DESIGN RESEARCH DIGGING DEEPER AND BROADER
6 weeks of intensive research and discovery phase yielded a 10 year strategy roadmap and the 6 branding attributes to act as a guideline. Multiple research methods (ie. STEEPX trends, SWOT analysis, positioning matrix, consumer insights etc.) were executed to analyze the brand and finally encompass key branding touchpoints such as brand image, brand promise, customer experience, marketing and sales channel strategies.