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PORTFOLIO BY

Published by Floor Boers Copyright Š Floor Boers 2012 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system of transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the author.

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CONTENT 4

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CONTENT 34

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M

y name is Floor Boers. I’m currently a 3rd year student ‘Lifestyle and design’ at the Willem de Kooning Academy of Arts in Rotterdam, the Netherlands. This book visualizes my personal playground. It contains a selection of my work I created with much pleasure in the past three years. Lifestyle and design at Willem de Kooning Acadamy is a broad discipline in which elements of different creative fields are joined. The fields in which I’m interested in are; photography, illustration, graphic design, styling (clothing, set, interior), branding and identity. You will experience this when going through the pages.

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FOR DESIGN TO PRODUCTS AND 1 ROOM

FRED FLARE

I PRODUCT DESIGN I INTERIOR DESIGN I CONCEPT I 2011 I

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FREDS’ SWEETEST HOUSE

Menu ‘Freds’ sweetest house’

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AVAILABLE IN FREDS’ SWEETEST HOUSE 12


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I PHOTOGRAPHY I 2011 I I MODEL: HIDDE BOERS I

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STYLE

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SIGHT

I ILLUSTRATION I GRAPHIC DESIGN I 2010 I 19


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I STYLING I PHOTOGRAPHY I CLOTHING DESIGN I 2009 I I MODEL: ZOE HERMSEN I

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80’S

60’S 24


B

ack is a lifestyle magazine about art, fashion, interior and photography. The main plot line through this magazine is that the present is influenced by the past. Each issue, a new topic of the past will be highlighted and transferred into the present.

I CONCEPT I PHOTOGRAPHY I I IMAGE MANIPULATION I 2010 I I MODEL: CHELSEA BREUR I

70’S

90’S 25


Hak Eens Met een Ander bijltje Er kan zoveel meer met één product, maar het moet niet gekker worden.

I PHOTOGRAPHY I FOOD STYLING I 2011I 26


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Hak Eens Met een Ander bijltje Er kan zoveel meer met ĂŠĂŠn product, maar het moet niet gekker worden. 29


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PACKAGE DESIGN CAT FOOD

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INSPIRED BY

I PHOTOGRAPHY I STYLING I 2010 I I MODEL: HIDDE BOERS I 36


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VISUAL MERCHANDISING

‘FUTURETASTIC BY BIJENKORF’

Graphic identity

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Color palette

Plastic bag

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Banners


‘De Bijenkorf’ magazine

Website 42


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T

he ‘raketjes’ of the well known ice brand ‘Ola’ focusses on children with their marketing. These icy lollipops are also adults’ most favorite. In this photo series the grownups are included in the target group. It expresses that they are still children.. with layers on. I PHOTOGRAPHY I STYLING I 2011 I I MODELS: ROSA VAN DER HORST, DENNIS ALTHUIZEN & CHELSEA BREUR I

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FIND

THE

KID IN YOURSELF 48


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FASHION EDITORIAL MAGAZINE ‘FOU DU LUNDI’ ART DIRECTOR: WILSUN CHEUNG PHOTOGRAPHY: EMMY JANSEN CREATIVE DIRECTOR: GIULIA FRATTALE CLOTHING STYLING: FLOOR BOERS

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I STILL LIFE PHOTOGRAPHY I 2011 I MODEL: CHELSEA BREUR I 54


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I PHOTOGRAPHY I STYLING I 2009 I I MODEL: ZOE HERMSEN I

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I PHOTOGRAPHY I STYLING I 2009 I I MODELS: KAREL BOERS EN GREETJE BOERS I 58


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IF I WERE A RICH MAN...

I PHOTOGRAPHY I 2010 I I MODEL: JAAP BOERS I 60


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NO WAY!

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UPSIDE

DOWN PHOTOGRAPHER: RIK VERSTEEG CREATIVE ASSISTENT: FLOOR BOERS STYLING: CARSTEN VAN DER KLUGT MU & HAIR: KIM MADURO MODEL: MARLOU VAN OSS 64


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Portfolio Floor