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Facebook: Sundays, Thursdays, Fridays, and Saturdays, with the weekend having 32 percent engagement and the weekdays having 18 percent engagement at 9 a.m., 1 p.m., and 3 p.m. Of course, these times aren’t gospel. If you have something to post on Twitter on a Friday morning or a Tuesday evening, you don’t necessarily have to refrain. If its breaking news, like a product announcement, you should post right away. As a small business owner acclimating to using social media professionally though, follow these guidelines at first. See which days and times work best with your audience. 3. DO Consider Using Automation Software Okay, but what if 3 p.m. Wednesday rolls around and you’re busy in a meeting? Do you just skip posting for that day and wait until the next week? Not necessarily. You want to engage the most prospective customers with each post, but you can’t be awake and on social media around the clock to do so. What’s your other option? You can use automation software. Services like CoSchedule, Sprout Social, Oktopost, Hootsuite, Buffer, and HubSpot are some of the most popular ones, but there are countless others. Some of these are cheaper than others. Some may even be free. Regardless, the premise is the same. You log in to these services, draft the post you want online, set a time for it to automatically post, and move on with your life. As a business owner, your time is already stretched thin, so automation services are ideal. 4. DON’T Forget Your Links The goal of posting on social media is twofold: you want to get more likes on your social media page and you also want to guide customers to your website. You can’t achieve the latter goal if you’re not linking customers to your landing page, your blog, or your ecommerce store. Don’t just trust that your customers will see your website URL on your social media profile and click it. With each post you make, hyperlink back to your site. The page on your site you link back to varies depending on your goals. If you’re sharing a blog post you wrote, you want to link customers to that post. If you just announced a new product or service, you want to link customers to your ecommerce store. If you’re looking for new leads, guide visitors to your landing page so they can opt in. With many social media platforms, including Facebook and Instagram, you can always go back and edit your post if you didn’t include a link. Try to make linking a habit, though. 5. DO Feel Free to Share Relevant Content You Find By now, you’re getting the hang of this social media thing. You’re posting regularly and sharing your blog posts, company news, and discounts. Customers are responding well, and you have lots of new leads. What if you don’t necessarily have something to post on 31 © Copyright 2018 iFloruish Magazine

August 2018  
August 2018