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PRODUCTS 2018


WELCOME TO FLORYD Red summer cottages, dala horses, kurbits, elks, midsummer, blueberries, lingonberries, and in the middle of it all - coffee breaks. Because what Swedes really like is a coffee break!    FLORYD designs and sells products with a visible, graphical and colorful design with inspiration from our Swedish traditions, our nature, and the 50-70´s. In the product range there are porcelain, tea, trays, coasters, posters, towels and sneakers. Products are manufactured and produced in Sweden and in Europe.   FLORYD was established 2012 and is managed by My Floryd Welin, graphic and pattern designer. My was born in 1984 in Nacka just outside Stockholm. Since that day it was clear that she would work with a creative work. In 2012 she took a degree in packaging development and

design at Nackadememin in Stockholm. Before the designstudies she studied ceramic design, graphical communication, media production and she also have a 3 year high school diploma based on art and design.     My cooperates with various companies world wide, for example Uniqlo (world wide), Cissi and Selma (Sweden), Living world (south korea), ARKI design (Finland). She is also working together with scandinavianpatterncollection, A group of Scandinavia-based designers who works with pattern design for the japanese market. A collaboration between Scandinavia and Japan. Some of the japanase clients are Uniqlo, Loft, Blooming nakanishi & company, Arco design etc.  


WELCOME TO A WORLD BUILT ON SWEDISH STORIES FROM A BYGONE ERA, WHERE COLORFUL DESIGNS MEET SWEDISH NATURE AND TRADITION. WELCOME TO FLORYD, A SWEDISH STORY.


KITCHEN & DINING


PORCELAIN Fine retro porcelain with scandinavian patterns. Our porcelain is available in four different patterns: Blueberries, Lingonberries, Cloudberries and the swedish flower LinnÊa. Inspired by swedish nature and the 60´s. 100% quality porcelain, dishwasher and microwave safe. Enjoy your FIKA time!

Material 100% porcelain Durability Dishwasher & Microwave safe


ENJOY YOUR FIKA TIME!

Teapot 20 cm (1,1 liter) BLUEBERRY Art. no 180805

Milk can 9 cm BLUEBERRY Art. no 240805

Teapot 20 cm (1,1 liter) LINGONBERRY Art. no 180902

Milk can 9 cm LINGONBERRY Art. no 240902

Perfect small jar for small items, paper clips, jewelry, candy, etc.

Sugerbowl 10 cm BLUEBERRY Art. no 230805

Sugerbowl 10 cm LINGONBERRY Art. no 230902


Salt & Pepper 7 cm BLUEBERRY Art. no 350805

Salt & Pepper 7 cm LINGONBERRY Art. no 350902


PLATES AND BOWLS

Plate Ø 19 cm BLUEBERRY Art. no 220805

Bowl 6,3 cm Ø10,5 cm BLUEBERRY Art. no 250805

Bowl 6,3 cm Ø10,5 cm LINNEA Art. no 250203

Plate Ø 19 cm LINGONBERRY Art. no 220902

Bowl 6,3 cm Ø10,5 cm LINGONBERRY Art. no 250902

Bowl 6,3 cm Ø10,5 cm CLOUDBERRY Art. no 250106


ENJOY YOUR BREAKFAST!

Plate Ø 19 cm LINNEA Art. no 220203

Plate Ø 19 cm CLOUDBERRY Art. no 220106


MUGS Size Mug 0,3 L (9 cm) Durability Dishwasher & Microwave safe

Mugs 0,3 L is stackable, perfect for smallspaces. All mugs is available in pattern Blueberries, Lingonberries, cloudberries and the swedish flower Linnéa. Choose your favorite or mix and match. Inspired by swedish nature and the 60´s. 100% quality porcelain, dishwasher and microwave safe. Enjoy your FIKA time!

Mug 0,3 L (9 cm) BLUEBERRY Art. no 280805

Mug 0,3 L (9 cm) LINGONBERRY Art. no 280902

Mug 0,3 L (9 cm) CLOUDBERRY Art. no 280106

Mug 0,3 L (9 cm) LINNEA Art. no 280203


CUP AND SAUCER With these cup & saucer we want to welcome you to the 50s-60s and enjoy a real Swedish fika. Make your table setting even more beautiful with these cup and saucer, fit perfectly together with plate 19 cm. All cups is available in pattern Blueberries, Lingonberries, cloudberries and the swedish flower Linnéa. Choose your favorite or mix and match. Inspired by swedish nature and the 60´s. 100% quality porcelain, dishwasher and microwave safe. Enjoy your FIKA time!

Cup & saucer LINNEA Art. no 150203

Cup & saucer CLOUDBERRY Art. no 150106

Cup & saucer BLUEBERRY Art. no 150805

Cup & saucer LINGONBERRY Art. no 150902

Size Cup 25 cl (7 cm) Saucer (Ø 14,5 cm) Durability Dishwasher & Microwave safe


TEACUP Large generous cups, perfect for tea or hot chocolate. Choose one cup to each family member. Inspired by swedish nature and the 60´s. 100% quality porcelain, dishwasher and microwave safe. Enjoy your FIKA time!

Teacup 0,5 L BLUEBERRY Art. no 170805

Teacup 0,5 L LINNEA Art. no 170203

Size Teamug 0,5 L (9cm) Durability Dishwasher & Microwave safe

Teacup 0,5 L LINGONBERRY Art. no 170902

Teacup 0,5 L CLOUDBERRY Art. no 170106


STORAGE JAR Beautiful storage jars in stoneware with wooden lid or cork lid. Ideal for small items, coffee, tea, sugar, cocoa, flakes, flour, kitchen herbs, baby formula, candy etc. Also suitable for use as vases and pots by removing the lid. Available in three different sizes.

BIG JAR, 1,5 L

High 18,5 cm

MEDIUM JAR, 0,75 L

High 13 cm

MATERIAL Stoneware VOLUME/SIZE Big 1,5 L/18,5 cm Medium 0,75 L/13 cm Small 0,2 L/10,5 cm DURABILITY Wash by hand

SMALL JAR, 0,2 L

High (10,5 cm)


MEDIUM STORAGE JAR 0,75 L

Medium jar, 0,75 L BLUEBERRY Art. no. 190805

Medium jar, 0,75 L AIR-BALLOON BLUE Art. no. 191405

Medium jar, 0,75 L LINGONBERRY Art. no. 190902

Medium jar, 0,75 L AIR-BALLOON PINK Art. no. 191403

Medium jar, 0,75 L CLOUDBERRY Art. no. 190106

Medium jar, 0,75 L LINNEA Art. no. 190203


SMALL STORAGE JAR 0,2 L

Storage jar, 0,2 L BLUEBERRY Art. no 370805

Storage jar, 0,2 L LINGONBERRY Art. no 370902

Storage jar, 0,2 L CLOUDBERRY Art. no 370106

Storage jar, 0,2 L LINNEA Art. no 370203


TRAYS & COASTERS Handmade trays from fine beech wood. The melamine based surface is sustainable heat, alcohol and UV. Dishwasher safe (but for longer durability hand washing is recommended).

Trays 20x27 cm, trays Ø 35 cm and coasters are also available with cloudberry & Linnea designs

Round tra y Cloudberr y

Tray Ø 35 cm BLUEBERRY Art. no 050806

Tray 20x27 cm BLUEBERRY Art. no 040805

Coaster Ø 9 cm BLUEBERRY Art. no 060805

Tray Ø 35 cm LINGONBERRY Art. no 050903

Tray 20x27 cm LINGONBERRY Art. no 040902

Coaster Ø 9 cm LINGONBERRY Art. no 060902


DON´T FORGET TO FIKA TODAY!

Coaster Ø 9 cm CINNAMON BUN Art. no 060702

Tray Ø 35 cm PRINCESS CAKE Art. no 050701

Tray 20x27 cm FIKA Art. no 040701 Coaster Ø 9 cm PRINCESS CAKE Art. no 060701


BACK TO 50´S!

Tray 20x27 cm GRANDMOTHER’S TEACUPS Art. no 040702

Coaster Ø 9 cm STRIPE BLACK Art. no 061207

Coaster Ø 9 cm LEAF GREEN Art. no 061204

Coaster Ø 9 cm DOT RED Art. no 061202


DISHCLOTH Dishcloth with scandinavian patterns made in Sweden! Our dishcloths absorbs 15 times its own weight. Since it’s made of cellulose and cotton it is also compostable. The spongecloth can ce boiled and are washable up to 90 degrees Celsius in both dishwasher and washing machine. Printed with our waterbased and environmentally friendly ink. Everybody needs it and it will be used for a long time!

Dishcloth 17x20 cm BLUEBERRY Art. no 020805

Dishcloth 17x20 cm LINGONBERRY Art. no 020902

Dishcloth 17x20 cm HEPATICA Art. no 020405

Dishcloth 17x20 cm LINNEA WHITE Art. no 020203

MATERIAL Cellulose and cotton SIZE 17x20 cm

Dishcloth 17x20 cm CLOUDBERRY Art. no 020106


TEA Nicely packaged teas in four different typical swedish flavors. Packed and designed in Sweden.

Black tea BLUEBERRY Art. no 160805

Rooibos tea LINGONBERRY Art. no 160902

Black tea TEACUPS, rhubarb & cream Art. no 160702

Black tea FIKA, cinnamon bun Art. no 160704


FASHION & ACCESSORIES


SNEAKERS Can it be more Swedish? Blueberry sneakers with matching bag. Material: Classic cotton canvas upper and rubber sole. Made in Turkey.

SIZES 36, 37, 38, 39, 40, 41, 42, 43, 44


WOOL SCARF Pure soft wool scarf Our scarfs are made from the finest soft New Zealand wool. Size 65x180 cm + 20 cm. Designed in Sweden and produced in Europe.

MATERIAL 100% NZ wool SIZE 65x180 cm + 20


LEATHER PRODUCTS Leather products handmade in Sweden Beautiful and luxurious products in vegetable tanned leather and heavyweight fabrics, 50% linen and 50% cotton. Choose between vegetable natural leather or black leather.

PRODUCTS Mini bag Medium bag Wallet Small toilet bag Big toilet bag

PRODUCTS

BIG TOILET BAG SIZE: 26x20x10 cm

SMAL TOILET BAG SIZE: 20X11X5,5 CM

WALLET

MINI BAG

MEDIUM BAG

SIZE: 17,5X10 CM

SIZE: 16,5X13X4,5 CM

SIZE: 21X19X5,5 CM

LEATHER

Natural Leather

Black Leather


HANDMADE IN SWEDEN WITH LOVE! PATTERN

BLUEBERRY

LINGONBERRY

Blåbär

Lingon

WATER LILY, BLUE

WATER LILY, PINK

WATER LILY, BLACK

Näckros, Södermanlands landskapsblomma

Näckros, Södermanlands landskapsblomma

Näckros, Södermanlands landskapsblomma

HEPATICA

COWSLIP

Blåsippa

Gullviva, Närkes och Ålands landskapsblomma

LINNEA WHITE

LINNEA GREEN

Linnéa, Smålands landskapsblomma

Linnéa, Smålands landskapsblomma

CLOUDBERRY Hjortron


LEATHER WALLET Leather wallets handmade in Sweden Beautiful and luxurious wallets in vegetable tanned leather and heavyweight fabrics, 50% linen and 50% cotton. Handmade in Sweden in Småland. Spacious wallet with 6 card holder, 3 pcs compartment for banknotes, 4 smaller compartments and a coin pocket with zipper.

MATERIAL Leather Fabric in 50% linen and 50% cotton SIZE 17,5x10 cm

Wallet BLUEBERRY Art. no 410805

Wallet LINGONBERRY Art. no 410902

Wallet CLOUDBERRY Art. no 410106

Wallet WATER LILY BLUE Art. no 410305

Wallet WATER LILY PINK Art. no 410303

Wallet WATER LILY BLACK Art. no 410301

Wallet HEPATICA Art. no 410405

Wallet LINNEA WHITE Art. no 410207

Wallet LINNEA GREEN Art. no 410204

Wallet COWSLIP Art. no 410606

Wallet COWSLIP Art. no 410606

Choose between vegetable natural or black leather.


LEATHER BAGS Leather bags handmade in Sweden Beautiful and luxurious bags in vegetable tanned leather and heavyweight fabrics, 50% linen and 50% cotton. Handmade in Sweden in SmĂĽland. Medium bag: Three spacious interior, one of them with a zipper. It is also one spacious interior with a zipper at the backside of the bag. Mini bag: Adjustable shoulder strap, you can also remove shoulder strap and attach the bag to a sharpen. One large spacious interior and a smaller spacious interior and a small spacious interior with a zipper. Perfectly smaller bag with space for the most important ones, such as the phone, lipstick, money and credit card.

MATERIAL Leather Fabric in 50% linen and 50% cotton


MEDIUM BAG

MINI BAG


LEATHER BAGS

Mini bag BLUEBERRY Art. no 440805

Mini bag LINGONBERRY Art. no 440902

Mini bag CLOUDBERRY Art. no 440106

Mini bag WATER LILY BLUE Art. no 440305

Mini bag WATER LILY PINK Art. no 440303

Mini bag WATER LILY BLACK Art. no 440301

Mini bag HEPATICA Art. no 440405

Mini bag COWSLIP Art. no 440606

Mini bag LINNEA GREEN Art. no 440204

Mini bag LINNEA WHITE Art. no 440207


HANDMADE IN SWEDEN WITH LOVE!

Medium bag BLUEBERRY Art. no 450805

Medium bag LINGONBERRY Art. no 450902

Medium bag CLOUDBERRY Art. no 450106

Medium bag WATER LILY BLUE Art. no 450305

Medium bag WATER LILY PINK Art. no 450303

Medium bag WATER LILY BLACK Art. no 450301

Medium bag HEPATICA Art. no 450405

Medium bag COWSLIP Art. no 450606

Medium bag LINNEA WHITE Art. no 450204

Medium bag LINNEA WHITE Art. no 450207


TOILETRY & MAKEUP BAGS Toiletry bags handmade in Sweden Beautiful and luxurious toiletry and makeup bags with leather details and heavyweight fabrics in 50% linen and 50% cotton. Handmade in Sweden in Småland.

MATERIAL Leather details Inside of wipeable fabric Outside fabric 50% linen and 50% cotton SIZE Small 20x11x5,5 cm Big 26x20x10 cm

Small toiletry bag BLUEBERRY Art. no 420805

Small toiletry bag LINGONBERRY Art. no 420902

Small toiletry bag CLOUDBERRY Art. no 420106

Small toiletry bag LINNEA WHITE Art. no 420207

Big toiletry bag BLUEBERRY Art. no 430805

Big toiletry bag LINGONBERRY Art. no 430902

Big toiletry bag CLOUDBERRY Art. no 430106

Big toiletry bag LINNEA WHITE Art. no 430207

Small toiletry bag WATER LILY BLUE Art. no 420305

Small toiletry bag WATER LILY PINK Art. no 420303

Small toiletry bag WATER LILY BLACK Art. no 420301

Small toiletry bag LINNEA GREEN Art. no 420204

Big toiletry bag WATER LILY BLUE Art. no 430305

Big toiletry bag WATER LILY PINK Art. no 430303

Big toiletry bag WATER LILY BLACK Art. no 430301

Big toiletry bag LINNEA GREEN Art. no 430204

Small toiletry bag HEPATICA Art. no 420405

Small toiletry bag COWSLIP Art. no 420606

Big toiletry bag HEPATICA Art. no 430405

Big toiletry bag COWSLIP Art. no 430606


BIG

SMALL


INTERIOR & DECOR


WOOL BLANKET Pure soft wool balnkets Our blankets are made from the finest soft New Zealand wool, 480 g/m2. Size 130x180 cm+20 cm (with fringers) and 130x180 cm without fringers. Designed in Sweden and produced in Europe.

WOOL BLANKET LINNEA GREEN Art. no 720204

WOOL BLANKET LINNEA YELLOW Art. no 720206

WOOL BLANKET LINNEA PINK Art. no 720203

MATERIAL 100% NZ wool SIZE 130x180 cm 130x180 cm+20 cm

WOOL BLANKET BLUEBERRY Art. no 710805


CUSHIONS Scandinavian cushions made in Sweden Cushion cover 50 x 50cm in 90% cotton & 10% linen. Our cushions are sewn by hand in Sweden, finished with an invisible zip.

MATERIAL Fabric in 90% cotton 10% linen.

Cushion BLUEBERRY Art. no 400805

Cushion CLOUDBERRY Art. no 400106

Cushion LINGONBERRY Art. no 400902

Cushion WATER LILY BLUE Art. no 400305

Cushion WATER LILY BLACK Art. no 400301

Cushion WATER LILY PINK Art. no 400303

Cushion HEPATICA Art. no 400405

Cushion COWSLIP Art. no 400606

Cushion LINNEA WHITE Art. no 400207

Cushion LINNEA GREEN Art. no 400204


GRAPIHIC PRINTS A3 All our graphic prints are designed and produced in Sweden, on matte paper 300 g. All posters are packed one by one in a cellophane pocket with a hard cardboard, perfect to expose in the store without having to open the package.

Poster 30x42 cm FIKA Art. no 070704

Poster 30x42 cm PRINCESS CAKE Art. no 070701

Poster 30x42 cm LINGONBERRY Art. no 070902

Poster 30x42 cm BLUEBERRY Art. no 070805

Poster 30x42 cm CINNAMON BUN Art. no 070702


DON´T FORGET TO FIKA TODAY


DECALS/STICKERS Stickers Ø4 cm for decoration to packages, letters, gifts and bags, etc.. Comes on an A4 with 24 stickers. Perfect to use in the store on wrapping gifts or cut apart and sell in 6-pack.

Stickers 24 pcs (on a A4) BLUEBERRY Art. no 620805

Stickers 24 pcs (on a A4) LINGONBERRY Art. no 620902

Stickers 24 pcs (on a A4) CLOUDBERRY Art. no 620106

Stickers 24 pcs (on a A4) LINNEA Art. no 620203


CONTACT My Floryd Welin Rudsjövägen 86 131 47 Nacka Sweden Phone +46 739943465 E-mail info@floryd.se www.floryd.se

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THANKS TO Paul Lindqvist @ fotografpaul (photographer for white cut out) Susanna Tamminen @t.susanna (photographer for lifestyle photos) Linda Eriksson/ Annmarie Wikman @broarne (photographer for lifestyle photos) Nina Kokkola-Jönsson @moments_of_nina (photographer for lifestyle photos) Amanda Westin @mandawestin (photographer for lifestyle photos) Sanna Hedersted @ sanna_hederstedt (photographer for lifestyle photos) Ester Sorri www.sorri.se (photographer for lifestyle photos)

WO

RKIN

G DE SK


FOLLOW US ON INSTAGRAM @florydsweden

www.floryd.se | info@floryd.se | +46 73 994 34 65

FLORYD catalog 2018  
FLORYD catalog 2018  
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