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hard working nation

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WORK WEAR FOR PEOPLE

who work hard

WHETHER IT IS FOR CONSTRUCTION, TRANSPORTATION, MANUFACTURING OR FORESTRY, DIMEX KNOWS HOW TO DESIGN AND PRODUCE WORKWEAR FOR JOBS THAT DON’T ALLOW FOR COMPROMISES. PROFESSIONAL WORKWEAR KNOW-HOW IS HIGHLY APPRECIATED AMONGST THE WORKERS OF THESE INDUSTRIES.

D

imex is a Finnish family business that has been providing workwear fit for northern conditions for over 30 years. The underlying principles for the products have always been functionality, safety, durability, comfort and good design. “Product development with the end users, testing and feedback, as well as proactive service are essential. Customers tend to stay with us“ says CEO Jukka Krogerus. Dimex sells its products mostly through retailers. However, custom-made collections are also designed for larger clients.

Social Media success Chairman of the Board Tuire Krogerus says that Instagram and Facebook have enabled a more active dialogue with the end users. “We have found a Dimex community out there, our own tribe. We have a really good atmosphere. Our core value, the Dimex attitude, really resonates with our followers.” Vice President Riitta Krogerus believes that in addition to great products you need a

strong company culture. “Reliable deliveries, a solution- oriented approach, working together as a family business, and quick decision making are key for the customers and make us a good partner.”

Controlled Growth Dimex Ltd employs a total of 24 people in Leppävirta, Tampere, and Tallinn. This year’s projected revenue is 12.5 million euros; a million of which is growth. Approximately 200 people produce Dimex products in the Baltic countries daily. “We have increased our market share in Finland in a controlled manner. Our exports to Benelux, Iceland, Russia and the Baltic countries are growing, and new markets are being opened in Central and Western Europe”, says Marketing Director and co-owner Petteri Tirkkonen. “A well planned succession of the next generation has been highly important to us. The shift from one entrepreneur generation to PRODUCED BY CALCUS.COM

the next began ten years ago. I will step down at the end of December 2017 and Tuire, Petteri and Riitta will continue from there on out”, states Jukka Krogerus. “We are unbelievably proud and enthusiastic about Dimex. We want to be the best workwear brand and a partner to our customers, now and in the future”, Tuire Krogerus concludes. ●

Tuire Krogerus, Jukka Krogerus, Petteri Tirkkonen and Riitta Krogerus are the driving force and provide the power behind a quick-paced family business in a highly competitive market.

Blue Wings Curiosity issue October 2016  
Blue Wings Curiosity issue October 2016