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90 Maroondah Highway Ringwood Vic 3134 T 9870 6211 F 9870 6024

Contents 4

Since 1923


Unique selling story Auction Private sale


Your marketing edge Fostering customer relations Understanding the buyers Internet Print media Signage Social media Local area marketing Interactive media Email, SMS, direct mail and phone calls


Managing your investment Finding the right tenant Rent arrears Staff training Communication and feedback


In your community Supporting the local community Member of the Property Profile Group (PPG) Supporting professional associations

Since 1923


Company founded by C E Carter in Main Street, Ringwood.

Carter Real Estate relocates to 126 Maroondah Highway, Ringwood.

Business withstands the ravages of the Great Depression and World War II.

A B Carter, son of the founder, joins the business, which becomes C E Carter & Son.

C E Carter & Son is instrumental in the post war growth of Ringwood.

Richard Carter, grandson of the founder, joins C E Carter & Son.







Carter Real Estate is a third generation owned boutique agency established in Ringwood in 1923. It is one of the oldest businesses in Ringwood and one of the oldest estate agencies in Melbourne. Carter Real Estate is highly respected in the local community and recognised for having extensive knowledge of Melbourne’s eastern suburbs.

“As our business moves towards its centenary in 2023, it continues to build on a proud history of service, professionalism and integrity.�

The longevity of the business makes Carter Real Estate the acknowledged expert in its area with unparalleled knowledge of what has happened in the past, what is happening now and how that will impact on the future.

Carter Real Estate has a legacy for professionalism and care for clients in all that it does. Their sales, marketing and property management activities combine the traditional values of honesty and integrity with up to the minute sophisticated technology and processes. Carter Real Estate is a results driven agency that provides clients with a personalised service ensuring a pattern of repeat business from families that spans multiple generations. With Carter Real Estate you will receive Experience, Ability and Integrity.

Richard Carter, Managing Director, Carter Real Estate William Lyall joins the business and becomes a Director in 2000.

Richard Carter serves as President of The Real Estate Institute of Victoria (REIV).

Neil Rhodes joins the business and becomes a Director in 2007.

Carter Real Estate relocates to spacious new premises at 90 Maroondah Highway, Ringwood.






continuing to evolve ...


Unique selling story

Selling your home or investment property doesn’t need to be stressful or emotional. Carter Real Estate focuses on the best outcome for their clients by making things simple and transparent.

“We received professional, expert and forthright service. First class communication.” Federico Court, Ringwood North

As part of the selling process, an extensive marketing program specific to your property is developed and implemented. The driving force behind this is the unique selling story of your property. It is this unique sales story that extends beyond the bricks and mortar and encompasses the historical, cultural, and environmental story of the property and its community. People don’t just buy a house; they buy a home and a lifestyle in an area that suits their needs and aspirations. Carter Real Estate is best placed to develop your unique selling story, because of their long history and experience in the Eastern suburbs. It makes sense to use the best and the most knowledgeable when you want to create a story about your property and build a connection with buyers.


Unique selling story

“Carter Real Estate went out of their way to make the sale trouble free and quick.�


Private sale

Carter Real Estate has two of the most experienced and professional auctioneers in the marketplace with a cumulative experience of some 60 years in selling residential and commercial real estate. Richard Carter and William Lyall have the skill and judgement to recognise when a sale by auction is the most appropriate method of marketing your property.

Some properties and circumstances are better suited to a private sale campaign. Carter Real Estate develop comprehensive marketing strategies designed to engender interest and competition for your property and, together with the utilisation of the Carter Real Estate database, place your property in front of as many buyers as possible. In any event, the decision whether to proceed with an auction campaign or with a private sale is made in consultation with you, taking into account all of the circumstances surrounding the sale, the seller, the market and what is more likely to achieve the best outcome.

Oxford Close, Croydon Hills


Your marketing edge

“We’re determined to remain at the forefront of electronic communication, yet we still understand the importance of a personal phone call to qualified buyers.” William Lyall, Director, Carter Real Estate

The marketing of your property is an integral part of the selling process. Carter Real Estate has a dedicated marketing team which is proficient in creating the best marketing plan to achieve the optimum outcome.

Understanding the buyers

Fostering customer relations

The Active buyer is seriously and regularly looking for property by scouring the internet, print media and targeting the suburbs of their choice. They are regular attendees of open houses.

Carter Real Estate enjoys its relationships with its customers. From the time you engage them to market and sell your property, right through to settlement, they will ensure you understand the process and are happy with all aspects of the campaign. Fostering healthy and lasting relations is fundamental to Carter Real Estate’s success and they work closely with the vendor and purchaser to ensure a harmonious result.

There can be a variety of buyers in the marketplace. There are typically three types of buyers, classified by the way they seek, research and acquire property.

The Passive buyer will often wait for the right property to appear and then move quickly to secure it. They too are users of the internet and print media and will consistently monitor signboards in their favourite areas. The Investor might always be in the market. They constantly have an eye for property with the promise of a good return, either in rental, capital growth or development potential. They buy through the head rather than through the heart. Once again, the internet is the medium of choice.


Your marketing edge

Marketing is crucial in attracting a wide range of potential buyers from across the three categories and the advertising channels chosen will make the best use of your advertising dollar. Carter Real Estate utilises a mix of advertising tools to promote properties, including: • Internet • Print media • Signage • Social media

“Carter’s professional, friendly and very knowledgeable staff took the stress out of selling our home.”

• Local area marketing • Interactive media • Email, SMS, direct mail and phone calls

Ellison Street, Ringwood


Your marketing edge



Interactive media

In today’s technology driven world, buyers are turning to the internet to look for property and marketing your property online is the most cost-effective and wide reaching method of attracting those buyers.

Sale boards provide high impact point of sale signage. This is particularly important in attracting passive and location sensitive buyers who will often pay a premium for the right address.

Typically video advertising permits the buyer to build a connection with your property more strongly. The visual connection builds emotional attachment based on aesthetics, more strongly than print advertising can do.

Carter Real Estate will market your property on its website as well as other major real estate portals. They also utilise search engine optimisation and key word search criteria to ensure maximum exposure.

Social media

Email, SMS, direct mail and phone calls

Utilising the power of social media, Carter Real Estate will promote your property to a new generation of purchasers.

Carter Real Estate has an extensive database of potential buyers that have agreed to receive SMS, emails, direct mail or phone calls about properties of interest. If your property meets their previously indicated needs, an alert will be forwarded directly to them advising them of inspection and auction times.

Print media Carter Real Estate utilises a range of local and metropolitan newspapers throughout Victoria. Both advertising and advertorial are employed and purchased, depending on the requirements and needs of your property.

Local area marketing This traditional method of reaching potential buyers in the local area is still extremely effective. Typically the response to enquiry stage is small from a letterbox drop; however those that do respond are usually genuinely interested in your property. It is this level of interest that could transfer from enquiry stage to purchase quite rapidly.


Managing your investment

Carter Real Estate takes the stress out of managing your property, so you can relax and enjoy the more important things in life. Director of property management, Neil Rhodes, is a qualified accountant and leads a team of property managers that value the importance of building strong partnerships with landlords and tenants. To build these partnerships, Carter Real Estate is dedicated to offering a service that provides regular communication, constructive feedback and effective processes.

“As a property investor myself, I understand what is important in the management of your property.� N  eil Rhodes, Director, Carter Real Estate

Finding the right tenant Selecting the correct tenant is a crucial part of property management. Carter Real Estate is skilled and experienced in tenant screening. This ensures the property is occupied by a tenant who is best suited to maintain the property and meet their rental obligation.

Rent arrears The team at Carter Real Estate have strict processes for dealing with rental arrears. Tenant rent arrears are monitored and actioned daily to minimise financial disruptions. If these issues do escalate, you can rest assured that your property manager will be ready to attend the Victorian Civil and Administrative Tribunal (VCAT) on your behalf.

Staff training The team are constantly improving their skills and knowledge by attending inhouse and formal training sessions, with various organisations including The Real Estate Institute of Victoria (REIV).

Communication and feedback Carter Real Estate values communication and feedback as much as you do. By effectively managing and communicating with you and your tenant, the property management team helps you maintain and maximise your investment.


Managing your investment

Carter Real Estate’s property management team can provide you with:

• the best available tenant who has passed through all checks

•m  anagement of maintenance or repair work • regular accounting for rent payments, with late payments acted upon immediately

• consistent and regular feedback about your property and tenant

• financial statements in hard copy or

“Quality service, professional and honest.” Nelson Street, Ringwood

electronic format

• an easy payment system for your property’s rates, insurance and other outgoings

•u  p-to-date advice on the value of your investment portfolio

•e  xpert advice on future property investment opportunities.


In your community

Supporting the local community

Member of the Property Profile Group (PPG)

Supporting professional associations

Carter Real Estate is actively involved in the local community in many ways. Their attitude is simple – to continually give back to the community.

As a member of the Property Profile Group (PPG), a group of Melbourne’s most successful independent agents, Carter Real Estate is bound by the PPG Charter to:

Carter Real Estate is a long standing member of The Real Estate Institute of Victoria (REIV). Richard Carter is a past President and Life Member of the REIV and William Lyall has served as Chairman of the REIV Eastern Division and has coordinated numerous novice auctioneer competitions and other training programs for up and coming agents.

Carter Real Estate is associated with a wide range of sporting, cultural, social and educational organisations. It prefers not to shout this involvement from the roof tops but rather to quietly work behind the scenes to further the causes it supports. For further information on the clubs and services Carter Real Estate support and sponsor, please visit

• provide outstanding real estate solutions • deliver exceptional customer service • conduct themselves and their business according to the highest standards of integrity and professionalism • use all available resources, knowledge and expertise to deliver premium results for their clients. PPG members are generally the most successful agent in their particular suburb or neighbourhood with substantial market share.


Carter Real Estate  
Carter Real Estate  

Carter Real Estate is a third generation owned boutique agency established in Ringwood in 1923. It is one of the oldest businesses in Ringwo...