A Bridal Gown Expert A Q&A With Lenyce Boyd, Wellington’s Own Bridal Expert Story by Deborah Welky • Photos by Captured Photography www.capturedbyjen.com
One of the highlights of planning a wedding is when the bride-to-be picks out the perfect dress to complement her big day. It is often an amazing experience that many women have dreamed about for years. However, there is some complexity involved, and we’ve all heard stories about future brides who have tried on hundreds of dresses without finding the one for them. To make the process as easy as possible, we went to Wellington’s own bridal gown expert, Lenyce Boyd of Bacio Bacio Bridal Salon, for advice.
does a bride gain from shopping at a boutique dress shop rather than a large chain or department Q: What store?
A: From the customer feedback that we’ve received since we opened in 2006, they like the personal attention
and the nicer, warmer feeling. We have a relationship that develops with our bride and her family because we are available to work with a bride from the time we meet her until she’s walking down the aisle, often a year later.
Q: What does a boutique dress shop offer that other retailers do not? A: In addition to the personalized service, our designers would be different than a chain’s designers. Ours have exclusivity here for us — their dresses are not available all over the place. We also offer a “day-of” concierge service where we go to the wedding, steam the bride’s gown, help her get dressed, help the men tie their bowties and make sure the parents, grandparents and everyone in the bridal party looks good. It’s an extra charge, but Palm Beach County has a lot of destination weddings, so we often get calls from bridal stores in New York, Pennsylvania, all over the place, asking us to help their customers when they come down. Brides don’t need to buy their dress here in order to hire our concierge service.
Q: What is the average cost a bride-to-be should consider for a dress when preparing a budget for their big day? A: Our dresses average from $1,300 to $3,000, or about 10 to 15 percent of the total cost of the wedding. But whether a bride spends $500 or $10,000, they all get treated the same. The price fluctuates depending on the fabric, lace and beadwork, but mostly because of the designer. Some designers are more expensive than others. It’s the label, like jeans. You can pay $30 or $180 for jeans depending on the designer, but it’s still denim.
wellington the magazine | october 2018
37