“A key issue is the need to better explain the unique nature of our long-term, sector-wide commitment to potential funders going forward, as well as our updated reserves policy.” and collaboration. Crucial to all this, though, will be the recognition of Seafarers UK as being a more professional, creative, responsive, politically astute and faster moving outfit.
Corporates and Trusts There is a real sense of potential building in this area with a newly focused team working to engage with corporates, trade bodies, City institutions, Trusts and Foundations alike during 2012. Some reasonable sized pitches were put to a number of firms during the year, where before such contacts and networks were not in place. The same is also true of the charity’s profile, with Seafarers UK having been promoted to attendees of a number of key events. This included being the charity partner for Seafish’s annual awards event, the Passenger Shipping Association’s annual dinner as well as the Association of Cruise Experts’ ‘International Cruise Week’. We also gained further exposure through participation in the annual Lord Donaldson Lecture and a major marine disaster recovery conference, both at Lloyd’s of London. Our expectation is that this will provide a strong platform in 2013 for engaging more with the City and maritime businesses in general. The development of a new Commonwealth Grants Programme during the year, and the seeking of feedback from a number of companies on its make-up, was helpful in enabling increased engagement with the commercial sector. It is hoped that this will solidify into increased donations and fundraising once the new programme has been formally launched in 2013. A number of firms supported this new initiative during 2012, in particular BP Shipping and Associated British Ports (ABP). There was continued strong support from numerous other shipping companies. Carnival continued to provide regular donations from on-board collections, but also made a major donation through the involvement of a large team in the London Marathon, fundraising £40,000 for Seafarers UK. BAE Systems sponsored our presence
in Plymouth across Armed Forces Weekend to the tune of £30,000, underwriting a major civic reception as well as engagement with the local community and veterans. NYK and Polestar showed further good support for ‘Nautical Friday’, respectively organising an inter-shipping company football tournament and a day of dressing up, games and food sales. And Rolls Royce, International Marine Transportation, Thomas Miller, Teekay and Maersk all supported Seafarers UK very generously through on-going donations and employee fundraising. And on the retail side, as at the end of 2012, Fuller’s exceeded £100,000 in donations from the sale of Seafarers Ale, which is a fantastic achievement and a partnership to be celebrated during 2013. Trust income was stronger than the previous year and towards the end of 2012 we put some dedicated resource in place for this income stream. With an increased emphasis on research and applications, Trust and Foundation income is expected to increase further in 2013. A key issue here, however, is the need to better explain the unique nature of our long-term, sector-wide commitment to potential funders going forward, as well as our updated reserves policy. Here we are now actively drawing down these funds on a yearly basis to support the increasing need in the maritime community during these harder economic times. In turn this is putting pressure on our ability to support beneficiary organisations on a longer term basis, without gaining increased support from donors, Trusts and Foundations.
Individuals Our individual donors continued to be at the core of our operation. Behind each individual donation is a person whose loyalty and commitment we do not take for granted. Every donation, however large or small, is appreciated and respected. People have remained loyal in these difficult times, but they may have less money to spare and are naturally considering very carefully just how and where to target their donations.
2012 ANNUAL REPORT & REVIEW