Page 1

New Products New Equipment

17 – 19 June 2012

New Ideas

ASB Showgrounds, Auckland

www.finefoodnz.co.nz

SPECIAL FEATURES | BOOKING INFORMATION

trade exhibition for the food and hospitality industries.

VISITOR STATISTICS

You can’t afford to miss New Zealand’s only comprehensive, international

OVERVIEW | EXHIBITOR INFORMATION

Book your stand now for Fine Food New Zealand 2012.


The only trade event for your industry. Fine Food New Zealand is the only comprehensive, top quality, genuinely international trade event for the NZ food and hospitality industries. Launched for the first time in 2010, Fine Food New Zealand has immediately

“Fine Food New Zealand 2010,

“The quality of visitors was of a

established itself as the number one,

simply put, was a world-class

very high standard with many

biennial opportunity for New Zealand’s

event, attracting both quality

decision-makers attending the

food and hospitality industries to

exhibitors and high value visitors.

exhibition. The quantity of leads

really shine.

It showcased the industry

was outstanding with direct

professionally and is a great

sales being made from the show.

addition to the foodservice

Burns and Ferrall were fortunate

calendar. I look forward to the

enough to have seven overseas

next event in 2012.”

suppliers working on our various

Visitor numbers to the inaugural show exceeded initial expectations by 15%, visitors and exhibitors alike expressed extremely high levels of satisfaction, and more than $11 million of sales leads

Tim Beck

were generated.

– Marketing Manager Foodservice,

Your business cannot afford to ignore this specifically targeted trade bonanza. We urge you to call us now to discuss how we can help you to get the most out of exhibiting at Fine Food New Zealand 2012.

Fonterra Brands New Zealand

stands and all commented on how great the show was, both in attendance and quality of exhibitors.” Tony Broome – General Manager Sales and Marketing, Burns and Ferrall

Enquire now – contact North Port Events New Zealand on +64 9 376 4603, email info@finefoodnz.co.nz


Exhibitors

Visitors

consumer events on both sides of the

• 244 exhibitors from 12 countries

• 5,734 visitors ready to buy

Tasman. So we know how best to advise

• $11.6 million of sales leads were

• 96% said they were very satisfied

you on what works and what won’t, and

generated – a value per exhibitor of $66,000

or satisfied • 92% said they discovered new products of commercial interest

97% 94% 88% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Exhibitors satisfied or very satisfied with the exhibition overall  xhibitors satisfied or very satisfied with the E quality of visitors  xhibitors satisfied or very satisfied with the E number of visitors

Talk to us today about exhibiting in 2012

we will do everything we can to ensure that you get the most out of exhibiting at Fine Food New Zealand 2012.

“Exhibiting at Fine Food New

To discuss your stand requirements,

Zealand altered our perception

sponsorship opportunities, and how best

of trade show effectiveness in

to exploit this sales and marketing golden

Auckland. The quality of both

opportunity, talk to North Port Events in

visitors and exhibitors was great.

New Zealand or Diversified Exhibitions

Not only was the show effective, it

in Australia.

was enjoyable to attend as well.”

These two companies offer a wealth of

Brenda Davenport

experience derived from mounting large

– Marketing Manager, Wedderburn

numbers of highly successful trade and

Diversified Exhibitions Australia on +61 3 9261 4500, email mconstan@divexhibitions.com.au. www.finefoodnz.co.nz

SPECIAL FEATURES | BOOKING INFORMATION

more momentum in 2012.

VISITOR STATISTICS

This show has already exceeded initial expectations and looks set to gather even

OVERVIEW | EXHIBITOR INFORMATION

Key figures from Fine Food New Zealand 2010.


Exhibit We attract at your thesector’s right people leading to your tradestand. event. Fine Food New Zealand attracts large numbers of the right visitors who are empowered to buy. Visitor Purchasing

Visitor Job Function

Visitor Areas of Interest • Food – Foodservice Products 60%

• 93% of visitors said they were likely or highly likely to purchase or recommend

• Gourmet Food 52%

a product or service seen at the show

• Food – Retail Products 50% • Hospitality Equipment 50%

• 22% of visitors said they spend $100,000

• Meat and Seafood 48%

or more per annum on commercial

• Catering Equipment 46%

food products for their business

• Natural and Organic Products 41% • Gluten Free 40% • Drinks 39%

“I found Fine Food New Zealand Owner/Director/General Manager 39%

• Coffee 37%

Sales/Marketing 15%

• Dairy 34%

Chef/Cook 9%

• Packaging Solutions 33%

Operations Manager 7%

retail outlets that were from

• Bakery 33%

F&B Manager/Executive Chef 6%

• Product Packaging 31%

out-of-town, which we would

Purchasing Manager/Buyer 4%

• Packaging Equipment 29%

not ordinarily call on.”

Student 4%

• Food Safety and Handling 27%

Baker/Patissier 3%

• Retail Equipment 27%

to be extremely well organised. We generated leads from foodservice establishments and

Rachael Speedy

Barperson/Waiter 2%

– Director, NZ Premium Foods

Other 11%

• Confectionery 24% • Liquor 24% • Bakery Equipment 20%

Enquire now – contact North Port Events New Zealand on +64 9 376 4603, email info@finefoodnz.co.nz


We will spare no effort to build on the success of the 2010 show and ensure you get maximum value for your marketing spend. North Port Events partners with Diversified Exhibitions, a leading Australian event company, to bring you Fine Food New Zealand. Our combined experience

We attracted 5,734 buyers to the 2010 show Hospitality 2,476 visitors

Retail 669 visitors

General 2,325 visitors

in marketing exhibitions is unrivalled in Australasia – we know how to engage the interest of your customers, show them the value in attending, and ensure that they come along on the day. We mount an extensive promotional campaign in the months leading up to the event, including above-the-line advertising

Restaurant 30%

Bakery 38%

Wholesaler/Distributor 30%

in print and online, tightly targeted email

CafĂŠ 28%

Supermarket 28%

Manufacturer 26%

direct communications, and below-the-

Caterer 13%

Deli/Gourmet Store 21%

Importer 11%

line public relations activities.

Hotel/Motel/ Accommodation 11%

Convenience Store 10%

Training/Student 8%

Liquor Store 3%

Government/Media 8%

Club/Bar/Venue 7%

Other 18%

Fast Food 7% Healthcare/Aged Care 4%

Diversified Exhibitions Australia on +61 3 9261 4500, email mconstan@divexhibitions.com.au. www.finefoodnz.co.nz

SPECIAL FEATURES | BOOKING INFORMATION

VISITOR STATISTICS

Your customers will be at Fine Food New Zealand 2012.


Exhibit at Special show yourfeatures. sector’s leading trade event. Fine Food New Zealand has features designed to increase the promotional reach of the event, drive industry involvement, and generate further opportunities for exhibitors. Best New Product Awards

organisation and provided entertainment

Show Details

This new set of industry awards was successfully

and networking opportunities for visitors.

17 – 19 June 2012, 10am-5pm daily

launched at the 2010 show. New food, beverage, foodservice and hospitality products are judged against a range of criteria including taste, visual appeal, degree of innovation, functionality and value.

New Zealand Chefs Association The show includes live cooking competitions organised by NZCA and pitting teams of chefs against each other in pursuit of national and international titles.

Baking Industry Association of New Zealand Fine Food New Zealand incorporates a baking competition run by BIANZ that successfully raised awareness for this industry

Industry Seminars

ASB Showgrounds, Auckland

A wide range of industry support associations

Gross Floor Area

run daily business seminar sessions featuring

Halls 1-4, ASB Showgrounds,

specific content aimed at their memberships.

Auckland – 8,552m2 gross

Best Stand Awards A set of awards recognising the ‘Best shell scheme stand’ and the ‘Best custom stand’ to encourage exhibitors to think outside the box and strive for excellence in design and function.

Product ‘Worlds’ To help buyers find areas of interest quickly and easily, the exhibition is split into a number of special product areas. These include Bakery, Equipment, Dairy, Drinks, Gourmet, Packaging, and Meat & Seafood.

“Fine Food New Zealand was brilliantly run. The quality of leads was far above what we were expecting and proved to us that this is a must-do show. We could not be happier with the new business the show has led to.” Darren Perry – CEO, Henergy Cage-Free Eggs

Enquire now – contact North Port Events New Zealand on +64 9 376 4603, email info@finefoodnz.co.nz


To discuss your stand requirements, sponsorship opportunities, and how best to exploit this unique sales and marketing opportunity, talk to us today. Stand Costs Space Only (floor space only)

Shell Stand

Corner Loading (if applicable)

(includes carpet, walls, lighting, power, fascia

NZ$150 + GST added per open corner

Priced at NZ$330 + GST per m2

and standardised company nameplate) Priced at NZ$363 + GST per m2

Dairy World

Packaging World

Equipment World

BIANZ Feature Area NZ Chefs Association Feature Area

Drinks World

Bakery World

Gourmet World

Meat & Seafood World

Diversified Exhibitions Australia on +61 3 9261 4500, email mconstan@divexhibitions.com.au. www.finefoodnz.co.nz

SPECIAL FEATURES | BOOKING INFORMATION

Book your stand now.


Book now for 2012!

Secure your preferred site at New Zealand’s foremost food and hospitality trade event. To discuss your stand requirements,

North Port Events

Diversified Exhibitions Australia

sponsorship opportunities, and how best

P O Box 47213

424 St Kilda Road

to exploit this unique sales and marketing

Ponsonby, Auckland, New Zealand

Melbourne, VIC 3004, Australia

opportunity, contact:

Telephone: +64 9 376 4603

Telephone: +61 3 9261 4500

Facsimile: +64 9 378 7659

Facsimile: +61 3 9261 4545

Email: info@finefoodnz.co.nz

Email: mconstan@divexhibitions.com.au

Web: www.finefoodnz.co.nz

Web: www.finefoodnz.co.nz

Sister Event

Fine Food New Zealand 2012 Brochure  

Fine Food New Zealand is the only comprehensive, top quality, genuinely international trade event for the NZ food and hospitality industrie...

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