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BETTER PLANET A few examples of Finnair’s societal involvement in action: THE UNITED NATIONS Global Compact is a corporate responsibility initiative aiming to make human rights, fair labour standards, environmental responsibility, and anti-corruption core parts of the participating companies’ operations. Finnair has been a member since 2013. The airline also signed the United Nations Women’s Empowerment Principles in 2011.

FINNAIR has received 6 of 13 forthcoming Airbus A350 aircraft, which cut back on fuel consumption and emissions by 25 per cent.

POWERFUL PINK BREAST CANCER is the second most common cancer, with 1.7 million cases diagnosed each year. In Finland nearly 5,000 women are diagnosed yearly. Since 2011 Finnair has taken part in the Cancer Foundation’s annual Pink ­Ribbon Campaign. The airline’s airport staff and inflight personnel don pink ribbons through this month; the 2016 edition is designed by Michael Monroe, a legend of Finnish rock music. “This is an opportunity to raise awareness among our employees and customers,” says Kati Ihamäki, Finnair’s director of corporate sustainability. “The fact that the majority of Finnair’s staff is


DO GOOD Finnair makes it even easier to donate to charity. Passengers can now make a donation to UNICEF Finland when they book their flights on the Finnair website. Donations are possible in sums of five, ten, or twenty euros. Finnair also collaborates with many other environmental and ­humanitarian organisations.


women makes this collaboration particularly important for us.” Frequent flyers can support the initiative by donating Finnair Plus points in increments ranging from 1,000 to 20,000 points at These donations help pay for flights for cancer counselling professionals. In 2015 the Pink Ribbon campaign raised a record 1.4 million euros in Finland. In light of recent budget cuts in research funding, the Cancer Foundation is emphasising the importance of private donations.

FINNAIR was one of the first airlines in the world to receive an IATA Environmental Assessment (IEnvA) certification; this environmental management system is a set of processes and practices that enable an airline to reduce its environmental impacts and increase its operating efficiency.

THE AIRLINE supports the International Air Transport Association’s (IATA) goal of zero emissions trading scheme. Finnair is dedicated to reducing its carbon dioxide emission revenue as much as 20 per cent per tonne-kilometre from 2009 to 2017. Another ambitious goal is to reduce the total amount of de-icing fluids by 40 per cent from 2006 to the end of 2016.

Members of Finnair Plus can ­ onate points to the following d ­charities at • The Finnish Association for Nature Conservation • The Association of Friends of the University ­Children’s Hospitals • The Cancer Society of Finland • The Finnish Red Cross • UNICEF Finland • The Baltic Sea Action Group • Hope • WAU ry

FINNAIR CONDUCTS an annual employee well-being survey, participates in campaigns promoting equal opportunities at the workplace, and places a strong focus on occupational safety and continuous training.

IN 2015 FINNAIR joined the Climate Leadership Council, an initiative bringing together leading Finnish businesses to combat climate change and foster business eco-technologies. The airline is also included on the CDP’s (formerly Carbon Disclosure Project) 2015 Nordic Disclosure Leadership Index (CDLI), which comprises organisations that have scored within the top 10 per cent in the region in their efforts to disclose carbon emissions and energy data.

Blue Wings Curiosity issue October 2016  
Blue Wings Curiosity issue October 2016