Page 21

Comment

bass and sea bream lie in changes to the industry’s approach to production. The Times newspaper recently reported that fisheries ministers across the EU have agreed to combat a sharp decline in wild sea bass populations, which have halved since 2010. Consequently, the Times says that sea bass are now off the menu. This is a typical response resulting from an ill informed media and environmental sector. Sea bass are not off the menu at all, only wild sea bass. Yet because the environmentalists who have campaigned for a stop to the fishing of wild sea bass are not supportive of the aquaculture industry, there is an absence of encouragement to ensure that the sea bass that consumers buy is farmed. Fortunately, the reality is that most sea bass bought from the retail sector anyway is farmed. The wild catch goes mainly to specialist fish-

www.fishfarmer-magazine.com

Martin jaffa.indd 21

mongers and restaurants for one simple reason and that is the wild fish tends to be much larger than farmed. This means that it can be filleted or steaked or served as a centrepiece for more than one person. The farmed alternative is usually a one portion sized whole fish. Although there has always been an opportunity to farm larger sized sea bass, the loss of the wild fish means that this opportunity is greater than ever. In addition, the production of larger fish opens up the potential to produce a greater range of added value products. This is a clear win-win situation, especially as larger fish brings greater revenue. Moving away from one portion sized fish also widens the market since there are many people who simply don’t like being presented with a whole fish complete with head, eyes and fins.

Although there “ has always been an

opportunity to farm larger sea bass, the loss of the wild fish means this opportunity is greater than ever

The solution to the sea bass and sea bream crisis is about investing in what the consumer wants, not what the producers think the consumer wants. FF

21

16/01/2017 11:10:36

Profile for Fish Farmer Magazine

Fish Farmer Magazine january 2017  

Serving Worldwide Aquaculture Since 1977

Fish Farmer Magazine january 2017  

Serving Worldwide Aquaculture Since 1977

Advertisement