IMAGERY WHAT TYPES OF IMAGES SHOULD WE USE? When choosing images for your materials, look for images that embody a warm, inviting feeling. Smiling faces, diversity, energy and spontaneity are all crucial for projecting the right brand appearance for First Congregational Church. Because we celebrate inclusion and equality, imagery should have a three out of four ratio for people to objects. So if you have four images on a page, three should be portraits of members and one should be of the church. While we want to present the characteristics of the members, we want visitors to remember what our church looks like, so they can recall the entire experience. Images should be clear, artistic and well lit. If you feel your image may need retouched - please e-mail it to media@first-church.org and someone will help you adjust the image. THINGS TO AVOID: We should always minimize the use of clip art. Graphic real estate is often minimal and clip art is generic. Rather than use clip art dig up old pictures you might have, or ask members and staff for their help in obtaining images. IMPORTANT NOTE: Images of children under the age of 18 should never include their names. If their name is on a name tag in a picture, the First Church Media team can help edit the image (e-mail image to media@first-church.org).
EXAMPLES OF APPROPRIATE IMAGERY
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