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ORC

ORC   Central European championship SPONSORSHIP  PROPOSAL   2013  


INTRODUCTION TO  THE  EVENT  

ORC


One of  the  top  offshore  sailing  events  in  Europe  

ORC

§  ORC Central  European  Championship  2013  will  be  held  in  Cres,  Croa;a  1st  to  8th  June   §  The  event  collects  the  best  offshore  sailing  teams  in  Europe  and  some  of  the  best  on  a   global  scale  for  the  ul;mate  challenge  against  their  long-­‐standing  rivals.     §  Fast  ac;on  in  some  of  the  worlds  fastest  sailboats  means  a  guaranteed  exci;ng  exposure   for  the  event’s  commercial  partners!   §  Races  will  be  managed  by  the  Sailing  Club  of  Rijeka,  one  of  the  most  ac;ve  sailing  clubs  in   Croa;a,  and  boats  will  be  hosted  in  the  ACI  Marina  of  Cres  with  more  than  450  berths!  


A valuable  target  audience  

ORC

Both the  par;cipants  of  the  event  and  the  fans  of  offshore  sailing  watching  it  are  an   excellent  target  market  for  dynamic,  upscale  brands  and  for  B2B  marke;ng  in  a  unique   seSng.  Sponsoring  the  event  means  crea;ng  a  passionate  edge  in  communica;ng  with  a   decision-­‐making  audience!  


Strong media  attention  

ORC

The ORC  events  have  tradi;onally  received  strong  media  aUen;on  due  to  the  number   and  quality  of  par;cipa;ng  sailors.  The  media  aUen;on  ranges  from  specialty  websites   and  magazines  to  top  media  networks  around  the  world  


TV &  online  videos  exposure  in  Croatia  and  beyond   ORC §  Professional  media  produc;on  and  distribu;on  by  Icarus  Sailing  Media       §  Video  highlights  broadcasted  on  main  Croa;an  TV  channels  and  online  sailing  media   §  Interna;onal  TV  reach  through  inclusion  in  the  worldwide  programming  of  Inside  Sailing  


ORC The benefits  of  sponsoring  the  ORC  Central  Europeans   §  Upscale  audience:  ORC  events  have  an  upscale  audience  which  is  a  great  match  to   wealthy  individuals  and  various  decision  makers  in  the  market.   §  Strong  Media  Exposure:    The  media  distribu;on  and  promo;on  of  the  event  will  be   strong  and  mul;ple  on  a  na;onal  scale  and  quite  significant  interna;onally   §  Ac7ve  followers:  The  ORC  followers  enjoy  watersports  and  an  ac;ve  lifestyle,  an   excellent  target  for  dynamic  and  innova;ve  products  or  services.   §  Exci7ng  media  content  for  any  corporate  need:  The  sponsorship  packages  include   rights  free  branded  media  material  to  be  used  in  corporate  communica;on.  

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MEDIA REPORT  2012  

ORC

In 2012  the  Sailing  Club  of  Rijeka  hosted  the  ORC  Mediterranean   Championship  at  ACI  Marina  of  Cres.    Icarus  Sailing  Media  managed  the   media  produc@on  and  distribu@on  of  the  event  offering  significant  local  &   interna@onal  exposure.  Video  highlights  from  the  event  were  featured  in   online  sailing  media,  TV  news  and  interna@onal  sailing  TV  series.    


Global Online  Media  Reporting  

ORC

The videos  of  the  ORC  Med  Championship  2012  in  Cres  aUracted  a  lot  of  aUen;on  from   sailing,  sports  and  generic  print  and  online  media.   Click  on  each  of  the  logos  below  to  read  some  examples  of  the  print/online  exposure  

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TV exposure  around  the  world    

ORC

The videos  from  the  ORC  Med  Championship  2012  were  broadcasted  from  Croa;an   and  interna;onal  TV  channels  offering  a  significant  media  exposure  around  the  world.   CROATIAN  TV  CHANNELS  THROUGH  VIDEO  HIGHLIGHTS  ON  NEWS  

[video highlights  on  sport  news]  

[video highlights  on  central  TV  news]  

INTERNATIONAL MEDIA  THROUGH  TV  PROGRAMMING  OF  ICARUS  SAILING  MEDIA  

[10’ inclusion  in  the  7th  episode  of  Inside  Sailing]  

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ORC

ORC Med  2012  media  valuation  reached  €503K   Media                          

Other online  media  

Type of  media   Inside  Sailing  (TV)  

6,742

3

10’

202,275

1.53

309,481

Inside Sailing  (TV)  

110

2

10’

2,200

4.47

9,834

Inside Sailing  (TV)  

400

4

10’

16,000

2.75

44,000

Inside Sailing  (TV)  

61

6

10’

3,660

8.92

32,647

Inside Sailing  (TV)  

18

13

10’

2,340

10.98

25,693

Online Media  

14

5

5’

350

30

10,500

More than     70  

5

5’

More than     1,7500  

30

More than     52,500  

Social Media  

6

1

5’

30

30

900

Croa;an TV  

358

3

1’

1,076

6.23

6,705

Croa;an TV  

124

5

3’

1,874

6.23

11,680

Online  Media  

TOTAL VALUATION  

Audience (K)   Times  Shown   Minutes     Impressions  (K)   Average  CPM   Value  (EUR)  

More than     231  million  

More than     EUR  503K  

Sources of  analysis:  Y&S  Interna;onal,  Google  Trends,  Alexa,  Compete,  Corporate  websites,  Efficient  Fron;er,   Nielsen  Audience  Measurement,  Icarus  Marke;ng  Team  research  and  analysis;     *  sail.tv  distributes  videos  to  86  sailing  websites  and  boatsonTV  to  156;    **  Assuming  1  impression  every  1’  of  video;  


ORC

Example: Airings  of  Inside  Sailing  7th  episode   Network  

Day

Air Date  

Time

Network

Day

Air Date  

Time

ESPN Malaysia  HD  

SAT

29/9/12

06:30:00

Nau;cal Channel  

SUN

18/11/12

21:00:00

ESPN Malaysia  HD  

MON

1/10/12

07:30:00

Nau;cal Channel  

MON

19/11/12

00:30:00

ESPN SEA  HD  

MON

1/10/12

19:00:00

Nau;cal Channel  

TUE

20/11/12

04:15:00

ESPN SEA  HD  

FRI

5/10/12

00:30:00

Nau;cal Channel  

TUE

20/11/12

15:15:00

ESPN SEA  HD  

FRI

5/10/12

15:30:00

Nau;cal Channel  

TUE

20/11/12

19:45:00

ESPN SEA  HD  

SAT

6/10/12

04:30:00

Nau;cal Channel  

WED

21/11/12

09:45:00

STAR Sports  China    

TUE

2/10/12

14:00:00

Nau;cal Channel  

THU

22/11/12

12:30:00

STAR Sports  China    

SAT

6/10/12

03:00:00

Nau;cal Channel  

THU

22/11/12

22:45:00

STAR Sports  SEA-­‐NPL    

FRI

28/9/12

05:30:00

Nau;cal Channel  

FRI

23/11/12

01:30:00

STAR Sports  SEA-­‐NPL     THU  

4/10/12

03:30:00

Nau;cal Channel  

FRI

23/11/12

17:00:00

STAR Sports  Indonesia     MON  

1/10/12

07:30:00

Nau;cal Channel  

SAT

24/11/12

03:15:00

STAR Sports  India    

TUE

2/10/12

07:00:00

Nau;cal Channel  

SAT

24/11/12

08:45:00

STAR Sports  India    

WED

3/10/12

04:00:00

Nau;cal Channel  

SUN

25/11/12

17:00:00

STAR Sports  Malaysia     MON  

1/10/12

07:30:00

Setanta Sports  

WED

26/09/12

15:30:00

1/10/12

07:30:00

Setanta Sports  

THU

27/09/12

00:00:00

STAR Sports  Singapore     FRI  

28/9/12

05:30:00

Setanta Sports  

MON

1/10/12

03:30:00

STAR Sports  Singapore     THU  

4/10/12

03:30:00

Setanta Sports  

MON

1/10/12

14:45:00

STAR Sports  Singapore     SAT  

6/10/12

06:30:00

STAR Sports  SEA    

MON

* Airings  of  Inside  Sailing  episodes  is  data  coming  directly  from  the  TV  Channels    

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SPONSORSHIP OPPORTUNITIES  

ORC


Branding on  Boats   §  Branding  applies  to  all  par;cipa;ng  boats   §  Partner  exposure  with  large  s;cker  on  the  boat  hull  and  flag  on  the  backstay     §  Main  Sponsors  exposure  with  s;cker  on  the  boat  hull   §  Supporters  exposure  with  s;cker  on  the  boom  

ORC


ORC

Official Billboard   §  Outdoor  display  at   the  ACI  marina  of   Cres  before  &  during   the  days  of  the  event   §  Use  as  backdrop  for   interviews  

ORC

§  Ceremony awards   signage  

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Venue Branding  &  Advertising  Stands  

ORC

§  Adver;sing stand  at  Cres  marina   §  Adver;sing  stand  up  rolls   §  Award  ceremony  signage   §  On-­‐site  promo;ons  &  free  product  supply  

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Video Branding  

ORC

§  On-­‐screen graphics  promo;on   in  results,  interviews,  3D   realis;c  anima;on   §  Video  broadcas;ng  on  TV   §  Video  broadcas;ng  and  online   videos  with  a  total  media  value   that  exceeds  500  thousand   Euros   §  Video  integra;on  in  the  online   media  and  social  media  

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Social Media  &     Event  Website   §  Thousand  posts  views  on   facebook  from  sailing  fans   and  their  friends   §  More  than  5.000  website   visits  during  the  month  of  the   event   §  Video  integra;on  in  the   online  media  and  social   media  

ORC


Branded Boat   §  Branding  applies  to  one  boat   §  Big  s;cker  on  the  boat  hull  and  big  s;cker  on  the  main  sail  

ORC


ORC

Contact the  Icarus  Sailing  Media   commercial  rights  team  at   sponsorship@icarussailingmedia.com    

ORC 2013 Sponsorship Proposal  
ORC 2013 Sponsorship Proposal  

orc_2013_proposal_website

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