Sur_La_Terre-issue18

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Mouawad

What began in 1883 with intrepid journeyman David Mouawad scouring the world to hone his skills in fine watchmaking and jewellery creation has become one of the finest names in international haute joaillierie in the world today. Lebanon-born David spent years building a family legacy before passing the natural talent he cultivated and business acumen he garnered down to his son Fayez, who not only continued his father’s travel and trade, but was also one of the first to usher in famous brands from the west into his then-home, Saudi Arabia. The next generation of the family’s success and renown was led by Robert Mouawad, who cast its legacy into a household name. Robert’s sons Fred, Alain and Pascal continued this meteoric rise by associating the brand with such celebrity starlets as Heidi Klum, Kim Kardashian and Jessica Simpson. Mouawad seemingly always graces itself with greatness; in fact, no less than three times has the Mouawad name appeared in the Guinness World Records list, with the most expensive single pear-shaped diamond in 1990, the most expensive bra in 2003 and the world’s most expensive handbag in 2010. With its century-spanning lineage, unquestionable star power and fierce attention to ageless beauty in design, Mouawad is by far one of the most captivating stands to see at this year’s show.

Al Zain Jewellery

Al Zain Jewellery was one of the first houses to bring jewellery to Bahrain way back in 1930, when Abdulla Al Zain first introduced international jewels to the Gulf market via Europe and Lebanon. Since then, particularly after its relaunch in 1977, Al Zain has enjoyed an ever-increasing global presence with a focus on regional excellence and international acclaim, both of which it has achieved. The awardwinning house has brought home several accolades, including the Gold Virtuosi Award and the prestigious Tahitian Pearl Design trophy. Known far and wide as “The Architect of Dreams,” Al Zain is an exhibition stalwart and its presence is always looked forward to, with an always-enticing stand befitting its local lineage and impressively larger than life standing within the international ether of elegance. Trust us, if you don’t stop by the Al Zain stand this year, you will be doing yourself a great disfavour!

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. sur la terre . around the show .


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