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ASIA-PACIFIC NEWS By Nathan Luck

SAP APJ software revenue up 31 per cent India, China and Japan excelled for SAP in the first quarter of 2011, achieving exceptionally strong growth of a97 million in software revenue. SAP Asia Pacific Japan’s (APJ) software and software-related services revenue for Q1 2011 grew by 18 per cent to a335 million, while total revenue saw a corresponding 18 per cent growth to a400 million. “This is a great start to 2011,” said Steve Watts, president, SAP APJ. “We are seeing the entire Asia region becoming as focused on managing domestic market growth as it has previously been on export-led growth. Our closest competitor in this region achieved only 5 per cent growth in application software revenues in its most recent quarter, while we achieved 31 per cent growth. Our indirect channel business also showed robust growth of 40 per cent this quarter. “APJ customers are looking to grow their businesses and move closer to their customers through mobility and real-time computing. They are seeing SAP as the only company with the technology, solutions and partner ecosystem to help them execute on their vision. By focusing on gamechanging innovations, we are seeing an accelerated sales pipeline,” Watts said. SAP APJ reports winning all head-to-head competitive deals in the category of a2 million plus, with key customer wins in the region coming from all lines of business across a wide variety of industries.

SAP’s green car initiative embraced in India SAP Labs India, in collaboration with Mahindra REVA, has launched a unique ‘Go Green’ policy, encouraging its employees to switch to electric vehicles with an attractive monthly cash incentive and a host of benefits such as free charging points, reserved parking spaces and routine maintenance and service. Aligning with SAP’s sustainability vision, the innovative global ‘Future Fleet’ policy initiated by SAP AG saw the first batch of vehicles recently handed over to four employees by VR Ferose, managing director, SAP Labs India and Chetan Maini, chief of strategy and technology, Mahindra Reva Electric Vehicles. Benefits include a ‘Green’ allowance, an electric vehicle government subsidy; extended warranty and servicing period (from 24 to 36 months) from Mahindra REVA; and free charging points and reserved parking spots provided within the campus.

Readsoft delivers HR automation to Malaysian conglomerate A major Malaysian conglomerate has chosen ReadSoft to deliver an automated solution to centralise and optimise its Human Resource (HR) processes in a shared service centre environment. The agreement, worth US$650,000, covers the processing of HR service requests, which will be integrated into its existing SAP system. The solution involves the

implementation of the ReadSoft Document Capture Suite and its SAP-certified solution Process Director to automate processes such as leave applications, recruitment and internal transfer, achieving significant control and visibility into its HR processes and strengthening both quality control over involved processes as well as efficiency in request handling. “We are very happy to be chosen to

be part of this automation project,” said Jan Andersson, president and CEO of ReadSoft. “ReadSoft once again brings a major breakthrough in refining customers’ core processes and making them even more efficient in a competitive market. With major conglomerates under our belt, we are now the established choice for document and process automation for large corporations in this region.”

Chinese and Indian universities launch Business ByDesign education Held at the SAP Labs China Shanghai campus, the successful ‘SAP Business ByDesign Education at Chinese Universities’ event featured over 40 academic participants from 21 of the most prestigious existing and prospective University Alliances member schools. As one of the newer solutions to be added to the SAP portfolio, the event was designed to demonstrate how education on Business ByDesign could fit into the universities’ existing teaching platform. Three ByDesign pilot member schools from China also shared their experiences on the ByDesign solutions and how they could incorporate it into their education programs. The pilot schools concluded it is easier for universities to

teach Business ByDesign compared to the traditional ERP system, the system interface is well localised in Chinese, and the software is suitable for information systems and business schools to teach to their students, providing comprehensive enterprise business management solutions. At SAP Labs in Bangalore, an inaugural SAP ‘train-thetrainer’ Business ByDesign enablement workshop for pilot universities in India was held. SAP Labs trainers Sanjeev Mehta and Nazaneen Jalaludeen trained the participants on Business ByDesign implementation and how the solution could be integrated into their curricula. Attending were 15 participants from seven UA member schools across India, and two colleagues from SAP Labs China.

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