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11. DO the Posting and Commenting Yourself (or Hire Someone to Do It) How many times have you seen this scenario in the news? A company’s intern makes a totally irresponsible post on social media. The company gets lambasted for a few days until the hubbub dies down. Each time you post on social media, you’re representing your company. That means your message, language, and tone should be consistent with your brand and values. If you have someone step in and make a post that doesn’t align with those values, you could lose customers. Just as worse, you could end up in the news for a cringe-worthy social media post. That’s why it is best that you yourself do the posting. Barring that, you may want to hire a social media manager. They’re in charge of avoiding the above fiascos and other social media disasters. Make sure you get final approval on all content before it is posted. 12. DON’ T Write Robotically If you’ve used social media personally for years and suddenly make the switch to using it professionally, it can be nerve-wracking. You feel you have to adjust your tone and posting style to be more professional. Think twice about that. You should be conversational. Your tone should be relaxed yet informative. If you’re too stuffy or use too much jargon, your customers are going to scroll right by your content. Before you post anything, give it a read-over. Does any of it sound unnatural or robotic, even? Go back and give it some personality. Any old automation software can write stiff social media posts. It is up to you to give it some oomph. 13. DO Sell on Social Media You can open an ecommerce store on Facebook that’s separate from your site’s ecommerce store, stocking the same products (or different ones!). Before checkout, customers can complete their checkout on Facebook or be redirected to your website. It never hurts to have more ways to sell. Instagram just rolled out business profiles for companies, too, so keep your eyes peeled there. You may be able to start selling on Instagram in the near future. 14. DON?T be Too Salesy On social media, the average consumer is bombarded with companies trying to sell to them. Whether through ads or sponsored content, there’s no reprieve. Yes, you’re trying to sell to your customers, too. You want them to buy your products and services. If you try to force it though, it will never happen. You should let customers know about your ecommerce store. If you’re having a sale or offering a discount, post about that, too. 34 © Copyright 2018 iFloruish Magazine

August 2018  
August 2018