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FRONT MATTER | PROPOSED HIGH LEVEL APPROACH

WORKING THROUGH SCREENS 

Extensive concepting, based on intensive questioning,

Suggestions for product teams: Use design thinking to expand upon and transform your product’s high level mandates and strategy. Continually explore the strategic implications of your team’s most inspiring ideas about mediating knowledge work.

driving visionary, collaboratively defined strategies for exemplary tools for thought.

Make projections and connections in the context of key trends and today’s realities. Think end to end, as if your product was a service, either literally or in spirit. Build and extend brands based on the user experiences that your team is striving to make possible — and how your product will deliver on those promises. Envision what knowledge workers want and need but do not articulate when confronted with a blank canvas or a legacy of unsatisfactory tools. Invite workers to be your collaborators, maintaining a healthy level of humility in the face of their expertise.

Working through Screens (Tabloid Size)  

Working through Screens: 100 Ideas for Envisioning Powerful, Engaging, and Productive User Experiences in Knowledge Work This heavily illus...

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