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thegreenreport Look good.. feel good... do good... it’s beautifully simple.

Winter 2013

What is Green Circle Salons?

The Green Circle Salons story. Page 1

Environmental effects of looking good.

How the salon industry is damaging the environment. Page 2

Hair for Help

Pitching in to aid relief victims from 2010's Haiti earthquake. Page 3

What is fiorio is doing to change?

Fiorio’s Diversion Numbers

Oil Spill and the use of Hair Booms.

Green Circle Salons environmental initiative Page 4

The up to date total of waste diverted from landfills from 2010 to 2012. Page 5

The current situation in the world and the creative methods of cleaning up the mess. Page 6

What is Green Circle Salons? Green Circle Salons is a community of salons and spas as well as a company that is very committed to leading the salon industry in green practices, offering environmental solutions and waste recovery throughout the beauty industry. Due to their “everyone is involved and everyone wins” way of thinking, salon customers pay a small environmental fee, less than the price of a small coffee, with each visit. This eco-fee helps to offset the cost of waste recovery systems. Along with that, left over hair is also being donated to produce oil absorption booms used to clean up oil spills in oceans and elsewhere. Their platform is to work with salons to put them on a pathway towards sustainability. If you look at hair, colour tubes and foil right now, those things go into landfill sites. The big What is Green Circle Salons

Hair, when it goes into a landfill never breaks down, it goes into a black plastic bag and gets compressed, and never properly breaks down. Instead it creates methane, a gas that contributes to the greenhouse effect. If we can divert these materials out of landfill and find local solutions for it - it makes a lot of sense. We are trying to close the loop on all this waste being created by the industry.

"As a consumer, every time you pull out your wallet you are either voting for green or against green" Shan Price, Entrepreneur. Founder, Green Circle Salons problem with foils and colour tubes is that they have a lot of chemical on them, and when it sits in a plastic bag and it gets compressed in a landfill, its creating a lot of volatile organic compounds and gasses that can be very harmful for us to breath, and have the potential to leach into groundwater.

In England, they have made a chair using 4 lbs of hair, they've made matts and hair booms that absorb oil-spills on our oceans, the university of north carolina is taking the keratin out of hair and using it to repair damaged nerve cells. So clearly this is a useful fiber and there is plenty of it, it’s grown locally, and we need to find applications for it - so this is really what we are trying to do. Over time, we hope to develop a program that will allow salons across Canada to keep both people AND the planet looking beautiful!

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Environmental effects of looking good. Be green and feel beautiful about it.

Beauty often comes at a price and unfortunately hair salons play a major role in contributing to that price tag. Salons generate a lot of waste and use a lot of chemicals, two things that are in no way good for the environment. A lot of the products that are essential to a salon's daily tasks, shampoo & conditioner, color for hair dye, and perm chemicals contain nasty ingredients that don't mix well, or break down well in the natural environment. The cleaners and chemicals can enter the sewer system and could possibly impact on the well-being of marine animals or the quality of the water. Pollution Probe estimates that our exposure to chemical pollutants is 2

about 86% (the Toronto Public Health Department says 20% from water).

be recycled with the blue box program as they contain chemicals that cannot be

Landfills, water contamination and consumption, and chemical waste is just some of the issues surrounding the Salon Industry. Hair fibers are also very difficult to naturally decompose.

submitted with Municipal recyclable materials.

Accumulation of these wastes in the environment may eventually lead to water and food contamination due to their metal content and nutrient accumulation due to its organic component. Color tubes and foils also cannot

Most salons have no definite and regular waste management practices, so they simply throw about 70% of the waste they generate into garbage, and ultimately into landfill.

For years, hair salons have been criticized for the amount of pollution they generate. Between aerosol sprays and chemicals found in hair color and perm solutions, salons have a reputation for being toxic businesses. While thousands of shops promote the organic products lining their shelves, today's eco-friendly salon owners go beyond reduced packaging and all-natural hair care; they're also trying to diminish their impact on the environment by implementing recycling programs that can drastically reduce the pressure on landfill sites while helping to keep our communities cleaner, more vibrant places to live.

Environmental effects of looking good


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Hair for Help Pitching in to aid relief victims from 2010’s Hati earthquake. For the second year in a row, GCS staff lent a helping hand this summer, by pitching in to aid relief victims from 2010's Haiti earthquake.   After a very successful  pillow-making venture  in 2011, the GCS team was eager to get back up to summer camp, to help  Angela Kesthely  and her merry group with their ongoing milk bag efforts. The  Milkbags Unlimited  group meet in local Ontario spaces,  joining together to help offer a sense of comfort and relief for victims of the earthquake in Haiti.   The team begins by weaving together left over plastic milk bags, creating a cushioned mat to support those living in camps with nothing to sleep on. The bags (which would normally end up in our landfill sites) can last up to 20 years when woven into a mat!   When GCS has gotten involved in the past, the focus of volunteer efforts has been on creating pillows, filled with hair clippings from salons across Ontario. Once sterilized and dried, hair clippings make the perfect filler; the team stuffs it into a milk bag, adds a swatch of fabric, and the result is a very comfortable sleeping aid! This summer, the pillow makers were able to beat their total from last year, ensuring that even more people can be reached in their time of need. Volunteers  from Angela's have also travelled to Haiti, in order to  teach people in the emergency camps how to make this brilliant bedding on Hair for Help

site. It has become an economic opportunity for women in the camps, as well as a way to cut down on carbon emissions while sending the donated materials overseas. To learn more about this fantastic movement and how you can help, visit the Milkbags Unlimited Facebook page

On the radar for 2013 Throughout 2013 the GCS team will be working on new collection strategies, to make it easy for salons to divert even more waste from landfill. We are aiming for 95% waste diversion! For GCS Member salons in Ontario and British Columbia, 2013 will kick off with an exciting pilot launch for a "Green Bin" organics program! Many salons are still unable to dispose of everyday items such as coffee, tea and food waste in an environmentally responsible way.   Throughout the new year, Green Circle Salons will also be finding a home away from the waste stream for the following items: • Aerosol cans • Glass • Styrofoam   A bagless collection strategy is also on the horizon for the new year, meaning that plastic waste will no longer be created in order to facilitate the collection process!

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What is Fiorio doing to change? Green Circle’s Environmental Initiative, and how it helps offset the environmental effects of doing business.

Keeping hair paper and

Foil and Colour Tubes

Chemical Waste

Fiorio along with Green Circle Salons is proud to be recycling all metals recovered from our salons! Using state-of-the-art facilities, teams work to ensure that we limit the amount of metal waste being created and lessen our dependance on local landfill.

GCS and Fiorio Salons are proud to announce that together, We’ve diverted nearly 440 litres of chemical waste from our waterways!

plastic out of Landfills

Many salons across the GTA are actually unable to recycle their papers and plastics using municipal/city collection services. Green Circle takes almost all paper & plastic, and gives it a home away from landfill by ensuring these items can then be chipped & shredded, and sent off to manufacturers to be used in post-consumer materials (carpeting, furniture, newspaper, etc). Did you know that plastic bottles take over 500 years to biodegrade. When a ton of plastic is recycled, approximately 3.8 barrels of petroleum is saved. Also, solid waste is usually made up of about 35% paper. Recycling 1 ton of paper saves 17 mature trees, 7,000 gallons of water, 3 cubic yards of landfill space, 2 barrels of oil, and 4000 kilowatt hours of electricity.  This is enough energy to power the average Canadian home for 5 months. Go Fiorio!

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After traveling through the recycling process, the metal is able to be reused to create new products, such as the aluminum foils that salons will use again in the future. "The beauty of recycling is that, when done properly, it really is a perfect loop. The cycle begins with our team's collection of used materials, and ends with new, clean foils and colour tubes returning to the salon. This cycle continues time after time, and allows our industry's dependance on virgin metals to lessen significantly... Everyone is involved, and everyone wins!"

With the help of our member salons, the GCS collection team has been collecting excess chemicals (straighteners, dyes, and peroxides) from participating salons for the last year. Instead of dumping the excess chemicals down the drain after performing a hair treatment (as the vast majority of salons do) Fiorio salons collect the waste in hazardous material bags, give it to Green Circle and GCS has the waste managed in the most environmentally responsible method available today.

What is Fiorio doing to change?


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Green Lane Landfill As of January 1, 2011, all of Toronto’s waste requiring landfill disposal went to the City-owned Green Lane Landfill site southwest of London, about 200km from downtown Toronto. It is projected that approximately 793,000 tones of waste was disposed at Green Lane Landfill in 2011. Capacity will be exhausted by approximately 2025 if

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recycling colour tubes, foil or hair, and in some locations, papers and plastics. Since March 2010, Fiorio has successfully diverted roughly 38,8173.88 lbs from Landfills. Not only are we diverting waste from landfills, we are also aiding research, stopping oil spills and supplying our salons current waste diversion initiatives are not with greener haircare products and expanded. Before Fiorio joined forces with cleaners. A win-win for everyone involved! Green Circle Salons, Fiorio had NO way of

THE SUMO SCALE

Fiorio successfully kept 38,173.88 lbs out of landfills over the past 3 years. To put things into perspective, we would like to show you our number in equivalent to the weight of a Sumo Wrestler. The average Sumo ways around 275 lbs.

2012

Diversion Rates

9,694 lbs

2011

Diversion Rates

13,104 lbs

2010

Diversion Rates

15,376 lbs

Total weight of garbage diverted out of landfills from Fiorio Salons to date is equivalent to almost 139 Sumo’s (give or take a few meals). Fiorio’s diversion numbers.

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Saving the world, Keratin from Hair & one haircut at a time. Cell Regeneration

Is Hair the Next Bamboo?

In the past year, Green Circle Salon has sent over 1,419.86 lbs of hair from Fiorio Salon’s to San Fransico’s Matter of Trust.

"Is hair  the resource we've been waiting for all this time?"

Had a hair cut recently? The clippings on the floor of hair salons, barber shops and pet groomers are being used to create a low-tech tool for cleaning up the massive oil spill in the Gulf of Mexico. Since hair and fur absorb oil, volunteers stuff these clippings into donated pantyhose to make large sponge-like mats known as booms.

WINSTON-SALEM, N.C. – A protein found in human hair shows promise for promoting the regeneration of nerve tissue and could lead to a new treatment option when nerves are cut or crushed from trauma. In the January 2008 issue of Biomaterials, scientists from Wake Forest University School of Medicine reported that in animal studies the protein keratin was able to speed up nerve regeneration and improve nerve function compared to current treatment options. “We found that the nerve repair happened more quickly and consistently, and that functional recovery was higher,” said Mark Van Dyke, Ph.D., senior author and an assistant professor of regenerative medicine. “The fact that we were able to accomplish this with gels made from keratin is pretty remarkable.” Laboratory scientists have tried placing natural materials, such as collagen, into the conduits to promote nerve regeneration. Van Dyke’s team was the first to use keratin, which is believed to contain molecules that regulate cell behavior.

Matter of Trust, a San Francisco environmental non-profit that has used these absorbent booms to clean up oil spills since 1998, says it's received donations from all U.S. states and several countries that amount to hundreds of thousands of pounds of hair. It also accepts washed nylon pantyhose, even with small runs or tears. "For past spills such as the 1989 Exxon Valdez oil spill, these simple booms have been highly effective and efficient at cleaning up oil," says Lisa Craig Gautier, Matter of Trust's co-founder. She says a pound of hair can absorb one quart of oil in one minute, and hair mats can be wrung out and reused up to 100 times. She says her group is coordinating thousands of volunteers and directing donations to temporary warehouse space along the Gulf Coast. Hair booms reflect the largely low-tech measures that are still being used to clean up oil spills.

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The scientists collected human hair from a local barber shop and chemically processed it to remove the keratin. They purified the keratin protein and used it to form gels that were then used to fill the nerve guidance conduits. They studied how keratin affects the activity of Schwann cells, which play a vital role in nerve regeneration. These cells produce signals that tell nerve cells to begin regenerating and “remodel” the blood clot that has formed so that nerve cells can grow across it. “By using keratin to activate these cells, we’re trying to tap into the natural healing cascade,” said Van Dyke. “We believe that keratin helps amp up Schwann cell activity and give the nerve regeneration process a head start.” Research conducted by the Wake Forest Institute for Regenerative Medicine (WFIRM) and the Department of Orthopaedic Surgery. For more information, contact Karen Richardson, krchrdsn@wfubmc.edu

This is the question that manufacturers all over the world are asking, as more and more products are being crafted using hair as a versatile (and readily available) building block.   At present, hair is still being swept up and discarded in huge amounts, but a growing number of creative thinkers are starting to use this renewable resource as a filler due to its strong fibers and the many applications it can be incorporated into.   In the UK, former hairstylist Ronald Thompson created a luxury "Stiletto Chair" made from 4.5 pounds of human hair: "I picked up a piece of fibreglass, which snapped when I stretched it. Then I did the same thing with a strand of hair, which didn't. This sparked my thinking about how we could make use of all this spare hair to make a stronger fibreglass-type product that is environmentally friendly and sustainable".   By avoiding petroleum-based products such as fibreglass in favor of more sustainable choices,   manufacturers will not only be reducing our consumption of non-renewables, but will also help to ensure that our products become more resilient. It's been suggested that structural materials - such as beams, scaffolding and flooring - can all be created sustainably with the incorporation of hair.   Recently, a UK-based design group created fashionable eyewear by incorporating hair clippings with a bioresin binding agent. The result is 100% renewable, biodegradable eyewear that is also totally free of petroleum-based products.   Not surprisingly, groups all over the world have been examining the properties of hair in an effort to come up with helpful ways to use it in their projects.    Hair is a renewable material that can be woven, bound, hardened, and mulched to fit any number of applications... which begs the question: Is it the new wonder resource? Saving the world, one haircut at a time.


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Fiorio locations With more than 35 years in business, Fiorio continues to style hair that’s realistic & beautiful, always making sure to create a look that works for each individual.Soft ambient music will set the mood as you sip on one of the many complimentary coffees or teas from the beverage menu. Although it’s a bustling environment, the focus always remains on you and your comfort level. The team at Fiorio ensures you are always taken care of, so be prepared to meet many smiling faces. Fiorio staff are outfitted in all while clothing, which gives each stylist the background needed to achieve the right colour and shape for each hair service. FIORIO Avenue Road 1819 Avenue Road, Toronto, ON M5M3Z4 Ph. 416-256-4700 Fx. 416-256-9246 avenue@fiorio.com

FIORIO at the Beach 1981 Queen Street East Toronto, ON M4L1J1 Ph. 647-426-2112 Fx. 647-426-2115 thebeach@fiorio.com

* salon & spa

* salon & spa

FIORIO Square One 100CityCentreDrive, Mississauga, ON L5B2C9 Ph. 905-276-5740 Fx. 905-276-4509 squareone@fiorio.com (Located in Square One Shopping Centre)

FIORIO Vaughan 1 Bass Pro Mills Drive, Unit 104 Vaughan, ON L4K5W4 Ph. 905-738-8976 Fx. 905-738-8563 vaughan@fiorio.com (Located in Vaughan Mills Shopping Centre) * salon & spa

FIORO Bayview 1541 Bayview Avenue, Toronto, ON M4G 3B5 Ph. 416-481-7700 bayview@fiorio.com * salon & spa

FIORIO Cumberland 108A Cumberland Street Toronto, ON M5R1A6 Ph. 416-964-5737 Fx. 416-964-8548 cumberland@fiorio.com

FIORIO Richmond Hill 6 Scott Drive RichmondHill, ON L4C6V6 Ph. 905-707-6700 Fx. 905-707-5109 richmondhill@fiorio.com

* salon & spa

FIORIO Yonge 1470 Yonge Street Toronto, ON M4T1Z6 Ph. 416-964-1229 Fx. 416-964-3645 yonge@fiorio.com * salon & spa

Fiorio International Maurice Fiorio — CEO Loredana Lechintan — Controller Alessandra Janhaque— Group Manager Daisy Idsinga — Company Liaison Abigail St Pierre — Marketing & Events For general inquiries please call 416.968.1763 or email us at info@fiorio.com

Education The Fiorio Beauty Academy The Fiorio Beauty Academy was established to create a stylist that would possess the same vision and passion that is recognized with the Fiorio name. The Fiorio Beauty Academy is a learning institution, as well as a working salon. We have created an environment that allows the students to gain the talent, confidence, and knowledge they need to apply the current trends and looks of today’s demanding styles. Our courses offer training and education for the novice to the experienced stylist. We teach the Fiorio cutting, colouring, and styling techniques. In addition, students are educated on the current trends and styles of the industry. This knowledge and awareness enables students to unleash their inner potential by sparking a creative passion for hair. Fiorio International

For inquiries regarding attending the Fiorio Beauty Academy, please contact our enrollment officer: Zaheen Budwani 416.968.1574 zaheen@fioriobeautyacademy.com

Fiorio International 1920 Yonge Street, Suite 100C Toronto, Ontario www.fiorio.com 7

The Green Report  

A look at the environmental initiative made by Fiorio Salon & Spa.

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