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FASHION, HEALTH & BEAUTY

Cashmere for Autumn P

ure Collection was founded in Harrogate in 2002, and is now one of the world’s largest direct and online retailers of cashmere. In 2006 it launched in the US, and a year later brought out its first womenswear range, following requests from customers for

“With 15 years’ experience sourcing cashmere that’s sustainable, superb quality and fairly priced, they have crafted sweaters in a range of weights and textures, including Signature, Gassato, Purist and Cashmere Infused giving you the choice of lightweight layers that will see you through every season”

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clothes to partner its luxe cashmere sweaters, cardigans and cover-ups. That range has grown to include sleek tailoring with coats, blazers and pencil skirts using Yorkshire tweeds and woollens woven by Abraham Moon of Guiseley; dresses, tees and shirts in laundered silks, cottons and linens, many featuring exclusive in-house prints; jeans and trousers from slim-leg crops to wideleg palazzos; plus a full range of jersey pieces including tops and dresses designed to work day to night. With 15 years’ experience sourcing cashmere that’s sustainable, superb quality and fairly priced, they have crafted sweaters in a range of weights and textures, including Signature, Gassato, Purist and Cashmere Infused giving you the choice of lightweight layers that will see you through every season. Plus their cashmere sweater range has grown to include a number of necklines, from funnel neck sweaters to v-neck and crew neck sweaters. You’ll find them in lots of bold prints and vibrant colours, in sizes 8 to 24. In 2011, Pure Collection opened its first shop in Tunbridge Wells. There are now eight stores across the UK, including their flagship store in Guildford, plus a clearance outlet at Braintree. The brand is stocked in 16 John Lewis stores and on the John Lewis and Next websites. Pure’s Autumn collection has been inspired by their Yorkshire heritage, designed by Pure Collection’s in-house team at Harrogate, led by head of design Martin Parker and also photographed in Harrogate and featured here. Look out for the Luxe Edit of cashmere and silk featuring cabled and richly textured sweaters, plus a standout brushed wool coat. Moving towards the party season, there will be plush velvets and sophisticated sparkle added to chic sweaters and tweed tailoring. And in time for Christmas, the brand welcomes its first baby cashmere collection. Because you’re never too young to be at home in cashmere. To find you nearest store and to shop online visit www.purecollection.com

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Life Magazines (London editions) October 2018  

Life Magazines (London editions) Quality Lifestyle Magazines October 2018

Life Magazines (London editions) October 2018  

Life Magazines (London editions) Quality Lifestyle Magazines October 2018

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