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PORTFOLIO industrial design + concept art

F L O R I A N H Ă„ T T I C H


CURRICULUM VITAE.

ME.

Florian H채ttich, BA Industrial Design email florianhaettich@gmail.com blog florianhaettich.blogspot.com born in Karlsruhe, 5th June 1985.

WORK.

STUDIES.

04/11 - 07/11

Tutor for Audiovisual Media at Pforzheim Designschool (4 months)

03/10 - 09/10

Freelancer at Platinumdesign, in Stuttgart/Germany. (Product Design, 7 months)

10/07 - 02/12 B.A. Industrial Design at Pforzheim Designschool. Graduated with honours (1,1). Bachelor Thesis: Concept Art - Visions of Science Fiction

09/09 - 02/10

Internship at Platinumdesign, in Stuttgart /Germany. (Product Design, 6 months)

05/07 - 09/07 Ahrens Technology, Pforzheim (modelbuilding, 5 months) 04/07 Die Plattnerwerkstatt, Bretten (armourer, 2 weeks) 03/07 - 04/07 Schreinerei Gerweck, Bretten / B체chig (carpenter, 1 month)

04/06 - 02/07

portfolio preparation, application and admission exam for a place at university

CIVILIAN SERVICE. 07/05 - 03/06

Lebenshilfe Bruchsal - Bretten

SECONDARY EDUCATION. 08/96 - 07/05 Melanchthon Gymnasium Bretten, Abitur 2005


SKILLS. LANGUAGES German, mother tongue English, fluent (C1 certificate) Italian, basic French, basic SOFTWARE Adobe Photoshop Adobe Indesign Adobe Illustrator Adobe Aftereffects Autodesk Alias Studio Rhinoceros Cinema 4D (rendering only) MISCELLANEOUS

six-year experience as a trumpet teacher four-year experience as a fencing instructor

HOBBIES.

historical fencing music literature, art & history


BACHELOR thesis. concept art - visions of science fiction.

S O M A R .

„Somar“ is a Science Fiction tale in three chapters, with extensive Concept Art, that brings the action to life in front of the readers‘ eyes. The story is about a fight between two opposing cultures, and the two young protagonists, that are caught in the middle of the conflict‘s escalation. Fighting for their lives, they experience triumphs and defeats, meet new friends and old enemies, who, just like they themselves, struggle to find their way and have to leave their former lives behind in an all-embracing conflict. Before creating the concept art with designs for products, transportation, fashion, characters and architecture, a corporate identity was developed for both cultures, that appear in the story, based on their unique characteristics and features. Things like history, society, politics, environments and many other factors played an important role in this process, seeing as they are fundamental in the evolution of a culture, be it real or fictional. The resulting design concepts not only illustrate the story, but tell a story of their own and breath life and atmosphere into this exciting Science Fiction adventure.


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AIRSHIP SKETCHES.

Pen & Marker.

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RAVAANIAN INTERCEPTOR.

Photoshop.

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COSTUME SKETCHES.

Pen, Marker & Photoshop.

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CHARACTER DESIGN.

Photoshop.

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RAVAANIAN STREAMPACKS.

Photoshop.

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RAVAANIAN HANDGUNS.

Photoshop.

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RAVAANIAN ARCHITECTURE.

Pen, Marker & Photoshop.

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SOMARIAN TROOPER.

Pen & Photoshop.

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SOMARIAN DROPSHIP & INTERCEPTOR.

Pen, Marker & Photoshop.

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SCENES.

Photoshop.

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2nd semester. brand exchange.

LAMBORGHINI CALIENTE.

Task: Analysis, conception and design of an electric „breakfast machine“, such as a toaster, coffee machine, egg boiler, water boiler, etc. A brand that doesn‘t produce kitchen machines is assigned to the product. The brand‘s typical design has to be analyzed and applied to the product.


COFFEE MACHINE.

Pen & Marker / Alias Studio, Hypershot & Photoshop.

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3rd semester. urban design.

M E D I O .

Task: Planning, conception, design and elaboration of a product, with focus on technical and functional aspects. The product should be developed regarding the semantic attributes of urban environment and the needs of the target group. The creation of new scenarios is desirable.


FIRST AID CONCEPT.

‚MEDIO‘ is an emergency module, that improves the first aid measures applied by a layman. Pressing the emergency button on the post will alert the ambulance and unlock the module. Now you gain access to the backpack with the first aid equipment and the automated external defibrillator, as well as the headset enabling communication between the aiding layman and the emergency doctor. The doctor now has the possibility of supporting the layman psychologically and technically, and can furthermore make an early diagnosis.

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POST, BACKPACK & HEADSET.

Pen & Marker / Alias Studio & Hypershot / 1:4 Scale Model.

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3rd semester. animation. what a box can...

T E A B O X . Alias Studio & 3DS Max.

Task: Design a simple kitchentool based on a cubic form. The animation should explain the tool‘s funtions and how to use it.


6th semester. branding & marketing.

I N D E S .

Task: Develope your own brand with products, marketing- and branding strategies, corporate identity etc.


BRAND DEVELOPMENT.

Rhino & Illustrator.

‚Indes‘ is a sportswear brand that produces equipment for historical european martial arts, such as fencing with the longsword. The brand‘s logo Is a simplified, iconic sword. The name is derived from the term ‚indes‘, which is a very important principal in historical fencing, describing the moment and action of regaining the initiative in a duel.

logo creation. 42


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ARMOUR & BLADES.

Pen & Watercolours.

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ARMOUR & BLADES.

Rhino & Cinema 4D.

Left page: The Federschwert / Fechtfeder (engl. feather sword) is a type of training sword that has been used in fencing schools since the renaissance to train at full speed and power. The blade is very flexible and has a spatulated point. The large ricasso allows the fencer to bind the opponent‘s blade at a safe distance from his own hands. Right page: The Armour is a modernized version of a medieval plate armour., covering the body‘s vital spots while providing enough freedom of movement for the fencer to perform all techniques without serious limitations.

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MARKETING & SALES CONCEPT.

Rhino, Cinema 4D & Photoshop.

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6th semester. teamwork. insulating glass production line.

BYSTRONIC.

Task: Bystronic Glass is a company that specializes in the assembly of production lines that produce insulated glass. To strengthen the bystronic brand and to develope a design that fits the high quality of their production lines, the company asked us to create a modern, functional and aesthetic design for their products.


EVOLUTION.

Rhino, Cinema 4D & Photoshop.

2012 CLIP line.

2020 ONE line.

2030 PURE line.


EXPOSITION STAND & FACTORY FLOOR.

rhino, solid works, ciname 4D & photoshop.


4th semester. active operational concepts.

PALIO DI CERES.

Task: Most modern products hardly ever challenge our physical abilities. We miss haptic and acoustic stimuli and lose our fine motor skills as well as our sense of balance. The question is: How can we add more animation and a physical overvalue to modern products?


THE PALIO DI CERES.

‚PALIO DI CERES’ is an operational concept for a spacecraft. The scenario of this project is a futuristic race through the asteroid belt, in the style of the ‘Palio di Siena’, an ancient horse race in Italy. It is carried out between rivaling planet colonies, located on the larger planetoids of the asteroid belt, such as the dwarf palnet CERES. The concept includes two fully pivotable fusion jet engines on the ship‘s exterior, controlled by the pilot via two hand control devices. The engines move synchronous to these hand controled devices, enabling a very agile flight. The design was inspired by horse racing and the technology of early aeronautics.

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PILOTS, SEATS & CONTROLS.

Pen & Marker.

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PILOT‘S SEAT.

Alias Studio, Cinema 4D & Photoshop.

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top view.

side view & pilot‘s position.

front view. 61


COCKPIT POD.

Rhino, Cinema 4D & Photoshop.

right view.

front view.

left view.

back view.


INSIDE THE COCKPIT.

Alias Studio, Cinema 4D & Photoshop.


all semesters. miscellaneous subjects.

DESIGN SKETCHING.


HIKER‘S BARBECUE & 2m² KITCHEN. Polychromos & Marker.

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SKETCH BOOK.

Pen.

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CAR THUMBNAILS.

Pen.

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VEHICLES & SCI-FI SCRIBBLES

Polychromos, Pen & Marker.

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CONTACT ME. I would be delighted to hear from you. Florian Hättich BA Industrial Design

eMail florianhaettich@gmail.com blog florianhaettich.blogspot.com

Copyright © 2012 Florian Hättich


Industrial Design & Concept Art Portfolio  

Industrial Design projects and Concept Art by Florian Hättich

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