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Hard Surface Flooring for the Way You Live

overview


hard surface

At Flooring Canada, we understand the importance of choice. Our wide selection of hard surface materials gives you choices you won’t find anywhere else. Flooring Canada offers style, performance, and value in trusted brands like Armstrong® Hampton™ Collection, Bedford

Which Material is Right for You?

Mills™, Downs®, Floorcraft™, Naturcor™, and Design Distinctions™.

At Flooring Canada, we are dedicated to keeping you ahead of flooring fashion trends with long-lasting, cutting-edge styles and time-proven classics, in 17,432 durable flooring choices.

Knowing the types of hard surfaces available and the characteristics of each will help you make the best choice when selecting flooring to suit your home, lifestyle, and budget. Flooring Canada has the flooring you need and the selection you deserve.

With so many materials and designs available, you are sure to find the right product for the way you live. And to help your selection, we’ve created this guide to hard surface flooring choices. Read on to better understand each product category and its attributes, along with factors to consider before purchasing your new floor. We look forward to helping you find the perfect floor to turn your decorating dreams into reality!

TABLE OF CONTENTS factors to consider...............................................

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Flooring Canada brands ......................................

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PRODUCT hardwood ............................................................

6-7

ceramic and porcelain .........................................

8-9

laminate...............................................................

10-11

vinyl .....................................................................

12-13

alternative materials .............................................

14-15

REFERENCE at a glance...........................................................

16-17

Look for this symbol to identify our earth-friendly products.

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brands

Factors to Consider DESIGN What is your design aspiration? Before you choose a new floor, consider if your goal is sleek and contemporary, cozy and rustic, traditional, or totally eclectic. Flooring Canada sales professionals are trained in design to help you achieve your desired look. Be sure to ask about our Confidence Plus 60-Day Replacement Warranty to give you decorating assurance.

COLOUR Today, flooring of all materials is available in virtually every colour imaginable. Colour sets a tone and creates a mood. Whether you’re bold and adventurous or committed to neutral, we can help you find the perfect floor. We offer hundreds of finishes, styles, and materials to complement your décor and create the exact ambiance you’ve been dreaming of.

LIFESTYLE & PERFORMANCE Today’s floors are manufactured with easy care in mind, but you will want to make your flooring selection based on the activity level your new floor will be asked to withstand. Busy homes with kids and pets demand high-performance floors. Some floors are engineered for extra cushion underfoot to ease stress on knees, back, feet, and joints. Ask about our Five Star Selection System to help you choose the floor that best fits your lifestyle.

AREAS OF APPLICATION Many exciting, new flooring products are extending beyond the floor onto countertops, backsplashes, shower walls, balconies, patios, and more. Discuss with your sales professional where your purchase will be installed: indoors or outdoors; above, below, or on grade; or in a location where moisture may be a concern.

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Our vast floor-covering selection comes from a unique family of products, many available exclusively at Flooring Canada. Each product is backed by some of the most comprehensive warranties in the industry. To simplify your selection process, we’ve included an introduction to our best-selling brands. With this guide, you will better understand which brands aim to fulfill high-performance needs, which focus on high style, and which provide the perfect balance between performance, style, and price.

Bedford Mills™ floors are meticulously constructed of the most exquisite materials by the most skilled hands. The epitome of style, design, elegance, and performance, Bedford Mills™ sets a new pinnacle for the latest looks in luxurious hard-surface flooring. It’s the floor you were meant to own.

Visionary designers from the trend-setting studios of Design Distinctions™ passionately gather the boldest colours, the most contemporary patterns, and the most inspiring textures to create a unique collection of definitive flooring products. Individuals seeking to indulge their personal style and revel in self-expression will enjoy the unique product options presented in this stunningly creative collection. Design Distinctions™ – The Ultimate In Expressive Design.

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brands

Downs® has filled homes with quality flooring for more than four generations. One of the oldest and most respected names in the industry, Downs® has become synonymous with superbly constructed, elegant, and unique styled floors since 1865. And today, that Downs® heritage of quality, integrity, and unsurpassed luxury is carried on with floors for the active family who need it all – unbeatable performance, extensive styling options, and the best warranty package available. That’s why every single Downs® floor is Five-Star rated as a premium performance floor.

In-demand styling suited to tastes from contemporary to traditional, from lounge to lodge, and everything in between, Floorcraft™ flooring features only quality materials, crafted with pride to exacting standards using the most innovative manufacturing techniques. It’s the right choice for affordable styling and exceptional quality.

The rich, luxurious floors of the Armstrong® Hampton™ Collection add value and comfort to your home, with radiant beauty that never goes out of style. This distinctive line of premier hardwood and laminate is hand-selected and precision-built to ensure top performance and splendid good looks for graceful living.

The Home Craft™ hard-surface collection highlights attractive and affordable products suitable for long-wearing performance in every room. Home Craft™ makes flooring with the needs of the new-home buyer in mind, offering a Never-Miss-A-Closing guarantee.

The heart of Naturcor™ lies in its technologically advanced layered construction, which makes it especially resilient and cushioned underfoot. Naturcor’s unique Nature Surface System offers an abundance of realistic wood and stone looks in a sheet product that is so stunning, its beautiful natural designs are rivaled only by its strength and durability. Highly warranted and high performing, Naturcor™ is a category unto itself.

You trust Stainmaster® carpet for durability, style, and easy cleanup. Now those same qualities can be found in Stainmaster® resilient vinyl flooring. It’s the perfect choice for kitchens, baths, laundry rooms, mudrooms — anywhere you need the practicality of resilient and the lasting beauty of Stainmaster®.

Hearth & Home™ floors represent real style and real value. Whether you are starting out or starting over, Hearth & Home™ offers the quality and durability consumers demand, reasonably priced to suit every lifestyle and budget. Hearth & Home™ makes decorating on a budget rewarding and beautiful.

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hardwood

HARDWOOD Hardwood floors are always in style. Their timeless elegance transcends trends in colour, texture, plank width, and species for enduring beauty. Design Considerations Differences in appearance of hardwood result from different species of wood and the different ways they are sawn. The species’ natural colour and the stain applied to the wood create a spectrum of colour options. Manufacturers offer a wide variety of styles and surface textures to meet individual needs and tastes, whether rustic, traditional, or contemporary. A smooth hardwood surface imparts a sleek, sophisticated, and contemporary look; a hand-scraped option provides a more rustic, casual look. Engineered hardwoods are designed to provide greater stability, particularly where moisture poses a problem for solid hardwood floors.

Why Hardwood? PROS: Appearance improves with age; long-lasting, great investment; can be refinished; easy care and maintenance; ideal for allergy sufferers; increases the value of your home. CONS: May scratch or dent; transition height to other floors may differ.

Where Can I Use Hardwood? Hardwood is appropriate anywhere, with a few exceptions: • Solid or engineered hardwood is not recommended for a full bathroom due to exposure to moisture but can be used in a half bath.

Hardness Rating HARDER

Ranked by Janka Br. Cherry Jarrah

• Engineered hardwood is the only type of hardwood recommended for below-grade installation. Always check with your sales professional first.

Merbau Hard Maple

a

Solid Hardwood Flooring

HARD

Bamboo (natural)

b

Ash Red Oak Yellow Birch

SOFTER

Am. Black Walnut

So. Yellow Pine

The Janka hardness rating of wood is a relative measurement of its resistance to impact, giving prospective flooring buyers a numerical representation of the wood’s durability. Janka is very important for matching flooring material to its intended use. Higher levels of foot traffic, for example, would require a more durable species, i.e. one with a higher Janka rating.

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b) SOLID WOOD Solid hardwood, milled from lumber.

a b

Beech Cherry

a) PROTECTIVE FINISH Urethane and polyurethane coatings designed to protect the wood’s natural wood beauty for years. Factory finishes containing aluminum oxide offer the most protection against scuffs and scratches.

c

Engineered Hardwood Flooring a) PROTECTIVE FINISH Urethane and polyurethane coatings designed to protect the natural wood beauty for years. Factory finishes containing aluminum oxide offer the most protection against scuffs and scratches. b) TOP LAYER A layer of hardwood veneer comprises the ‘show’ layer — what you see when the floor is installed. c) SUPPORTING LAYERS Layers of wood that are assembled and glued in a cross-ply construction. This structure is more stable and less susceptible to shrinking and expanding than solid wood.

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ceramic

CERAMIC & PORCELAIN Whether earthen and rugged or cool high-gloss, tile is seen more than ever on walls, countertops, backsplashes, and floors in limitless fashion. Design Considerations COLOUR Ceramic and porcelain tile naturally varies in colour, texture, and tone between individual tiles. SHAPES AND TEXTURES Include subtle, tone-on-tone designs that mimic fabric finishes like damask. Multiple listellos (narrow borders) can be stacked horizontally to imitate stone, or vertically to accentuate an arch or other architectural detail. Moulded, three-dimensional tiles in small and larger formats create texture and pattern when used with companion two-dimensional pieces — especially dramatic in subtle white-on-white or gray-on-gray installations.

Why Ceramic and Porcelain? PROS: Long-lasting and low-maintenance, ceramic and porcelain stand up to high traffic, making both a great investment; can increase home value. CONS: Hard, unforgiving surface may be perceived as ‘cold.’

Where Can I Use Ceramic and Porcelain? Ceramic and porcelain tile are appropriate anywhere in the house, indoors or out, at, below, or above grade level. Besides floors and walls, additional uses are balconies, patios, backsplashes, and countertops.

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laminate

LAMINATE Today’s laminate floors combine exceptionally realistic good looks and carefree maintenance. It’s an ideal flooring choice for active households. Design Considerations Laminate has been called ‘the ultimate copycat.’ Its ultra-realistic designs bring an affordable, natural look to any room. Laminate can mimic ceramic, hardwood, or stonework. This multi-talented flooring material also makes for visually pleasing area-to-area transitions.

Why Laminate? PROS: Realistic designs; long-lasting; child/pet friendly; hypoallergenic; easy-clean; highly resistant to dents, stains, scratches, and abrasions. CONS: Cannot be refinished; shorter life expectancy than natural products; sensitive to moisture.

Where Can I Use Laminate? Laminate can be used in any room of the house. Can be installed above or below grade and over virtually any flooring surface. May not be recommended for bathrooms due to excessive moisture exposure.

a b c d

Laminate Flooring a) WEAR LAYER A protective layer containing aluminum oxide that protects the floor from stains, fading, and wear. b) IMAGE LAYER A high-quality photographic image of wood, stone, or any graphic design. c) INNER CORE Provides the floor’s structural strength and stability. Made from high-density fiberboard (HDF). d) BACKING LAYER Made with resin paper, it creates a moisture barrier that protects the floor from warping.

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vinyl

VINYL Remarkably resilient, vinyl has evolved! In addition to gorgeous, nature-inspired patterns and updated colours and textures, vinyl durably cushions every step. Design Considerations Thanks to state-of-the-art print and embossing technology, vinyl can imitate both the look and texture of natural materials like hardwood, limestone, slate, ceramic, and porcelain. Available in a wide variety of colours, styles, and sizes, vinyl is an easy and affordable way to customize floors. Contemporary vinyl designs in white or light colours provide the perfect counterpoint to the clean, sleek lines of postmodern décor.

Why Vinyl? PROS: Broadest range of colours and designs; great value for the price; underfoot comfort and resilience; low maintenance. CONS: Adds less value to your home than natural products; easier to tear or gouge.

Where Can I Use Vinyl? Vinyl can be used in any room: below, at, or above grade level.

a b c d

Vinyl Sheet Flooring a) TOP COAT Urethane or other top coat that makes the product easy to clean and resist scratches and scuffs. b) CLEAR VINYL Adds durability and protects against rips, tears, and gouges. c) PRINTED CUSHION An unlimited range of patterns and designs. d) FELT OR FIBERGLASS Felt bottom layer adheres to the subfloor preventing contraction and expansion.

a b c d

Vinyl Tile Flooring a) PROTECTIVE WEAR LAYER Urethane and other high-performance wear layers make the product easy to clean and resistant to scratches and scuffs. b) PROTECTIVE CLEAR FILM LAYER Adds durability and helps protect against rips, tears, and gouges. c) PRINTED DESIGN LAYER Affords endless designs. d) VINYL TILE BACKING Adds strength and durability.

a b

Naturcor™ Flooring

a) SUPER GUARD Resists scuffs, scrapes and stains. Prevents accumulation of dirt and grime. Allows your floor to look new longer. Ensures easy cleaning and maintenance. d b) QUICK CLEAN WEAR LAYER Offers extra durability. Provides protection against general wear, dents, cuts, e and scratches. Offers better definition of design and colour. Ensures lasting luster and beauty. c) FOAM LAYER Allows additional indentation recovery, enhancing resiliency. d) FIBERGLASS Combines strength and flexibility to prevent contraction, expansion, cracking, and curling. e) COMFORT FOAM Luxurious cushioned vinyl backing supports the vinyl structure and offers a base for indentation resistance. Reduces noise and sound transmission. Guarantees unmatched underfoot comfort and provides moisture and mildew resistance.

c

What Makes Naturcor™ Unique? Naturcor™ has a highly resistant fiberglass base, double encapsulated by PVC layers. Thanks to this revolutionary construction, your Naturcor™ floor has unmatched dimensional stability eliminating conventional problems of contraction, expansion, curling, and cracking, resulting in easy installation and better durability. Moreover, the unique characteristics of PVC gives you higher underfoot comfort and unparalleled flexibility, combined with excellent resistance to everyday wear and tear. 12

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alternative materials

CORK Made from the bark of the Cork Oak tree, cork is a naturally moisture-resistant material. A renewable and sustainable resource, cork answers the demand for conservation and use of ‘green’ materials. Design Considerations Cork warms and enriches any interior, blending well with other furnishings and decorations. Natural colour variations create tonal designs ranging from yellow gold to nut brown.

Why Cork? PROS: Renewable and sustainable; resilient to pressure and impact; provides good insulation; more accommodating to pets’ claws than many other natural wood options; hypoallergenic, antistatic; absorbs noise; highly durable; naturally shock-absorbing. CONS: Colour change can occur after prolonged exposure to light.

Where Can I Use Cork? Cork can be widely applied in residential and commercial settings. The glueless joint system of floating planks permits fast and efficient installation on any flat surface at all grade levels.

BAMBOO Bamboo is an extremely versatile, a b c

Cork Flooring a) PROTECTIVE FINISH b) CORK WEAR LAYER

d e

c) CORK CORE Flexible and insulating core for better walking and standing comfort. d) HIGH DENSITY FIBERBOARD (HDF) The core layer with connecting system. e) CORK UNDERLAYMENT For warmth and silence. a, b, c, d, e) EDGE SEALANT Paraffin-based, all-around edge-sealing system to protect against moisture.

a b c d

Bamboo Flooring Horizontal a) PROTECTIVE FINISH Urethane and polyurethane coatings designed to protect the natural bamboo beauty for years. Factory finishes containing aluminum oxide offer the most protection against scuffs and scratches. b) HORIZONTAL BAMBOO WEAR LAYER What you see when the floor is installed. c, d) SUPPORTING LAYERS Layers of wood that are assembled and glued.

Design Considerations Stylish and practical, bamboo is offered in a variety of looks depending on how it’s manufactured. Horizontal or vertical bamboo refers to the way the individual slats are laminated together. The look varies considerably for each. With horizontal, the pieces are arranged side-by-side then laminated flatwise; with vertical, the slats are laminated standing upright and on edge. Bamboo is now available in a wider range of colours, from natural to darker tones.

Why Bamboo? PROS: Durable; long-lasting; easy to clean; hypoallergenic – an excellent floor for healthy homes. CONS: Less moisture-resistant than average engineered hardwood floors.

a

Bamboo Flooring Vertical b

a) PROTECTIVE FINISH Urethane and polyurethane coatings designed to protect the bamboo for years. b) VERTICAL BAMBOO WEAR LAYER The ‘show’ layer.

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environmentally-friendly flooring product that’s increasing in popularity. Amazingly durable and long-lasting, bamboo is a form of grass that’s actually harder than hardwood.

Where Can I Use Bamboo? Can be installed over numerous types of subfloors in virtually any room. Not recommended for wet locations such as bathrooms, washrooms, saunas, enclosed porches, or verandas. 15


alternate materials

Brands

vinyl

At right is a list of our hard surface brands by category.

laminate

different circumstances on the Lifestyle chart below.

ceramic & porcelain

Compare how different hard surfaces perform under

hardwood

At A Glance

Yes

Yes

C, B

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

C, B

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

hard surface by category

Lifestyle hardwood (sold & engineered) life expectancy child-friendly

Can scratch. Pooled liquids can damage surface and warp boards.

pet-friendly

Can scratch. Pooled liquids can damage surface and warp boards.

care & maintenance

Sweep and mop occasionally with Resista™ Floor Care Cleaner or other recommended floor cleaner.

life expectancy child-friendly pet-friendly care & maintenance

life expectancy child-friendly

pet-friendly

care & maintenance

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Properly maintained floors may last a lifetime.

ceramic

laminate

Properly maintained floors may last a lifetime.

Floors may last 15-30 years.

Hard, unforgiving surface Pooled liquids may bruise elbows and knees. can damage flooring. Yes

Pooled liquids can damage flooring.

Sweep and mop with Resista™ Vacuum and mop Floor Care Cleaner or occasionally with Resista™ other recommended Floor Care Cleaner floor cleaner. or other recommended floor cleaner.

vinyl

cork & bamboo

Floors may last 20-30 years.

Properly maintained floors may last a lifetime.

Yes

Can scratch. Pooled liquids can damage surface and warp boards.

Yes

Can scratch. Pooled liquids can damage surface and warp boards.

Sweep and mop with Resista™ Sweep and mop Floor Care Cleaner or occasionally with Resista™ other recommended Floor Care Cleaner floor cleaner. or other recommended floor cleaner.

C = Cork, B = Bamboo

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Hard Surface Flooring for the Way You Live.

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