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mission statement FINE HOMES AND LUXURY LIFESTYLES will provide an unprecedented luxury print magazine blended with a state of the art, strategic electronic marketing plan. The publication and internet marketing plan will take the upscale advertising client to a new level of service, equipping them with multiple media high-level exposure at one all-inclusive price.



[ swfl rates sheet ]




Body text page



2 page spread



Front cover



Back cover



Premium page



Quarter page



Half page



Third page



May 20th - November 15th

November - April

[ includes interior page ]

payment guidelines: Our generous pricing requires payment when ad copy is received. Payments received after thirty days from invoice date will be charged at the rate of 1.5% per month (18% annually). A $25.00 flat fee will ALSO be added to all projects not paid within thirty business days after invoicing. All returned checks (NSF) will be charged an additional $40.00. Credit card payments through Fifth Third Bank of Naples are available for your convenience. * Pricing on annual and semi-annual contracts are provided percentage discounts and flexible payment terms * | 614.586.6349 |


[ comparative pricing per piece ]




Body text page



2 page spread



Front cover



Back cover



Premium page



Quarter page



Half page



Third page



8,000 pieces

15,000 pieces

[ includes interior page ]

price per piece value The above information demonstrates the substantial value received from advertising in FINE Homes and Luxury Lifestyles. Advertisers gain high quality promotion of their listings and agent branding for only pennies per piece of exposure.

* Pricing on annual and semi-annual contracts are provided percentage discounts and flexible payment terms * | 614.586.6349 |

Season issues


[ 2011-2012 schedule ]





September 1, 2011

September 20, 2011


October 20, 2011

November 15, 2011


November 20, 2011

December 15, 2011


December 20, 2011

January 15, 2012


January 20, 2012

February 15, 2012


February 20, 2012

March 15, 2012


March 20, 2012

April 15, 2012


May 1, 2012

May 20, 2012


July 1, 2012

July 20, 2012

schedule guidelines: All ad materials submitted prior to or on the above-noted ad copy deadlines ensure participation in the corresponding issues. It is recommended not to send ad copy more than 5 days prior to the deadline in an effort to preserve the accuracy of listing information on distribution date. All designs finalized (camera-ready) by the client may be submitted 5 days following ad copy deadlines. * Dates are subject to change. | 614.586.6349 |


[ 10 FINE reasons to advertise ]

of the Elite: Placement in the high-end marketplace and national association 1. Branding with the FINE Living concept. Our distribution is customized to target the best and strategically placed to 2. Distribution: absorb the affluent audience.

3. Powerful print quality and taylor-made design. pickup rate of free publications — Naturally, a publication with quality design and 4. Highest targeted distribution is likely to be picked up and hard to throw away. Package: A complement to the print package. Here, you are able to load as much 5. Web of your listing inventory as you wish with up to 5 photos per listing. Cross-pollinated with social networking sites and real estate-specific sites, such as Trulia and Zillow. This is your product and listening to the advice and requests of the advertisers 6. Evolution: is what separates FINE. We simply design and print this, but you make it yours by advising us in supplementing the ideas and distribution already in place. As your Regional Manager, Michael Cooper is available to you at any time. Mike 7. Service: recently moved to Naples from Columbus, Ohio so that this would be possible. His #1 objective is to please everyone, as lofty as that may seem! Peak Program: Designed through an added direct mail campaign to follow the 8. OFF “Snowbirds” and creatively operated to keep advertising costs well below the market, allowing you to remain focal and continue to receive advertising VALUE.

9. FANTASTIC listing tool to add to your presentations is a better term than pricing here with all of the above and a FREE, highest quality 10. VALUE print product with customized and targeted distribution… Placing the advertiser amongst an elite group and providing UNLIMITED access to a multi-visible web product — this all provided at a Sub $400.00 page rate in season and just over half of that in off-peak. | 614.586.6349 |


[ testimonials ]

Lauren Taranto

Royal Shell Real Estate

Your magazine is one the most effective marketing pieces for me this season. I ran my first 6 full pages in January, then 7 full pages in February, and another 6 full pages in March. The response has been shocking with an increase of showings, offers and fantastic

NAp lEs,

results. It’s a high quality piece and buyers love it. I think it’s the best

Italia rox. se the wishing , site (app Romantic e will plea aissance very own home this hom The Ren with its Stunning eal of room. Estate ance. nal app media 0 and rom billiards Internatio 950,00 s, and miracles at $3, rse. The astic suite golf cou is for sale se, fant World,” lakes and st hou tes in the rate gue antic Esta with sepa t Rom mos of the “One

opportunity for agents to promote their luxury property and get the biggest bang out of their investment. I do recommend to sign a contract and be constant with your promotion, always remember” less is

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more.” High definition pictures, large, and less copy. The design team is passionate about designing a unique ad and give you awesome service. Fine is Excellent and the ultimate resource for magazine advertising.

Pam Frey

under to entertain ur side ...if styoaurslowveith Fido by yo the

Platinum Properties


I am floored with the response to this latest issue of Fine Homes and Luxury Lifestyles. I have 3 showing appointments in 3 days, now- in spite of the fact I put the listing I advertised under contract just before

no place Where

00 egatta : Regatta 1, 508 - $597,6 besBetst locoatifon,rbest condition, best priced Bath oom 2 3 Bedr Sunshine with extra • Chic End Unit opolitan sured • Trea ts Cosm age mee h Cott 41989 • Beac • ML 2100 g Astonishin


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business next to nothing. I am certain that price is still driving this market. That said, my listing on Vanderbilt Bay was priced right AND

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this issue went to print. Historically, magazine ads have netted my

sky tropical moonlit er the ic und live mus more ence 6 you to ce Resid guide s II , Terra torches • The Dune red at $632,499 sea to the sions • Offe distance 04870 few exclu walking with a • ML 2110 munity, furnished com ey nity-rich ed Turnk re ame ered offer a secu nce in isitely rend • Exqu maintena ut the e witho ly hom

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Fine Homes was the vehicle to prominently display my listing visually. Priced right, a good visual presentation and, apparently, a magazine

that folks ARE picking up! I am thrilled with the response I am getting. My office has personally tested this magazine against another and hands down, Fine Homes, is flying off our rack compared to a competitors’! It is exciting to be a part of the launch of this magazine in Naples, too. It just looks nicer than the others AND the cost to advertise is SO attractive comparatively. | 614.586.6349 |

FINEnaples Old Naples Outdoor rack Tin City Outdoor rack City Boat Dock Naples International/ Neighborhood Café outdoor Premier Estate Properties Outdoor rack Broad/3rd Premier Sothebys Broad Premier Plus Realty Waterfront Properties Outdoor rack Naples Pier Starbucks 5TH Ave Coldwell Banker 5th outdoor Amerivest Realty 5th Ave Prudential Florida Realty 5th Royal Shell Real Estate John R Wood 5th Ave Keating and Associates Regina’s Ice Cream 5th Ave Abbott’s Custard outdoor 5th Ave Coffee Shop Porsche-Bentley of Naples CIAO Restaurant Riverchase Dermatology White sands Realty

Central naples Food and Thought Naples Airport Naples Plaza outdoor rack Venetian Village John R Wood Tamiami

[ distribution list ] Central Naples Downing Frye Tamiami Prudential Tamiami Fresh Market outdoor rack USS Nemo outdoor rack Neapolitan Way Walgreens Sunburst Café Hilton/Shulas Steakhouse Fifth Third bank Harbor Premier Sothebys Gallery Waterside Shops

North Naples VIP Realty Vanderbilt Pei Wei Asian Cuisine European Wax Mercato Blue Martini Mari Vesci Realty Platinum Properties outdoor Lulub’s Café Vanderbilt Premier Sothebys Vanderbilt UBS Financial Services South Bay Realty outdoor Randy’s Seafood Restaurant

[ distribution continued ]

FINEnaples Bonita Springs Barry Denicola Realty Royal Scoop Downing Frye Bonita John R Wood Bonita Private Car in each vehicle Germain BMW

SANIBEL/CAPTIVA ISLANDS Sanibel Chamber of Commerce Dairy Queen outdoor rack Huxter’s Deli outdoor rack VIP Realty Periwinkle Sanibel Bean Sanibel Café outdoor rack Over Easy café outdoor rack Bowman’s Beach outdoor Royal Shell Real Estate (San) Tween Waters Inn Sunset Grill outdoor rack Green Flash outdoor rack The Island Store Captiva outdoor

[ distribution list ] Marco Island Island Business Center outdoor Keller Williams Premier Sothebys International Marco marina Marco Marriott 2 outdoor racks Collier Blvd

Publix stores Collier Blvd Marco Imokkalee and 41 The Strand The Vineyards 41 and Airport Pulling Neapolitan way Naples Plaza Vanderbilt and 41 Bonita Beach Rd/41 21303 Summerlin Rd Davis Rd

5 outdoor racks on Estero Blvd Ft Myers beach

[ distribution continued ]


[ distribution list ]

Pending locations Burn by Rocky Patel Quail West CC Mediterra PGA Superstore Marissa’s on 3rd Naples bath and Tennis World Tennis Miromar outlet mall Gulf Coast Town center Pf Chang/Carrabas Coconut Point Mall Starbucks International design center Boston red Sox training facility La Playa( room copies) Ritz Carlton (room copies) Edgewater Hotel (room copies) The Registry hotel (room copies) The Inn on 5th (room copies) More locations pending***

distribution guidelines: Please make suggestions as we are constantly growing our distribution according to your needs and desires as the advertiser. | 614.586.6349 |

FINEnaples sample designs Take a look at the following pages to get an idea of what to expect when it comes to page presentation in FINE Homes and Luxury Lifestyles. We offer custom design that intuitively integrates with the aesthetics of the images and marketing intent of the advertiser. It’s as simple as submitting your photos, verbiage, and suggestions, and our design team works with you through the proofing process to properly communicate your message to the targeted audience. | 614.586.6349 |

homes and luxury lifestyles 速

Ultimate R o o f t o p

B e a c h

H o m e

Mike and Lauren Taranto | 239.572.3078 | Royal Shell Real Estate | more on pages 8 - 9

october 2011


3411 Tamiami Trail North Naples, FL 34103

Christopher A. Braun 239.572.2200 • •

Port Royal


Offering the very essence of the Port Royal legacy a magnificent double lot with 220’ of water frontage boasting private and protected views along Old Harbour Channel and favorably close proximity to Gordon Pass. Truly a privileged and unsurpassed setting ‌ rare opportunity to own a double waterfront site with the flexibility of one site offering a meticulously renovated residence and other offering a true waterfront park paradise with no detail overlooked. Features include travertine marble floors, gourmet kitchen, large guest suite, hand-painted ceilings, amazing lanai with vaulted wood beam ceiling and infinity edge pool. Call for a private showing. Offered at $7,295,000

The Strand At Bay Colony This luxury estate offers 152 feet of pristine beach frontage on the Strand at Bay Colony with southern adjacent property as conversation area that protects your privacy and enhances long water view down the coast of Naples. One of 12 residences in a gated beachfront enclave featuring an extraordinary 9,775 Sq. Ft. home that takes full advantage of its seaside location with commanding views plus an open airy floor plan and floor to ceiling arched windows that maximize Gulf views on each level of this four bedroom plus den home. The home has a Mediterranean feel with the terra cotta colored barrel tile roof caps, graceful archways, soaring columns and clever use of windows allowing optimum views of the surrounding natural beauty. There is a two bay garage with two lifts allowing for a four car capacity plus an additional four parking spaces in covered parking. This property is truly one of the greatest values on the beach offering a substantial luxury residence. $12,900,000.

Bill Earls

239.659.6391 | 800.982.8079 |

The Strand At Bay Colony This architecturally magnificent Mizner styled, 5 bedroom beachfront estate home is located in the private, gated community of Bay Colony. The stunning marble floored foyer introduces a sweeping spiral staircase and superbly detailed rooms with marble, stone and hardwood floors, beamed and vaulted ceilings, and two-story arched windows with exquisite beachfront views. Dramatic two-story living room, formal dining room and expansive gourmet kitchen and family room grace the first floor and lead to a charming pool deck with covered lanai and separated two story guest suite. Master suite with morning kitchen and beautiful private study with beachfront balconies grace the entire third floor. Stunning gourmet kitchen with granite counters, custom maple cabinetry, beamed ceilings and antique marble stone floors open to expansive family room with custom designed wet bar and entertainment center overlooking the pool with sweeping beachfront views. $10,900,000.

Bill Earls

239.659.6391 | 800.982.8079 |

FINENAPLES [ Market Exclusive ]

2nd quarter sales deplete inventory to less than a year’s supply as of July 31, 2011

neighborhood inventory


65 52 35 27 100 Olde Naples

Port Royal

Royal Harbor

Quail West


Naples Market The number of properties listed for sale during the second

all closings, its lowest level in eight quarters. That’s a 25%

quarter dropped 18% from a year ago. This drops the total

inventory decline during the past year.

down to its lowest level since second quarter 2005. The number of available properties for sale declined 22% Although the number of Q2 pended sales fell about 10%

from the same period 2010 and 21% since the first quarter

vs. a year ago, the ratio of pended sales to new listings

2011. Based on the number of closings during the past 12

placed in inventory has increased to one sale for each

months, inventory for the Naples, Bonita, and Estero markets

1.2 new listings. This is the best 2nd quarter ratio for this

is less than a year, approximately a nine month supply.

indicator since Q2 2005, when it stood at one sale for each new listing. During 2nd quarter 2006, there were 3.6 new

Also, good news, closed sales of properties priced above

listings for every pending sale. Quite a change.

a $1M, increased 13% over Q2 2010, making it the most active Q2 since 2007

The number of closed sales units reached their highest level since Q2 2005. During the past 11 years, only the

Naples Market Statistics and Editorial provided by:

second quarters of 2004 and 2005 posted higher numbers

Jim Mayer, Realtor (page 31)

of closed sales.

John R. Wood Realtors

Properties priced under $250,000 continued to decline as a percentage of the market, representing only 57.3% of

3 0 | finenaples


P e l i c a n B ay Community Exclusive

Situated alongside two and one-half miles of

transportation system; an extensive beach furni-

pristine white sand beaches with a backdrop

ture amenity; and canoeing, sailing, and beach

of native Florida mangroves, Pelican Bay is a

fitness facilities. The Foundation owns over 80

private community located just north of Naples,

acres of land providing for the above, 2 leisure

FL. Developed by Westinghouse in the early 70’s,

parks, and over 2.5 miles of berm paths and

actual construction started in 1979. The com-


munity now over 25 years old was built from the south end to the north and comprises 93

Pelican Bay has about 6,478 property units, ac-

residential condominium and homeowner asso-

counting for more than 13,000 residents season-

ciations. Pelican Bay is also home to seventeen

ally. 65% of Pelican Bay residents do not reside in

commercial entities, including the Philharmonic

Pelican Bay year-round, but 33% plan on making

Center for the Arts, the Ritz-Carlton, Waterside

Pelican Bay their full-time residence in the next 5

Shops (currently anchored by Saks, and soon

– 10 year period. The median age is currently 60,

Nordstrom’s), numerous restaurants, retail shops,

but the trend is moving younger, and currently

banks, office buildings, two additional hotels, a

13% of the residences have children less than 18

grocery store, a county park, county beach ac-

years of age. Pelican Bay has a tax base of $5.86

cess points with parking (both surface, as well as


a garage), a church, and all three emergency service providers.

By the Pelican Bay Foundation 6251 Pelican Bay Blvd.

The Pelican Bay Foundation, which is the master

Naples, FL 34108

homeowners’ association representing all of


the above, also operates two beach restaurant

complexes; two tennis complexes; a community center housing a fitness center, education/ enrichment rooms, and function rooms; a tram

64 | finenaples

Wealthy Spending

Again On Luxury Homes In April, Texas Energy executive Kelcy Warren purchased a Colorado

of the tropics with a small town feeling. Here you will find the best

property for $46.5 million. Hot on the heels of this transaction, an un-

of all worlds – alluring beaches, world class golf resorts and some of

named Indonesian buyer contracted in May for a 48,000 square foot

Florida’s best fishing. Inquiries, showing and sales are up; our office

Bel-Air mansion for an amount reported to be close to $50 million.

experienced a great 2010 and we expect 2011 to be even better.”

When the Los Angeles transaction closes, it will bump the Colorado sale to set the newest record for 2010’s priciest residential transaction.

“In the recent economic downturn, the wealthy experienced

Some brokers speculate that these transactions illustrate a return of

substantial drops in their portfolios and felt the uncertainty of global

the wealthy to the upper-tier housing market.

economic conditions, said Moore-Moore. “As a result, the luxury market shrank across all product and service categories, including

Laurie Moore-Moore, Founder of The Institute for Luxury Home

housing. In addition, many wealthy converted investments to cash

Marketing – which trains agents in the luxury market and awards

and have been watching and waiting on the investment sidelines.

an international designation to the most successful –reports that,

Today, many are looking at U.S. home values and deciding to buy

“Institute members from many markets across the country are telling

another residence as both a lifestyle decision and a portfolio play.

us that buyers at the top of the market are looking again and that

Although the current turmoil in global economies is a wild card

many are cash buyers. We believe this anecdotal evidence may

which could change things, we think the luxury home buyer is re-

herald the return of the very affluent to the national residential

entering many market and shopping for fabulous homes as smart

market.” But is this the case in our local market?


Institute member, Maria Coords, a luxury home professional with Keller Williams, reports that the upper tier market in Marco Island is experiencing an up-tick. “In Florida’s Gulf Coast you can find a taste


Article provided by: The Institute of Luxury Home Marketing

On nearly 3 Acres

Waterfront Mansion

Greystone Manor

It lies nestled within the fringe of Robert’s Bay; A protected cove

haven where Indian ceremonial shell mounds still exist, where two

where yachts navigate with the Gulf only minutes way. It rests ma-

thirds of its 35,000 acre refuge is a protected mangrove forest, a vi-

jestically, strategically on nearly 3 acres of land, commanding 190’

tal habitat for over 190 species of birds, and more than 200 variety

of magnificent water frontage. Its vantage point is higher than any

of fish. An extraordinary atoll.

other, 24’ above sea level. Showcasing a Grand Salon that is 52’

Drive through quaint neighborhoods and winding roads, down

square with a 25’ barrel ceiling meticulously hand painted by Ital-

quiet streets, pass through the twin iron gates to the porte cochere

ian artisans, the dining seats 24 of your favorite friends, perfect for

grand entrance, you’ve arrived! You will be captivated by its opu-

lavish entertaining, surely to dazzle your guests. Stroll the botanical

lence, impressed with its lavishness and charm. Come and explore

gardens and indulge in lush tropical landscaping, with 30 differ-

the extent of its masterfulness, its sole uniqueness, why it’s the most

ent palms trees, bamboo, parcels of specimen fruit trees, rose and

prestigious waterfront estate on Marco Island.

vegetable gardens. Serene, peaceful and private. The famed inlet is known as Marco, a relaxing thought after jewel. It’s the largest

$12.9 MIL


of the seemly limitless Ten Thousand barrier Islands. A legendary

Maria Coords PH: 239.682.8321 | |

Property located in the Port Royal Area Listed by Phil Collins of Premier Sotheby’s International Realty

community exclusive




Based on reported sales transactions January 2010 through December of 2010. Sales include vacant lots.

Average sale price in 2010. The non-rounded average is $5,989,669




Based on Properties on the market in January of 2011. Snapshot of a specific date. Subject to change prior to print.



Average list price is based on the previously noted 98 active listings (left). The non-rounded average is $7,638,908

PORT ROYAL/BEACHFRONT Listings - Average days on the market

327 249 327 09’ - 10’

249 10’ - 11’

In the market year of 2009, the average days on the market for Port Royal homes was 327. In the market year of 2010, the average days on the market was 249.

Information is considered reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, nor should it be relied upon as such. Statistical information provided compliments of Phil Collins of Sotheby’s International Realty.


Asparagi in Camicia One of Ciao’s most popular appetizers, received the award for “Best Appetizer” from Gulfshore Life. It is a unique and flavorful appetizer made from fresh asparagus wrapped in prosciutto and provolone cheese, served over pesto sauce with crumbled gorgonzola cheese. Dine at Ciao and enjoy other Specialties of the House such as Fettuccine Ciao, made with homemade Fettuccine and Maine lobster, asparagus and mushrooms, sautéed in a light cream sauce; traditional Osso Buco, slowly braised in a delicate sauce and served with Saffron Risotto; and Dover Sole, sautéed in butter and lemon and filleted tableside.

58 | finenaples | call: 239 434 6400

Reservations are Accepted

Life Has Never Looked So Good. 3 course early dining special: $24.95 Happy Hour 11 - 7 Open daily at 11 AM Live Entertainment Thursday, Friday, Saturday 1205 Third Street South, Naples, FL 34102 Mention this ad and receive 20% off.

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