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DESIGNED FOR REAL LIFE At Fisher & Paykel, we are curious about people — how they live, where they live, what they do and how they use things. This is where hidden insights wait to be uncovered. We are curious about not only the function and performance of our products, but also the emotional role they play in people’s lives. For us, design is not a self-serving goal — it is a human endeavour to make life a little bit better.

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Fisher & Paykel USA/CA Product Catalog 2015  
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