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MEDIA KIT 2013-14


ABOUT THE FLOR-ALA

We are UNAʼs source for news, sports, entertainment, and general information. We serve students, faculty, staff, administration, alumni and the Shoals community. With a circulation of 3,000 copies distributed each Thursday, The Flor-Ala has a unique campus audience which spends more

$280 million

than annually within the Shoals, according to UNAʼs most recent economic impact study.

2012-13 Awards Associated Collegiate Press

10th Place Best of Show Non-daily tabloid size

Why do students read The Flor-Ala? • Itʼs free and easy-to-find throughout the Shoals. • It contains quality content relative to them as community members at UNA. • Itʼs an informative way to pass time between classes and during breaks. The Flor-Ala, UNAʼs awarding-winning, student-run newspaper, has served the UNA community since 1931. The Flor-Ala publishes a print edition every Thursday during the fall and spring semesters, except during university holidays and exams. The paper also stays current online at florala.net throughout the week and in the summer months, as news breaks. In fall 2012, enrollment at UNA totaled just more than 7,000 students. Most UNA faculty and staff read The Flor-Ala, as well. UNA employs more than 870 faculty and staff.

Society of Professional Journalists

Mark of Excellence Awards 1st place National Winner for General Reporting 1st place Regional Winner for Best All-Around Non-Daily Student Newspaper 1st place Regional Winner for Editorial Writing 1st place Regional Winner for General News Reporting 1st place Regional Winner for Photo Illustration 2nd place Regional Winner for Column Writing

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Contact The Flor-Ala Business Team:

256-765-4427 businessteam@florala.net

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General Policies The Flor-Ala reserves the right to revise its advertising rates and/or any other conditions set forth in this rate book at any time with 30 daysʼ notice. All terms, conditions, and rates contained in this rate book are incorporated by reference and made part of The Flor-Ala Basic Advertising Contract.

PAYMENTS

The Flor-Ala accepts cash, personal checks, and certified checks. Advertisers will be charged an additional $30 for any check returned by the bank. Checks should be mailed to The Flor-Ala, UNA Box 5300, Florence, AL 35632. Please include invoice numbers on all checks.

ESTABLISHING CREDIT WITH THE FLOR-ALA

Previous clients of The Flor-Ala who have purchased and paid for at least $500 in advertising in the past 24 months are considered in good-standing for credit accounts. These clients may elect to be billed for future advertising, as long as they stay current with payments. The Flor-Ala reserves the right to revoke credit on accounts more than 30 days past-due, or accounts which have been inactive for more than 24 months. New customers who are a non-franchise or non-chain businesses must pre-pay for all advertising up to $500. This does not apply to campus advertisers. All pre-paid contracts for clients currently in good standing will receive a 5% discount. A formerly past-due client must establish a history of at least $500 in pre-paid advertising before credit will be considered for that business again.

NEW BUSINESS DISCOUNT

Any local business which has been established in the past 12 months is eligible for a 5% discount for the first $500 in ad contracts. An additional 5% will be taken off of the already-reduced amount for a standard pre-pay discount.

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General Policies PAST-DUE ACCOUNTS

All payments are due 30 days after the date posted on the invoice. Invoices are mailed every Friday. Accounts which have future ads already contracted but are more than 30 days past due may be put on hold at the business managerʼs discretion until payment is made. After an account reaches 60 days past due, no ads will run until the current invoices are paid in full, including scheduled future ads already contracted.

Invoices more than 30 days past-due are subject to a late payment charge of 1.5% per month, with a minimum of $5 per month. Past-due accounts will receive a statement from The Flor-Ala every 30 days. If no action is taken to correct the outstanding balance after 90 days, legal action may ensue. The client will be responsible for all court costs in addition to the amount outstanding.

AD CANCELLATIONS

Advertising canceled after the deadline for ad contracts (the Wednesday before scheduled publication) is subject to a full charge. Ads cancelled prior to this deadline will be subject to a $50 service charge to cover handling and production costs.

MAKE-GOODS AND CORRECTIONS

Should the client be displeased with the quality of an ad, he or she must contact The Flor-Ala business manager within 14 days of publication to inquire about a make-good. The business manager will review the clientʼs complaints and make-goods will be offered at the business managerʼs discretion. The Flor-Ala shall not be liable for slight changes or typographical errors that do not decrease the value of an advertisement, nor will The Flor-Ala be liable for any other errors appearing in the advertisement unless the corrected copy is received before the copy deadline with corrections plainly noted thereon. Liability, if any, is limited to the cost of the ad in question. No cash refunds will be made.

RIGHT TO REFUSE ADVERTISING

All advertising submitted is subject to the approval of the editor-in-chief, managing editor, and business manager. These officers reserve the right to refuse any advertising content that does not meet The Flor-Alaʼs standards. Unless authorized in advance, no charge will be made without the consent of the advertiser or agency. Advertisements that discriminate on the basis of race, creed, color, gender, national origin or sexual preference will not be accepted.

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Rates

Rates (continued)

LOCAL BUSINESSES Size

CAMPUS

1-3 Inserts

(price per insert)

4-6 Inserts

(price per insert)

7-11 Inserts

(price per insert)

12+ inserts

(price per insert)

Front-page Banner

$300

$280

$260

$240

Section Front Banner

$200

$180

$160

$140

Full Page

$450

$400

$350

$300

Half Page

$250

$230

$210

$200

Quarter Page

$140

$130

$120

$110

Eighth Page

$75

$70

$65

$60

Pre-printed Inserts

$75/ thousand

NATIONAL COMPANIES/AGENCIES Size

1-3 Inserts

4-6 Inserts

7-11 Inserts

12+ inserts

Full Page

$540

$500

$450

$400

Half Page

$275

$275

$250

$225

Quarter Page

$170

$160

$150

$140

Eighth Page

$90

$85

$80

$75

Pre-printed Inserts

$90/ thousand

(price per insert)

(price per insert)

Premium Placement Rates Section A

Page 2A, 3A or back page

+15% to rate above

Double Truck (2-page spread) Pages 5A and 6A or 5B and 6B

$1,000 for local businesses/$750 for campus advertisers

(price per insert)

(price per insert)

Size

Cost (price per insert)

Front-page Banner

$150

Section Front Banner $100 Full Page

$225

Half Page

$125

Quarter Page

$70

Eighth Page

$36

Pre-printed Inserts

$60/thousand

Size

1-3 Inserts

4+ Inserts

Full Page

$340

$300

Half Page

$190

$175

Quarter Page

$105

$90

Eighth Page

$55

$45

Pre-printed Inserts

$65/ thousand

(price per insert)

(price per insert)

Tweets of the Week Page 8B

LOCAL BUSINESSES, NATIONAL COMPANIES, AND AGENCIES Size

1-3 Inserts

4-6 Inserts

7-11 Inserts

12+ inserts

Half Page

$300

$290

$280

$270

Quarter Page

$200

$190

$180

$170

(price per insert)

(price per insert)

(price per insert)

(price per insert)

CAMPUS AND NON-PROFIT ORGANIZATIONS Size

1-3 Inserts

4-6 Inserts

7-11 Inserts

12+ inserts

Half Page

$150

$145

$140

$135

Quarter Page

$100

$95

$90

$85

(price per insert)

(price per insert)

Crossword Puzzle Sponsorship

(price per insert)

4-week Semester-long +15% to rate above sponsorship sponsorship $40/week

(price per insert)

NEWS 5A

SOAR 2013 • The Flor-Ala

DINING

Sodexo offers variety of on-campus dining options

Page 5A *No other ads appear on page

$50/week

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NON-PROFIT ORGANIZATIONS

photo by Keanu Kirkpatrick I Student Photographer

Students enjoy dinner in Towers Dining Hall. Towers is one of several on-campus dining options provided by Sodexo Dining Services.

JACOB HALE

Student Writer jhale@una.edu While Florence is home to a variety of places to eat, many students will still find themselves frequently utilizing their meal plan and Dining Dollars to eat on campus. Sodexo Dining Services currently operates each food establishment on campus, and the entire department is overseen by General Manager Alan

Kinkead. “Sodexo is a very large organization,” Kinkead said. “Here at UNA we provide dining services for students, teachers and the community.” Sodexo currently operates Towers Dining Hall, located beside Rivers Hall, Kinkead said. The GUC offers Einstein’s Bagels, Mein Bowl, A&W Burgers, Sub Connection and Pizza Hut. World of Wings (WOW) is located inside the Student Recreation Center (SRC), and the

C-Store is next door to Towers Hall, he said. With several different options on campus and in the Shoals area, students said they have varied opinions about which is the better choice. “I really like eating at Einstein’s Bagels,” said Richie Mata’afa, a senior. “Their breakfast sandwiches are good and they have some of the healthiest options on campus.” Jonathan Oliphant, a junior, said he would rather eat at off-campus locations, as opposed to somewhere in the GUC or Towers Hall. “I don’t really like any of it,” he said. “It’s overpriced and not good. If you want to get food, just walk downtown. There are a lot of local restaurants that are better and cheaper than what UNA has to offer.” Kinkead said he eats on campus frequently, usually at Towers Hall. “I eat at Towers more than anywhere else on campus,” he said. “There’s just such a wide variety. I really like making my own salad and all of the dessert options.” Because World of Wings is located inside the SRC, several students said

they feel like it should be removed and a healthier option introduced. “World of Wings needs to be replaced with a fruit stand, or at least something healthy since it’s next to a gym,” said senior Amber Scivique. “A fried food place in a gym seems odd.” Earlier this year, a student petition was started by Student Government Association Senator Julia Wimberly to have

JOBS, continued from page 2A the restaurant removed. However, due to contractual issues, university officials said a new restaurant would not be moving into the space anytime soon. With the completion of the Academic Commons Building set for spring of 2014, the university has plans to also open a Starbucks coffee shop and Chickfil-A. “I think having these new restaurants will make people go there instead of Einstein’s,” said junior Zach Searcy. Managing Editor Blythe Steelman also contributed to this report.

YOUR AD HERE!

Job outlook positive for college grads BLYTHE STEELMAN

Student Writer jhale@una.edu While Florence is home to a variety of places to eat, many students will still find themselves frequently utilizing their meal plan and Dining Dollars to eat on campus. Sodexo Dining Services currently operates each food establishment on campus, and the entire department is overseen by General Manager Alan Kinkead. “Sodexo is a very large organization,” Kinkead said. “Here at UNA we provide dining services for students, teachers and the community.” Sodexo currently operates Towers Dining Hall, located beside Rivers Hall, Kinkead said. The GUC offers Einstein’s Bagels, Mein Bowl, A&W Burgers, Sub Connection and Pizza Hut. World of Wings (WOW) is located inside the Student Recreation Center (SRC), and the C-Store is next door to Towers Hall, he said. With several different options on campus and in the Shoals area, students said they have varied opinions about which is the better choice. “I really like eating at Einstein’s Bagels,” said Richie Mata’afa, a senior. “Their breakfast sandwiches are good and they have some of the healthiest options on campus.” Jonathan Oliphant, a junior, said he would rather eat at off-campus locations, as opposed to somewhere in the GUC or Towers Hall. “I don’t really like any of it,” he

said. “It’s overpriced and not good. If you want to get food, just walk downtown. There are a lot of local restaurants that are better and cheaper than what UNA has to offer.” Kinkead said he eats on campus frequently, usually at Towers Hall. “I eat at Towers more than anywhere else on campus,” he said. “There’s just such a wide variety. I really like making my own salad and all of the dessert options.” Because World of Wings is located inside the SRC, several students said they feel like it should be removed and a healthier option introduced. “World of Wings needs to be replaced with a fruit stand, or at least something healthy since it’s next to a gym,” said senior Amber Scivique. “A fried food place in a gym seems odd.” Earlier this year, a student petition was started by Student Government Association Senator Julia Wimberly to have the restaurant removed. However, due to contractual issues, university officials said a new restaurant would not be moving into the space anytime soon. With the completion of the Academic Commons Building set for spring of 2014, the university has plans to also open a Starbucks coffee shop and Chick-fil-A. “I think having these new restaurants will make people go there instead of Einstein’s,” said junior Zach Searcy. Managing Editor Blythe Steelman also contributed to this report.

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Display ad sizes 6A NEWS

April 25, 2013 • The Flor-Ala

6A NEWS

Community distribution locations Aug. 22, 2013 • The Flor-Ala

2A NEWS

Aug. 22, 2013 • The Flor-Ala

6A NEWS

Aug. 22, 2013 • The Flor-Ala

HISTORIC DOWNTOWN FLORENCE Trowbridges Café 106 On the Rocks City Hardware Ricatoniʼs

Coiffure @ 108 PSI Coats Clothing Rivertown Coffee Rosieʼs Cantina

Full Page: 9.9 in. wide x 14 in. tall 6A NEWS

Aug. 22, 2013 • The Flor-Ala

1/2 Page Wide: 9.9 in. wide x 7 in. tall 6A NEWS

Aug. 22, 2013 • The Flor-Ala

1/2 Page Tall: 4.75 in. wide x 14 in. tall 6A NEWS

Aug. 22, 2013 • The Flor-Ala

Quarter Page Tall: 4.75 in. wide x 7 in. tall 6A NEWS

Aug. 22, 2013 • The Flor-Ala

Hampton Inn Riverside Diner Jar & Co. Clothing Safari Adventures in Hair U.S. Post Office

COX CREEK PARKWAY

FLORENCE BOULEVARD

Panera Bread Listerhill Credit Union CB&S Bank Comfort Suites Holiday Inn Express

Residence Inn Hampton Inn Lauderdale Lanes Waffle House Alabama Music Pizza Hut

SEVEN POINTS

Rice Box Stay Bold Tattoos Frostbite/Montaguʼs Wok n Roll

Donʼt see your business listed? Weʼll gladly deliver copies of The Flor-Ala each week for your customers to emjoy.

!1 !2 !3 4 !

!5 !6

www.FlorAla.net

ECTION B

Aug. 22, 2013• The Flor-Ala • Sports Editor: James Dubuisson 256-765-5098

ECTION B

Aug. 22, 2013• The Flor-Ala • Life Editor: Kali Daniel 256-765-5233

Student newspaper of the University of North Alabama

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Volume 81, Issue 29

20 ! 21 !

SPORTS S

17 ! 18 ! 19 !

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Aug. 22, 2013

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FLOR - ALA The

Eighth Page Tall: 2.3 in. wide x 7 in. tall

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Quarter Page wide: 9.9 in. wide x 3.5 in. tall

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Quarter Page Skinny: 2.3. wide x 14 in. tall

Eighth Page Wide: 4.75 in. wide x 3.5 in. tall

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Campus locations

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this week’s paper

NEWS................2A IMAGES..............4A VIEWPOINTS.........7A

SPORTS............1B LIFE...............5B EXTRA.............8B

Front Page Banner: 9.9 in. wide x 1.25 in. tall

7

32 !

INFO BOARDS INSTALLED ON CAMPUS... 2A

t.

INSIDE

Sports Section Front Banner Life Section Front Banner 9.9 in. wide x 1.25 in. tall 9.9 in. wide x 1.25 in. tall

S. Matt Worthy 2013

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Ad Design Specifications Advertisers have the option of submitting their own ad design, or allowing The FlorAlaʼs skilled ad designer to create the ads at no extra cost. Should the advertiser decide to design the ads, the following specifications must be followed for best display results: DESIGN: • • • •

All ads must be saved in PDF format with fonts embedded. Photos or images must be converted and saved as CMYK. NO RGB. Photo must be adjusted to a resolution of at least 200 DPI. PDF settings should match those of our printer. Settings can be found at www.florencealabama.net/adsupport/pdfsettings.html Send ad material to businessteam@florala.net. DEADLINES: Deadline for contracts to be signed is Wednesday the week prior to publication. The deadline for submitting pre-designed ad artwork is NOON on the Friday before publication. Placement cannot be guaranteed in the following weekʼs paper for any artwork not received by this deadline. For advertisers whose ads are designed by The Flor-Ala, proofs of those ads will be sent out by noon on the Friday before publication. Changes must be noted by noon on Monday, otherwise the advertisement will run as-is.

2013

Publication Date Publication with Special Section

AUGUST

M 29 5 12 19 26

T 30 6 13 20 27

W 31 7 14 21 28

SEPTEMBER

T 1 8 15 22 29

F 2 9 16 23 30

T 3 10 17 24 1

W 4 11 18 25 2

T 5 12 19 26 3

F 6 13 20 27 4

M 30 7 14 21 28

T 1 8 15 22 29

W 2 9 16 23 30

T 3 10 17 24 31

F 4 11 18 25 1

NOVEMBER

M 4 11 18 25 2

T 5 12 19 26 3

W T F 6 7 8 13 14 15 20 21 22 27 28 29 4 5 6

Special Sections:

AUGUST

2014 T 31 7 14 21 28

W 1 8 15 22 29

T 2 9 16 23 30

M 31 7 14 28

T 1 8 15 29

7 — Military and Veterans 14 — Car Care 21 — Holidays

SEPTEMBER

26 —Fitness and Nutrition

OCTOBER

DECEMBER

5 — Unwind

FEBRUARY

JANUARY

M 29 6 13 20 27

NOVEMBER

22 — Back to School

10 — Homecoming 31 — Halloween

F 3 10 17 24 31

APRIL

9

M 2 9 16 23 30

OCTOBER

W T F 2 3 4 9 10 11 16 17 18 30 1 2

M 3 10 17 24 3

T 4 11 18 25 4

W 5 12 19 26 5

T 6 13 20 27 6

MARCH F 7 14 21 28 7

Special Sections:

JANUARY

23 — Mental Health

FEBRUARY

13 — Valentineʼs Day 27 — Living On and Off Campus

M 3 10 17 24 31

T 4 11 18 25 1

W 5 12 19 26 2

T 6 13 20 27 3

F 7 14 21 28 4

MARCH

6 — George Lindsey Film Festival 13 — March Madness Bracket 20 — Spring Break/Travel

APRIL

3 — Life After Graduation 10 — Food 17 — Going Green

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Contact The Flor-Ala Phone: 256-765-4427 Fax: 256-765-5099 Advertising Inquiries: businessteam@florala.net Address: The Flor-Ala

1 Harrison Plaza UNA Box 5300 Florence, AL 35632

Connect with us online: www.florala.net


The Flor-Ala's 2013-14 media kit