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Our Aims

Inspiration, information, local engagement >>

Flow Mountain Bike is all about inspiration; through our words, images and videos, we want mountain bikers to find the inspiration to ride more, try something new, travel somewhere fresh and make mountain biking more central to their life. Flow Mountain Bike is here to inform; we want to help mountain bikers make the right decisions by offering the best information, the fairest product testing and the most trusted advice. Flow Mountain Bike supports our local cycling industry; through our Flow Crew program we encourage mountain bikers to engage with their local shops, get behind local events and support local businesses.

Who we are

Passionately obsessed, professionally experienced >>

Chris Southwood and Mick Ross are the co-founders of Flow Mountain Bike. Above all else, we are mountain bikers, passionate about all facets of our sport. We cut our teeth on Sydney’s trails and we’ve followed our obsession all over the world, on all types of bikes. Putting our love for mountain biking at the forefront of everything we do has led us to where we are today: Australia’s most respected, recognised and trusted mountain bike journalists. Between us we have amassed over 25 years of experience in the cycling industry; we’ve wrenched, worked the retail floor, imported, distributed, coached and much more. And we’ve created Flow Mountain Bike because we care about the sport and we want to see it grow and flourish.



Flow Mountain Bike Magazine High-quality print and digital


Nothing can replace the engaging experience of a good magazine. This is why Flow Mountain Bike also produces a deluxe quarterly publication available both print and digital formats. Our print magazine is of the highest quality, with a large 300x230mm size, premium grade paper stock, and clean, mature design. Flow Mountain Bike magazine is the kind of publication that readers will retain for years to come. Supporting local shops is important to us, so Flow Mountain Bike magazine is available through bike shops as well as newsagencies. Bike shops who wish to stock the magazine receive a highly discounted price and will be listed as a stockist on For those who’d rather a digital format, Flow Mountain Bike magazine is available for download to suit all current tablets, smart phones and digital readers. Our digital version is also enhanced with embedded video, audio and extra photography not found in our print magazine. Australasia’s online mountain bike resource

>> is the leading online resource for Australasian mountain bikers of all disciplines. With up-to-date news from Australia, New Zealand and around the world, new product information, race coverage, event calendar and more, is the ultimate local web resource that mountain bikers can count on. Users who join our Flow Crew program will also receive additional member-only web content, including video bike tests and video product tests, maintenance and setup advice, instructional skills videos, exclusive web features, comprehensive trail guides and much more. is integrated with its own mobile App and mobile site too, so users can stay abreast of all the latest news no matter where they are.



The Flow Crew and Flow Crew Affiliate Program Supporting local industry


Flow Mountain Bike’s membership program, the Flow Crew, is all about rewarding our members and supporting the local industry. Flow Crew members receive access to exclusive member-only web content, as well as four issues of our print or digital magazine. Additionally, Flow Crew members are entitled to discount pricing and other benefits from businesses that are part of the Flow Crew Affiliate Program. The Flow Crew Affiliate Program is all about encouraging our Flow Crew members to support local industry. As a Flow Crew Affiliate, Flow Mountain Bike will endorse your business and promote it to our Flow Crew members. As a Flow Crew Affiliate you will have the capacity to speak directly to our members through our website and regular newsletters. In return, we ask that Affiliates extend special privileges to Flow Crew members; this could take the form of a discount (for example, 10% off servicing) or other exclusive offers (such as priority entry to your event). It’s all about encouraging our members to engage with the local industry.


Cost-effective marketing opportunities >>

Flow Mountain Bike offers a diverse range of promotional opportunities to bring maximum exposure to your brand or business. We offer competitive rates across our print and digital magazines and through Package pricing across all three platforms is available, as is the option of running interactive advertisements within our digital magazine. Advertising on has the added benefit of allowing you to quickly track the response to your advertisement. Targeted member-only advertising is also possible, so you know your advertisement is hitting the right audience. Our pricing structure has options to suit a wide range of budgets, and members of our Flow Crew Affiliates Program are entitled to additional pricing reductions. A full rate listing is available on request.



Want to hear more about Flow Mountain Bike? Interested in becoming a member of our Flow Crew Affiliate Program? Keen to stock Flow Mountain Bike magazine at your shop? Please get in touch. Chris Southwood 0402 438 586 Skype: chris.e.southwood

Mick Ross 0402 845 301 Skype: mick..ross Facebook: FlowMountainBike Twitter: @Flow_MTB

Flow Mountain Bike HQ 4a/2a Waters Rd Neutral Bay NSW 2089

Phone: (02) 9953 9090

Welcome to Flow Mountain Bike  

Flow. It's why we ride.