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Our 20 year journey... told in wine! SHOP ONLINE finewinedelivery.co.nz

SHOP INSTORE 42 Lunn Ave, Mt Wellington & 60 Constellation Dr, North Shore, Auckland


THE HISTORY OF FINE WINE DELIVERY CO.

1997 - 2002 : FROM HUMBLE BEGINNINGS

Twenty years working with wine producers, 10 of those at Penfolds Australia in sales and management, plus 18 months as National Sales Manager for Negociants NZ, whet my appetite for wine retail. Not just any old retail though. One that tasted every wine it sold on behalf of its customers to determine quality/value and communicate style… to remove risk and guesswork for wine lovers. June 23, 1997, Fine Wine Delivery Co (FWD Co) was incorporated and commenced trading with a customer tasting at AUT’s Hospitality Restaurant facility on 1 August 1997, 20 years ago. For 11 months, I operated from a bedroom at our Torbay home on Auckland’s North Shore. We loaded a trailer with our chairs, tables, cloths, glassware etc setting up formal wine tastings for private groups at various wine wholesalers and corporate venues. November 1997, we distributed our first ever wine brochure to Auckland Business boxes, I can remember opening the first envelope to reveal an order from Bruce B Waters totalling $1,346.00, we were on our way! June 1998 our daughter Tracey became the second employee at FWD Co. and in July we relocated to a small shop space at 201 Hobson Street. October 1998, we launched NZ’s first interactive wine website… somewhat crude and expensive by today’s standards, but an important entry into online wine retailing that led us to be the force we are today. Early 1999 Virginia came on board, like a typical family business, we had specific roles, but we helped anywhere we could, our days were long and regularly morphed into many evening customer wine tastings. Virginia put together our first ever wine tour to Australia in 1999, and those who went on that tour still talk about it today. Enjoying rapid growth, we took over the complete ground floor at 201 Hobson Street mid-1999. In 2000, we sent Tracey to the UK to gain fine wine retail experience at Oddbins in London, followed by several months visiting leading European wine estates. Son Richard joined us during Tracey’s absence, making FWD Co. a complete family business. Pushing the boundaries in wine tasting, we presented NZ’s first (and only) full production ‘live video streamed wine tasting’. 2001 we took over all three floors of 201 Hobson Street, increasing the size of our store and opening NZ’s first 24-hour wine cellar complex (45 temperature/humidity controlled rooms of various sizes), opened amidst 9/11, they were slow to tenant, but filled within 12 months, underpinning our belief in the need for this facility. Also in a busy 2001, we became the official wine retail sponsor for the NZ International Pinot Noir Conference (repeating in 2004 and 2007), plus Virginia hosted our first European wine tour to Italy, it certainly whet our appetite for Italian wines. 201 Hobson Street, Auckland CBD in 2001

Y AT... SIVEL U L C EX

Go to... www.finewinedelivery.co.nz or come instore for more details.

*Terms and conditions apply to find out more see online or instore for more details. Promotion ends October 31st 2017.

2002 our rapid growth continued and we launched generation 2 of finewinedelivery.co.nz - Richard left FWD Co. to work for Orlando Wyndham in a sales role, he was keen to experience working in a large corporate company and learn new skills and disciplines. Business was exciting, but we lost our carpark next door to apartment development late 2002, forcing us to search for new premises. Fine Wine Delivery Co. 2001 Tasting Panel


Louis Roederer Cristal 2009

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Cristal belongs to the luxury Champagne category, a very exclusive club of prestige Cuvees including Dom Perignon, Bollinger Grande Année, Taittinger Comtes, Veuve Clicquot La Grande Damme, Pol Roger Sir Winston Churchill etc. It’s blend of 60% Pinot Noir and 40% Chardonnay makes it princely and sophisticated with unconstrained length. There are numerous mesmerising Champagnes in the luxury cuvee category, but our favourite and that of our customers is Cristal. That it could be put down for 20 years to bring out to celebrate FWD Co.’s 40th Anniversary, makes it a perfect inclusion in our 20th Anniversary selection!

20th Anniversary special price...

279.00 "All my congratulations for all that have been done in the Fine Wine Delivery Company since 20 years. You are a very loyal support for Champagne Louis Roederer and I wish you and the Family all the best for future." - Frédéric Heidsieck

Champagne Gardet Brut Tradition NV GOLD MEDAL

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Established in 1895, the family owned Champagne House of Gardet mirrors the culture and qualities of our family owned FWD Co… precisely why we made a pitch to owners Christophe and Nathalie Prieux 13 years ago to exclusively represent their House in NZ. Gardet Champagnes are among the driest of this most celebrated appellation! The quality of their table wine base, extensive use of reserve cuvees (older back vintages) and length of time ageing in bottle on lees (longer on lees equates to superior Champagne nuances and finer bubbles) enable them to achieve ideal dryness. Gardet is more delicious, sophisticated, balanced and drinkable than most high-profile brand Champagnes, under $70/ bottle, it’s the ultimate in Champagne balance and expression!

20th Anniversary special price...

39.99

"Here in Champagne we know what it takes to build history and the effort achieved to remain a family owned and independent house. With Jeff Poole and his family, we definitely share these same values and are proud to celebrate this FWD Co. 20th anniversary." Christophe Prieux, owner of Champagne Gardet


EXCLUSIVE CELLAR RELEASE

Nautilus Estate Cuvée Brut NV

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GOLD

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17.5

MPBELL MW BOB CA

ROBINSON JANCIS

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This iconic NZ Methode Traditionnelle is aged on lees in bottle for 3 years, longer than many big brand NV Champagnes. First produced in 1989, it was an automatic selection for the FWD Co. sparkling category when we commenced trading in 1997. During its 20-year presence on FWD Co. shelves and on finewinedelivery.co.nz, it has become the most popular of our prestige NZ Methodes, of which there are many fine examples. It continues to win over the palates of sparkling wine drinkers by providing a nearly perfect facsimile of the Champagne experience at a fraction of the price. Our 20th Anniversary 13-bottle case price is $32.22/bottle… wow! Even our single bottle price of $34.90 is worth celebrating!

20th Anniversary special price...

34.90

$32.22 IN OUR 13 BOTTLE CASE BUY!

“From one family owned business to another, Nautilus Estate of Marlborough congratulates the Fine Wine Delivery Co. on attaining this significant twenty years milestone. There’s no better excuse to pop a cork or three and raise a celebratory glass together.” - Clive Weston, Nautilus Managing Director and Clive Jones, Winemaker

Pegasus Bay Cellar Release Riesling 2009

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HUON HOOKE

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MPBELL MW BOB CA

Founded by the Donaldson family, Pegasus Bay have received Robert Parker's highest producer rating of 95/100, plus been included in the “100 Most Iconic Wine Estates” worldwide, by celebrated UK critic Matthew Jukes. The very first Riesling we offered at our inaugural wine tasting August 1997 was Pegasus Bay. Even in our embryonic years we could discern its outstanding flavours, mineral freshness and impeccable balance. 20 years on, infinitely wiser and more experienced, we are excited the Donaldson family have exclusively offered FWD Co. customers this stunning 2009 from their cellars. Superb concentration and body with layers of mandarin, Meyer lemon, nectarine, guava, melon, ginger and lime spice, this stunning off-dry, minerally fresh old vine Riesling makes a statement in celebrating our 20 years!

20th Anniversary special price...

36.99

“The Donaldson family have been proud suppliers to the Fine Wine Delivery Co. for almost 20 years. We feel truly honoured to work so closely with such a beacon of fine wine and sit amongst the shelves with so many iconic wine brands that we truly admire.” – Ed Donaldson


Greywacke Marlborough Sauvignon Blanc 2016

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FWDCO. PANEL

WINE SPECTATOR

1 August 1997, when I began FWD Co. from a spare bedroom at home, Greywacke owner and winemaker Kevin Judd was then winemaker at Cloudy Bay. After 25 years of building Cloudy Bay into NZ’s most respected and truly global brand, Kevin began his own label in 2009. The international wine world seized the moment, anointing Greywacke as arguably NZ’s finest Sauvignon Blanc. 7 vintages on, the wine critics continue to laud Greywacke and Kevin, who is part of a group of NZ Sauvignon producers focused on crafting finer, more complex and sophisticated Sauvignon Blanc. We’ve been unabashed supporters of Kevin for 20 years, so selecting his brilliant 2016 Greywacke as the 20 year pinnacle of Sauvignon Blanc for our 20th Anniversary brochure… seemed a no brainer!

20th Anniversary special price...

22.90

"We’re proud to have been on the shelves at Fine Wine Delivery Co. since the inception of Greywacke back in 2009… they really are a family of people dedicated to delivering fine wine… the Greywackers congratulate Jeff and the team on their 20th year milestone… Cheers." - Kevin Judd

Misha's Vineyard Dress Circle Pinot Gris 2016

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MPBELL MW BOB CA

RAYMOND CHAN

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L COOPER MICHAE

FWDCO. PANEL

In 1999 expats Misha and Andy Wilkinson wandered into our Hobson Street wine shop minutes before closing, their passion for wine was infectious. Who knew that passion would one day drive them to buy land in Bendigo (Central Otago) and create what is now one of NZ’s Top 20 Wineries as selected by world wine authority Decanter. Once Misha and Andy made the decision to become vignerons in 2001, we knew they would leave nothing to chance. Leading world viticulturist Dr Richard Smart identified the site, local genius Robin Dicey planted it and triple world Pinot Noir winemaking champion Ollie Masters became Chief Winemaker. Whilst Pinot Noir is their ultimate raison d'être, their Dress Circle Pinot Gris is considered by many as NZ’s finest expression of the grape and it has rightfully earned them a place in our 20th Anniversary selections.

20th Anniversary special price...

.99 23

“Misha’s Vineyard owes a lot to FWD Co. As customers, and as friends of Jeff and Virginia, we attended many tastings and events at their Hobson Street store, collected wines recommended by them and developed a passion for wine - it was a major part of the inspiration to start Misha’s Vineyard in 2001.” Misha & Andy Wilkinson


THE HISTORY OF FINE WINE DELIVERY CO.

2003 - 2007 : A FLOURISHING BUSINESS

Early 2003 we found new premises close by at 50 Cook Street. Shifting our wine cellar operation required us to create a temporary cellar in the underground carpark at Hobson Street to house private collections while we carefully deconstructed the complex and rebuilt it in the upper floor of our new Cook St premises. Helped by family, friends and customers we executed the final shift in just 4 days, opening the doors on November 4.

50 Cook Street, Auckland CBD in 2003

Inside the Cook Street Store

Free of business disruptions in 2004 allowed us to be at our innovative best. Our ‘Top Secret Wine Launch’ of Seppelt Show Reserve Sparkling Shiraz 1994 was a highlight. It involved a helicopter, a fleet of Black Volkswagen Toureg SUV’s, TV/radio celeb Mikey Havoc and a cast of FWD co. team members… 100 customers enjoyed a Black Friday luncheon in our Cook Street lounge while watching the Top-Secret launch production unfold on a big screen. Fantastically successful, we purchased 600-bottles (largest order in the 100+ year history of the wine) of this $70 Aussie Shiraz Methode Traditionnelle and sold it in a week. 2005 was a strong growth year aided by the launch of our wine web site ‘Bestwinebuys’, an online only channel focused exclusively in the sub $15 wine category that was fraught with low quality wine. Bestwinebuys became a trusted buying channel for sub $15 wine buyers, given its wines were subjected to the same rigorous tasting evaluation process Fine Wine Delivery Co. wines were.

Virginia hosted our first wine tour to France in May/June 2005, 22 customers on a 20-day journey through Champagne, Burgundy, the Rhone and Bordeaux. We visited many of Frances finest wine properties, enjoying extraordinary fine wine and gourmet food experiences… an amazing tour!

GOLD MEDAL

GOLD MEDAL

WINESTATE

Our family have always said the Fistonich family owned Villa Maria are “NZ’s finest across the board wine producer!” Their entry level wines set a benchmark for quality/style and their Reserve and Single Vineyard releases sit comfortably among NZ’s finest prestige wines. Take their wines for granted at your wine drinking peril, as you’ll often pay more and rarely drink as well. This Cellar Selection Chardonnay crafted with fruit from a combination of their outstanding Hawkes Bay single estates, is an uncompromising example of varietal quality and style seriously transcending its modest asking price. A respectful nod to Sir George Fistonich, in our family’s opinion, no one has done more to give wine lovers quality/value and put NZ on the global wine map… enjoy this 20th Anniversary celebratory 13 bottle case.

20th Anniversary special price...

Visiting Champagne, France on the 2005 French Wine Tour

Jeff and Virginias Cellar at the Cook Street Store

Villa Maria Cellar Selection Hawkes Bay Chardonay 2016

2006 we expanded our individual wine cellars from 50 to 64 and the new cellars were quickly snapped up. September 2006 Virginia hosted 16 FWD Co. customers on a 15-day wine tour of Argentina and Chile. Several days relaxation in Buenos Aires were followed by a week in Mendoza, a stunning coach ride over the Andes to Santiago in Chile and a week of wine visits divided equally between the Southern Colchagua and the Northern Aconcagua Valleys. 2006 was also the first of five-consecutive annual Pinot Noir Roadshows visiting Christchurch, Wellington and Auckland centres. We hosted up to 300 customers per evening, they came to taste circa 80-100 hand selected NZ Pinot Noirs from the same vintage pre-approved by our tasting panel and to meet the many winemakers. 2007 and with business booming we made plans to expand our physical presence in to Christchurch to support and grow our strong South Island customer base. Plans and developments were in full swing late 2007, but we did not foresee the looming GFC that hit early 2008.

14.90

$13.75 IN OUR 13 BOTTLE CASE BUY!

“Jeff and family are very much a unique family wine retailer. They're passionate about their journey to satisfy their consumer base by supplying great quality wine at affordable prices. Jeff and family congratulations and all the best for more innovation and success in the future." -From George and all the family at Villa Maria


Vavasour Chardonnay 2016

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FWDCO. PANEL

In 1990 whilst working for Penfolds wines in Australia, I returned to NZ for a 2-week visit and was presented with a bottle of 1989 Vavasour Awatere Sauvignon Blanc by a grateful client, I was blown away by the experience. That memory never left me, so when I began FWD Co. in 1997, Vavasour wines were top of mind and have been so with our customers for 20 years. Several years ago, Vavasour were sold to the Foley Family in America who harbour a great passion for NZ wines. Incumbent Chief Winemaker Stu Marfell has taken the wines to even greater heights and their barrel fermented Awatere Chardonnay is a favourite with FWD Co. customers, delivering disparate quality to its modest price… it deserves its place in our 20th Anniversary selection.

20th Anniversary special price...

17.90

"Huge congratulations to FWD Co. for celebrating its 20th year! What a great place to get so many fantastic wines. The selection and value continues to improve every year and we are thrilled with the support you have shown for Vavasour wines. We wish you all the best for the next 20 years!" - Stu Marfell Chief Winemaker Vavasour Wines

Trinity Hill Gimblett Gravels Chardonnay 2015 GOLD GOLD MEDAL

MEDAL

18.5

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RAYMOND CHAN

FWDCO. PANEL

John Hancock and fellow shareholders conceived the idea of Trinity Hill (TH) in 1987, making their first wine in 1993. By the time FWD Co. commenced trading August 1997, TH were already the darling of the Gimblett Gravels (GG) region. During our 20-year association their wines have continually evolved in quality. TH GG Chardonnay, although always excellent is now “world class” with this 2015 release. Last December when visiting Burgundy, Virginia and I enjoyed a superb Puligny Montrachet Premier Cru Les Folatieres white Burgundy, for which we paid NZ$90/bottle. 2 weeks after our return home I tasted this TH GG Chardonnay 2015, without doubt it was a case of Déjà vu to our recent Burgundy experience. Purchase our 13-bottle, 20th Anniversary case offer and you can enjoy this world class Chardonnay for as little as $27.68/bottle.

20th Anniversary special price...

29.99

$27.68 IN OUR 13 BOTTLE CASE BUY!

"Jeff and Virginia have been friends and supporters of Trinity Hill since the late 1990's when we first started selling our wine...Fine Wine Delivery Co. is a great supporter of Hawkes Bay and the Gimblett Gravels and they are very important retailers of our premium wines. Their two great superstores are amazing showplaces for our fine wines. Many thanks for your on-going support." - John Hancock


Alexander Dusty Road Pinot Noir 2016

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POINTS RAYMOND CHAN

FWDCO. PANEL

Although we only began to work with Alexander Wines 4-years ago, 1997 was also an important year correspondingly, to owners Michael Finucane and Roz Walker who planted their Martinborough vineyard in 1997, the same year we started FWD Co. The 5-hectare vineyard is densely planted a la Burgundy and their winemaking is uncompromising, mixing the best of traditional and modern techniques, including basket pressing the fruit and use of fine French oak. Dusty Road has no peers when it comes to winemaking credentials, sheer quality v value and capping production to circa 650 dozen, relative to its bargain everyday price. It epitomises the quality and value ethos that FWD Co has embraced and espoused for 20 years, its inclusion in our 20th Anniversary brochure was incontestable!

20th Anniversary special price...

24.90

Valli Gibbston Vineyard Pinot Noir 2015

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RAYMOND CHAN

SAM KIM

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POINTS GEOFF KELLY

Fine Wine Delivery Co. have worked with Grant Taylor most of our 20 years. 3 times world champion Pinot Noir winemaker, Grant was a pioneer in the crafting of terroir driven wines in Otago, maximising complexity and expressing individuality of site and place. All his regional Pinot Noirs are world class, but Gibbston has been a personal favourite of the family and our team for many years. The indelible contrast of fragrance, spices and savoury earthy complexities, embraced by fine tannins and vibrant acidity are all hallmarks of this subtly powerful, world class Pinot Noir. Four x 5 Star ratings, plus naming in the Fine Wines of New Zealand List, 2017… it’s benchmark elite NZ Pinot Noir that will still be drinking nicely at our 40th Anniversary!

20th Anniversary special price...

62.90

“Let’s raise our glasses and wish a very happy 20th Birthday to FWD Co., a great Company to deal with, with great staff, great service and, most importantly, great wines!” Michael Finucane, Alexander Vineyard, Martinborough.

“The FWD Co. team had the vision to recognise the tremendous potential of the Gibbston sub-region in the early days for both of us and have been great supporters of our flagship wine ever since. Congratulations to Jeff and the team. We look forward to another 20 years of working together." Jen Parr - Winemaker Valli Vineyards


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THE WINE FRONT

MPBELL MW BOB CA

MPBELL MW BOB CA

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JAMIE GOODE

WINE SPECTATOR

WINE ADVOCATE

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FWDCO. PANEL

CELLAR RELEASE

Villa Maria Reserve Cabernet Sauvignon Merlot 2007 TROPHY WINNER

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This stunning Reserve Gimblett Gravels Cabernet was made from the superb 2007 vintage… 10 years after the founding of FWD Co. and halfway to reaching our 20th Anniversary milestone. It was such a beautiful, elegant vintage and 10 years on it is so complex, integrated and velvety smooth. Thank you, Sir George, for releasing this magnificent NZ Cabernet from your cellars to celebrate FWD Co.’s 20th Anniversary milestone. I’ve said it before and I’ll say it again… Villa Maria are NZ’s finest across the board producer, all their wines offer benchmark quality v price. Even more remarkable, we can offer this stunning 10-year old 2007 Cabernet at the same price it was released at… enjoy!

20th Anniversary special price...

Quartz Reef Central Otago Pinot Noir Vertical 6 pack Vintage 2013, 2014 & 2015

20th Anniversary special price...

259.00

58.99

This 20th Anniversary celebration pack was compiled by winemaker/viticulturist/General Manager Rudi Bauer and contains 2 bottles each of the superb 2013/2014/2015 vintages. Rudi made Otago’s first Gold Medal Pinot Noir at Rippon in 1990 and knows Central Otago and its sub regions intimately. Several years ago, he was selected in the world’s top 6 winemakers, such is his global reputation. His Bendigo vineyards are triple density planted on steep, free draining slopes and certified 100% biodynamic. Very Burgundy like in their tannin/acid structure and balance, his Pinots are layered with dark fruits, spices and savoury complexities and will age gracefully for 20 years if well stored. Thanks Rudi for our exclusive 20th Anniversary vertical 6-pack, we look forward to the next 20 years working together.

"Fine Wine Delivery Co. and Quartz Reef have shared the last 20 years growing and working together, consistently improving best service and quality to the consumer. Now we are all part of history – such an honour!" Rudi Bauer, Winemaker

“Jeff and family are very much a unique family wine retailer. They're passionate about their journey to satisfy their consumer base by supplying great quality wine at affordable prices. Jeff and family, congratulations and all the best for more innovation and success in the future." -From George and all the family at Villa Maria


Seppelt Chalambar Shiraz 2015

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THE WINE FRONT

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Wolf Blass Grey Label Shiraz 2014 TROPHY WINNER

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TROPHY WINNER

GOLD GOLD MEDAL

MEDAL

FWDCO. PANEL

In light of my 10 years working with the Penfolds Wine Group and subsequent Southcorp expansion, Seppelt Chalambar Shiraz was part of our large product portfolio, so I quickly learned what a remarkable wine it was and how modest the asking price is. When I started Fine Wine Delivery Co. in 1997, I immediately began a long battle to secure an exclusive NZ allocation, finally succeeding in 2002. An unprecedented 7 consecutive vintage ratings between 94/100 & 96/100 by icon Aussie wine critic James Halliday confirms what we’ve been saying for years. It’s appropriate we celebrate our 20th Anniversary offering the new 2015 release of this striking, elegant, sophisticated Shiraz. However, NZ allocations are small so we must restrict purchases to a maximum 6-bottles per customer, enjoy!

20th Anniversary special price...

19.90

Max 6 Bottles per customer

“The most sophisticated and under-priced Aussie Shiraz of the last 20 years… unquestionably so in my opinion.” - Jeff Poole

Grey Label was the most in demand, accessibly priced premium Australian Shiraz in our first year of trading at FWD Co. and it has held that high ground for 20 years. It highlights the generational Kiwi affection for this blockbuster Shiraz that it has even outsold Penfolds Bin 28 Kalimna Shiraz over two decades at FWD Co. It is fitting in that regard that we offer the new Triple Trophy and Double Gold Medal 2014 release in this 20th Anniversary brochure, but it’s also a poignant reminder of the unforgettable wine tasting Wolf Blass personally hosted for FWD Co. customers in 1999, at our then Hobson Street store. Demand will be large, so we are having to invoke a 12-bottle maximum per customer to share the love around.

20th Anniversary special price...

.90 28

Max 12 Bottles per customer

“As exuberant and individual as Wolf Blass the man… Grey Label Shiraz is iconic and loved by tens of thousands of Kiwi wine drinkers.” - Jeff Poole


Frescobaldi Nipozzano Riserva 2012

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WINE SPECTATOR

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FWDCO. PANEL

Frescobaldi have been present in our Italian wine category the entire 20-years of FWD Co. trading and the Nipozzano Riserva Chianti made our very first brochure, going on to become our most popular Chianti of all time. We have dined in the Frescobaldi castle with the family and Tracey worked the vineyards during vintage 2001, so we know and share considerable affection for this Tuscan family, whose winemaking history dates back 700+ years and 29 generations. We are delighted that this superb 2012 release was available for inclusion in our 20th Anniversary brochure, were it not, any substitute would have seemed improper, however good it may have been.

20th Anniversary special price...

Guigal Côtes du Rhône 2013

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FWDCO. PANEL

Throughout our 20-year journey, Guigal Cotes du Rhone has been the most popular $25 French red we have sold, unsurprising really, it’s a global phenomenon. Robert Parker has said of E. Guigal "I have almost unlimited admiration for the Guigals and their ability to produce inexpensive Cotes du Rhones that are among the finest of the entire Rhone Valley". Having been personally hosted by Marcel and son Phillipe at their amazing Condrieu based winery in the Rhone, we unreservedly admire their family culture, unbridled vision and amazing success, established over just two generations. We love the wine, the family and FWD Co. customers love this red, so this delicious 2013 vintage was a must inclusion in our 20th Anniversary brochure.

29.99

20th Anniversary special price...

.99 19

“To become a globally iconic brand after beginning with nothing just 2 generations ago… is remarkable!" - Jeff Poole

"Over 700 years of winemaking and 29 generations of family caretaking – their history is rich and their quality undeniable.” - Jeff Poole


THE HISTORY OF FINE WINE DELIVERY CO.

2008 - 2013 : THE SCHOOL OF HARD KNOCKS

Richard returned to FWD Co. early 2008 bringing with him 5-years of external learnings and experience. But when the doors of our Christchurch store opened mid-year, the effects of the GFC were biting hard. Despite the utmost endeavours of the family and loyal staff we were forced to place the business into Voluntary Administration in November, morphing into a DOCA (Deed of Company Arrangement) on December 22. We enjoyed 99% support from our suppliers, enabling the family to go forward and repay creditors, to begin to rebuild our treasured family wine business started 10-years earlier from a bedroom at home.

Christchurch Store during construction in 2008

The 2012 tasting panel

2009 through 2012 were rebuilding years and with all profits directed towards repaying supplier debt, technological and capital investment were severely constrained. Like driving with the handbrake on, for an innovatively minded family business perennially seeking ways to improve our customer offering and experience. During the many tough times in our 4-year DOCA management, we would say to each other… “the Phoenix will one day rise again from the ashes". 11 July 2012, having repaid several million dollars and with the blessing of our suppliers we exited DOCA, reclaiming our much-loved family business. I remember that day so vividly, we celebrated with a few glasses of Gardet Champagne after making the announcement to our excited team we were officially out of DOCA, declaring “The Phoenix had risen from the Ashes”. Being true to one of the five founding pillars of FWD Co. (create strong supplier relationships based on integrity), had engendered such incredible supplier support, making our recovery possible. Mid 2012 our daughter Tracey (my first employee in June 1998) took flight after 14-years working with Dad, to join George Weston Foods as Senior Brands Manager. Tracey had enjoyed a practical sales/marketing experience like no other and in her later years working at FWD Co, had completed a Bachelor of Business majoring in Marketing, she wanted new experiences and went with our blessing, though we knew those shoes would be nigh on impossible to fill. July that year we found new premises at 42 Lunn Avenue, Mt. Wellington and set about creating a next generation FWD Co. Our vision was to open a large retail store outside of the city centre (the city had become a difficult place to retail in) that would be accessible to more of our customers - a theatre of Fine Wine, Craft Beer and Fine Spirit experiences supported by generation 8 of finewinedelivery.co.nz

Taylors 20 Year Old Tawny Port

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MPBELL MW BOB CA

WINE & SPIRIT MAG

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What finer way to mark our 20th Anniversary than with the worlds finest 20yo Tawny Port… 20 years in the making! Taylors Port House was founded in 1692 and this year they celebrate their 325th Anniversary. The benefits of 325 years of learning about your terroir and building an aged Port cellar second to none are immeasurable. It would be unsurprising to Port lovers that Taylors have topped FWD Co. Port sales throughout our 20 years. Taylors is the pinnacle of the 20yo Tawny Port category and you can recork it and revisit it as many times as you wish over several months. We’ve also priced it at $97/bottle to mark the inaugural year of Fine Wine Delivery Co. trading… enjoy!

20th Anniversary special price...

97.00

“This divine Taylors 20yo Tawny is the result of 325 years of learning about your terroir and building aged reserves second to none.” - Jeff Poole Construction on the 42 Lunn Ave SuperStore - August 2013

Lunn Ave SuperStore finally taking shape - September 2013


Glenfiddich Experimental Series Project XX Single Malt Whisky Epic Armageddon I.P.A. 20th Anniversary Special Edition Armageddon, the beer that started it all. One brave brewer piled a ludicrous amount of hops into a batch of beer, and the hop obsession in New Zealand started. One of the first beers to ever grace our shelves, Luke from Epic prides himself in making beers with big aromas, flavours and taste. Fine Wine Delivery Co.’s journey over the last 20 years is similar, always wanting to be champion of quality and providing our customers with epic tasting beverages. What better way to celebrate our long-standing relationship than collaborating on the most award winning I.P.A. in New Zealand, producing a 20th Anniversary Fine Wine Delivery Co. edition of the cult favourite Epic Armageddon. Backed with citrus and tropical aromas and hops that create amazing bitterness and length, if an Armageddon were to take place we know what beer we’d be drinking in our final moments!

20th Anniversary special price...

.99 8

"The passion and innovation Fine Wine Delivery Co. has for promoting our new, as well as our everyday beers to the loyal and regular customers makes them such a great partner. We look forward to many more successful years working together." - Luke Nicholas, Epic Beer

XX is the Roman numeral for 20, in this case 20 carefully selected batches of old (mostly 20 year old) rare malt whiskies were chosen by 20 of the worlds most gifted Malt Masters. They were invited to meticulously taste every rare barrel of whisky within the cavernous Conval warehouse at Glenfiddich (located in the famous Speyside whisky region of Scotland) and select their favourites for inclusion in the top-secret Project XX. The result is nothing short of mesmerising. The colour is burnished celtic gold, the aroma wild apple blossom, organic vanilla pod and cinnamon bun, the taste sweet summer fruits with wild Scottish honey and toffee. The finish is long and unforgettable, a tour de force of epic proportions… befitting inclusion in our 20th Anniversary selection.

20th Anniversary special price...

.99 149

“20 carefully selected batches of old rare malt whiskies, blended by 20 of the worlds most gifted Malt Masters… whisky nirvana!” - Michael Black, Fine Wine Delivery Co. Fine Spirts Ambassador


THE HISTORY OF FINE WINE DELIVERY CO.

EVENTS - Come and taste for yourself!

2013 - 2017 : PHOENIX RISES FROM THE ASHES

Opening of Lunn Ave SuperStore - September 2013

12-months in the planning and execution, our new Lunn Ave SuperStore opened for trading September 16 and was officially opened by The Right Honourable John Key. Our vision for this new generation Fine Wine, Craft Beer and Fine Spirit SuperStore retail environment proved correct, the October-December quarter realising record trading results. Virginia hosted consecutive wine tours to France in 2013 and 2014, followed by an outstanding Spanish tour in 2015. Months of planning and organisation goes into each tour, Virginia does that with aplomb, smiling her way through any challenges. Mid-June 2015, we opened the doors of our second SuperStore at 60 Constellation Drive on the North Shore. It was always part of our vision to have a store on the North Shore, where the FWD Co. journey had begun 18 years earlier. Also opened by John Key, right from day one it exceeded our expectations becoming an exciting SuperStore retail environment.

In 2016, we launched generation 9 of finewinedelivery. co.nz capitalising on new technologies to enhance the user experience, plus improve content. Online is our largest business channel having surpassed that of our stores, more innovations will follow. Simultaneously, we shifted our proprietary data systems across to SAP, needing superior operating systems to manage the complexities resulting from expansion. The early to mid-stages of transition created service and delivery compromises, this was counter to another of our five founding business pillars, “to deliver our customers industry leading service”, which made this period in our trading history so frustrating. As with all challenges in our 20-years, we have risen to overcome them and I’m delighted to report service levels are back to our best and we won’t stop there! Amongst all of that, Virginia, me and our great mate Tony Ellis rode our mountain bikes from Picton to Bluff (1,365km down the West Coast) in 18days, raising $257,000 that was equally distributed among all 29 Hospice entities throughout NZ… what a year it was!

20 years of Family owned NZ business - July 2017

Fine Wine Delivery Co. 20 Year Celebration Tasting Event! The only time our complete of 20th Anniversary selection will be open to try. That includes our 20th Anniversary Epic IPA, the rare Glenfiddich Experimental Series Project XX Single Malt Whisky, plus a taste of the legendary Louis Roederer Cristal that few get to try in their lifetime… not to mention a spread of gourmet finger food and platters. Tickets are strictly limited and cost just $20 per ticket.

Wednesday 16th August, 60 Constellation Dr, North Shore Thursday 17th August, 42 Lunn Ave, Mt Wellington $20 per person, Bookings essential

For bookings phone 0800 346 394 or email wine@finewinedelivery.co.nz

Constellation Dr SuperStore - Opened August 2015

January 2017 saw the welcome return of Tracey to the business to take up the role of General Manager Marketing & Trading, enabling Richard to focus his skills/energies into the role of General Manager Operations. FWD Co. has become a significant player in the very competitive world of Fine Wine, Craft Beer and Fine Spirit retailing. We employ 35 fulltime staff and our business must deliver excellence across three unique areas… retail, online retail plus distribution. We’ve reached this 20th Anniversary milestone with the support of our suppliers, the contributions of many fine employees, plus the loyal patronage of tens of thousands of wonderful customers. Today the business has my continued guidance in the role of mentoring, strategy, training and I'm active on our tasting panel. We’re fortunate to have Richard and Tracey with their complementary skills at the helm, plus quality team members across all key areas of the business. Our core pillars remain today and will stand us in good stead as we steer the revitalised and much-loved family owned FWD Co. into a 3rd decade.

Find out how you can earn Double Entries in August! Go to www.finewinedelivery.co.nz or visit one of our Purple SuperStores for more details. *Terms and conditions apply. See online or instore for more details. Promotion ends October 31st 2017


Thank you for all your support over the past 20 years... Jeff, Virginia, Richard & Tracey

Lunn Ave SuperStore

Constellation Drive SuperStore

42 Lunn Ave, Mt Wellington, Auckland

60 Constellation Dr, North Shore, Auckland

Monday to Friday: 9am - 6:30pm Saturday & Sunday: 9am - 5:30pm Public Holidays: 10am - 5pm

Monday to Friday: 10am - 6:30pm Saturday & Sunday: 9am - 5:30pm Public Holidays: 10am - 5pm

www.finewinedelivery.co.nz | 0800 FINE WINE (346 394) TERMS & CONDITIONS: Prices valid until August 31st 2017 unless sold out earlier. Wine bottles are 750ml unless otherwise stated. Fine Wine Delivery Co. supports the sensible service and consumption of alcohol. It is against the law to sell or supply alcohol to, or to obtain on behalf of, a person under the age of 18 years.

Fine Wine Delivery Co 20th Anniversary Brochure  
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