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Why Get Certified? Why get certified? Certifications can give your career a boost by expanding your knowledge, positioning you as an expert in a particular niche, and helping you stay current with modern trends. Certifications help communicate your specific expertise to potential clients. It’s nearly impossible to be all things to all people, and differentiation is one of the primary principles of business strategy. How can you assemble a unique set of attributes/business offerings that sets you apart from your competition? Researching, selecting and obtaining a carefully-selected combination of certifications can help earn you a special position in the market. Many organizations offer certification programs; it’s important to learn as much as you can about the reputation of the issuing organization, the level of recognition/distinction of their certification, and weigh the costs involved in the program in terms of time and money spent. Luckily for Realtors, the National Association of Realtors offers 22 unique certifications for real estate professionals. Below is just a sampling; visit their website for more information. Accredited Buyer’s Representative / ABR® ABR® education provides REALTORS® with what they need to stay competitive in

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today’s market. Member benefits such as marketing tools, a referral network and other resources, help to promote their business. Courses for the designation are available both in person and online. Certified Residential Specialist® / CRS® The Council of Residential Specialists has over a thirty-year legacy of giving residential real estate professionals the tools they need to be successful in any market. CRS delivers the education, resources and connections agents need to achieve their goals. Beyond the referral network, the high-caliber online and classroom courses and the benefits of membership, earning the CRS Designation is really about learning proven methods for making more money. Find out how you can get on the proven path to success today. Society of Industrial and Office REALTORS® / SIOR® Individuals certified with the SIOR® designation are top producers in industrial and office real estate brokerage. SIOR’s network includes more than 3,000 members in 580 cities in 20 countries. SIOR® represents today’s most knowledgeable, experienced and successful commercial real estate brokerage specialists.

Why Get Certified? Seniors Real Estate Specialist®, SRES® The SRES® Designation program educates REALTORS® on how to profitably and ethically serve the real estate needs of the fastest growing market in real estate, clients age 50+. By earning the SRES® designation, you gain access to valuable member benefits, useful resources, and networking opportunities across the U.S. and Canada to help you in your business. Short Sales & Foreclosures Resource / SFR For many real estate professionals, short sales and foreclosures are the new “traditional” real estate transaction. Knowing how to help sellers maneuver the complexities of short sales as well as help buyers pursue short sale and foreclosure opportunities are not merely good skills to have in today’s market — they are critical. And while short sales and foreclosures are not for the faint of heart, agents with the proper tools and training can use these specialty areas to build their business for the long term. REALTORS® with the SFR certification can be a trusted resource for short sales and foreclosures. Your ability to close short sales and foreclosures depends in part on your confidence in

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seeing these transactions through. Begin building your confidence today with SFR! Once you’ve decided upon the right designations for you and your business, think about how to smartly incorporate them into your marketing plan. What does your new expertise mean to a potential client? In what ways are you better-equipped to help them? Consider outlining these benefits on your promotional materials in terms that will resonate with your audience, rather than simply listing a string of letters after your name. Your prospects and clients don’t intrinsically know what those letters mean, how they set you apart or, most importantly, what it means for them, so make sure you tell them loud and clear. Also, consider being selective. While it’s surely tempting to want to show off your accomplishments (and you should!) if you’ve obtained a designation that might not add value to a target prospect or list of prospects, consider focusing on what does add value for them and save that designation for a different audience. Smart marketing is the way to put your extended education to work for you! SOURCES:

Why Get Certified?  

Education is the Key! This article highlights 5 Realtor designations and how educational certifications can communicate Realtor expertise.

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