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“Wine outstrips shares as investors get the taste for liquid assets, top notch wine has withstood two US recessions and beaten benchmark shares index over the past 13 years.� Daily Telegraph. April, 2011.

Welcome The World of Fine Wine Investment

Consistently outperforming all other forms of investments, Fine Wine gives investors peace of mind by remaining the steadiest form of investment – generally being unaffected by interest rate changes, stock market fluctuations and recession. It benefits from being stable, tax free, easily realisable, consumable, low risk and portable, displaying many advantages over other forms of investment such as unit trusts, life assurance, investment bonds and equities.


There has recently been an explosion in the popularity of the fine wine market due to its history of impressive returns, market stability and strictly controlled production. Over the last 10 years it has averaged an 18% R.O.I. per annum, with returns of over 60% attained recently by some of our clients. The wine market, that has traditionally been the reserve of European and US investors, is now opening up to the emerging markets of China, Japan, Korea and the maturing market of Russia providing a compelling marketplace for the investor with unparalleled flexibility both financially and emotionally. Whatever your interest, whether investing in wine because of your passion for fine wines or because of your interest in dynamic investment markets, this brochure will show how our knowledge and experience can provide you with a safe, structured and profitable investment by capitalising on the opportunities it presents.


Profile Company Profile

First Capital was created by a group of market specialists with backgrounds in stock-broking, wine investment and retail, with the aim of introducing and educating private individuals to the benefits of investing in fine wine. Our experience showed us that there was a demand for a straight talking, knowledgeable and easy to understand service that provided those interested in investing in wines, particularly fine wines from the Bordeaux region, access to reliable and lucrative investment opportunities. With this in mind, we formed First Capital and interest in our services has soared.

We proactively manage our clients’ portfolios. Our in-depth research shows us which particular wines best meet our clients’ needs. We then source the wine from our network of leading merchants at the most competitive prices available. We sell when the time is right at the highest price to provide our clients with the best possible return on their investment. First Capital takes care of everything on behalf of the client from buying the wine, organising H.M.R.C. bonded storage, to selling the wine when the time and price is right, continuously increasing the value of our clients’ portfolios.


Management Portfolio Management

We have put together a panel of experts who are able to predict the optimum times to make the most from particular top class wines; when they will mature and when they will reach the end of their prime drinking life. This knowledge and expertise allows us to offer structured investments, tailored to the particular requirements of our clients.

We offer fully managed, private, H.M.R.C. storage cellars to our clients to ensure wines are stored at optimum temperatures in safe, secure and insured conditions. We use an active management system which means we will constantly monitor the market, trading wines when we feel it is right, taking into account the age of the wine and current market trends. If we feel that another wine is going to give our clients better returns than their current portfolio we will advise them of this and provide the means to accomplish exchange. We pride ourselves on our unparalleled levels of client care, offering regular market updates and newsletters along with special offers and annual valuations.



A Secure, Reliable Investment Opportunity

Investing in fine wines will provide a highly enjoyable as well as a lucrative investment experience. History has shown that fine wines have proven the steadiest form of investment throughout the Global economy over the last few centuries. It has tended to remain unaffected by factors that affect other investments such as stock market fluctuations, general elections, interest rate changes and recessions that strike individual countries. Most people don’t realise how versatile wine investments are. After your initial investment you can add to it whenever you like and you can liquidate part or your entire portfolio at any time.

Our Recent Investment Recommendations

As an example of how well wine investment performs, even in times of economic uncertainty such as these, our recent recommendations demonstrate how our clients can make significant returns by utilising our services.

The Pontet Canet 2009, which we advised our clients to invest in prior to being bottled, received the 100 out of 100 rating as we predicted and is now (as of March 2012) selling for around £2,600 per case. OVER A 60% INCREASE IN JUST ONE MONTH! The price will continue to rise to well over £3,000 by the end of 2012 and won’t stop its aggressive rise in value for at least two years. Our investors in Pontet Canet 2009 have already made huge returns and will continue to do so. Our other recommendations of Lynch Bages 2008 and Ducru Beaucaillou 2008 have also seen increases of over 15% in the first quarter alone.

“Over the last eight-and-a-half-years ‘The Wine Investment Fund’ (TWIF)...has proved to be less erratic and produced better returns than almost all asset classes including gold, oil, the FTSE 100 and Hong Kong’s Hang Seng Index.” Mail Online, Alex Brummer. 14th October 2011.

Investment Benefits Have a look at some of the reasons why wine investments are currently the best investments available:

• Returns of a managed cellar have exceeded that of the FTSE for over 3 decades. • The fine wine investment market has a history of over 300 years. • The wine market has survived recession, evolution, revolution and war. • Investing in fine wine is a LOW RISK and stable investment. • The average ROI based on the last 10 years is 18%. • No Capital Gains Tax. • Liquidate at any time. • Increasing rarity. • Decreasing availability. • Increasing demand. • Consumable.

Protected A Fully Protected Investment

The wines we source are the physical property of our clients and not shares or units of investment in them. Our clients are given their own individual accounts with our chosen H.M.R.C. bonded warehouse. This ensures that the wines cannot be removed from bond without the signature of the client, or beneficiary of the client in the case of death.


The state of the art storage facilities in the warehouse provide the perfect conditions to enable the wines to reach their full maturity, protecting the investment against deterioration and maximising its return. In addition, the wines are fully insured for their full replacement value, both in storage and in transit. A vital part of the investment is in determining the optimum time to sell the wine. Our management service ensures they are sold at the right time to get maximum returns. At this point we charge a sales fee of 5% for selling the wine.

Our global network of wine buyers, both individuals and companies, as well as various outlets available to us on the internet ensure First Capital can sell the wine at the highest price and get the maximum returns. If a quick sale is required, a spot price is paid that will usually be received by the client within 48 hours. Where time isn’t an issue, we will broker the wines through our worldwide network of stockists and private buyers. This option usually takes 14 days but will return the best price available.

Bonded Warehouse We advise our clients to store their wines in a U.K. Customs controlled Bonded Warehouse for the following reasons:

• Ownership of assets recorded. • Storage and maintenance of wine in optimum conditions. • Wines cannot be removed from bond without written consent of owner. • Wines are insured at full replacement value. • No VAT to pay. • No Duty to pay. • Proved provenance, vital to the value when sold.


Robert Parker Jnr

Robert Parker is a leading U.S. wine critic with an international influence. His wine ratings on a 100-point scale and his extremely descriptive tasting notes, published in his newsletter The Wine Advocate, helped define modern wine criticism and are a major factor in setting the prices for newly released Bordeaux wines.

Robert Parker

More than twenty years later, The Wine Advocate has over 50,000 subscribers, primarily in the United States and Europe but with significant readership in over 37 other countries. The Wine Advocate is still considered to exert a significant influence on wine consumers’ buying habits, particularly in America. New York Times wine critic Frank Prial asserted that “Robert M. Parker Jr. is the most influential wine critic in the world.” Robert Parker’s influence on fine wine prices cannot be overstated. As one observer once noted, “When Robert Parker spits, the world listens”. Historically, the wines that Robert Parker gives high scores to, particularly scores over 90 points, tend to be the wines that show the biggest increase in value. Many Bordeaux producers now wait for Parker’s ratings before setting the release price of their wines. As with any of the other leading wine buyers, we take Robert Parker’s rating system into account when deciding which wines have the best investment potential. We only consider wines that rate higher than 90 on the Parker scale and are regarded as top investment wines. Along with our experience and knowledge, we believe that this ensures a secure and profitable investment experience for all of our clients.

“Robert Parker is easily the single most influential person in the world of wine.” Paul Levy, The Observer.

Robert Parker’s 100 Point System 96-100: An extraordinary wine of profound and complex character displaying all the attributes expected of a classic wine of its variety. Wines of this caliber are worth a special effort to find, purchase, and consume. 90 – 95: An outstanding wine of exceptional complexity and character. In short, these are terrific wines. 80 – 89: A barely above average to very good wine displaying various degrees of finesse and flavour as well as character with no noticeable flaws.

“Key to this process is Robert Parker, the American critic labelled the ‘Emperor of Wine’, whose scores have the power to set prices - none of the major chateaux release their price before his scores are released at the end of April each year” FT Report, Wine Investment 2008.

70 – 79: An average wine with little distinction except that it is soundly made. In essence, a straight forward, innocuous wine. 60 – 69: A below average wine containing noticeable deficiencies, such as excessive acidity and/or tannin, an absence of flavour, or possibly dirty aromas or flavours. 50 – 59: A wine deemed to be unacceptable

First Capital Wine Investment Brochure  

In-depth information regarding the services we provide and the benefits of fine wine investment.

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