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WELCOME TO FLORYD Red summer cottages, dala horses, kurbits, elks, midsummer, blueberries, lingonberries, and in the middle of it all - coffee breaks. Because what Swedes really like is a coffee break!    FLORYD designs and sells products with a visible, graphical and colorful design with inspiration from our Swedish traditions, our nature, and the 50-70´s. In the product range there are porcelain, tea, trays, coasters, posters, towels and sneakers. Products are manufactured and produced in Sweden and in Europe.   FLORYD was established 2012 and is managed by My Floryd Welin, graphic and pattern designer. My was born in 1984 in Nacka just outside Stockholm. Since that day it was clear that she would work with a creative work. In 2012 she took a degree in packaging development and

design at Nackadememin in Stockholm. Before the designstudies she studied ceramic design, graphical communication, media production and she also have a 3 year high school diploma based on art and design.     My cooperates with various companies world wide, for example Uniqlo (world wide), Cissi and Selma (Sweden), Living world (south korea), ARKI design (Finland). She is also working together with scandinavianpatterncollection, A group of Scandinavia-based designers who works with pattern design for the japanese market. A collaboration between Scandinavia and Japan. Some of the japanase clients are Uniqlo, Loft, Blooming nakanishi & company, Arco design etc.  


PORCELAIN Fine retro porcelain with blueberries, lingonberries, cloudberries and the swedish flower LinnÊa. Inspired by swedish nature and the 60´s. 100% quality porcelain, dishwasher and microwave safe. Enjoy your FIKA time!

Material 100% porcelain Durability Dishwasher & microwave safe


Teapot 20 cm (1,1 liter) Blueberry Art. no 180805

Milk can 9 cm BLUEBERRY Art. no 240805

Teapot 20 cm (1,1 liter) Blueberry Art. no 180902

Milk can 9 cm LINGONBERRY Art. no 240902

Perfect small jar for small items, paper clips, jewelry, candy, etc.

Sugerbowl 10 cm BLUEBERRY Art. no 230805

Sugerbowl 10 cm LINGONBERRY Art. no 230902

Salt & Pepper 7 cm BLUEBERRY Art. no 350805

Salt & Pepper 7 cm LINGONBERRY Art. no 350902

Plate Ø 19 cm BLUEBERRY Art. no 220805

Plate Ø 19 cm LINGONBERRY Art. no 220902

Bowl 6,3 cm Ø10,5 cm BLUEBERRY Art. no 250805

Bowl 6,3 cm Ø10,5 cm LINGONBERRY Art. no 250902

MUGS inside of cup

Mug 0,3 L (9 cm) BLUEBERRY Art. no 280805

Mug 0,3 L (9 cm) LINGONBERRY Art. no 280902

Mug 0,3 L (9 cm) CLOUDBERRY Art. no 280106

Mug 0,3 L (9 cm) LINNÉA Art. no 280203

Psst..this model is also available in Esspressocup 10 cl and saucer Ø 12 cm, hurray!

Cup & saucer LINNÉA Art. no 150203

Cup & saucer CLOUDBERRY Art. no 150106

Cup & saucer BLUEBERRY Art. no 150805

Cup & saucer LINGONBERRY Art. no 150902

Product information

Cup 25 cl (7 cm) Saucer (Ø 14,5 cm) 100% porcelain. Dishwasher & microwave safe.

STORAGE JAR Beautiful jars in stoneware with wooden lid or cork lid. Ideal for small items, coffee, tea, pacifiers, baby formula, candy etc. Material Stoneware Volume/ Size Big 0,75 L (18,8 cm) Smal 0,2 L (10 cm) Durability Wash by hand

Big jar, 0,75 L BLUEBERRY Art. no 190805

Storage jar, 0,2 L BLUEBERRY Art. no 370805

Big jar, 0,75 L LINGONBERRY Art. no 190902

Storage jar, 0,2 L LINGONBERRY Art. no 370902

Storage jar , Linnea Storage jar, 0,2 L CLOUDBERRY Art. no 370106

Storage jar, 0,2 L LINNÈA Art. no 370203

TRAYS & COASTERS Handmade trays from fine beech wood. The melamine based surface is sustainable heat, alcohol and UV. Dishwasher safe (but for longer durability hand washing is recommended).

trays and coasters are also available with cloudberry design

Round tra y Cloudberr y

Tray Ø 35 cm BLUEBERRY Art. no 050806

Tray 20x27 cm BLUEBERRY Art. no 040805

Coaster Ø 9 cm BLUEBERRY Art. no 060805

Tray Ø 35 cm LINGONBERRY Art. no 050903

Tray 20x27 cm LINGONBERRY Art. no 040902

Coaster Ø 9 cm LINGONBERRY Art. no 060902


Tray Ø 35 cm PRINCESS CAKE Art. no 050701

Coaster Ø 9 cm PRINCESS CAKE Art. no 060701

Tray 20x27 cm GRANDMOTHER’S TEACUPS Art. no 040702

Tray 20x27 cm FIKA Art. no 040701

Coaster Ø 9 cm CINNAMON BUN Art. no 060702

Coaster Ø 9 cm STRIPE BLACK Art. no 061207

Coaster Ø 9 cm LEAF GREEN Art. no 061204

Coaster Ø 9 cm DOT RED Art. no 061202

TEA Nicely packaged teas in four different flavors. Packed and produced in Sweden.

Black tea BLUEBERRY Art. no 160805

Rooibos tea LINGONBERRY Art. no 160902

Black tea TEACUPS, rhubarb & cream Art. no 160702

Black tea FIKA, cinnamon bun Art. no 160704

FASHION Can it be more Swedish? Blueberry sneakers with matching bag. Material: Classic cotton canvas upper and rubber sole. Made in Turkey.

SIZES Kids: 28, 29, 30, 31, 32, 33, 34, 35 Adult: 36, 37, 38, 39, 40, 41, 42, 43, 44

GRAPIHIC PRINTS A3 All our graphic prints are designed and produced in Sweden, on matte paper 300 g. All poster come in a safe carton packaging with a sticker.

Poster 30x42 cm FIKA Art. no 070704

Poster 30x42 cm PRINCESS CAKE Art. no 070701

Poster 30x42 cm LINGONBERRY Art. no 070902

Poster 30x42 cm BLUEBERRY Art. no 070805

Poster 30x42 cm CINNAMON BUN Art. no 070702


CONTACT My Floryd Welin Rudsjövägen 86 131 47 Nacka Sweden Phone +46 739943465 E-mail


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FOLLOW US ON INSTAGRAM @florydsweden | | +46 73 994 34 65

FLORYD -a swedish story. Catalog 2017  
FLORYD -a swedish story. Catalog 2017  

FLORYD designs and sells products with a visible, graphical and colorful design with inspiration from our Swedish traditions, our nature, an...