About To celebrate 125 years in the industry, Harry Hall have teamed up with the London College of Fashion in order to design, produce and market a capsule outerwear collection. The collection was heavily inspired by the heritage of the brand and this has led to the creation of Harry Hall London. This brand bible is a guide that highlights the various elements that make up Harry Hall London - touch, sight, sound, taste and smell as well as campaign proposals and ideas. Whilst not a definitive set of rules, it will help you when defining the new brand over the coming years.
Touch explores the feel of the brand, the finger print and the DNA. This makes up the very essence of the brand. What does Harry Hall London feel like to the consumer? And who is the consumer?
The sense of sight encompasses the brand visuals and the Harry Hall London vision. From the carefully crafted logo to brand inspiring imagery, what we see forms the identity for Harry Hall London.
C O L O U R A P P L I C AT I O N 21
M I S S I O N S TAT E M E N T 14
USAGE GUIDELINES 22-23
B R A N D VA L U E S 15
T Y P E FA C E 24-25
IMAGERY 26 BRANDING 27
Heightening the consumers palette and appealing to their specific tastes allows Harry Hall London to position themselves in the luxury market. The palette is an extensions of their exclusive collections and well appointed retailers.
Time for some sound advice, the vision for Harry Hall London defines the brand and campaign alongside the tone of voice. The campaign proposal explores the use of social media, events, marketing and collaborations.
Now it is time to smell the success! This sense explores a sense of self in terms of the brand and concludes the 3 year timeline and strategy.
G R E AT TA S T E 30-31
MANIFESTO & VISION 39
LONDON STORE 56
CURRENT COLLECTION 32
C A M PA I G N C O N C E P T 40-41
MEASURING SUCCESS 57
R E TA I L E R S 33
TONE OF VOICE 43
PRODUCT TIMELINE 34
SOCIAL MEDIA BRANDING 43
FUTURE COLLECTION 35
S O C I A L M E D I A C A M PA I G N 44-45
GROUP ONE 62
EVENTS 46-47 C O L L A B O R AT I O N S 48-49 WEBSITE 50-51 INFLUENCERS 53 ADVERTISING & PRESS 53
Touch Touch is something you feel, a sense that inspires the feel of Harry Hall London as a whole. Itâ€™s the fingerprint thatâ€™s left behind, the DNA that makes you unique and a physical connection to the brand and its products. Close your eyes and run your hands over the Harry Hall Brand, this is how Harry Hall feels, excluding no one by creating a tactile experience for all.
1891 Harry Hall, a tailor and bootmaker created his own tailoring business in the West End of London.
Established for over 25 years, gentlemen’s suits and overcoats were key pieces in the collection alongside breeches. Recognised as the best coat breeches specialist a n d h a b i t m a k e r.
1900s A n i n n o v a t i v e a d v e r t i s e r, Harry Hall sent out brass letter openers and barometers around England for free, with the slogan “Hall marked clothes are the best.”
Harry Hall - internationally acclaimed according to adverts from the 50s. The company has, over the last 60 years, built up quite the reputation of supplying long lasted tailored garments out of quality materials for men, women and their children. Allowing their consumers to depend on them for their riding clothes.
2 0 0 0 ’s The 21st century has seen the brand focus o n r i d i n g w e a r, c r e a t i n g modern collections that focus on functionality and s a f e t y.
1 9 6 0 ’s 1941 Nearly 50 years in business and Harry Hall’s Regents Road store in London was destroyed during the Blitz in World Wa r Tw o b u t a l l w a s n o t lost and his business carried on opening up new stores in London, on Oxford Street.
The 1960’s saw international exposure for the brand. And in the late 1960’s Austin Reed acquired Harry Hall, which had return to it’s roots with a shop on Regents Street and manufactured in the UK in Basingstoke.
Matchmakers is now under new leadership and Harry Hall is in new ownership and a huge amount of innovation and design is being invested i n t o t h e c o m p a n y.
To c e l e b r a t e H a l l ’ s 1 2 5 t h a n n i v e r s a r y, H H a n d L C F have collaborated to develop an equestrian-inspired collection by incorporating t a i l o r e d c o a t s a n d f o o t w e a r. As of autumn, they have teamed up with more LCF students to produce a marketing campaign for the lifestyle collection.
2015 Harry Hall have appointed and recruited brand ambassadors to test the products and spread the word about the brand as they train, teach, compete and more. Posting all about it on the Harry Hall Facebook and ‘What’s New’ blog on the website.
2017 A pop up event showcased the collection of outerwear and footwear to the press and the event garnered a great response.
DNA Over 125 years ago, Harry Hall, a young English tailor began dressing hunters, equestrians and sporting gentlemen in need of a kit that was durable, stylish and tailored to their needs. Through a network of regional agents and in his London stores, Harry used Cheviot and Harris tweeds, clever marketing and a legendary tailored customer service. Itâ€™s the DNA of Harry Hall London and where it all began for the talented English tailor. Harry Hall has remained a much-loved name in equestrian apparel over the years and has stood the test of time. But 125 years after it all began, it is clear that Harryâ€™s heart belongs to London and now the brand is returning to itâ€™s fine British roots by embracing top-end British tailoring and working with the finest materials in a new direction that encompasses the Harry Hall London consumer in a timeless, bold and modern fashion.
Mission Statement Through intelligent partnerships and with reference to our equestrian and tailoring roots, Harry Hall London aims to deliver an undeniably British luxury brand experience. It is Harry Hall Londonâ€™s mission to provide a tailored customer service that presents a real sense of style. To position Harry Hall London in the luxury fashion market. To explore a lifestyle, catering to the consumers senses and sharing inspiration. To source British materials and manufacture clothing in the UK using fresh British design talent.
Values Harryâ€™s values are what the brand lives by. They are the best qualities of the brand and define the way they are and who they are. Harry Hall London posses traditional values but incorporates modernity in design and their approach to a niche fashion market. Thus bridging the gap between fashion and country practicality. Their mindset is timeless but bold and contemporary.
CLASSIC AWARE COLLECTOR SIMPLICITY COUNTRY ESCAPES THEATRE LITERATURE WINE BAR CHARLOTTE CASIRAGHI
ARTISTIC EFFORTLESS VINTAGE TEXTILES ILLUSTRATION LIVE MUSIC TRAVEL LOCAL PUB CHARLOTTE GAINSBOURG
CONTEMPORARY FASHION FORWARD INDEPENDENT MODERN ART PHOTOGRAPH EXHIBITIONS POP UP SHOPS FUSION RESTAURANT EDIE CAMPBELL
Timeless Rebecca focuses on simplicity, grooming and good taste. She reaches out for clothes with clean lines and good quality garments. She always looks effortless and gentle. She lives in Holland Park and drives a mini to meet her customers. She is Head of Service Management for a global hosting company and has worked there for some time, and dedicated to her role. Rebecca enjoys escaping to the country side for the weekend to enjoy long walks and Sunday roasts. She holidays in the family farm in Normandy and frequents exhibitions and theatre in London.
Eclectic Atlanta defines her style from what she considers best or most useful things; from different eras or fashions rather than following most popular trends. She studied fashion design and she is trying to start a shoe company with a factory in Ghana. Her boyfriend Abu and her rent in a council flat in Knightsbridge. They enjoy travelling around the world and eating in good restaurants. They have a dog called Bounty. Atlanta frequents many designer sales and drives a smart car.
Modernist Nicola works on herself and does not follow societyâ€™s definitions on what a woman is meant to be. She works for a music management company organising events. She is single and has a Harley Davidson. Nicola enjoys Japanese food, art galleries and music. She lives in a two bedroom flat she bought with best friend Alfie and loves to decorate her home.
Sight The sense of sight encompasses the brand visuals and the Harry Hall London vision. These postcards are yours, take them and pin them up around your desk, frame them or write to friends and family using them. Send out the brand vision via the Royal Mail, with a stamp of approval. Harry Hall London, always in sight and mind.
Logo This is the Harry Hall London logo and it is the main aspect of the brand identity. The logo is inspired heavily by the heritage of the brand and the journey it is on from 1891 to now, equestrian to fashion, old and new. The use of â€˜Londonâ€™ in the logo relates to the new consumer base but also the origins of Harry Hall. The logo exists primarily in the two main brand colours; black and white. The line from the logo is strong and works well as a signature icon in its own right as it represents both the journey and the brand.
Colours This is the Harry Hall London colour palette. Use this as a reference guide when planning marketing material as well as exterior/interior layouts and events.
The clear space minimum is equivalent to the vertical height of logo (shown here as x), regardless of the size at which the logo is reproduced.
Do’s Always leave a minimum amount of clear space around the logo to ensure the legibility and to let it breath. This isolates the logo from competing elements that may detract attention and lesson overall impact. Using the logo consistently helps to both establish and reinforce immediate recognition. Always use white or neutral backgrounds, the artwork should also appear against a solid background to ensure maximum and proper contrast. If it is unavoidable to sit the logo on colour make sure it is a brand colour and not a random choice. Logo artwork must be uniformly scaled. Non-uniform scaling distorts the proportions of artwork and the relationship between the icons (line) and letter forms (Harry Hall London). Logo artwork should always appear upright.
Don’ts The logo must be respected and preserved. Do not use colours outside of the guidelines, cramp or confuse the brand logo as it distracts the consumers from the core values of the brand. Don’t rotate, crop or skew the logo or change its orientation and don’t stretch or squeeze the logo to distort proportions. Do not box the logo in with no space or a defined border by putting a white box around the logo when placed on a dark or busy background. Avoid effects like drop shadow, glow effects or bevel. Don’t place the logo on a busy photograph or pattern.
Primary Two typefaces have been chosen for the Harry Hall London brand. Symth Sans and Helvetica. Used in conjunction they carry across an elegant, contemporary and historical tone that depicts Harry Hall London. Symth Sans Bold is the primary font and logo typeface. It is simple, sharp but open and friendly looking. It works beautifully to create a stylish and classic impression that is recognisable.
Secondary Helvetica is the secondary font, it is both neat and professional, but contrasts the main type font with a softer appearance. It is also available in a range of styles; light, regular, bold and oblique. Spacing for this font should always be +50.
Imagery The Harry Hall London logo overlays on well chosen photography and imagery. Only use the black or white logo depending on the imagery being used. Place in the appropriate space on the image, centre if the subject is equal, in white or â€˜emptyâ€™ space. The placement should be elegant and offset the centre of attention. When done correctly on well chosen imagery the result is powerful and iconic. This is vital to stop the logo being lost within the detail of the image. It is important to be conscious of composition and to be considerate to the subject matter.
Branding Branding on packaging and accessories should always be placed central where possible. Thus leaving blank space to appreciate the texture of the products and packaging. The logo should always be embossed onto any packaging - bags, tags and boxes in order to create that tactile experience that inspires consumers to touch and feel the brand. The packaging should be simple and elegant, portraying the brands values and essence and should always be of best quality to represent luxury British fashion.
Taste The Harry Hall London consumers and brand all have one key trait in common - great taste. Taste fundamentally refers to flavour or food but it is so much more. Taste determines peopleâ€™s individual style and preferences in design and art. It is all about appealing to the consumers specific tastes, using strategies such as exclusive collections and well appointed retailers.
Great taste Harry Hall London has great taste, this is down to attention to detail, a uniform palette, fundamental sense of style, colours and appreciation for the right product. All these elements interact with each other creating a balance which equals to taste, greater taste. This is entrenched within Harry Hall Londonâ€™s core values. It is and will always will be in the detail: Distinguished Emphatic Tailored Attainable Intelligent London
Retailers In regards to retailers and stockists, exclusivity is key initially in creating a demand for the products. Limit stockists and pick carefully, ensuring the retailer understands the brands values and adheres to them in their own way. The more the better is not the case in terms of creating luxury collections, as consumers that purchase the items want to feel special and as if it was tailored to them. Harry Hall London will attempt to get direct sales through the e-commerce site and mobile app and look into opening pop ups shops during Fashion Week and launching their own retail space as an ultimate goal. Indirect sales will be obtained through stocking the collections initially in Fenwicks and moving over to Selfridges and Harrods in 2019. With an international expansion opportunity in SAKS in America and a range of retailers in the Asian market, Harry Hall London can be a global empire.
NOVEMBER 2019 JUNE 2018
NOVEMBER 2017 Introduce a range of accessories; scarves, hats, gloves and umbrellas.
F E B R U A RY 2017 Autumn Winter 2017
SEPTEMBER 2017 Spring Summer 2018
Introduction of wellington boots collection.
F E B R U A RY 2018 Autumn Winter 2018
NOVEMBER 2018 Introduce menswear collection.
SEPTEMBER 2019 Spring Summer 2020
F E B R U A RY 2019
Spring Summer 2019
Autumn Winter 2019
Launch of more staple accessories; travel luggage, passport covers, luggage tags as well as handbags, purses and bags.
2020 Potential home ware collaboration and introduction of product range or home accessories.
Future collection Each collection should cover different core products to be carried over from season to season, creating staple pieces that are signature to the Harry Hall London. Develop further accessories and menswear, keeping the fundamentals of the brand at the forefront but introducing a contemporary twist. Design contemporary fashion pieces to lend to magazines for shoots creating a new platform of interest in the industry. Use these modern designs in campaigns reaching out to the modernist consumer as well as the timeless and eclectic.
Product timeline The timeline to the left shows a proposed strategy for product introduction. Two seasons a year alongside an ongoing collection of staple accessories will create a core but innovative collection. New range launches every November for three years as well as range expansion.
Sound Time for some sound advice, untangle your headphones, scan the QR code below and shuffle the playlist while reading the vision for Harry Hall London and campaigns.
Manifesto Harry Hall London aims to create an established globally recognised brand whilst developing strong manufacturing and retail partnerships. Through direct bespoke engagement create a hub in which customer relations can be both nurtured and fortified. Within three years open a bricks and mortar store in a central London location. (Preferably Regents Street - back to roots) Most importantly deliver a desirable product and experience.
Vision Diversification into menswear and leather goods. Brand launch and store openings internationally. Industry recognition.
Key Campaigns, Events and Partnerships: #ShootMeHarry in partnership with Airbnb #WhoisHarry? Launch of The British Polo Tour collaboration Vogue Documentary Sense Of Who You Are Harry Tag Me Launch Harry Hall London Wellington Boots End of the Road Festival Tent Launch Harry Hall London Menswear The Princes Trust Airbnb Launch Harry Hall London Travel Bags Opening First Harry Hall London store
Campaign concept Who is Harry? Taking influence from Harry Hall London’s core values and in collaboration with the brands current and future customer Harry Hall London intends to introduce Harry to the world. With a sense of creativity Harry Hall London will deliver a series of intelligent campaigns that emphatically sculpts the brands identity. Campaigns will be tailored to provide tangible opportunities to current customers, potential consumers and the fashion industry and media. Positioned as a heritage luxury British brand with an historic connection to the equestrian world and traditional tailoring. The brand is to highlight its committed partnerships with British manufacturers and its on-going development of young British talent through Harry Hall London’s relationship with The Princes Trust. The first twelve months of the marketing plan will be focused on establishing strong brand equity through collaboration initially within the United Kingdom. The transparency and simplicity of the Harry Hall London campaigns will ensure that they are both transferable and desirable within the global consumer market. At the epicentre of the brands marketing campaign is a belief that each of the three categories of Harry Hall London customer have a real “SENSE OF SELF”. Meaning that only they will be promoters of the brand.
Tone of voice Harry Hall is loyal, personal and warm. Harryâ€™s voice is friendly, treating customers like family building and maintaining relationships. Harry is a true London gentleman, putting customer satisfaction at the forefront, always metaphorically opening doors and walking on the road side of the pavement and going out of his way to make them happy. He possesses an old fashion manner but is young and witty at heart, creating an individual, tailored experience for each and every customer interaction.
Social branding Social is crucial to a memorable and successful brand identity. Posts must be consistent and inspiring as well as relevant serving a purpose in communicating a message to the customers. Imagery is key. The rule of three images should be applied to the Instagram creating a routine of posts. Facebook provides a platform to develop a strong identity and presence, keeping customers up to date. Twitter serves as a customer service platform. Pinterest is an inspiration hub and gives an insight into the brand. LinkedIn and Google Plus add to the online presence of the brand, and ultimately boosts its position on Google.
Social media The social media platforms will be the perfect balance of country, city and fashion, a curated mix of timeless, eclectic and modernist to make room for the Harry Hall London aesthetic. This needs to cross over into the social media campaigns. An on going strategy to communicate the Harry Hall London brand identity and key messages through social media posts, interviews/articles and visuals can be integrated on the Harry Hall London website. #WhoIsHarry? Present a teaser campaign in the build up to collection launches and events. #ShootMeHarry In partnership with Airbnb, Harry Hall London is to run an Instagram / Facebook campaign to find the location for it’s pending collections photo-shoot location. Individuals are encouraged to select their customer type and put forward a location of choice (home, pub, field, etc) in the form of a video application. The three finalists selected will host the photo shoot and win accommodation for two weeks (courtesy of AirBNB) in a British location of their choice along with £1,000. The competition is to run for a period of 4 weeks, twice a year for three years. #HowIsMrHall? Launch of the Harry Hall London menswear products present a campaign opportunity and competition to locate the face of Harry Hall London. The winner of the competition will be awarded a modelling contract. The competition winner will be announced on International Men’s Day. #HarryTagMe. An exclusive Harry Hall London IOS and Android app presents the opportunity for customers to personalise metal name labels on Harry Hall London’s current garments on the app and website. Customers are to be encouraged to share images of their tags on Instagram using Ongoing encouragement for customers to share content with the brand is beneficial in creating organic content for social platforms and the website.
Events It is not the intention for Harry Hall London to have a bricks and mortar store until 2019, therefore, it is imperative that events are incorporated into the Harry Hall London marketing plan to obtain direct customer engagement. These events will enable the brand to give consumers a heightened and at times theatrical sensory experience of the brand and product. A series of events, including launch parties, festivals pop up shops, sporting events and fashion shows will be diarised over the next 3 years both in the United Kingdom and internationally. A strategic pop up shop location is to be sourced for Harry Hall London Launch during London Fashion Week. The store will sell Harry Hall London’s current collection and will be the setting for Harry Hall London’s fashion show. To further attract and engage with potential customers the pop up shop is to have a tearoom style area that serves gin based cocktails in teacups. Billboards present a teaser campaign – #WhoIsHarry? Which will be placed near popup shop. The private fashion evening will take guests on a sensory and theatrical journey (think Punchdruck). All guests at the event will wear horse-like blinkers to heighten other senses and create an unforgettable experience. The next fashion show becomes the must have ticket! To launch a range of Harry Hall London wellington boots the brand will collaborate with End of the Road 2018 Festival. For the duration of the event Harry Hall London will sponsor a branded entertainment tent showcasing new British talent (music, comedy, etc.). To commemorate the launch Harry Hall London will invite three DJ’s to create mix tapes for each to the customer types (timeless, modernist, eclectic). The limited addition mix tapes will be issued on 7” vinyl to customers after purchase of wellington boots with the label reading: ‘Sense who you are’.
Collaborations Despite having over 125 year trading experience it is necessary for Harry Hall London to explore consumers and relationships outside of the equestrian market. Collaborations and partnerships with like-minded brands have been identified as a way of expand Harry Hall Londonâ€™s audience. Connecting with selected brands, artists and charities will enable Harry Hall London to express its personality and brand values. Harry Hall London website is a platform for profiling collaborations, partnerships with artists, musicians, interior designers and consumers. Initially it will be imperative that all partnerships are British and have national projects. The Princes Trust is the ideal charity partner for the brand. Harry Hall London would be sponsor events and provide mentoring to aspiring young designers. In regards to sport Harry Hall London could align its brand with the Womenâ€™s British Polo Team.
Website This is the new design for the Harry Hall London website. The design is fluid and responsive and will adapt to devices of varying screen sizes (i.e. mobile phones, tablets, laptops and desktop computers). Imagery is of highest quality and clearly communicates the Harry Hall London brand to the audience. Clear sections on the homepage makes the website easy to navigate, the header is fixed so it will be at the top at all times. The dots on the side allow the user to navigate the links, campaign imagery and any information relevant (competitions) and latest post in the â€˜Thingsâ€™ section. The website is a hub for all things Harry Hall London. A look book and archive of collections show the evolution of the brand. An about section and timeline is fundamental to the background of the collection, giving it context and represents the journey. Contact and FAQâ€™s are a must have on any e-commerce site, an informative FAQ and a clear contact section with all social media platforms, numbers and email addresses clearly listed and presented is also necessary. The website provides an opportunity to create a lifestyle, connecting to the consumers on a deeper level. A hub for inspiration for the consumers, all three consumer profiles look for inspiration online. This is where Harry Hall can position themselves above their direct competitors by fitting into a the gap in the market for the kind of lifestyle they are promoting. Categories include; music, artists (graphic designers, painters, illustrators, calligraphers etc), interiors, home and travel.
Influencers The use of influencer marketing is a great and more recent tool in advertising. Harry Hall London should focus on creating an organic, distinguished and genuine name for themselves before using influencers and ambassadors. This makes the brand more approachable and allows customers to build genuine direct relationships with the brand. The consumers can get to know Harry, recommending the products and service to peers and family through word of mouth and direct contact. This is more valuable than any digital influencer posting a couple of posts as it creates a brand that people want to be associated with, without asking or paying.
Advertising Advertising is promotion to primarily drive sales but also build a brand personality and identity. The Harry Hall London consumers respond to both traditional and non-traditional advertising. Great press is a successful advertising tool, both online and in print. Harry Hall London should target the following media companies; Tattler, Vogue digital, Business of Fashion, Drapers, London newspapers, online news platforms as well as interior and country publications such as Wallpaper, Town & Country and Country Living.
Smell Time to make a cup of tea, sit back, put your feet up and relax - all the hard work is done. Enjoy the traditional tea aromas to the sweet, warm and comforting smell of success.
Measuring success In addition to increased revenue, Harry Hall should analyse how the audience relates to the brand. The amount of customer interaction, engagement and participation with the site will be essential to measure brand awareness. The goal of Harry Hall London campaigns is to work with the customer in partnership communicating attractive events and experiences and feeding from their input from these activities. Success will be customers that are impressed enough to come visit the site and then do so repeatedly. Winning the Creative Campaign award and British Luxury Awards will be the ultimate recognition of the brandâ€™s success within the fashion industry. A bricks and mortar store is the long term goal and the journey to this will measure the success.
LAUNCH HARRYHALLLONDON .C OM
LAUNCH OF HARRY HALL LONDON SOCIAL MEDIA PLATFORMS
ISSUE HARRY HALL LONDON BRAND BIBLE
HARRY HALL LONDON LAUNCH TO M EDIA
LAUNCH OF ‘SHOOTMEHARRY’
SEC ON D H AR RY H ALL LON D ON FASH ION SH OW AN D D IR EC T R ETAIL OPPORT U N IT Y
L A U N C H B R IT ISH POL O D AY EVEN T S TOU R
HARRY HALL LONDON TOUR AND FASHION WEEK POP UP
LAUNCH OF ‘SHOOTM EHARRY’ IN PARTNERSHIP W ITH AIRBNB
ANNOUNCE WINNER OF ‘SHOOTMEHARRY’
AUGUST RELEASE OF THE ‘SHOOTMEHARRY’ CAMPAIGN
HAND OUT BRANDED LUXURY CHRISTMAS STOCKINGS FROM FENWICK STORES
STORE SPACE SECURED NATIONALLY IN FENW ICK
PARTNERSHIP W ITH THE PRINCE’S TRUST
H A R RY H A L L L ON D ON W EL L IN GTON B OOT S L A U N C H AT EN D OF T H E R OAD F EST IVAL T H IR D H AR RY H ALL LON D ON FASH ION SH OW AN D D IR EC T R ETAIL OPPORT U N IT Y
ANNOUNCE PARTNERSHIP W ITH THE W OM EN’S BRITISH POLO TEAM
FIRST HARRY HALL LONDON FASHION SHOW AND DIRECT RETAIL OPPORTUNITY
L A U N C H OF E- SH OP
LAU N C H H AR RY H ALL LON D ON M EN SW EAR A PP L A U N C H & C A M PA IGN ‘TA GM EH A R RY’
VOGUE ONLINE VIDEO DOCUMENTARY
F OU RTH HARRY HALL LON D ON FASHION S H OW AND DIRECT R E TA IL OPPORTUNITY
B E G IN INTERNATIONAL E X PANSION
Harry Hall London have some incredibly exciting years ahead of them. From national to global expansion, a series of events and on going social media campaigns the next 18 months to 3 years will be quite the journey. Be open to any opportunities that may come your way and do not forget the values at the heart of Harry Hall London but most importantly enjoy the ride!
JULY AUGUST SEPTEMBER
F IF T H HARRY H A L L GLOBAL FA S H ION SHOW A N D D IRECT RETAIL O P P O RTUNITY
L A U NCH FIRST HARRY HALL L ON DON STORE
C H R IS TM AS CAM PAIGN
The timeline represents key events in the marketing calender. For the full strategy please refer to the research portfolio.
Conclusion A multi-sensory brand that excites all of the senses. It’s an experience, a journey of contemporary fashion and a reflection of the past. It’s a modern gentleman who loves his heritage and always opens doors, going above and beyond to help others. It’s a careful blend of timeless and modernity with an eclectic offering to excite the senses. Harry Hall London is the sixth sense. Five key points to remember; • • • • •
Always create a tactile experience Detail is in the eye of the beholder Consistent branding is key Listen to your consumers Enjoy the journey of success
Group One Jone Arraras Joao Elias Chandni Vara Correna Mitchell Ruby Striker