Don’t make every post about your products, though. Avoid salesy language. You’re a businessperson, not a used car salesman. There are more facets to your business than sell, sell, sell. Let your customers know that. 15. DO Keep a Level Head As a business owner, there are hard days and then there are hard days. Sometimes a customer may make a remark on social media that is just dying for a response. This person is baiting you, waiting for you to make a move. What is the best move to make in this situation? None at all. If you take the bait and respond back nastily, you’re hurting your company’s image. That comment will be screenshotted or retweeted or otherwise saved. It will appear again and again. Even if you delete it, it will never truly go away. The next time you’re having a tough day and you get a mean comment egging you on, refrain. Take a deep breath. Step away from the computer. When you come back, you can write back to this customer in a professional, courteous, and helpful manner. In closing, successfully navigating social media as a small business owner is like getting through a minefield unscathed. it’s not impossible, but it will be a challenge. If you keep your brand and values in mind in all that you do, you’ll be in good shape. That should keep you from writing robotically, starting online fights with mean customers, and pushing sales at the expense of all else. While social media can sometimes be stressful, at the end of the day, these platforms are crucial for marketing your business. The sooner you master social media, the sooner you can unlock its true potential.
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