The Edge December Issue 2015

Page 67

advertising industry | feature story

effective advertising:

Doha’s Leading agencies talk shoP Countries in the Middle East and North Africa (MENA) region, compared with many of the developed advertising markets, show a marked preference for online media exposure. This is on the back of a growing young population, an increased volume of consumer spending and the quantifiable nature of online media spend on corporate profits. Industry insiders talk to The Edge’s Aparajita Mukherjee on the medium, the language, the quality of clients’ briefs, and how the region fares compared to global standards. The Edge | 65