

57

54

52

53

49

46

44

Buyer’s Guide Marketplace — Black & White 3x

4-10x

11-18x

19-24x

Full

1655

1522

1438

1359

Half

895

821

776

751

Quarter

479

441

417

394

Eighth

273

251

237

226

Quickturn

128

121

114

108

Sun ’n Fun Today Pre-Print Section

Daily Section

Black & White

Four Color

Black & White

Four Color

Full

2104

2876

2367

3235

Half

1137

1554

1279

1748

Quarter

590

806

663

906

Eighth

318

436

357

490

Quickturn

149

204

-

-

Cover 2, 3

-

-

-

3509

Cover 4

-

-

-

3720

Ad dimensions (inches) 1 column

2 columns

3 columns

4 columns

Full

-

-

-

10 x 12.5

Mag

-

-

7.437 x 10

-

Half

-

4.875 x 12.5

7.437 x 8.5

10 x 6.25

Third Quarter Fifth Eighth Quickturn

-

4.875 x 8

7.437 x 5.5

-

2.312 x 12.5

4.875 x 6.25

7.437 x 4

10 x 3

2.312 x 10

4.875 x 5

7.437 x 3

-

2.312 x 6.25

4.875 x 3

7.437 x 2

-

-

3.25 x 2

-

-

Sales Reps Larry Price 888-735-9379 larry@generalaviationnews.com

Mickey Price 888-735-9379 mickey@generalaviationnews.com

INSERTS Furnished inserts (one- or two-sided) will be charged at Mag Page 3x rate. Split inserts are available, rates on request. Charge does not include printing. SPECIAL POSITION To be assured of a specific position, when available, add 15% to rate. DIGITAL AD SPECIFICATIONS General Aviation News is Macintosh based. We use the following programs: Adobe Creative Suite 3. Files from other programs are acceptable if saved in EPS, TIFF or as a high-res PDF. We will not edit PDF files. All files must be supplied at 300 dpi or higher. We accept files via CD-ROM, DVD, Email (roy@generalaviationnews.com), FTP. Call the production department for more information (800-426-8538). TERMS AND CONDITIONS 1. Advertisers may not cancel orders for, or make changes in, advertising after the closing date. 2. Flyer Media, Inc. is not responsible for errors or omissions in any advertising materials provided by the advertiser or its agency or for changes made after closing dates. 3. Flyer Media, Inc. may reject or cancel any advertising for any reason at any time. Advertisements simulating editorial material in appearance or style or that are not immediately identifiable as advertisements are not acceptable. 4. In consideration of the publication of advertisements, the advertiser and agency will, jointly and severally, indemnify, defend and hold Flyer Media, Inc. harmless from and against any and all losses and expenses (including, without limitation, attorney’s fees) arising out of the publication of such advertisements in General Aviation News, including, without limitation, those arising from claims or suits for defamation, copyright or trademark infringement, misappropriation, violation of rights of privacy or publicity, or from any and all similar claims now or created. 5. It is understood that the advertiser and agency are jointly and severally liable for payment of all invoices for advertising published in General Aviation News. 6. Agency Commission (or equivalent): 15% of net advertising charges to recognized agents. Regional ads are not commissionable. 7. Invoices are rendered on or about the mail-date of General Aviation News. Payments are due within 30 days from the billing date. Flyer Media, Inc. reserves the right to change the payment terms at any time. 8. Acceptable forms of payment: Cash, Check, Money Order, PayPal, Credit Card (including VISA, MasterCard and American Express).

Main office

Ship to

Main Office Contact

P .O. Box 39099 Lakewood, WA 98496

11120 Gravelly Lake Dr SW #7 Lakewood, WA 98499

800-426-8538 (phone) 858-712-1960 (fax)


The epitome of grassroots aviation

2010 Internet Advantage Rates 1 ad

1 price

3 websites

A single advertising order, a single monthly price places your ad on GeneralAviationNews.com, LivingWithYourPlane.com, and The Pulse of Aviation e-newsletter. Our sites are the epitome of grassroots aviation. Our goal: Inform. Entertain. Inspire.

FULL BANNER »T  his premium-size ad unit provides maximum visibility that runs in the main editorial column. » Multiple advertisers rotate in these positions. » Size: 468 x 60 pixels » Cost: $500 per month* MEDIUM RECTANGLE »T  he majority of medium rectangles are positioned “above the fold” at the top of the right hand column. » Multiple units are available. » Size: 300 x 250 pixels » Cost: $600 per month*

Sales Reps Larry Price 888-735-9379 larry@generalaviationnews.com

Mickey Price 888-735-9379 mickey@generalaviationnews.com

SQUARE BUTTON »T  his industry standard ad unit is seen in stacked formation on all editorial pages. » Size: 125 x 125 pixels » Cost: $175 per month* SPECS »A  ll ad units can be Flash, JPEG, or GIF (animated or transparency). Flash is NOT an acceptable format for the email newsletter. » All ad units should be 72 dpi » All ad units are linked to advertisers desired URL *M  onthly charge buys placement on General Aviation News website, Living With Your Plane website and The Pulse of Aviation e-newsletter. Main office

Ship to

Main Office Contact

P .O. Box 39099 Lakewood, WA 98496

11120 Gravelly Lake Dr SW #7 Lakewood, WA 98499

800-426-8538 (phone) 858-712-1960 (fax)


2010 Media Kit