ACCOUNTANCY & MARKETING
CIM AWARD (LEVEL 6) STRATEGIC MARKETING This course is designed for professional marketers working in an operational, supervisory or management role who want to develop their knowledge and skills across a range of areas. It allows you to develop your understanding at management level so you can take a strategic approach to marketing planning. By developing your knowledge of key marketing metrics and measurement techniques, you will be able to interpret relevant insight and make informed strategic decisions.
KEY INFORMATION Duration: 12 Saturday attendances Mode of Study: Part-time Course Fee (2017/18): £500 (Please note additional registration fee and examination fee to CIM) Awarding Body: Chartered Institute of Marketing (CIM)
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Example Content: Understand how to analyse an organisation’s current and future external environment, Analyse relevant information to recommend and inform strategic decision making, Manage resources to deliver the strategic marketing plan, Monitor, measure and adapt the marketing plan for continuous improvement. Entry requirements: • You need one or more of the following to gain entry onto this qualification: • Professional Certificate in Marketing or Certificate in Professional Marketing • Any relevant Level 4 qualification • Foundation degree in Business with Marketing, professional practice (suggested two years marketing in an operational role) plus diagnostic assessment onto Level 6.
For more the most up-to-date information, visit www.ycuc.ac.uk. All information is correct at time of print.