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Team Zappi’s Fuelling a cycling revolution


What drives us... Vision –

Fuel a cycling revolution amongst the youth by providing an aspirational goal

Mission – – –

Establish a high performing British based youth development squad Compete and win at the highest levels Build an inclusive cycling club

Values – – –

Heritage, Passion & Flair – Italian inspired Aspirational & Inclusive Development of British youth talent

Success – – – –

No#1 brand in youth cycling Doubling British youth cycling membership by 2012 4 Team Zappi’s riders with professional contracts by 2012 A club of 400 riders by 2012


What we offer our partners •

A unique proposition – – –

Magnetism in youth cycling – aspirational association Flavio Zappi PR exposure Our e-network

Brand association and exposure through racing, competing & involvement –

50 races with youth squad covering •

Club members competing within the UK cycling scene, including •

Cat 1,2,3, & 4 races, Sportives, Time Trials, Cyclo cross & mountain biking

E-network – – – – –

UK Premier calendar, Cat 1 & 2, France, Belgium & Italy

5,000 connections through Facebook, Twitter and Blogs Weekly race and training updates with commentary and photos Weekly training tips Monthly product reviews Monthly tips and advice

British cycling success and London 2012 –

A chance to capitalise and build on the success of British cyclists in the 2008 Olympics, 2009 Tour de France and build towards London 2012


We touch 5,000 people a day through ee-media and growing...

 Facebook  Twitter  Websites  Blogs


A little about Flavio Zappi • •

• • •

A top professional cyclist based in Italy in the 80s Flavio raced Giro d'Italia 3 times and many of the celebrated one day classics, such as the Paris Roubaix and Milan - Sanremo Settled in the UK 12 years ago with his English wife and 2 sons Well known in the UK & Italian cycling scene Started racing again in the UK in 2007 and began developing a youth squad of riders in the same year

Giro Trentino

Milan - Turin

Settina Bergamasca team TT

Flavio & Chiappucci


Flavio Zappi’ Zappi’s PR exposure • • • • • •

Cycling Weekly Articles Zappi’s cafe - cyclists come to see me everyday! Coverage at races during and after Flavio Zappi’s website Zappi’s Cafe Facebook group Flavio Zappi’s Facebook


Press release for development squad and club For Immediate Release Italian Ex-Pro Bike Rider launches Development Squad of Local Young Talent Oxford, Monday the 21st of September, 2009 Cycling as a means of transport is hugely popular in Oxford, and many enjoy weekend rides in the picturesque surroundings. At a more competitive level Britain has become a well respected cycling nation. Not only on the track but also in road events and triathlon. Bradley Wiggins was 4th in this years Tour de France, and Nicole Cooke won the road race at the 2008 Olympics. However it is very difficult for young riders to gain experience and develop as the UK does not have a culture of road racing as a youth sport such as there exists in France and Italy. Flavio Zappi, settled in Oxford 12 years ago with his English wife and two sons. He is well known within Oxford for his Zappi's Cafe in Walton street and having managed Blanc for many years prior to that. Up until recently, Flavio's best kept secret was he raced as a professional cyclist based in Italy during the 80s, and recently has been successfully mentoring two young riders throughout the 2009 season. Flavio raced the Giro d'Italia 3 times and many of the celebrated one day classics, such as the Paris - Roubaix and Milan - Sanremo. Flavio's wants to provide an aspirational goal for other young potential cyclists and also create an inclusive cycling environment for everyone that wants to enjoy riding a bike. His riders have successfully competed in races in England and in Belgium, and have recently spent a couple of weeks training and racing with a development squad in Northern Italy, this was made possible through one of Flavio's contacts from his professional career. For the 2010 season he has expanded his roster to five under 23 riders and plans to make an impact on the premier calendar series alongside established teams. He hopes to find support from the local community. Flavio Zappi Tel: 07944877321 Email: flaviozappi@googlemail.com


Who are we? Support & Direction

The Riders

The Club 200 - 400 riders

Flavio Zappi Riding Directeur Sportif

Steve Avery

Tom Kirk

Professional Mechanic

Senior Rider & Ast DS

Road Racing Time Trials Sportives

Dr Steve McKeever Metrics & Testing

6 U23 Riders

Cyclo Cross MTB

Tony Mitchell Team Secretary


Race Calendar

Jan –

Feb –

• • • •

Jul –

UK road series, Premier Calendar

Preparation & Development

Nov –

UK road series, Premier Calendar

Italy secondment

Oct –

UK road series, Belgium & France

UK road series, Belgium & France

Sep –

UK road series, Belgium & France

Jun

Aug –

Development training for road season

May –

Apr –

Winter road series & Cyclo cross

Mar –

Winter road series & Cyclo cross

Preparation & Development

Dec –

Winter road series & Cyclo cross


Club dynamics • • •

Linking together Oxford and central UK cyclists Building the ‘cafe culture’ in cycling Zappi’s is an inclusive cycling club environment for: –

Zappi’s cafe rides – – –

2010 will be 1 week in Italy

Club membership is £100 membership and includes: – –

Saturday ride 9am Wednesday 6pm during summer All rides start from the cafe

Annual Cycling tour in Europe –

Cat 1-4, Club riders, Time trialists, Sportives riders, Mountain bikers

Zappi’s team jersey & shorts Socks & cap

Applications for club membership will commence from 1 Nov 2009 Team kit will be provided to club members towards the end of Nov 2009.


Club kit - example


Want to be part of Zappi’ Zappi’s? Email us the following at flaviozappi@googlemail.com • •

Name: Address:

• • • • • •

Contact number: Email: Age: Gender: Cycling Interest: Road Racing, Time Trials, Sportives, Cyclo Cross, MTB Clothing size: – – –

Cycling Jersey: S / M / L / XL / XXL Cycling Shorts: S / M / L / XL / XXL Socks: M / L

To confirm sizes, samples are available at Zappi’s cafe - 67 Walton St, Oxford, OX2

Contact Flavio Zappi

• •

– –

Tel: 07944877321 Email: flaviozappi@googlemail.com

Website: http://flaviozappi.com/

Applications for club membership will commence from mid Oct 2009 Team kit will be provided to club members towards the end of Nov 2009


Team Zappi’s Fuelling a cycling revolution

club info  

pdf document

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