Issuu on Google+


REFRESH T

he Fine Liquor Merchants bring to you two concept stores which will revamp and refresh the image of the Sorrento community, whilst providing you with exciting new produce. By bringing locally and family owned business back into the neighbourhood, these two stores, located at Harman Road, Seacrest, and West Coast Drive, Sorrento, will provide customers an extensive and unique range of liquor products, gourmet food and state of the art wine tasting facilities. Our aim is to enhance your shopping experience. Through quality produce, fine service and expert advice, we will help you make the perfect liquor selection for any occasion.


WE STOCK LOCAL BECAUSE WE ARE Peter Thomsett first built the “Sorrento Bottle Barn” in 1975 and then Seacrest Liquor Store in 1989. Peter, has been heavily involved in the local community being one of the founding members of the Trigg Surf Lifesaving Club and a philanthropic businessman throughout his life. In 1984, Peter’s son Paul Thomsett, started Clover Cottage Trout Farm in the State’s Southern Forest region. Paul later transformed the farm into a country retreat attracting avid fly-fisherman, couples and families looking to experience the beautiful southwest. Recognised for its unspoilt charm, the Sourthern Forest region is now known as one of Australia’s premier wine growing regions. It is this deep connection and long standing history with Western Australia that makes us genuinely want to support our State. Did you know around 45 cents in every dollar spent in a locally owned shop stays in the local community? By comparison, only around 13 cents of every dollar spent in the big retailers remains in the local community.

As per a recent study conducted by IBISworld a major concern for wine producers is the increasing dominance of Woolworths and Coles in liquor retailing. Woolworths and Coles have aggressively increased their presence in the liquor retailing market in recent years, expanding the number of Dan Murphys, Woolworths Liquor, BWS, Liquorland and First Choice outlets in Australia. Between 2005 and 2010, these supermarket giants’ share of the Australian alcohol retailing market increased from 33% to over 45%. With plans to open another 270 stores between them in the next two years, this dominance is set to grow further. As these supermarkets refine their operations and grow their influence in liquor retailing, pressure mounts on smaller, local wineries, breweries and distillers to be able to continue to survive. Generally speaking, large companies feed large retailers with well marketed, popular brands. By comparison, smaller producers are often unable to meet the supply conditions of national retailers. It is our plan to support the little guys and give back to customers a broader and less generic liquor and food range.


TASTE ANYTIME Taste is specific to you; what tastes good to someone else may be unpalatable to you. So why should you have to rely on what is written on the bottle or by the tasting notes of a ‘wine journalist’? We will allow patrons to taste a generous range of products at any time of the day or week through the use of the Enomatic Wine Serving System. Enomatic has developed a system that preserves, serves and manages all aspects of wine at the highest quality. Enomatic’s preservation technology protects the wine from oxidation so the wine tastes as if the bottle has just been opened. This will allow us to offer tasting of premium wines. Otherwise you would have had to rely on the recommendations of others, or, alternatively, purchase the wine in order to taste it. To top it off you will be able to track your own tastings on our website and view reccommendations based on what you have liked and didn’t like.


VALUE

SERVICE

As we are fully independent you will be able to deal directly with us, the owners.

With over 75 years of experience in Liquor, Hospitality and Tourism, this family owned business will provide you with the finest service and expert advice.

We believe that customer value is much more than just price. There is little point in purchasing a cheap bottle of wine if you don’t enjoy it. Quality produce and personal service are key factors in ensuring that you get the best possible offering. At the Fine Liquor Merchants, we will help select the right wine for you, within any budget.

If you are having a large function or celebration we will tailor a liquor selection that fits you and your budget. If you want a bottle of wine or boutique beer not otherwise available, you can trust us to source it for you. Even if you just want old fashioned friendly service, we will provide it with a smile.


RANGE

RESPONSIBILITY

Not only will we provide you with an extensive and unique range of wine, beer, cider and spirits, the Fine Liquor Merchants will also provide a generous range of gourmet food.

Like you, we are locals who live in the community. As such, we genuinely care about the health and wellbeing of the area and its residents.

Good food can be made great with the right glass of wine, and vice versa.

The Fine Liquor Merchants will encourage the safe and responsible consumption of liquor.

At the Fine Liquor Merchants, we will provide you with not only the know-how to match great food and wine, but with the finest produce.

In addition to diligently checking the age of our customers, we will implement policies and procedures relating to the secondary supply of alcohol to minors, and alcohol related litter.

It will never be easier to pick up the perfect picnic combination or a tasting plate that will delight the senses!

In so doing, we will promote a healthy appreciation for liquor and a harmonious respect for the area and people around us.


N

BY ARCHITECTS ERSEY ST, JOLIMONT WA 6014 08) 9380 4045 Tel (08) 9380 4044

DRAWINGS ARE COPYRIGHT AND REMAIN THE PROPERTY OF ARCHITECTS (RMA PTY LTD)

EXIT EXISTING DRIVE THROUGH 2

ENTRY ENTRY ONLY SHELVING

EXIT ONLY

SH

EL VIN

G

AC BUILT IN FRIDGE CABINET

UP

SHELVING

COUNTER

SHELVING

WC

AC 1

ICE

WC

AC AC

LINE OF MEZZANINE OVER

EXISTING COOLROOM

STORE

NO RT H

AC AC

136 West Coast Drive, Sorrento

PROPOSED PLAN SCALE 1 : 100

THIS DRAWING IS TO BE READ IN CONJUNCTION WITH ALL OTHER RELEVANT DOCUMENTATION INCLUDING OTHER DRAWINGS, WRITTEN SPECIFICATION ETC.

PROJECT CLIENT The redesigning of the entrances for this store reflects our aim to visually connect the store with SZ/ JR FINE LIQUOR MERCHANT SCOTT THOMSETT AS PER PLAN 28.01.2011 its location by providing a stronger visual presence and security with the covered loading bay for TITLE LOCATION customers. A02.02 B THE PLAZA, SORRENTO PROPOSED FLOOR PLAN 016710 SCALE @ A3

DATE

DRAWN

JOB NUMBER

SHEET No

ISSUE

The lower profile shelving and provision for both wine tasting facilities and sale of gourmet foods, demonstrates a retail change from ‘liquor barn’ to a more carefully considered selection of products and a strong points of difference to other local stores.


15 Harman Road, Seacrest Village The new store layout reconnects the customer with the drive through and provides a stronger visual connection to the village environment of the existing centre. Materials selection and design will reflect a ‘vintage charm’ aesthetic. The integration of wine tasting facilities, retail supply of gourmet foods and custom built wine shelving will add to a unique purchasing environment for the community.

OUT

IN

DRIVE THROUGH

SHELVING

REPLACE EXISTING DOORS COUNTER DISPLAY

REPLACE EXISTING FULL HEIGHT GLAZING WITH NEW AUTO SLIDING DOOR COOLROOM

REPLACE EXISTING DOORS WITH MATCHING SHOPFRONT FULL HEIGHT GLAZING

RELOCATED PARTITION WALL AND DOOR BUILT IN FRIDGE CABINET

ADJOINING TENANCY

LINE OF NEW ROOF OVER LINE OF NEW LOUVRE PANELS

NEW ROLLER DOOR

DASHED LINE INDICATES EXTENT OF PROPOSED LIQUOR LICENSE BOUNDARY

STORE


Suggestions or Concerns?


Questions?

Your contact details: Name: Address: Email: Phone:


136 West Coast Drive, Sorrento & 15 Harman Road, Seacrest

ER

SP I RI

TS FO

NE

BE

WI

OD

ER

T

S

M

CHAN

www.fineliquor.com.au scott@fineliquor.com.au T. 08 9447 6797 | M 0431 284 075 please post any mail to: 21 Hawkins Avenue, Sorrento, WA 6020


The Fine Liquor Merchants