Fitpro Business Jan 2011

Page 5

SPONSORED BY

Revinate »

Working in the hotel market, Revinate (www.revinate.com) collects every review, news story, blog post, photo, video and social media mention of its clients and presents them in a single intuitive dashboard that’s accessible online. Revinate can also do the same for competitors’ reviews and social media activity, giving clients a new and competitive insight into their relative strengths and weaknesses. Its Social Media Scorecard converts those online reviews into a detailed guest satisfaction report, tracking key performance metrics and competitive benchmarks. The tool’s powerful analytics, meanwhile, provide real-time, easy-to-use reports that highlight what’s important, with charts, exportable data, competitive intelligence and flexible options. Revinate also makes it easy for hotels to join the conversation by responding to reviews and communicating with consumers via social media. Source: www.springwise.com

Consumer

challenge »

In much the same way as the Plus 3 Network (www.plus3network.com) matches corporate sponsors with consumers who work out for the benefit of charities of their choice, Bolder (www.actbolder.com) teams up with businesses to challenge consumers to complete a certain action every week. Consumers who complete the challenge must then log it, along with a tweetlength story about what they have done. In return, they get the promised reward, such as a discount at a particular store. The stories go to the site’s action feed, where the Bolder community can see them, comment on them, and vote for them. The challenges that are voted the “boldest” are featured on the Bolder blog and may receive extra-special rewards. At a time when change needs to happen, consumers need motivation, and companies need to show a little more generosity, Bolder seems to be nicely positioned. Source: www.springwise.com

Fun Run Trainer »

Whether you are an elite athlete, a casual runner or just enjoy going for a walk to keep fit, a new Apple iPhone app called Fun Run Trainer, may change the way you use a treadmill forever. Fun Run Trainer is a unique application that allows the user to run, jog or walk anywhere in the world on any treadmill, with a real time video map and precise inclination settings. Some of the world’s most famous streets, such as Wall Street, Fleet Street and the Champs-Elysees are included, and you can also choose from over 200 of the world’s most popular

running events. And Fun Run Trainer isn’t only for treadmill users, it also works just as well for elliptical trainers and exercise bikes. For those that like listening to music or audio books while exercising, Fun Run Trainer comes equipped with full iPod integration. This allows you to listen to music and to be notified when there has been a change in inclination through a headset. Fun Run Trainer is currently available for iPhone, iPad and iPod Touch users through the Apple App Store or iTunes.

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