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1 cm.

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1 cm. 3


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Possibility of 1cm ?

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What is 1cm ???

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1cm + 1cm + 1cm + 1cm

- 1 cm Normally, cm is always used by a unit. It is a measurement for people to calculate the length, weigh and height. However, I never handle the subject of Mathematics. The process of calculating number is very horrible and difficult for me, but I still know how to calculate 1+1=2. The number of 1 is very little, but adding a thousand numbers of 1 become a enormous power. I think 1 cm means a small little power and even small savings can add up. If I can try my best to build up my ability of design aspects in my daily life, I am sure I can be successful in the coming days. It is my expectation and I feel miserable of the coming cm.

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- About MeI am a year three advertising design student from HKPolyU. I am an active and innovative person with a pleasant mature attitude. I used to draw some pictures and takes some photographs to tell some stories for others. I am sure I got enough passion in studying advertising design. It can let me know more about the need of clients and customers. Expect writing some interesting scripts and diaries, using photos and drawings can also be a good way to express my idea and imagination. Watching some works of others can also enrich my horizons and get some inspiration. I wanna to become an art director in the future, because I really want to enter the design industry in the coming days. In my past two years, I learnt how to promote brands and created my own outcomes. For my expectation, I wish I can use all the skills and creativity to apply at my works in the future successfully. I will continue to learn more new things to get deeming in advertising design.

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1cm. Client Project/p.14

3cm. Skittles Challenge/p.50

2cm. Final Year Project/p.28

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5cm. Brand Identity/p.70

4cm. Travel Expert/p.60


- Contents -

7cm. Storytelling/p.96

6cm. Maker Faire/p.82

9cm. Green Peace/p.110

8cm. Cook Myself/p.104

10cm. Photograph/p.118

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1cm. part one

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1cm. Client Project

Client Project Promotion of new products for online shoppers "Just feel yourself And protect our planet while you are shopping."

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Details Target users

B e a u t y e n t h u s i a s t s w h o a re primarily female.

Feature

Using "Carbon Footprint" to promote this social campaign though online applications.

Users Research Beauty enthusiasts who are : /Looking for an aspirational brand they can believe in /Trust to deliver a sensorial product experience /Be transparent in their business ethics /Embody their own values /Primarily female /Gen Y : Age 18-24

-Design ConceptTheme

I am using feeling to represent my theme, because a lot of girls love using feeling to decide whether they buy some goods, in stead of using some reason. They have a lot of things, which can not be explain in detail. So, I wanna to use feeling to attract them to pay attention to this campaign.

" just Feel yourself" 15


1cm. Client Project

-SWOT Analysis-

STRENGTHS Being part of the L’Oréal group Leading player in a niche market Experienced executive management team Successful leadership skills Innovative products High brand loyalty

OPPORTUNITIES Increased awareness of organic and eco-friendly products Increasing number of online buyers Ban of sale of animal tested Ageing population in Hong Kong

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HARMFUL Loss of trust from different stakeholders Small number of stores in Hong Kong Not enough advertising in public Problems in franchise system Products are in the declining stage

THREATS Strong competition buyers Unstable supplies of raw materials No animal product tested products Not required to adhere ecological standards No environmental certification products

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1cm. Client Project

Positioning Mapping

Skincare brands in Hong Kong

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- Persona -

Joey Chan

Linda Wong

Bonnie Mak

"I like the perfume smell of white musk. It is not a very strong smell, which is suitable for me to use it daily." Age: 19 Status: Single Job: Student Hobbies: Yoga, Drawing

"I love using Body Butter after bathing. The price is affordable for me. The peach one is not too sweet and not too greasy, which can soften my skin." Age: 22 Status: Single Job: Tennis Coach Hobbies: Tennis, Runnung

"I try to use eye concentrate. I feel ice cool and very refreshing, which can be completely absorbed by my eyes." Age: 23 Status: Single Job: Teacher Hobbies: Watching film, Eating

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1cm. Client Project

Poster

When people just look at the poster, they can look at the slogan and picture to see my description. It is my own explanation and perspective of feeling these products. I want to let them feel the product , I wanna to show the creamy of the body butter, so I use a peeling egg to describe this effect. Then, the perfume most likely is using different flowers to combine a special smell, so I wanna to use touching the flower to describe that smell. Using a lipstick can be make you feel great and beautiful, so I use brightening your outfits to describe that lipstick. Finally, the eye lotion can smooth your eye wrinkles, so I wanna use an iron to show this effect.

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Magazine

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1cm. Client Project

Store Display

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-Social CampaignDo yo know "Carbon Footprint"? I find out that a lot of people love online shopping. It is very convenient and cost effective. It can reduce the time of traveling and visiting the store. If you want to reduce your carbon footprint, their results were unequivocal: Shop online. It concludes that shoppers who complete every step of a single transaction online, will have a carbon footprint almost two times smaller than traditional shoppers. Therefore, I wanna to use a online application to attract more people to but things online and save energy, which can protect our planet.

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1cm. Client Project

1/ Press BodyShop Button.

2/ Loading.

3/ Press one of them.

4/ Showing the poster.

5/ Slogan.

6/ Details of product.

7/ Details of carbon footprint.

8/ Rate of deliveries.

9/ Details of ingredients.

10/ Steps of using product.

11/ Benefits of online shopping.

12/ Ordering.

-Applications24


Short Video This is a the body shop online application, which can be convenient for people to buy goods online. This is an one example of the four promotional products. “Feels like touching the smell� is showing the feeling when people use our perfume. More than just consumption, people should know that carbon footprint of online shopping can be almost less than two times than traditional shopping. Online shopping can be more environmentally friendly.

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1cm. part two

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2cm. Final Year Project

Final year Project

Helping some students who are under stress "Find someone who are in needed And understand what happened in the society."

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Details

Background Information Hong Kong Mood Disorders Center is came from Chinese University of Hong Kong. It is led by a group of medical professionals from a organization, which provides education for emotional health problems, treatment and research.Providing the public with the right knowledge of mood disorders. Increasing awareness of the disease doctors mood, treatment methods, and communication skills with patients.

Target users

All secondary student who are under stress.

Feature

Students also feel nervous and depressed.

-Design ConceptTheme

Students are unhappy because thet need to work with a lot of homework, tests, and exams. Their success are judged by scores, so they always are under stress.

" Depression and stress " 29


2cm. Final Year Project

-Mind Map30


Quote From Student "I can imagine a much tougher workload ahead," she says, as she completes an accounting assignment late in the evening. "Older schoolmates told us it was non-stop work for them trying to finish the IES in their final year. I realised that there was no happy learning when I was in Secondary Four." "The endless homework, drilling and extra-curricular activities in public schools mean there will be no personal time left for my child," says one mother who plans to send her five-year-old to a private school for a more relaxed learning environment. "But I probably do confront multiple challenges every day, such as meeting deadlines, paying bills and juggling childcare that make your body react the same way. As a result, your body's natural alarm system — the “fight or flight” response — may be stuck in the on position. And that can have serious consequences for your health."

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2cm. Final Year Project

About 1/5 people feel unhappy under stress... 32


Mood Disorder VS STRESS

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2cm. Final Year Project

Mood Disorders? Emotional symptoms of the disease can be divided into two areas of the body and emotions. Physical symptoms are headache, insomnia, fatigue, and other unexplained pain; and emotional symptoms of irritability, nervousness, anxiety and depression and so on. Patients usually not aware of their own emotional problems encountered, do not know is mainly emotional discomfort disease. So the majority of patients spend a lot of money for a physical examination and various tests, and ultimately do not get proper treatment even delay the disease.

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Stress? From mental health perspective, “Stress” is a negative emotional experience accompanied by predictable biochemical, physiological, psychological, cognitive, and behavioral changes. Stress is the consequences of a person’s appraisal of whether his or her personal resources are sufficient to meet life demands. Stress to a certain extent can improve our working efficiency and performance as well as promoting our personal growth. However, too much stress may give rise to a series of physical, psychological and interpersonal problems. Effective Stress Management is concerned of how to make positive use of stress and avoid its harmful effects.

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2cm. Final Year Project

Anxiety Symptoms

Bad Mood

People with persistent worries about life, and even harder to control their thoughts. Day restlessness, insomnia and decreased work productivity.

People continue to feel depressed about life, irritability or loss of interest in things. Over time more will feel life has no meaning.

Horror Social symptoms evading They will feel a sudden panic, fear, unease, palpitations, rapid heart beat and even fainting. Always see a doctor can not find what the cause.

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People in public will feel abnormal shy, nervous and embarrassed. They fear the limelight while avoiding attend public occasions, such as interviews, speeches or eating out and so on.


Environmental Stress Environmental Stress: May be caused by technological change, uncertainty in the economy and political uncertainty.

Organizational Stress Organizational Stress: A. Task demands: factors related to the job such as job design: weather it has high or low autonomy, task variety, and degree of automation. B. working conditions and physical layout: emotional labor, temperature, noise and office arrangement. C. Interpersonal Demands: relationship with coworkers and superiors.

Personal Factors Personal factors: A. Family issues, B. Economic Issues: people over extending t h e i r f i n a n c i a l re s o u rce s a n d C . Personality: people may have an inherent tendency to accentuate the negative aspects of the world in general. Type A personality displays higher levels of hostility.

REaSON OF STRESS 37


2cm. Final Year Project

QUESTIONS 1. You have too much work and you can not cope. 2. You think time is not enough, so every second counts. 3. No time to feel pleasure and you always work all day. 4.It is easy to be angry frustration. 5. Always worry about self work performance. 6. Think the boss and your family are not like you. 7. Worried about your economic situation. 8. Have Headache / stomach / back pain problems, difficult to cure. 9. You are required by alcohol, drugs, and other snacks to suppress unrest. 10. Need to take sleeping pills to help sleep. 11. Along with family / friends / colleagues to make you angry. 12. Always interrupt the conversation with someone in each topic. 13. After going to bed, you feel worried. It is difficult to fall asleep. 14. Too much work, you can not do everything in perfect. 15. When you have time to relax, you will feel guilt.

-Survey-

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"

Scoring 0 point: never happened / 1 point: often happened / 2 points: always happened

Results

"

0-10 points: a low degree of stress but may show a lack of stimulation of life, relatively simple and boring, dynamic individual work is not high. 11-15 points: moderate degree of stress, although some feel greater pressure at the right time, you can still cope. 16 points or more: high stress, should reflect on the sources of stress and seek solutions

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2cm. Final Year Project

Target Audiences Secondary: Secondary School Student F.3-F.6 (15-18 years old) Having plenty of homework to do Facing the difficulty of public exam Hard to interact with other people

Primary: All Hong Kong Secondary School Student Always feel nervous towards their school Do not have any friends in school society

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- Persona Tony Lo "I personally have seen so many of my closest friends absolutely are under stress, and I knew a lot of it was coming from school work. I always feel unhappy and nervous." /Age: 17 /Qualification: F.6 /School: CCC Hoh Fuk Tong College

Amy Chan “It is hard for me to find a friend, who is really kind to me. Schoolmates have separated by different groups, so I cannot get closer to them easily. Therefore, I always alone at school ereryday.� /Age: 15 /Qualification: F.4 /School: DMHCSM Catholic Sec. School

Karen Siu "There is no time for me to haung out with my friends, but ast time is two mouths ago. However, my parents and teachers always force me to have revision. I am hardly to find time to take a rest. " /Age: 13 /Qualification: F.2 /School: China Holiness Colle

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2cm. Final Year Project

-SWOT Analysis-

STRENGTHS There are a lot of people affected by stress. The pressure of public exam is serious. Th endless homework make them feel tired. Fewer time to take a break. Do not have time to hang out with friends. Afraid to talk with unknown people. Difficult to communicate with others

OPPORTUNITIES More and more people are stressed by school. A lot of them will become the patient. They will seek for helping for doctors. Students need to start a conversation with others. Their parents should give a helping hands. Their stress need to be released. It is a good time to change their attitude.

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HARMFUL Stress can make existing problems worse. Chronic stress may also cause disease. High demands coupled with low decision making. Stress can also make it harder to recover. It makes you cannot do work well. People will lose their hope in the future.

THREATS Some of the student do not seek for help. They don not know how to solve the problem. They just want to stay at like this moment. Teachers do not know the problem of students. Parents do not have time to help students. Afraid to talk with unknown people. Students want to chat in the internet.

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2cm. Final Year Project

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Analysis

From the above research, I have found that there are a lot of hong kong secondary student are stressed by their school academic, friendship and parents expectation. These causes them to become unhappy and worried. Therefore, I decide to use this topic to be my final year project. I have the same experience from those secondary school students. Although there are a lot of people are not students right now, people should have the similar experience to those stressed people. So, people will have the same feeling after knowing this topic.

Conclusion

I decide to do some promotion to express to feeling and emotion of those hong kong secondary student who are under stressed. So I will do more research and comparison of some similar advertising. Also, it is better for me to make more practice for me to find some secondary school teachers. Because I always use the aspect of students. Therefore, I should have different stories to enrich my theme.


TV Commerical This TVC is talking about a secondary school student who has problem with his studying and the relationship between classmates. I am using blowing balloon to be the emotion of sadness and being stressed. The aim of the TVC is encouraging students to release their stress by themselves. In Hong Kong, homework and test scores is the main way for society judging you are a successful person or not. Failure of the examination is not be allowed. Therefore, students will study hard in academic while they are not enjoy school life. On the other hands, some students will have peer pressure. They always feel lonely and do not have any listeners. https://youtu.be/xXpfRQN0WXU

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2cm. Final Year Project

POSTERS I want to share the idea of 3R - Relax, Renew, Revive. A lot of Hong Kong people are busy to work and study. They do not have enough time to rest. I try to use some quotes to encourage and cheer up people. Also, I add a unhappy person on it, which represents a sad Hong Kong people. Hope that they can release their stress and take a rest. The positive energy can be shared to everyone in this city. After people reading the posters, they can feel confidence and get ready for the future.

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POST CARDS This is a collection of six postcards. I try to use geometry design and different colours to create the postcards. geometric patterns and shapes is a simple way to create photos on visual. Some overlapping shapes can create playful effects. Different level of grey can make it more outstanding. Also, I add the title on it to connect with my theme.

please stamp here

The photos show a sad person at the front, but some quotes are added at the back. When people send it to their friends, receivers feel happy and touching from those encourage sentence. It can build up closer relations with friends.

“ If the word has the potency to revive and make us free, it has also the power to blind, imprison, and destroy.” from Hong Kong Mood Disorders Center

please stamp here

please stamp here

“ Take the time to slow down, relax, meditate, and contemplate the wonders within. You discover an inner calm and balance.” from Hong Kong Mood Disorders Center

“ Rest when you're weary. Refresh and renew yourself, your body, your mind, your spirit. Then get back to work.” from Hong Kong Mood Disorders Center

please stamp here

please stamp here

“ You renew yourself every day. Sometimes you're successful, sometimes your not, but it's the average that counts.” from Hong Kong Mood Disorders Center

“ Once you get to that point when you can just be yourself and relax, I just think that you're so much happier in general.” from Hong Kong Mood Disorders Center

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1cm. part three

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3cm. Skittles Challenge

Eating Skittles challenge Promotion of an event for cleft lip children "Get ready to help the others And just plat the games."

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Details Target users Feature

Users Research Often times when brands launch contests, or try to engage people in a unique way, the downside is that the campaign isn't easily accessible for somebody. We do not have to be a certain age and not be from a certain to place take a picture in an interesting locale. Anyone can eat Skittles when they smile.

All people who love eating Skittles. Using "Cleft Lip Children" to promote this special event though different methods.

-Design ConceptTheme Funny and easy. Equally important is that the Eating Skittles Challenge has made participation easy. Anyone can do it, and it doesn't require a special talent, nor any special resources.

" funny and easy" 51


3cm. Skittles Challenge

Reference ice bucket challenge

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funny and easy Anyone can do it, and it doesn't require a special talent, nor any special resources. Often times when brands launch contests, or try to engage people in a unique way. Anyone can dump a bucket of ice water over their head.

Reference Ice Bucket Challenge

going local The event is started off unaffiliated to any specific charity until. A guy named Chris Kennedy in Florida linked the two and picked up the challenge and took it to their local communities and friends. They wanted to raise money for ALS, but they didn't intend to kick off a national movement.

not control message If a brand had launched something like this, chances are that

you'd have marketers all over the place trying to control the message. But this challenge enables people to tell their own stories. Some have dedicated their video to a loved one with ALS. Some are taking the opportunity to create a memory with friends.

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3cm. Skittles Challenge

Billboard

Using a big billboard is very eye-catching, which can catch people’s attention. Therefore, I decide to put posters into the billboard. There are three different type of posters. It is talking about the cleft lip children cannot smile like the others. Also, the rainbow is the typical icon of Skittles. It can recall the memories of this brand. Since billboards are generally placed along highways and busy streets, you'll be guaranteed that people will see your advertising. Also, unlike with commercials or magazine ads, you cannot flip the channel or turn the page on a billboard.

Advertising on Facebook Advertising on Facebook is really unique. It can be displayed on a desktop computer and mobile devices, lock a specific ethnic group both platforms highly engaged. Our ad pinpoint the audiences, it can get more praise, messages and sharing. As long as people take any of the foregoing actions, their friends is likely to see our ad and make it more effective. Facebook is one of the most popular websites on the Internet. With approximately 1.28 billion monthly active users, Facebook is the 2ndmost visited website on the Internet. Therefore, it can let all people to notice this event in the world. Facebook facilitates multiple ad views. Your ad has a better chance of getting noticed or having a positive effect when seen multiple times. A high number of Facebook users visit the site several times a day.

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Applications Using application is very convenient to people. The Eating Skittles Challenge need people to smile of taking a photo. There is a funny application for them to use. They just need to point at their mouth when they are ready to capture a photo. When they start to smile, the photo is captured. Finally, there is a cartoon moth with Skittles inside it. Then they can upload the photo on the Facebook and share it to their friends.

Escalator When people is using the escalator, they usually see their shoes and the steps. Also, escalators are always appeared in anywhere. Therefor, using it can be showed to a lot of people effectively.The color circles are Skittles. Showing that the Skittles candies is falling down on the escalator. When the escalator is end, Skittles are eaten by the mouth. This is one of the event to encourage people to eat Skittles to join the Eating Skittles Challenge.

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3cm. Skittles Challenge

Youtube

There are a lot of people like watching video on the Youtube. When people enter Youtube, they can see a banner on the front page of Youtube. Also, the video is placed on the banner, which become a small video. It will play the video automatically. When people is click into the banner, they can watch the whole video. Also, it contains many photos of capturing smile of people. Many people switch to another channel while commercials are running and ads themselves are considered annoying. A good, funny or original advertisement is shared by people over the network and is considered a form of entertainment.

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1cm. part four

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4cm. Travel Expert

TRAVELEXPeRT

Brand redesign Redesig the brand of Travel Expert "Old things do not die out, Just add new elements to become more different."

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Details

Background Information

Colour

Just use contrasting colors of bule and yellow.

Feature

Using some curved lines to redesign the brand logo.

The signature is using a unique font to represent the Chinese version - 專業旅運 .Using an oval shape to be the font size can make it more vivid and energetic. Also, adding some circles and donts can make it look like some emoticons. Simplifying the Chinese fonts can be easier to read. Only the approved digital files can be used.

-Design ConceptTheme I try to promote a Travel Agency, which create some new things on it. Therefore, I have a deeper thinking of it.

" think deeper " 61


4cm. Travel Expert

-SWOT AnalysisSTRENGTHS Diversified client base Reduce dependency on one particular market Develop business strategy & long-term plans Combination of skills in employees Focus marketing campaign with clear goals Extensive advertising and marketing

OPPORTUNITIES Government encouraging entrepreneurs in tourism Presents an opportunity which we may fully utilize Presents an opportunity for ourselves Supported by the government & regional tourism body International tourism trends indicate that today's traveler provided by conventional 'sun and sea' vacations

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HARMFUL Lack of reputation in comparison to competitors The fact that we are still new on the market Not worked together presents to the organization A limited financial base compared to the major players in the industry Lack of clear strategic allies

THREATS Result in an increasing number of firms Increased competition emerging from a variety Provide additional services to clients. Establish companies aimed at providing excursions Healthy nationwide economic and tourism growth


Target Audiences Primary Want to buy travel packages Wanna be convenient to buy tickets Do not have time to plan their schedule Affordable price for people to consume

secondary All people who wanna travel other places Buying tour packages for their traveling Finding someone for inquiry about the trip Fitting all needs and every budget

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4cm. Travel Expert

Envelope

Shop 209, 2/F, Tuen Mun Plaza, Phase1, Tuen Mun, Hong Kong www.travelexpert.com.hk ken@travelexpert.com.hk 2430 0829

TRAVELEXPORT

Front TRAVELEXPORT

Back 64


Stationery

TRAVELEXPORT 18 March, 2015 Dear Mr. Doe, I am writing you concerning a recent purchase of widgets. Approximately two weeks ago, on October 1, I ordered a total of 50 widgets for Company, Inc. via the Widgets Galore client webpage. I received an email notification two days later confirming the receipt of payment and the shipment of the widgets. According to your website, shipments should reach their destination within 3-5 business days of being sent, but I have yet to receive the widgets. Do you have any information on what may have happened to delay the shipment or where the shipment is currently? As you are probably aware, the recent smoking ban has had a profound impact on our business. Our sales have dropped 40 percent in the last six months. Though we do not expect this to be a long-term concern for our business, we don't expect sales to return to normal until the summer when our patio opens for the tourist season. Due to the loss in business we regret to inform you that we are laying-off all of our hosts and hostesses for the winter and spring. With business being so slow our servers can handle the task of greeting and seating customers on their own. Yours Sincerely,

Ken Tsang Zone Manager Travel Expert

TRAVELEXPORT

。Shop 209, 2/F, Tuen Mun Plaza, Phase1, Tuen Mun, Hong Kong。www.travelexpert.com.hk。ken@travelexpert.com.hk。2430 0829。

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4cm. Travel Expert

Leaflet

澳洲

自由行套票

悉尼 3 天自由行

布里斯本 3 天自由行

$7290 起

$7490 起

墨爾本 3 天自由行

柏斯 3 天自由行

$7590 起

$6990 起

黃金海岸 3 天自由行

$7490 起

阿得萊德 3 天自由行

$7290 起

秉承開業至今,專業旅運已定下目標成為「自由行專家」的先鋒。公司不但以香港為基石,以「專業」的服務精神為香港市民服 務,更矢志將「專業」信念,永恆不變的抱負理念拓展到全球各地的旅遊業界,力求實現專業旅運的「專業」服務精神享譽全球 的宏願。因為我們明白只有「專業」的服務才能獲得顧客衷心支持和長期的信賴。無論管理層或員工都以「超越顧客的期望,令我 們更顯出色」的使命為本,竭盡所能使顧客得到喜出望外的產品及服務。為配合使命,公司為員工提供培訓及創造良好的工作環 境,讓同事們能發揮潛能,以達致優良工作成果,獲得工作上的滿足感。 公司理念中的『顧客』不單是指顧客,還包括員工及各 大供應商。管理層認爲要爲顧客帶來優質的服務,則必先與各伙伴配合,這才能達致三贏局面,並締造良好的營商環境與關係。 專業旅運,會因應客人要求而度身訂造旅程,一切服務從心做起,以顧客得到最貼心的服務為目標,我們的多元化產品,除了 提供一系列自由行旅遊服務外更包括代訂機票、酒店住宿、郵輪假期、車票船票、樂園套票、租車服務、增值遊、獨立組團、 商務旅遊、渡假會議、員工旅遊、甚至各國簽證及保險等。使客人不需再每每於旅遊前夕東奔西撲,為安排旅程而感到懊惱。

。 S h o p 2 0 9 , 2 / F, Tu e n M u n P l a z a , P h a s e 1 , Tu e n M u n , H o n g K o n g 。 w w w. t r a v e l e x p e r t . c o m . h k 。 k e n @ t r a v e l e x p e r t . c o m . h k 。 2 4 3 0 0 8 2 9 。

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Business Card T R A V E L E X P O R T

Ken Tsang, Zone Manager Shop 209, 2/F, Tuen Mun Plaza, Phase1, Tuen Mun, Hong Kong www.travelexpert.com.hk ken@travelexpert.com.hk 2430 0829

Memo

www.travelexpert.com.hk 2430 0829

www.travelexpert.com.hk 2430 0829

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1cm. part five

69


5cm. Brand Identity

YU-UEN

BRAND IDENTITY Creating my own brand and happiness "If you want something unexpected, Try to explore yours innovation."

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Details

Client Research I create my own brand “Yu-uen’, which is a shop of boutique. It just like some trendy brands to sell some cloths and accessories. My surname is “Yuen" and my chinese name is “en”, therefore I mix this two words together. So I create a collection of this brand, including logo, business card, price tag etc.

Target users

All teenages who tend to buy trendy clothes.

Feature

Using pink, white, grey and black colour for the element of collection.

-Design ConceptTheme The hot pink colour is used to br the main theme. It is very eye-catching, which is very suitable for all stylish young girls. The style of the logo is sketching, so it represents the simple and unique of the brand.

" Girly youth" 71


5cm. Brand Identity

Sketching

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Logo a

a

10a

12a

a a

YU-UEN

a

11a

a

Colour Specification

11a

a a

M95 Y20 K65 K100

YU-UEN YU-UEN YU-UEN

Typeface Helvetica Light

Helvetica Italic

Helvetica Bold

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijkl mnopqrstuvwxyz 0123456789 -(.,;?+!#’$&%”[/]@</>

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijkl mnopqrstuvwxyz 0123456789 -(.,;?+!#’$&%”[/]@</>

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijkl mnopqrstuvwxyz 0123456789 -(.,;?+!#’$&%”[/]@</>

Aa

Aa

Aa

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5cm. Brand Identity

Business Card

YU-UEN Yuen Chung Yan Creative Director

+852-56622138 Yu-uenhk@gmail.com G/F, Block 14, Cherry Mansion, Whampoa Garden, Hunghom

Price Tag

Ginger Skirt $99.9 EUR 32

YU-UEN YU-UEN

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Bookmark

/INNOVATIVE/ /MOTIVATIVE/ /FASHIONABLE/ /INSPIRATION/ If you want somethingun expected, try to explore yours innovation.

YU-UEN

Memo

YU-UEN YU-UEN

+852-56622138 Yu-uenhk@gmail.com

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5cm. Brand Identity

Stationery

YU-UEN

18 March, 2015 Dear Mr. Doe, I am writing you concerning a recent purchase of widgets. Approximately two weeks ago, on October 1, I ordered a total of 50 widgets for Company, Inc. via the Widgets Galore client webpage. I received an email notification two days later confirming the receipt of payment and the shipment of the widgets. According to your website, shipments should reach their destination within 3-5 business days of being sent, but I have yet to receive the

YU-UEN

widgets. Do you have any information on what may have happened to delay the shipment or where the shipment is currently? As you are probably aware, the recent smoking ban has had a profound impact on our business. Our sales have dropped 40 percent in the last six months. Though we do not expect this to be a long-term concern for our business, we don't expect sales to return to normal until the summer when our patio opens for the tourist season. Due to the loss in business we regret to inform you that we are laying-off all of our hosts and hostesses for the winter and spring. With business being so slow our servers can handle the task of greeting and seating customers on their own.

Yours Sincerely,

Fiona Yuen Creative Director Yu-uen Co. Ltd.

.Yu-eun Co.Ltd.G/F, Block 14, Cherry Mansion, Whampoa Garden, Hunghom.+852-56622138.Yu-uenhk@gmail.com.

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+852-56622138 Yu-uenhk@gmail.com G/F, Block 14, Cherry

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5cm. Brand Identity

Shop Information

.open. . close. Mon - Sat 13:00-22:00

YU-UEN

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+852-56622138 Yu-uenhk@gmail.com G/F, Block 14, Cherry Mansion, Whampoa Garden, Hunghom

Mon - Sat 13:00-22:00

YU-UEN

+852-56622138 Yu-uenhk@gmail.com G/F, Block 14, Cherry Mansion, Whampoa Garden, Hunghom


Leaflet

/INNOVATIVE/ /MOTIVATIVE/ /FASHIONABLE/ /INSPIRATION/

If you want something unexpected, try to explore yours innovation. YU-UEN rides on a unique multi-brand, multi-layer business model that only proves to success: a multi-channel approach that caters specifically to well-defined groups of fashion lovers in targeted regions with distinct multi-brand stores and single brand shops. Augmenting this diverse mix are respected brands from around the world that YUUEN licenses, and exclusively developed house brands.

YU-UEN YU-UEN

+852-56622138 Yu-uenhk@gmail.com G/F, Block 14, Cherry Mansion, Whampoa Garden, Hunghom

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1cm. part six

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6cm. Maker Faire

Maker faire

Expressing idea in our daily life

"Try something different of your life And continue to create various possibilities."

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Details

Background Information A group of people who love creating something new or modified objects. By design and technology in order to help different social classes. Each of us can have a chance to start the work to create a new thing. You can make anywhere whether in our school community. There are two products shown in the public. The first one will be existed at the bus stop. People feel tired when they are waiting for the bus

Colour

Green & yellow colour. Simple line, dots and shape.

Feature

S h a re t h e m e s s a g e " m a k i n g anywhere".

-Design ConceptTheme

Maker can use their skills and technology to provide a better world and help our society and changing towards environment.

" making anywhere " 83


6cm. Maker Faire

Posters & Checkpoint

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6cm. Maker Faire

Object 1 - Chair

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Object 2 - Handbag

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6cm. Maker Faire

Maker Faire HK

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6cm. Maker Faire

Making Kit Set

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1cm. part seven

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7cm. Storytelling

Story Telling digital Story telling Using photos to tell you my story "To be more funny, interesting And create your mind from your daily life"

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Details

Background Information I really love to use two groups of wording to mix it together. When there is no connection with those two group of words, the chemical between two of them can be really good. Therefore, here are some of my testing of the combination. Some of the combinations are describing the objects. Also, I try to use contract color to mix it together. It looks more outstanding and vivid.

Colour

Just use some photos and my voice to tell a story.

Feature

Using food to present a relationship between my brother and I.

-Design ConceptTheme It can presents his childhood is funny and meaningful. Also, it can show he has a children mind.

" vintage tone " 97


7cm. Storytelling

Story 《魚皮餃》 與我一起打邊爐的朋友,都對魚皮餃的愛好不太大,通常打邊爐人們都愛吃肥牛,應 該不是太多人會像我一樣愛吃魚皮餃。但是,現在好吃的魚皮餃真是買少見少了,要 麽外皮太韌又太厚,口感就好像橡膠;要麽皮太厚餡肉少,吃皮多過吃魚皮餃。 但是,我記得小時候的我是對魚皮餃起不了什麼興趣,也許是受到的哥哥的影響吧, 因為家裡只有我哥哥愛吃魚皮餃,他是一個很典型的胖子,十分愛吃的。哥哥每一次 打邊爐都會說:「有沒有魚皮餃?魚皮餃在哪裡?不要偷吃我的魚皮餃!」他口中三 句都不離魚皮餃。 自從近年父母分開後,與哥哥見面的時候就變得很少,家中已沒有以往的熱鬧了。有 一次與母親打邊爐,我就第一次嘗試吃魚皮餃,想體驗一下哥哥吃魚皮餃的滋味,我 一試之後就愛上了這美味的食物。自從這次後,我每一次打邊爐都會吃魚皮餃,都會 想起哥哥鬧彆扭要吃魚皮餃的樣子。

/fish-skin dumplings/ When I am having hot pot together with with my friends, they are not interested in eating fish-skin dumplings. People usually love to eat beef. Maybe no one love to eat fish-skin dumplings without me. But now, it is very hard for me to find delicious fish-skin dumplings. Some of them are too tough or too thick. The texture just like a rubber. Some of them have less meat stuffing and thick skin. It just like eating the skin more than eating fish-skin dumplings. But I remember when I was young, I did not interested in eating fish-skin dumplings. Perhaps it is affected by my brother. My brother is the only one who loves eating it. He is a typical fat boy who love eating. Ever time he has hot pot every brother will say “Are there any fish-skin dumplings? Where are they? Do not steal it! It;s mine!” He always says it when he has hot pot. He always says something about it from his mouth. My parents are separated in recent years, so I seldom meet my brother. My house has no previous lively. Last time I had hot pot with my mother, I would first try to eat fish-skin dumplings. I wanna to experience the taste of eating fish-skin dumplings. I love to eating this delicious food when I try it. Therefore, I ever time eat hot pot with fish-skin dumplings. It will think of my brother gets up to eat dumplings look. I will think the arguing look of my brother.

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Script [0:06] 我身邊的朋友不是特別喜愛吃魚皮餃 Normally my friends do not like eating fish-skin dumplings. [0:09] 通常打邊爐人們都喜歡吃其他食物,應該不 是太多人會像我一樣愛吃魚皮餃 People usually love to eat other food. Maybe no one love to eat fish-skin dumplings without me. [0:17] 但是,現在好吃的魚皮餃真是買少見少了 But now, it is very hard for me to find delicious fish-skin dumplings. [0:20] 要麽外皮太韌又太厚,口感就好像橡膠 Some of them are too tough or too thick. The texture just like a rubber. [0:28] 要麽皮太厚餡肉少,吃皮多過吃魚皮餃。 Some of them have less meat stuffing and thick skin. It just like eating the skin more than eating fish-skin dumplings. [0:35] 不過我會繼續吃的 But I will continue to eat it. [0:40] 但是,我記得小時候的我是對魚皮餃起不了 什麼興趣 But I remember when I was young, I did not interested in eating fish-skin dumplings. [0:44] 也許是受到哥哥的影響吧,因為家裡只有我 哥哥愛吃魚皮餃 Perhaps it is affected by my brother. [0:55] 自從近年父母分開後,與哥哥見面的時候就 變得很少 My parents are separated in recent years, so I seldom meet my brother. [1:04] 家中已沒有以往的熱鬧了 My house has no previous lively. [0:55] 自從近年父母分開後,與哥哥見面的時候就 變得很少 My parents are separated in recent years, so I seldom meet my brother.

[1:04] 家中已沒有以往的熱鬧了 My house has no previous lively. [1:18] 我嘗試了一口魚皮餃 When I try to eat it [1:22] 當我吃了一口時 When I eat it [1:27] 不知為何 I don't know why [1:32] 我一試之後就愛上了這美味的食物 I love to eating this delicious food when I try it. [1:36] 我還吃了一口又一口 I continue to eat it [1:40] 哥哥是一個很典型的胖子,十分愛吃的 He is a typical fat boy who love eating. [1:42] 他經常說 He always says [1:44]「有沒有魚皮餃?魚皮餃在哪裡?不要偷吃 我的魚皮餃!」 “Are there any fish-skin dumplings? Where are they? Do not steal it! It's mine!” [1:48] 他口中三句都不離魚皮餃 He always says something about it from his mouth. [1:52] 他長大後仍是個胖子 So he is a fat boy right now [1:54] 自從這次後,我每一次打邊爐都會吃魚皮餃, 都會想起哥哥鬧彆扭要吃魚皮餃的樣子。 Therefore, I every time eat hot pot with fish-skin dumplings. I will think the arguing look of my brother. [1:59] 不如打電話給哥哥吧 Let's call him [2:07] 喂,阿哥不如明晚去打邊爐吧 ! Let's having hot pot with brother tonight.

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7cm. Storytelling

Video

This is my first time using digital storytelling to tell my story. It is quite interesting to have a recording of using my own voice. It is quite strange to hear my voice when I am recording. It is not difficult for me to use photos to tell story, but it is not easy for me to have sound recording. At the end of the video, I have some special sound to be recorded, such as the phone sound. At first I search in the Internet, however it is not match to my video. Therefore, I spend quite a lot of time of recording by myself. https://youtu.be/ks-vkiW7Jyw

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About photos

I am using the vintage tone, which is in brown colour. Because it is talking about the relationship between my brother and I. Also, the story is talking about something are happened in the past and in my memory. Therefore, I use this mode to describe this story. I have use the process of cooking the fish skin dumplings. When I am cooking it, I have remember the experience of eating hot pot with my family.

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1cm. part eight

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8cm. Cook Myself

Cook myself

stop motion Creating a video to introduce myself to others "Being happy ever after, And be strong and tough whether it is difficult or not.."

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Details

Background Information Tthe 13th English Society, consisting of 11 committees. Their objectives are to cultivate students a positive attitude towards English and provide a platform for students to strike up friendship among members. By organizing various activities, they do hope that students can experience a memorable time as well as to enjoy a wonderful journey throughout the academic year. Making them to be successful, we promise to do the best to achieve our goals and arouse your interest towards English.

Colour

Just use brightening colour to represent myself.

Feature

I am doing a video of stop motion, which is promotiong myself to all of the people.

-Design ConceptTheme Being a happy and positive person, which is my personal characteristic. I hope that I can influence others.

" colour my life " 105


8cm. Cook Myself

STOP MOTION I use a stop motion style to create this video. Also, I love cooking and this is my habits of my daily life. Therefore, I try to show the process of using Adobe InDesign and IIIustrator. I just want to show the steps of cooking myself. I use cutting some pieces of the paper, then I put all the belongings into the frying pan. Also, I put eyes, mouth and nose the picturize my face. Finally, six style of my faces are apperaing at the front of the dish. I am really happy to share this crazy thinking to all of you. This introduce video is full of brightening colour. https://youtu.be/WUKjFga_bFw

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1cm. part nine

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9cm. Green Peace

post card design Contain a message of protecting the earth "Its various biological, And action can make a positive change."

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Details

Client Research For the project, I just directly use some topic of Greenpeace. Using these topics can let me know more about the earth and the mission of Greenpeace. This time I just simply to draw out the pictures without using a lot of colour because I want to show the meaning of the postcard. It can help Greenpeace to share their idea about the environment.

Target users

All people who tend to protect the earth and the enironment.

Feature

Using the same unity to represent a collection of post cards.

-Design ConceptTheme It has the same unity. For colour, using green colour to represnet Greenpeace and background for black colour. Hands(white colour) are shown in these four postcards. It represents these problems are caused by human.

" same unity" 111


9cm. Green Peace

Toxic Chemicals Someone is holding a can of toxic chemical and it pours into the water. So other people may drink the polluted water.

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Climate Change People is holding the earth. It shows the five steps of the earth melting. It represents the weather which is very hot, just like an ice cream melting. It is a balance pattern.

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9cm. Green Peace

Air Pollution Someone is holding a birthday cake. Candle become factories and produce exhaust gas. The cake (positive) and factry (negative) become contrast of meaning.

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Protect Forests There are a lot of hands which is holding a tree. It encourages people to protect our forests.

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1cm. part ten

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10cm. Photograph

CAP TURE my own photograph Capture the most meaning moment for recording "Photography is from one of the most appealing And unique form of art."

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Details

Background Information Camera is the basic and the most useful tool for it as it helps to capture a moment that I want to save as a visual form, camera is the tool to capture any moment of time, a tool to perform creative work and a tool to help in professional visual work.

Colour

Just use a various colour to camture.

Feature

The combination of drawing and collage, which makes it be more outstanding.

-Design ConceptTheme Taking photos show me how to use a camera in a more meaningful way that lets me take control of the picture-taking process.

" random free " 119


10cm. Photograph

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10cm. Photograph

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Possibility of 1cm can be unlimited.

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