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KITE   SURFING   SPONSORSHIP   PROPOSAL   2014  


CONTENT  

•  About  Interna?onal  Kiteboarding  Associa?on     •  Calendar  of  events  2014   Pages   3-­‐4  

Interna?onal   Media  exposure   Sponsorship   Packages  

•  TV  distribu?on   •  Online  media  

•  Events’  branding   •  Media  branding   •  Online  promo?on   •  Kite  Surfing  in  numbers  

Pages   5-­‐6  

Pages   7-­‐21  


INTERNATIONAL   KITEBOARDING   ASSOCIATION     The  Interna?onal  Kiteboarding  Associa?on  is  under  the  Interna?onal  Sailing  Federa?on  (ISAF).  With   more  than  130  countries  na?onal  governing  bodies,  ISAF  oversees  and  governs  the  sailing  world,   from  na?onal  events,  to  oceanic  and  world  racing,  including  all  Olympic  sailing.  From  this  base  the   IKA  has  become  kiteboardings  official  world  governing  body  for  compe??on  and  as  such  the   sanc?oning  authority  for  all  recognised  world  ranking  kiteboard  compe??on  from  na?onal  through   to  the  world  pro  tour  levels.  

Page 3  


CALENDAR   OF   EVENTS   2014  

KITE  RACING  CHAMPIONSHIP  

KITE  FOIL  GOLD  CUP  

-­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐ 

-­‐  -­‐  -­‐  -­‐  -­‐ 

 

Worlds  -­‐  Istanbul,  June   South  Americans  -­‐  Colombia,  February   North  Americans  -­‐  San  Diego,  October   Europeans  -­‐  Poland,  September   Africans  -­‐  Algeria,  November   Asians/  Middle  East  -­‐  Qatar,  November   Oceanics  -­‐  Perth,  December   Asians/  South  East  Asia  -­‐  Taiwan,  TBC  

 

Mexico,  March   UAE,  April   Switzerland,  August     France,  October   Australia,  October  


INTERNATIONAL   AND   MULTIPLE   MEDIA   EXPOSURE   Kite  surfing  events  generate  exci?ng  videos  and  photos  with  a  growing  popularity  and   have  a  great  appeal  among  broadcasters  and  interna?onal  media  providers.   Icarus  Sailing  Media  distributes  in  more  than  120  countries  through  a  network  of   interna?onal  broadcasters,  IP  TV  and  regional  TV  news  distributors  offering  everything   from  VNR’s  to  monthly  sailing  TV  magazines.  

Page 5  


ONLINE   /   SOCIAL   MEDIA   OFFICIAL  WEBSITE  (www.interna?onalkiteboarding.org)    

More  than  20,000  unique  visitors  per  month   More  than  10,000  page  views  and  40,000  hits  per  day  

OFFICIAL  FACEBOOK  (www.facebook.com/kiteclasses)    

17,600  likes  on  facebook,  growing  every  day  by  20   Average  of  5,000  organic  reaches  per  post   YOUTUBE  VIEWS    

More  than  20,000  views  on  youtube  per  event  


SPONSORSHIP   ACTIVATION   PACKAGES   1  

Events’  Branding  

•  Flags,  backdrops,  buoys,  s?ckers  on  boards,   logo  on  riders’  lycras,  branding  on  fences   •  Hospitality,  experien?al  marke?ng,  VIP   hos?ng  

Media  Branding  

•  Promo  videos  and  photo  shoo?ng  for   corporate  usage  

2  

3  

Online   promo?on  

•  Logo  on  the  official  website  and  social  media  


1  

Events’   branding  

Backdrop   and   Ceremony   awards  


1  

Events’   branding  

Backdrop   and   Ceremony   awards  


1  

Events’   branding  

Flags   and   venue   branding  


1  

Events’   branding  

E x p e r i e n ? a l   m a r k e ? n g  


1  

Events’   branding   Branding   of   rounding   marks   (buoys)  


1  

Events’   branding   Promo?onal   tents   and   product   supply  


1  

Events’   branding   Branding   on   clothing   (riders’   lycra)  


1  

Events’   branding   Event   ceremonies  


1  

Events’   branding   Branded   fences   and   flags  


2  

Media   branding   Promo?onal  videos  for  corporate  usage  


2  

Media   branding   Promo?onal   photo   shoo?ng  


2  

Media   branding   Promo?onal   photo   shoo?ng  


3  

Online   promo?ons  

Logo  placement  in  the   official  social  media    

Logo  placement  in  the   official  website   (www.interna?onalkiteboarding.org)  


K I T E     S U R F I N G     I N     N U M B E R S    

60-­‐120  RIDERS  PER  MAJOR  EVENT  FROM  45  COUNTRIES   AROUND   100,000   VISITORS   PER   MAJOR   EVENT   ON-­‐SITE   ONLINE  VIDEOS  VIEWERS  79%  male  +  21%  female   2   MILLION   EUROS   OF   MEDIA   VALUE   PER   MAJOR   EVENT  


For  more  info  please  contact:   Panagio=s  Marinopoulos   Marke?ng  &  Sales  Manager     Icarus  Sailing  Media   E:  pmarinopoulos@icarussailingmedia.com   T:    +30  210  9801726   M:  +30  6936  634642  


Ika sponsorship proposal 2014