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THE SLUSH FLIGHT Finnair offers two exclusive direct flights with the A350 for the HEL-SFO-HEL and SFO-HEL-SFO routes. Reserve now: Nov 28 – Dec 2.


The Shanghai World Expo Exhibition & Convention Centre hosts the first ever Slush Shanghai event on October 31.

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Slush for all seasons IN NOVEMBER Helsinki hosts the wildly popular start-up event Slush, which has grown from a 300-person gathering into a mega-jamboree of over 15,000 start-up pitchers, investors, and media reps from all over the world – all this in the course of only eight years. Asia has been taking notice and within the last year, a number of Slush partner events have been popping up in places like Tokyo, Singapore and, come October 31, Shanghai has its turn. Slush Shanghai, held at the ­Shanghai World Expo Exhibition & Convention Centre, offers a bridge between the Nordic and Chinese start-up worlds. It is a forum for networking, collaborating, and continuing to build what Slush Shanghai CEO Chen Wang describes as a “relationship of mutual respect” between these two very different regions. 14 BLUE WINGS OCTOBER 2016

“The Nordic region enjoys a great reputation in China regarding technology, innovation, design, and education,” she says. “The Nordic countries also symbolise a harmonious lifestyle, for which China has great admiration.” What then is the appeal of bringing Slush to China? “Slush is a spirit to dream, dare, and do. We want to build a global start-up community, and China is a critical part of this global vision,” says Wang. More than 5,000 attendees are expected at the inaugural Slush Shanghai event, rounded off by 400 volunteers working behind the scenes. “Many of our dedicated volunteers even postponed their studies to join Slush fulltime. It has truly become a global movement,” says Wang.

What if you could swap sterile board rooms into stunningly designed meeting spaces? Helsinki-based Huone (‘Room’ in Finnish), “the world’s first events hotel” has been doing exactly that for four years. As of February 2017, they open their Singapore premises as the next step in a global vision to expand to all of the world’s top meeting cities. Malaysian-born CEO Evon Söderlund initially planned to import the Japanese Karaoke Box concept to Finland, but whilst doing so, she identified a lack of smaller meeting spaces that didn’t look like mundane conference rooms. Since then Huone’s mission has been to provide memorable experiences by way of impressively designed meeting rooms, each with a unique theme, from wine to vintage or electro room.

Blue Wings Curiosity issue October 2016  
Blue Wings Curiosity issue October 2016