FLOW MAGAZINE MEDIA KIT 2015
A MAGAZINE THAT TAKES ITS TIME
ILLUSTRATION: IRENA SOPHIA
Celebrating creativity, imperfection, and life’s little pleasures.
ILLUSTRATION: JUDITH VAN DER GIESSEN
WHAT IS FLOW? Flow is a magazine for women who live busy yet happy lives and who want to make different kind of choices. They enjoy making things by hand, practical philosophy, positive psychology, and living in the moment.
We believe the best things in life happen when you follow your instincts. That’s how we managed to translate the zeitgeist into Flow. And we’ve enjoyed great success by following our instincts: the magazine’s circulation continues to rise and the brand reach hasn’t stopped growing from the beginning.
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Flow has become a platform for illustrators and other creators of handmade things worldwide, in print as well as online. Flow is now available all over the world: in Australia, Austria, Canada, China, Finland, Germany, Gibraltar, Iceland, Italy, Japan, Malta, New Zealand, Norway, Singapore/Malaysia, Spain, Sweden, Switzerland, South Africa, the UK, and the USA. Our inspirational, crafty website with guest bloggers from all across the globe is linked to our webshop at flowmagazine.com The special digital editions are available for iOS and Android.
In each issue, we add paper goodies, such as special notebooks, handy calendars, or coloring pages for grown ups.
OUR FOUR RUBRICS
A STRONG BRAND
CALENDAR & DIARY
THE FLOW BRAND Flow magazine has a unique brand position in the Dutch market: we are among the few magazines in circulation with rising print runs in a strongly declining market. Weâ€™ve been growing far beyond any expectations ever since we launched seven years ago. The growth was extremely fast in Netherlands and now it continues internationally.
BEST OF BOTH WORLDS That the one (paper) does not rule out the other (digital) is proven by the online growth of the Flow brand. Flowâ€™s digital special edition has been downloaded nearly 150 times a day on average since it was launched. The online fan base is expanding daily with new fans on Facebook, new followers on Twitter and Instagram, and new unique visitors to the Flow blog.
WHO ARE THE FLOW READERS? OUR CORE TARGET MARKET: • 35-55 year olds • Majority female • Educated • Combining career and family life • Entrepreneurial spirit • Interested in positive psychology, craftsmanship, and things that are handmade • Positive, thoughtful, open-minded Flow readers are creative, down-to-earth, lifelong learners, with an international mindset.
ILLUSTRATION: RUBY TAYLOR
We have readers between the age of 20 and 65. Younger readers like the crafty DIY projects; older people enjoy the philosophical stories and the retro influences.
FLOW READERS WORLDWIDE Hannah, Northern Canada
Deborahats Ke, North West Queensland, Australia
Miki Media, New York, USA
Maya Ben -Natan, Israel
Flow in Norway
Carrie Graves, Huntington Beach, USA
Kristina Rai-Scott, Kuala Lumpur, Malaysia
â€œYou absolutely made my day. I went for coffee with a friend and afterward we wandered into Chapters/ Indigo bookstore. It was if I had a magnet in my head as I went to a new section of the magazine rack AND THERE YOU WERE. I just knew I had to buy it. And I've spent a lovely summer evening sipping a glass of wine and slow-w-w-w-ly reading the this magazine that is so much more than a magazine. I love it. I'm hooked. I've ordered every back issue you have. Thank you for your brilliance and shining the light on things that matter very much to people like me.â€?
- KIM DUKE, ALBERTA, CANADA
ILLUSTRATION: DEBORAH VAN DER SCHAAF
This is a reaction from one of our readers. The tremendous quantity of e-mail, snail mail, and social media feedback we get demonstrates that we have a very connected and loyal fan base.
WHY WORK WITH FLOW?
ILLUSTRATION: ANNELINDE, TE,[E;,AN, STUDIO 100%
We have a broad target group: mainly women in the ages of 35-55. - - - - - - - - - - - Flow has a global reach in twenty countries, four times a year. - - - - - - - - - - - Flow offers a valuable advertising environment: because of all the extras, readers are involved with the magazine for several hours. - - - - - - - - - - - Flow designers can make a special ad for your brand: tailored for your brand and for our reader. The extraordinary way the magazine is set up offers many creative possibilities. - - - - - - - - - - - -
ADVERTISING POSSIBILITIES •
FAIRTRADE AD CREATED BY FLOW
NIVEA AD CREATED BY FLOW
THE POSSIBILITIES: Let our editors and designers create a bespoke promotional ad with you.
Advertise in prime locations of the magazine, such as the back cover or inside front cover.
Advertise on one of our theme pages (such as Spoil Yourself).
We are launching a new international special: Flow Mindfulness in June
MATERIAL DEADLINES AND SPECIFICATIONS 2015 ISSUE
CIRCULATION Our Readers (Print Magazine) Dutch circulation: 72,000 Special (Dutch) editions circulation: 30,000 German circulation: 125,000 French circulation: 80.000 International (English) circulation: 10,000
FORMAT WIDTH X DEPTH Full page type area 180 x 250 mm Full page type page 225 x 280 mm 1/2 page type area 185 x 122 mm 1/2 page type page 225 x 137 mm 1/4 page 90 x 122 mm + add 5mm bleed around entire ad
ILLUSTRATIE: RUBY TAYLOR
RATES full page: € 2950 1/2 page: € 1475 1/4 page: € 737.50
ILLUSTRATION: LOBKE VAN AAR
WOULD YOU LIKE TO KNOW MORE?
Flowâ€™s Brand Director
+31 (0)6 51042568
Click here to watch our brand movie >
ILLUSTRATION: MARLOES DE VRIES