Page 1


Introduction to the team SARAH fletcher HEAD OF GLOBAL RETAIL & EVENTS

Sian renaud SOFTLINES PD MANAGER


from fashion to licensing 速


mind candy We can take a great idea...

MINI FACT: That’s actually Michael Acton Smith’s original napkin sketch!

and an audacious vision

And create something truly amazing!

That’s our company vision!


Its all about me!


moshi monsters

Moshi Monsters is a fun online world where kids can adopt their very own monster, go on adventures, play games, solve puzzles, be creative, and communicate with their friends. Over 80 million kids have joined the site online and Moshi is now expanding successfully o!ine. Educational

Play Games

Over 80m Adopted Monsters

Parent Endorsed 5 years

of Moshi Monsters Online!

Social Expression


Our Audience Gender Split by Age

Boy

Girl

4

48

5

49 48

Age

6 45

7

51

52 55

40

8

60 36

9 10

52

64 31 69 Percentage %


moshi monsters Choose Your Pet (1 of 6)

Care For Your Pet (Play, Tickle etc)

Customise It (Colour)

Name & Adopt It

nurture It (Feed, Level Up etc)


moshlings


consumer


Sales Success Moshi Mosters retail sales in the UK are greater than...

Top 20 Properties in Total Market Value (ÂŁ) YTD February 2013 v 12


Sales Success #1 property in total toy for 13 months Toy Sales up 15% YoY!

90 million mini figures sold

Best selling NDS & 3DS title 23 weeks at #1

#1 kids mag, 240,000 circulation

$250M value at retail

170m trading cards sold 1m easter eggs sold in #2 publishing brand


product range

Toys

Apparel

Food

Publishing

Stationery

Electronics

Accessories


style guides


exclusive style guides


exclusive style guides


New Product and Promotions Yoplait

Children In

Gardening & Seeds

!"#$%&'()#() (''%)*#( ÂŁ3 everfrom th Spo y Lim e sale is b tty Co ited Ed of BBCeing dollectio ition nate n tin Chi ldre n in d to Nee d

!"#$%$& '(")($&

$*+",*-

Moshi Trunki

New Core Lines

./$+0-

July Specsavers Launch


Retail Landscape


Retail 360 approach

•argos online page feature

•in-store tv gtc content in 50 stores •in-store placement in 660 stores

•social media shout outs

Range ñ From only £XXX.XX •hot deal flyers feature (circ 3m+) (itv, C4, C5 and satel)

•tvc advert 145 tvrs

&'(')*!+*),-./011)),2.345/611 ;"<%) =

>>

""

(C)HC)VVV51CDE@1C#DH%BD5AC1 HC)B%O%%1)TCUB)%WAGUD@<%)@# $"1%)XB%%)@H%1Y

;"<%) =

;"<%) =

>>

""

>>

;"<% ;"<%) =

>>

""

""

;"<%)

"" 78*(+)*!+* =

>>

,-./495:11

""

,2.345/611 ;"<% ;"<%) =

>>

;"<%) =

""

;"<%) =

""

>>

""

>>

??)

•moshi magazine feature

=??5??)8@ABC)8CDE@)FG@DH%B)I"AJD)

) !A"H)#C)3//K64NQ)L)A"H5)M"$%)RRRR

A"H)#C)3//K/0?0)L)A"H5)M"$%)/0N:) )??)

•Argos twitter shout out 42k followers

=??5??)8@ABC)8CDE@)8%$")-%"OD)

•free in game =??5??) item

??)

!!!!

A"H)#C)3?4K?Q?N)L)A"H5)M"$%)/0N:

8@ABC)8CDE@)PE%1%M"BJ) ))

??)

=??5??)8CDE@)8C#DH%BD)-C1%)

!A"H)#C)3//K/:6Q)L)A"H5)M"$%)/0N:

)??)

??)

!!!! !"#$%

=??5??)*MM)8C#DH%B)*DDCBH1%#H)))

A"H)#C)3?NK/996)L)A"H5)M"$%)/0N6)

!A"H)#C)3//K9?Q?)L)A"H5)M"$%)RRRR

A"H)#C)???K????)L)A"H5)M"$%)????

=??5??)8CDE@)SB"TCG")FU#OG%)

)

))

))

!A"H)#C)3//K/:43)L)A"H5)M"$%)/0N:

??)

=??5??);UM%B);%%OD)*DDCBH1%#H)

??)

=??5??)FB"A%G%H)"#O)!@#$D)

))

)


redemption examples

coupon in game item redemption promotion till rox redemption promotion (generic code) (unique code) !"#$%&#$'()#$*#+(,$%($'+-./$ 0(12$3455$6&#$57%#2%-.7#2$ 5-"%#2$8-'9$.7$%&#$:(;$<(2$ 0(12$=("&.$=(7"%#2$2((/>$

!"#$%&"'(%&)"*+&,"#-./$"#-%.+01."$."("+1(&02(13"-4"#$%&"'(%&)"*+&,"566"1$7/+."10.0180&,"9%0":01";<.+-201,"


Retailtainment Successful initiatives to date ★Character meet and greets ★Demo days ★Swap days ★Mr Moshi signings ★In store activities - Arts & Crafts


-retailer product sales uplift during bus vists 100%-600% -exclusive products -free busling trading card -photo souvenirs with buster!


Whatâ&#x20AC;&#x2122;s new?


12th Nov


Q2-Q4 activity

Trade style guide Sept - exact date TBC

App launch

Soft Lines Launch

SEPT

June/July - exact date TBC

The

cia i f f O

l

Film launch

Hard Lines Toy and Plush

Xmas - exact date TBC ial The O ff ic

Sept - exact date TBC

cker i t S MiniBook

ker Book

Mini Stic

250

r ove s and h t r Wi ticke gift! s tual vir

Penguin Book Launch (3 titles in total) May - exact date TBC

Build out environment TBC


moshi on mobile coming soon...

poppet app SEPT release!

moshi monsters village july release!


COMING THIS NOVEMBER... uk/us/oz/ca/nz ios free to play 10 karts - katsuma lead racer 3 moshi lands to unlock racing against dr stangegloveâ&#x20AC;&#x2122;s baddielac 9000


DS / 3ds game

coming this NOVEMBER... - Launch Date: November 8th 2013 - Territories: UK / US / AUS / CAN / NZ - Languages: EN / FR / DE / ES / IT (TBD) - Synopsis: Join Katsuma on an exciting adventure to Moshi Picchu, the legendary citadel that is rumored to exist high above the clouds of the Moshi mountains. A place that has LOST its sense of fun because of the infiltration of Dr. Strangeglove, the Glumps, an army of Robot Moshlings and Sweet Tooth!


Moshi MOVIE

coming this q4...

hero characters poppet and katsuma dr stranglove strong presence limited theatrical release green carpet event


Moshi tv series

s r e t s n o M i h s o M ! n o o Cart s e d o s i p E n i m 1 1 x 2 5 5 1 0 2 g n i m Co


how you can be part of the journey...


COLLABORATIONS


questions?

LCF Moshi Monsters Collaboration 2013_14 pdf