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2010 MEDIA KIT


2010 SKA TOURNAMENT TRAIL From North Carolina to Louisiana SKA Will Sanction or Produce

50 Events in 2010 and Cover Each Event in Detail in Angler Magazine. Angler magazine is the bible of our association and, while we do use direct mail for membership drives and renewals, most of the yearly tournament news comes to the fishermen in the pages of Angler. Hard-hitting editorials, a calendar of events, fishing tips, and the most comprehensive tournament results are included in each issue. Angler is circulated to every member 11 times a year, (no issue in December) plus tournament distribution. Angler is printed on 40 pound hi-brite newsprint with an 80 pound gloss four color cover. Newsprint is used because of tight deadlines and printing schedules. Angler magazine is the official publication of the Southern Kingfish Association.

Five Teams Weigh 50-pounders in Key West!

Inside: Technique | Go Deep for Gold Gear | Radar vs. Darkness More | Standings, Schedule, News…

SOUTHERN KINGFISH ASSOCIATION 15 GARNETT AVE ST AUGUSTINE FL 32084

Reach

More than 40,000 hardcore fishermen

Average Size Boat: 24.5 feet

Frequency

Monthly – January through November (11 issues)

Average Age of Boat: 2.5 years

Dimensions

Standard tabloid size, 10.25" x 13.25" saddle stitched

Color

Four-color process (CMYK)

Rates

Contact Bob Flocken at 904/819.0360 or RKFlocken@FishSKA.com

PRESORTED STANDARD

US POSTAGE PAID TAMPA, FL PERMIT NO. 2397

76% Own a Center Console 19% Prefer a Walk Around Over 94% are Outboard Powered 34% Own an SUV 57% Own a Truck 47% Earn More Than $100,000/yr Average Number of Events Fished: 8 per Year Average Days On the Water: 41 Average Spent on Terminal Tackle: $916 Products Are Manufactured Especially for Our Market


2010 ANGLER ADVERTISING RATES 1/4 Square

Black and White Full Page Junior Page 2/3 page 1/2 page 1/3 page 1/4 page 1/8 page

1x $1,860 $1,551 $1,488 $1,174 $973 $796 $642

3x $1,797 $1,487 $1,426 $1,111 $934 $776 $629

6x $1,733 $1,428 $1,361 $1,064 $904 $743 $610

11x $1,627 $1,326 $1,262 $995 $834 $709 $545

Full Color Full Page Junior Page 2/3 page 1/2 page 1/3 page 1/4 page

1x $3,124 $2,767 $2,456 $2,113 $1,871 $1,812

3x $3,023 $2,668 $2,382 $2,030 $1,811 $1,741

6x $2,883 $2,602 $2,309 $1,967 $1,759 $1,686

11x $2,735 $2,463 $2,186 $1,862 $1,680 $1,612

Cover Inside Front Inside Back Outside Back

$3,545 $3,247 $3,861

1/2 Horizontal

1/2 Vertical

Special position ads, when available, 10% premium.

Junior Page

2/3 Page 1/3 Page

1/8 Vertical

1/4 Vertical


2010 ANGLER PRODUCTION DATA Angler Advertisement Specifications Magazine Trim Size Full page Full page with bleed 2 page spread 2 page spread with bleed Junior page 2/3 page 1/2 horizontal 1/2 vertical 1/3 page 1/4 square 1/4 vertical 1/8 vertical

Width in. 10.25 9.25 10.75 20.5 21 6.875 9.25 9.25 4.5 5.75 4.5 2.125 2.125

Height in. 13.25 12.25 13.75 13.25 13.75 10 7 6 12.25 6 6 12.25 6

.25 inch bleed all four sides. Keep all live matter .375” from trim edges.

Angler Advertisement Deadlines 2010 Issue

Insertion Order Due

Ad Materials Due

January

November 25, 2009

December 1, 2009

February

January 1, 2010

January 11, 2010

March

February 1, 2010

February 10, 2010

April

March 1, 2010

March 10, 2010

May

April 1, 2010

April 12, 2010

Electronic File Requirements 1. CD, DVD, Compact Flash Card 2. Preferred format is a distilled PDF with a color proof mailed to SKA. 3. Digital files are required. 4. Adobe CS3: InDesign, Illustrator, Photoshop or QuarkXPress 6.5 files are accepted. Please follow the guidelines below. • Properly sized ad completed on disk, no changes necessary. • Images should be 300 DPI, scaled at 100% and CMYK (process) color or grayscale. If scaled differently, SKA is not responsible for quality of output. • All images and EPS (vector) format files used must be included on disk. • All fonts (including printer and screen fonts) must be included on disk. Use separate suitcases for all screen fonts; do not compile into one screen-font folder. • Send directory of disk contents, including the application and version in which the ad was created. • Word, WordPerfect or other text-based formats will not be accepted as final digital artwork. PICT, JPEG, GIF, PPT, and WMF file formats are not supported. 5. Adobe Illustrator: Convert text to outlines. Import images into Illustrator as 300 DPI and CMYK. 6. Adobe Photoshop: Flatten file. File must be CMYK, 300 DPI and should not exceed 40MB.

June

May 3, 2010

May 10, 2010

7. It is critical for materials to arrive on or before the deadline date indicated. Ad disks should be accompanied by a digital color proof. Ink-jet printouts are not recommended. SKA will not be held responsible for color without a color proof.

July

June 1, 2010

June 10, 2010

8. Color keys and progressive proofs are acceptable.

August

July 1, 2010

July 12, 2010

9. Keep live matter 3⁄8” from all trim sides.

September

August 2, 2010

August 10, 2010

October

September 1, 2010

September 10, 2010

November

October 1, 2010

October 11, 2010

(No December Issue)

Interior

Web offset, #40 hi-brite newsprint, grayscale 85 line screen, color 100 line screen

Cover

#80 gloss, 133 to 150 line screen

Send advertising materials to: Southern Kingfish Association Attn.: Magazine Director 15 Garnett Ave. St. Augustine, FL 32084 If the file is sent through e-mail, fax a hard copy of the ad to 904.819.0331. Publisher will not run ad without a hard copy. Fax insertion orders to: 904/819.0331


2010 ELECTRONIC ADVERTISING OPPORTUNITIES This highly-informative Web site receives thousands of hits per day during our season. It covers our history, membership information, tournament trail schedule, points, standings, and tournament results. The site serves our anglers the latest information which helps them fish and qualify for our National Championship. Sponsor logos are listed on the site with links to their sites. Advertising is also available.


2010 ELECTRONIC ADVERTISING SPECIFICATIONS Web Advertisement Sizes Premium Banner (rotating, above the header) 750 x 100 pixels Non-Sponsor Rate: $2,000 per year or $1,100 for 6 months Sponsor Rate: $1,500 year or $800 for 6 Months Featured Medium Rectangle (rotating, below the header) 320 x 200 pixels Sponsor Rate: $150 per month (minimum 3 months) Inline Banner (rotating, mid page) 460 x 60 pixels $125 per month (minimum 3 months) Footer Banner (rotating, below the site map) 460 x 60 pixels $110 per month (minimum 3 months) Schedule Rectangle (premium placement by division) 250 x 150 pixels $200 per calendar year (Jan. 1 – Nov. 24)

Schedule Rectangle ads offer a unique opportunity to advertise next to a particular tournament. When anglers check the schedule, they will see a link to your dealership, store, restaurant or hotel.

Advertising Content and Format The following controls apply to all advertising on SKA’s Web site: • Nontransparent GIF or JPEG required (max 72 DPI)

Classifieds Free to members. Non-member and broker or dealer rates available Rates

Contact Bob Flocken at 904/819.0360 or RKFlocken@FishSKA.com

• Units designed with a minimum 1-pixel border • User must be able to use the browser’s back button to return to FishSKA.com • Interaction with the user can only take place if the mouse is within the advertisement area • No ads that require/install plug-ins


2010 LIVE! WEBCAST OPPORTUNITIES

1. Live Webcast at Five Yamaha Professional Kingfish Tour events. 2. Plus five divisional events that piggyback with the Pro events. One each in these divisions: 10, 9, 8, 7, and 4. 3. Mercury Tournament Trail’s National Championship. Guaranteed minimum five spots per event. SKA has been running an average of nine per event. • Live announcements of your sponsorship in the open and close of the event. • Various mentions throughout the event plus your pre-recorded 30-second spots. • Your logo will be placed on the banner displayed at the tournament site proclaiming your involvement with the live webcast. • You also receive logo placement on the SKA Web site in the announcements of the pending webcast.

Rates

Contact Bob Flocken at 904/819.0360 or RKFlocken@FishSKA.com


2010 TOURNAMENT BOOK PRODUCTION DATA Tournament Book Ad Specifications Key West, Kajun Sportsman and others

Trim Size Full page Full page with bleed* 1/2 horizontal

Width in. 8.5 7.75 8.75 7.75

Height in. 11 10 11.25 4.875

Electronic File Requirements 1. CD, DVD, Compact Flash Card 2. Preferred format is a distilled PDF with a color proof mailed to SKA. 3. Digital files are required. 4. Adobe CS3: InDesign, Illustrator, Photoshop or QuarkXPress 6.5 files are accepted. Please follow the guidelines below. • Properly sized ad completed on disk, no changes necessary.

*Only cover positions can bleed.

Interior

#60 white offset, black ink only

Cover

#80 gloss cover, 4-color process

Rates

Contact Bob Flocken at 904/819.0360 or RKFlocken@FishSKA.com

• Images should be 300 DPI, scaled at 100% and CMYK (process) color or grayscale. If scaled differently, SKA is not responsible for quality of output. • All images and EPS (vector) format files used must be included on disk. • All fonts (including printer and screen fonts) must be included on disk. Use separate suitcases for all screen fonts; do not compile into one screen-font folder. • Send directory of disk contents, including the application and version in which the ad was created. • Word, WordPerfect or other text-based formats will not be accepted as final digital artwork. PICT, JPEG, GIF, PPT, and WMF file formats are not supported. 5. Adobe Illustrator: Convert text to outlines. Import images into Illustrator as 300 DPI and CMYK. 6. Adobe Photoshop: Flatten file. File must be CMYK, 300 DPI and should not exceed 40MB.

Tournament Books are distributed before tournaments. Some through direct mail as well as placement in local marine and tackle shops, restaurants, and other participating businesses. The books are also displayed on site at tournaments. Contents include the schedule of events, entry form, payouts, previous winners and more!

7. It is critical for materials to arrive on or before the deadline date indicated. Ad disks should be accompanied by a digital color proof. Ink-jet printouts are not recommended. SKA will not be held responsible for color without a color proof. 8. Color keys and progressive proofs are acceptable. 9. Keep live matter 3⁄8” from all trim sides. Send advertising materials to: Southern Kingfish Association Attn.: Magazine Director 15 Garnett Ave. St. Augustine, FL 32084 If the file is sent through e-mail, fax a hard copy of the ad to 904.819.0331. Publisher will not run ad without a hard copy. Fax insertion orders to: 904/819.0331


2010 PRO TOUR BOOK PRODUCTION DATA Official Guide of the Yamaha Professional Kingfish Tour Informative articles, tips, and tactics used by the pros, and full biography information on each of the teams fishing the tour that year. The pros are ranked in order of their finish last season, making it easy to see who is the best of the best. This edition is widely distributed at each of the pro tournaments as well as selected Divisional tournaments.

Electronic File Requirements 1. CD, DVD, Compact Flash Card 2. Preferred format is a distilled PDF with a color proof mailed to SKA. 3. Digital files are required. 4. Adobe CS3: InDesign, Illustrator, Photoshop or QuarkXPress 6.5 files are accepted. Please follow the guidelines below. • Properly sized ad completed on disk, no changes necessary. • Images should be 300 DPI, scaled at 100% and CMYK (process) color or grayscale. If scaled differently, SKA is not responsible for quality of output.

a Pro Tour 2009 Yamah de ui G Official

• All images and EPS (vector) format files used must be included on disk. • All fonts (including printer and screen fonts) must be included on disk. Use separate suitcases for all screen fonts; do not compile into one screen-font folder. • Send directory of disk contents, including the application and version in which the ad was created. • Word, WordPerfect or other text-based formats will not be accepted as final digital artwork. PICT, JPEG, GIF, PPT, and WMF file formats are not supported. 5. Adobe Illustrator: Convert text to outlines. Import images into Illustrator as 300 DPI and CMYK. 6. Adobe Photoshop: Flatten file. File must be CMYK, 300 DPI and should not exceed 40MB.

Pro Book Ad Specifications Trim Size Full page Full page with bleed 1/2 horizontal 1/4 page

Width in. 8.5 7.75 8.75 7.75 3.75

Height in. 11 10 11.25 5 5

Interior

#80 gloss text, 4-color process

Cover

#80 gloss cover, 4-color process

Rates

Contact Bob Flocken at 904/819.0360 or RKFlocken@FishSKA.com

7. It is critical for materials to arrive on or before the deadline date indicated. Ad disks should be accompanied by a digital color proof. Ink-jet printouts are not recommended. SKA will not be held responsible for color without a color proof. 8. Color keys and progressive proofs are acceptable. 9. Keep live matter 3⁄8” from all trim sides. Send advertising materials to: Southern Kingfish Association Attn.: Magazine Director 15 Garnett Ave. St. Augustine, FL 32084 If the file is sent through e-mail, fax a hard copy of the ad to 904.819.0331. Publisher will not run ad without a hard copy. Fax insertion orders to: 904/819.0331

2010 SKA Media Kit  

Advertising specifications and pricing for Angler magazine, FishSKA.com, tournament books, and the Yamaha Professional Kingfish Tour Annual.

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