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Weighing Your Options Choosing the agent to sell your property is one of the most difficult tasks any owner ever faces. We appreciate you have a choice and we want to win your business! On a daily basis, we demonstrate to our existing clients that we offer the ideal combination of professionalism, experience and commitment. Now, our goal is to prove to you why you need look no further. This is our plan to market and sell your home for the maximum possible price. As you weigh your options, we ask you to consider the systems and processes, track record and ethics that underpin the marketing and sales strengths of our agency. Choosing your agent requires much more than just striking a deal on fees. Social skills, tactics and negotiating ability will strongly influence the final outcome your agent delivers. At First National Peak Central our consultants are experienced, professional and ethical.  I have no hesitation in recommending any member of our team. While First National Peak Central is commercially competitive, we don’t compromise on the training, systems, marketing or standards that enable us to achieve outstanding results, again and again. We adhere to ISO accredited Quality Assurance processes designed to guarantee delivery of our promise – We put you first.

Richard Stacey Principal/Licensee First National Peak Central P 08 9414 9055


Why First National Peak Central? To get the best price for your home/property, you need a winning edge. Here’s why we lead the field in service, marketing and results.

We’re fast

We’re experienced

We’re online leaders

First National Real Estate is like a magnet for buyers.

We know the region like the back of our hands and have over 450 offices throughout the cities and regional centres of Australia and New Zealand.

There’s more chance that more buyers will see your property with us because First National is an online leader.

Our advanced customer database enables buyers to register for instant alerts. We broadcast news of your sale within minutes of processing your listing, direct to buyers that match your price range and description.

Whether residential, commercial, or leasing, First National Real Estate knows how to target the right audience and our electronic marketing is second to none.

After Business Review Weekly published its Top 30 Australian Agencies, independent experts ranked First National Real Estate number one for Inbound Marketing. That means we attract more web traffic.

Jonathon Kimbleton Your Company FULHAM GARDENS

$630,000+

11 DYSON STREET

FULHAM GARDENS

$630,000+

11 DYSON STREET

FULHAM GARDENS

$630,000+

11 DYSON STREET

UNDER OFFER

AUCTION TODAY

May 2011 Renovate or Rebuild

Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Offering three bedrooms, gas heated lounge, updated kitchen, dining and separate laundry. Set on easily managed grounds approx 520m2 with Northerly rear aspect.

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Offering three bedrooms, gas heated lounge, updated kitchen, dining and separate laundry. Set on easily managed grounds approx 520m2 with Northerly rear aspect.

JOHN SMITH0413 222 903 WEB 891548

JOHN SMITH0413 222 903 WEB 891548

FULHAM GARDENS

$630,000+

11 DYSON STREET

FULHAM GARDENS

your monthly real estate guide

$630,000+

11 DYSON STREET

NEW LISTING

SOLD Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Offering three bedrooms, gas heated lounge, updated kitchen, dining and separate laundry. Set on easily managed grounds approx 520m2 with Northerly rear aspect. Set on easily managed grounds approx 520m2 with Northerly rear aspect. JOHN SMITH0413 222 903 WEB 891548

Jonathon Kimbleton

Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Offering three bedrooms, gas heated lounge, updated kitchen, dining and separate laundry. Set on easily managed grounds approx 520m2 with Northerly rear aspect. JOHN SMITH0413 222 903 WEB 891548

FULHAM GARDENS

$630,000+

11 DYSON STREET

Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Offering three bedrooms, gas heated lounge, updated kitchen, dining and separate laundry. Set on easily managed grounds approx 520m2 with Northerly rear aspect. JOHN SMITH0413 222 903 WEB 891548

Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Offering three bedrooms, gas heated lounge, updated kitchen, dining and separate laundry. Set on easily managed grounds approx 520m2 with Northerly rear aspect. JOHN SMITH0413 222 903 WEB 891548

FULHAM GARDENS

$630,000+

11 DYSON STREET

FULHAM GARDENS

$630,000+

11 DYSON STREET

Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Offering three bedrooms, gas heated lounge, updated kitchen, dining and separate laundry. Set on easily managed grounds approx 520m2 with Northerly rear aspect. JOHN SMITH0413 222 903 WEB 891548

Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Offering three bedrooms, gas heated lounge, updated kitchen, dining and separate laundry. Set on easily managed grounds approx 520m2 with Northerly rear aspect. JOHN SMITH0413 222 903 WEB 891548

FULHAM GARDENS

FULHAM GARDENS

FULHAM GARDENS

FULHAM GARDENS

FULHAM GARDENS

11 DYSON STREET

11 DYSON STREET

11 DYSON STREET

11 DYSON STREET

11 DYSON STREET

Renovate or Rebuild

Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

Renovate or Rebuild

Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

$630,000+ JOHN SMITH0413 222 903 WEB 891548

$630,000+ JOHN SMITH0413 222 903 WEB 891548

$630,000+ JOHN SMITH0413 222 903 WEB 891548

$630,000+ JOHN SMITH0413 222 903 WEB 891548

$630,000+ JOHN SMITH0413 222 903 WEB 891548

$630,000+ JOHN SMITH0413 222 903 WEB 891548

FULHAM GARDENS 11 DYSON STREET

SOLD IN 2 DAYS

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

Renovate or Rebuild

FULHAM GARDENS

FULHAM GARDENS

FULHAM GARDENS

FULHAM GARDENS

FULHAM GARDENS

11 DYSON STREET

11 DYSON STREET

11 DYSON STREET

11 DYSON STREET

11 DYSON STREET

Renovate or Rebuild

Renovate or Rebuild

NEW LISTING

Renovate or Rebuild

NEW LISTING

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2. $630,000+ JOHN SMITH0413 222 903 WEB 891548

JOHN SMITH 0413 222 903

Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

$630,000+ JOHN SMITH0413 222 903 WEB 891548

$630,000+ JOHN SMITH0413 222 903 WEB 891548

AMY JONES 0413 222 903

KATE FAIR 0413 222 903

Your street, your town yourcompany.com.au

RORY COLLINS 0413 222 903

Renovate or Rebuild

$630,000+ JOHN SMITH0413 222 903 WEB 891548

$630,000+ JOHN SMITH0413 222 903 WEB 891548

MATT STORER 0413 222 903

GUY TAYLOR 0413 222 903

2

2

FULHAM GARDENS

11 DYSON STREET

Mosaperiatis nist verent officiet, omnis ipsa doluptius Inspect aliquis ducitinis enem quias nisci rerferuptas Thurs 1 July at 1pm dipidiorione della desequam hiliqui aperum Renovate or Rebuild This cream brick conventional style home voluptatem. Utlocation maonlycus se vendae. Et quam ute Internet ID: is in an excellent metresmos to and transport, and a leisurely /5158963 nonetshopping ommo que stroll to the beach. Set on iumquis easily managed es ut dolor alitiore solese grounds approx 520m2. con pro que nis quaestiis aut aut recero dis modicit $630,000+ JOHN SMITH0413 222 903 atuscitate provide voluptio quatque ommolec aeperae WEB 891548 rfernatquas iur? Ur, nulparcit, sitatem qui vereperrovit voluptis explace peruptio esciis digenimaio etur sint.

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

HILLARY VALE 0413 222 903

3

Renovate or Rebuild

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

We put you first

Renovate or Rebuild

FOR SALE

9132 4567

ALICIA MARTIN 0413 222 903

GUY TAYLOR 0413 222 903

yourcompany.com.au

9123 4567

We put you first

Joe Rowe 0418 573 078

firstnationalcommercial.com.au

Your Street, Your Suburb

Your Company firstnational.com.au

We market comprehensively

We talk your language

We’re pro-active

Competing for attention in the real estate market can be like talking underwater.

With nearly 3 million Australians speaking languages other than English, it’s important your agent talks their language.

Our ‘national focus’ eMagazine provides the ideal platform for your property to reach over a million buyers via our National Contact Database. No competitor offers the targeted cross-marketing and buyer referral oppor tunities we do. Ever y participating office sends the eMagazine to their entire local customer database as well. We don’t just wait for buyers to randomly visit our website.

We combine traditional marketing with high-tech websites, buyer matching systems and social media and we tailor the ideal campaign to assure no stone is left unturned in the search for your buyer.

First National websites can be converted to a wide range of languages at the simple click of a button. It’s just another way we attr act more customer s.


Steps To Success First National Peak Central strives to consistently maximise the sale price of every property we market. We adopt a consultative approach to your sale and pride ourselves on getting the best results in the shortest possible time. Here’s how…

Welcom e

NEWS WWW

1

2

Accurate appraisal

1

2

3 NEWS WWW

4

Welcom e

5

6

Method of sale

3

Advertising and marketing

4

Presenting your property

5

Inspections

Our goal is to sell your property for the highest price, in the shortest possible time. This starts with a realistic comparative market analysis. Our expert agents have unparalleled knowledge of property values in this area and this is why we consistently achieve our anticipated price. We’ll explain the different methods of sale available and help you choose which is best suited to your needs. Typically, options will include Private Treaty (For Sale) or Auction although other alternatives are available if required. We’ll also look at timing and any events that could impact on the success of your campaign. To maximise your sale price, First National Peak Central will outline a range of marketing and advertising options that ensure a wide audience is alerted to your sale. Our comprehensive marketing includes exposure on our industry leading websites, major real estate web-portals, our eMagazine distributed to millions of buyers – ‘national focus’, social media and our exclusive, award-winning buyer alert database. We love making sure buyers see the full value of your property. So, we’ll guide you with recommendations about a myriad of small things you can do to make sure your property is presented in its best light. You’ll be amazed what a difference we can make.

Once everything’s ready, we’ll start showing buyers through your home/property. We’ll offer you the choice of ‘Open House Inspections’ or ‘Private Buyer Appointments’ and discuss which times are best to show your property.

After each inspection, we keep you informed of our progress by reporting what the prospective buyer thought. This helps ensure we’re on track and allows you to fine tune presentation if any areas of concern arise.


6

Receiving feedback

7

8

9

10

11

7

Auction/ Offers

8

Contracts

9

Sold

10

Settlement

Whether selling by Auction or Private Treaty, offers will be received during your marketing campaign. This is where our negotiation skills make all the difference. We’ll help you assess each offer, making recommendations about tactics, counter-offers, when to ‘walk away’ and when the time’s right to sell. Once you’ve accepted an offer, or the hammer has fallen at Auction, contractual documentation will be signed by both buyer and seller and the deposit paid. We explain everything you’ll need to know at the time, and when your sale becomes ‘unconditional’. Some of our customers like to celebrate in the customary fashion at this point so you might feel like opening that bottle of Champagne you’ve been keeping on ice! Alternatively, you might prefer a cup of tea. Whatever your choice, we’ll be just as excited as you as the SOLD sticker goes up. Next up comes the ‘Settlement Period’. This is typically around three weeks but will have been set or negotiated during the sale process. This is when you begin packing up and planning for ‘moving day’. We’re not finished just yet and have lots of helpful tips to help you smooth the process, especially where kids are concerned. Moving day. In many cases, this will also be the day your sale ‘settles’ although some people do move out before ‘settlement’. At settlement, the buyer pays the complete balance of the sale price to you, sometimes following the formality of a ‘pre-settlement inspection’. Guess what, we’re still here to help. First National Peak Central offers a FREE utility connection service through our partnership with Direct Connect. With one simple phone call, we can have your telephone, internet, gas, electricity, water and all utilities disconnected and re-connected at your new home saving you hours of phone calls.

11

Moving


Method of Sale There are two main alternatives when selling residential property.They are sale by Private Treaty (For Sale) and Public Auction. Each offers advantages and your choice will depend largely on your property, the nature of your sale and your market’s current dynamics.

Private Treaty

Auction

When selling by Private Treaty, you set a price before your property is listed for sale. While many people initially feel more comfortable with the idea of setting a price, there are a few things to consider.

At auction, buyers bid against each other to purchase your property. It is the preferred method of sale for beneficiaries, governments, banks, administrators, executors and trustee companies, corporations and, of course, private vendors.

You’ll need to firstly determine a realistic asking price. This, in itself, is a difficult process as the true value of any property is what the market is prepared to offer. If a property is underpriced, it will sell quickly and the price cannot be maximised. If you overprice your property, it may sit on the market for a long period and run the risk of becoming ‘stale’ or being overexposed.

If the highest bid at auction is acceptable to you, the sale occurs at the fall of the Auctioneer’s hammer. The proper ty is ‘passed-in’ if the highest bid fails to meet your reserve price.

While this method seems more relaxed, there’s also less incentive for buyers to negotiate, complete enquiries and move quickly to complete their purchase. Buyers are sometimes tempted to use the absence of a time limit to their advantage. We have an excellent knowledge of recent comparable sales in your area and will assist you to arrive at a realistic price and marketing strategy for your proper ty, if you select this method.

For the owner, auctions have several benefits including: • Competitive bidding – You enjoy a position of strength as buyers compete against themselves instead of you. • No pricing issue – You have the benefit of feedback before setting your reserve. Because there is no advertised price, strong demand can sometimes result in a sale price above expectation. • Three oppor tunities to sell – before, at auction or immediately afterwards. • Tight timeframe – Buyers have a set timeframe to work towards, usually three or four weeks. This focuses your buyers’ attention and provides the incentive for finances and building inspections to be completed in time for auction day. • Unconditional contract – You get a cash contract where you dictate the terms and conditions.

9414 9055

Let’s discuss these alternatives to determine what best suits you.


What Price Is Achievable? The longer a home is on the market, the more difficult it becomes to achieve a price premium. Buyers frequently ask how long a property has been for sale. They suspect something is wrong with the price or the property if nobody else has bought it.

Ultimately, properties are commodities that are subject to market forces. Our skill lies in maximising your opportunity. To determine an accurate range that your property is likely to sell in, we’ve considered three key elements.

1

Cur rent mar ket dynamics – economy, interest rates, outlook, consumer sentiment, employment, wages

2

Supply versus demand – the ratio of buyers for a property like yours to the number of properties competing for their offer

3

Similar proper ties recently sold locally

Our goal is to position your property just above the maximum likely price the market will bear. This allows strategic space for negotiation.


Generating Momentum When we begin promoting your property a groundswell of momentum is generated. Immediately alerting our buyer database and activating our marketing attracts the interest of all qualified buyers looking for a property like yours. Competition from the most active buyers in the marketplace peaks in the first few weeks – this is generally when the strongest offers are received. Maintaining momentum is crucial. If offers are not attracted in the early phases of marketing, a market review is recommended to maintain competitiveness. Knowing when the time is right to alter pricing is a delicate matter and sends signals to the marketplace. We monitor the progress of your sale diligently and continually consult to assure you understand your chosen position.


Your Marketing Plan Combining traditional and information age marketing makes all the difference. Our marketing campaign will be tailored in consultation with you but we recommend you consider the following alternatives.

Ruby Administration Fee (title searches etc)

$110.00

For Sale Sign – Stock board

$60.00

In House Photography

Complimentary

Buyer database – Just listed alert to targeted buyers (Email)

Complimentary

Real estate portals – reiwa.com.au, realestate.com.au

$112.00

Our website www.peakcentral.com.au and www.firstnational.com.au

Complimentary

Colour brochures – printed in-house

Complimentary

Social media – Facebook and Twitter alerts

Complimentary

Total

$282.00


Pearl

Diamond

Administration Fee (title searches etc)

$110.00

Administration Fee (title searches etc)

$110.00

For Sale Sign – Stock board

$60.00

For Sale Sign – Stock board

$185.00

Professional Photography

$115.50

Professional Twilight Photography

$269.60

Buyer database – Just listed alert to targeted buyers (Email)

Complimentary

Virtual Tour    

$129.80 Complimentary

National advertising in ‘national focus’ eMagazine – half page

$50.00

Buyer database – Just listed alert to targeted buyers (Email)

$50.00

Classified Newspaper Lineage

$800.00

National advertising in ‘national focus’ eMagazine – full page

Real estate portals – reiwa.com.au, realestate.com.au

$112.00

Classified Newspaper Lineage

$800.00

Real estate portals – reiwa.com.au, realestate.com.au

$112.00

Our website www.peakcentral.com.au and www.firstnational.com.au

Complimentary

Auctioneer

$660.00 Complimentary

Colour brochures – Printed in house

Complimentary

Our website www.peakcentral.com.au and www.firstnational.com.au

Complimentary

Colour brochures – Printed in house

Complimentary

Social media – Facebook and Twitter alerts

Complimentary

Total

$1247.50

Social media – Facebook and Twitter alerts Total

$2316.30


Summing Up We’re confident that First National Peak Central has the capacity to maximise your sale price by promoting your property to the widest possible audience. The most significant advantages in listing with us are as follows:

1

First National Peak Central has a long, well respected association, with the local community. Our alliance with the

First National Real Estate network dovetails perfectly with our

2

Our office has implemented First National’s Quality Assurance ISO 9001 system. This means we have committed ourselves

to continuous improvement and that we adhere to strict real estate

commitment to continuous improvement.

procedure guidelines.

3

4

One of the most significant marketing tools in real estate today is clearly the Internet. First National Real Estate pursues

one of the most effective strategies in Australia and was voted

The First National Real Estate buyer referral network is the industry benchmark assuring maximum co-operation between

our members in order to maximise the value of every property we sell.

number one for Inbound Marketing when Business Review Weekly

Our ‘national focus’ eMagazine reaches millions of eyes at corporate and

nominated the top 30 real estate brands in the country.

local level and fully exploits the power of online marketing.

We’d love to get started... We would love to start working on your sale and recommend the following procedure. 1. Follow-up discussion to finalise method of sale and marketing arrangements 2. Approval of marketing plan 3. Arrangement for legal documentation to be prepared During the course of the sale, regular updates will be provided to ensure that you are fully aware of buyer enquiry and the degree of interest. Thank you once again for the opportunity to submit this proposal for the sale of your property. We look forward to discussing the sale in more detail when you have had time to review this information.


9414 9055 peakcentral.com.au Unit 1E, 817 Beeliar Drive, Cockburn Central 6164


Listing Submission